2B Studio

What 2B Studio does

2B Studio is a private product design and development studio based in Grand Rapids, Michigan and operated under Innovation Studios, LLC. The company serves B2B product manufacturers needing design, development, prototyping and production-ready specifications, with identified customer activity in furniture and seating, industrial products, healthcare/medical devices, architecture and education. Named customers include Steelcase, American Seating, Agati, Leland, Champion Chair, Fireboy Xintex, UV Angel, Advanced Green Roof and Grand Rapids Children's Museum.

The company's operating model is a design-to-production services business rather than a software platform. Capabilities include design immersion, development from early sketches to manufacturing plans, in-house upholstery development, CNC digital cutting, CNC machining, functional prototyping, material and finish studies, ergonomic and usability testing, low-volume pilot runs and pre-production validation. 2B Studio also sells its own consumer products, including flippie, clingie and shelfie, through its web shop; these products are wall-hook and shelving items made from recycled PET or PET material.

Revenue appears to come primarily from professional-services engagements sold through direct B2B relationships; the website does not disclose B2B pricing, revenue, funding or contract metrics. A smaller direct-to-consumer hardware stream uses unit pricing through the e-commerce shop, with observed products priced at $21, $24 and $200, with shelfie also shown as regularly priced at $225. The available data describes a small, long-operating design studio with broad in-house fabrication capabilities but no disclosed scale metrics.

Name

2B Studio

Legal name

Innovation Studios, LLC

Website

https://2bstudio.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

2B Studio is a Grand Rapids product design and development studio serving manufacturers, especially furniture, medical, and industrial clients, with in-house prototyping, upholstery, CNC cutting and machining plus a small direct-to-consumer recycled-PET product line.

Ownership category

akta.pro rank

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Design Services: B2B design services where 2B Studio works with clients to design products from ideation through production-ready specifications. Services include design immersion, development from napkin sketch to production, and prototyping.
2. Product Sales: Direct-to-consumer sales of designed products including flippie (wall hook), shelfie (shelf system), and clingie (wall hook). Products are sold through the company's e-commerce shop.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

2B Studio is a design-driven product development studio offering end-to-end services from initial concept through scalable manufacturing, including design, engineering, prototyping, upholstery development, CNC cutting, and CNC machining for furniture, medical, and industrial product manufacturers. The company also designs, manufactures, and sells its own line of consumer home products (flippie, shelfie, clingie) made from recycled PET through a direct e-commerce shop.

Product overview

2B Studio is a design-driven product development company offering both consumer products and professional services. Their consumer product portfolio includes three products: flippie (a flip-down wall hook), clingie (a wall hook), and shelfie (a modular shelving unit) — all made from recycled PET material. Beyond their product shop, they provide full-service professional offerings including design, development, prototyping, and fabrication services across multiple capabilities: upholstery (pattern development, cut & sew prototyping, ergonomic comfort testing), CNC digital cutting (nesting, perforation, large-format cutting), CNC machining (precision metal and plastic fabrication, tight tolerance machining), and prototyping (functional mockups, proof-of-concept builds, ergonomic testing). The company carries products from initial concept through scalable manufacturing plans.

Differentiator

Problem solved

Functional benefit

Products and services

• flippie

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Expansion highlights5 records

Direct peers

• Ammunition Group: Independent design studio founded by former Apple designers, specializing in consumer products and brand design. Comparable to 2B Studio for premium B2B product design engagements, though more consumer-product focused.
• Bresslergroup: Product design and engineering firm with strong emphasis on medical devices, consumer products, and industrial clients. Highly comparable to 2B Studio's services model and similar mix of furniture, medical, and industrial design work.
• Whipsaw: Industrial design and engineering studio focused on consumer, medical, and technology products. Comparable to 2B Studio in delivering design through prototyping for B2B clients across diverse end markets.
• RKS Design: Human-centered product design and innovation firm with deep experience across consumer products and furniture. Comparable to 2B Studio for B2B design services to manufacturers and breadth of in-house capabilities.
• Lunar Design: Independent full-service product design and development firm offering industrial design, mechanical engineering, and prototyping. Closely comparable to 2B Studio in scope (concept-through-production design), size, and B2B services model across consumer, medical, and industrial products.
• Delve: Product design and development consultancy serving medical, consumer, and industrial clients from concept through production. Directly comparable to 2B Studio's services model and cross-industry client mix.
• Herbst Produkt: Independent product design and development studio with in-house prototyping and fabrication, serving consumer goods and furniture clients. Closely comparable to 2B Studio in integrated design-plus-prototyping services and similar studio scale.
• Smart Design: Global design and innovation consultancy providing product design, brand, and user-experience services. Comparable to 2B Studio for its B2B product design work across furniture, consumer, and industrial categories, though larger in scale and footprint.

Broad incumbents

• IDEO: Global design and innovation consultancy offering strategy, design, and engineering at scale. Overlaps with 2B Studio's product design services but operates with a much larger multidisciplinary team and broader service portfolio across many industries.
• Frog Design (Capgemini Engineering): Global product design and engineering firm, now part of Capgemini Engineering, serving consumer, industrial, and technology clients. Comparable in services to 2B Studio but at substantially greater scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/get.product.design
• LinkedInlinkedin.com/company/1433018
• Instagraminstagram.com/2bstudio_design

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 2B Studio