Zest

What Zest does

Zest Outdoor Living (formerly Zest 4 Leisure) designs, manufactures, and sells wooden garden furniture and outdoor structures from its headquarters in Wales, United Kingdom. Founded in 1990 as a fifth-generation family business, the company operates with 101-250 employees and serves UK consumers primarily through three channels: direct-to-consumer e-commerce at zestoutdoorliving.co.uk (offering free mainland UK delivery and Klarna payment options), a wholesale network of national retailers (Dunelm, Robert Dyas, Dobbies, Hillier, Notcutts), and a dedicated trade partner program with dropshipping capabilities. Its product portfolio spans garden furniture (benches, dining sets, picnic tables, swing chairs, love seats), garden structures (arbours, arches, gazebos, pergolas), grow-your-own products (planters, raised beds, cold frames), the modular Terraza Outdoor Kitchen range, and accessories (covers, seat pads, Protek wood paints). The company organizes its furniture into coordinated ranges (Emily, Freya, Harriet, Lily Relax, Rebecca) to support cross-selling and brand identity.

The company's underlying technology is rooted in physical manufacturing: pressure-treated slow-grown softwood sourced from FSC and PEFC certified forests, with many products backed by a 10-year guarantee against rot. Product development is centralized at the Welsh Innovation Centre, and Zest is part of North Wales-based P&A Group, which achieved B Corp certification in 2026. Zest has won multiple GIMA and Solex industry awards since 2015, signaling consistent product innovation within the UK garden trade.

Zest generates revenue through one-time unit purchases (no subscription), with price points ranging from £149.99 for entry-level benches to £2,524.98 for premium gazebos. The customer base is segmented into UK home gardeners (primary), trade professionals (landscape gardeners and designers), and retail partners who resell to end consumers. The company has raised over £190,000 for charity since 2010 and participates in trade exhibitions (Solex, GIMA, Glee), reinforcing its presence in the UK outdoor living market.

Name

Zest

Legal name

Zest Outdoor Living

Website

https://zestoutdoorliving.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Zest Outdoor Living is a UK-based, fifth-generation family-owned designer and manufacturer of wooden garden furniture, structures, and outdoor kitchens, selling via DTC e-commerce, national retailers including Dunelm, Robert Dyas, and Dobbies, and a trade partner program with dropshipping.

Ownership category

akta.pro rank

Product category

Garden Furniture Manufacturing

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)

akta.pro secondary industry

Patio & Outdoor Furniture Retail (Seating, Dining, Umbrellas) (CRAIAIAF)

Keywords

• Wooden garden furniture
• Outdoor timber structures
• Pressure-treated timber products
• Garden outdoor living
• Outdoor cooking kitchens

Headquarters

HQ city

Mold

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Zest sells products directly to consumers through their website (zestoutdoorliving.co.uk) with home delivery to mainland UK. Products include garden furniture, arbours, arches, gazebos, pergolas, planters, and outdoor cooking/entertaining items.
2. Wholesale/Trade Sales: Zest supplies products to trade partners and retailers who resell to end consumers. This includes garden centres, online retailers, and dropshipping partners.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Zest Outdoor Living designs and manufactures wooden garden furniture and outdoor structures from sustainably sourced, pressure-treated slow-grown softwood. The portfolio spans garden benches, dining sets, arbours, arches, gazebos, pergolas, outdoor kitchens, planters, and accessories, sold direct-to-consumer via the company's UK e-commerce site and through national retailers and trade partners.

Product overview

Zest Outdoor Living is a fifth-generation British designer and manufacturer of wooden garden products operating for over 35 years. The product portfolio consists of a comprehensive range of timber garden furniture and structures organized into core products and product lines. Core products include Garden BBQ Tables, Garden Arches, Garden Arbours, Garden Gazebos, Garden Pergolas, Garden Benches, Garden Dining Sets, Garden Tables, Garden Swing Chairs, Garden Love Seats, Picnic Tables, Grow Your Own Products (planters, raised beds, obelisks, cold frames), Garden Storage (parcel stores, log stores), and accessories (covers, seat pads, Protek wood paints). Product lines include coordinated furniture collections: Emily Range (classic styling), Freya Range (ergonomic modern design), Harriet Range (elegant curved edges), Lily Relax Range (comfort-focused), and Rebecca Range (timeless clean lines). The Terraza Outdoor Kitchen is a modular system for outdoor cooking and entertaining. All products are made from sustainably sourced, slow-grown softwood from FSC and PEFC certified forests, pressure-treated for durability, and many carry a 10-year guarantee against rot.

Differentiator

Problem solved

Functional benefit

Products and services

• Garden BBQ Table Versatile outdoor cooking table with spacious prep surface, fold-out panels, storage shelves, built-in rail with hooks, and integrated wheels for easy movement. Designed for BBQs, pizza ovens, and outdoor entertaining.
• Garden Arbours Wooden garden structures providing sheltered seating areas. Made from pressure-treated, slow-grown sustainable timber with options for 2-6 seater capacity and built-in storage.
• Garden Arches Wooden garden arches for creating entranceways and supporting climbing plants. Available in various designs including Horizon, Sunset, Cambrian, Colwyn, Starlight, Moonlight, and Twilight.
• Garden Gazebos Premium wooden outdoor gazebos providing shade, shelter, and year-round enjoyment. Available in sizes including 2.22m x 2.22m and 2.64m x 2.64m options, with Tatton, Appleton, Clifton, and Moreton models.
• Garden Pergolas Wooden pergolas crafted from sustainably sourced timber for creating shaded retreats and supporting climbing plants. Includes Ascot, Newbury, Ludlow Corner, and Truro Garden Shelter models.
• Garden Benches Wooden outdoor benches available in 2-seater and 3-seater options. Made from pressure-treated, PEFC-certified timber with contoured arms and classic styling, including Emily, Freya, Harriet, and other range-specific benches.
• Garden Dining Sets Complete outdoor dining collections including tables and matching chairs or benches. Available in sizes from 4 to 8 seaters, made from pressure-treated timber from PEFC-certified forests with 10-year rot warranty.
• Terraza Outdoor Kitchen Modular outdoor kitchen system including Double Unit, Single Unit, Low Table, Low Corner Unit, Open Unit, Compact Set, Corner Set, and Bar Set. Designed for alfresco cooking and entertaining. Launched in 2026 as part of the new product range.
• Grow Your Own Products Planters, raised beds, obelisks, cold frames, herb planters, and potting tables for growing vegetables and plants. Suitable for garden beginners and experts alike.
• Garden Swing Chairs and Seats Wooden hanging swing seats and garden chairs for outdoor relaxation. Includes Miami Swing 2 Seater and Santorini Swing models.
• Garden Love Seats Companion seating designed for two people. Includes Freya, Emily, and Lily Relax double seat options.
• Picnic Tables Wooden picnic tables with fixed benches. Available in round and rectangular shapes, including Katrina, Katie Round, and Rose Round models.
• Garden Storage Outdoor storage solutions including Parcel Stores for secure deliveries and Log Stores for firewood storage.
• Garden Furniture Covers Heavy-duty weatherproof covers designed to protect Zest outdoor furniture from rain, UV rays, and debris. Includes bench covers, arbour covers, and outdoor kitchen covers.
• Protek Wood Paints and Preservatives Exterior wood paints and woodcare finishes for protecting and colouring garden furniture. Available in colours including Golden Oak, Walnut, Black, Cedar, and Antique Rose.
• Freya Range Modern ergonomic garden furniture collection with alternate width wooden slats for comfort. Includes dining sets, benches, chairs, and round tables with high backs for support.
• Harriet Range Elegant garden furniture with curved edges and Bavarian-style crossed legs. Includes 6-seater dining set with table and two 1.6m benches. GIMA Awards finalist.
• New 2026 Product Range New 2026 product launches including the Terraza Outdoor Kitchen range, Ludlow Corner Pergola, Jersey Arbour, Cherry Blossom Garden 3-Seater Bench, and Lara 3 Seater Bench.

Quantifiable outcome

• Many products come with a 10-year guarantee against rot
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

17 partnerships are on record, tiered core, flagship and minor.

• Tenovus Cancer CarecoreGTM or Marketing Partner · 1 January 2026Welsh cancer charity selected as Zest's Charity of the Year for 2026, voted by employees. Tenovus provides life-changing support to those affected by cancer across Wales.
• North Wales Wildlife TrustcoreGTM or Marketing Partner · 1 January 2026Environmental charity selected as Zest's Charity of the Year for 2026. The trust protects and restores the natural environment in North Wales.
• MS Society CymrucoreGTM or Marketing Partner · 1 January 2025Multiple Sclerosis charity received charitable donation from Zest's 2025 fundraising efforts.
• North Clwyd Animal Rescue (NCAR)coreGTM or Marketing Partner · 1 January 2025Animal rescue charity received charitable donation from Zest's 2025 fundraising efforts.
• DunelmcoreChannel Partner/ Reseller/ DistributorNational UK home furnishings retailer stocking Zest garden furniture products.
• Robert DyascoreChannel Partner/ Reseller/ DistributorUK household goods retailer stocking Zest garden products.
• DobbiescoreChannel Partner/ Reseller/ DistributorScottish garden centre chain stocking Zest garden furniture.
• HilliercoreChannel Partner/ Reseller/ DistributorMajor UK garden centre group stocking Zest products.
• NotcuttscoreChannel Partner/ Reseller/ DistributorUK garden centre group stocking Zest garden furniture.
• One GardencoreChannel Partner/ Reseller/ DistributorOnline garden retailer stocking Zest products.
• CharliescoreChannel Partner/ Reseller/ DistributorUK online garden products retailer.
• PrimrosecoreChannel Partner/ Reseller/ DistributorUK online garden retailer stocking Zest products.
• You GardencoreChannel Partner/ Reseller/ DistributorUK online garden products retailer.
• Garden SitecoreChannel Partner/ Reseller/ DistributorUK online garden retailer.
• P&A GroupflagshipStrategic or Co-development PartnerZest is a fifth-generation family business and part of North Wales-based P&A Group, which achieved B Corp certification in 2026.
• Chestnut MillcoreChannel Partner/ Reseller/ DistributorUK garden products retailer.
• Champfleurie EstatesminorChannel Partner/ Reseller/ DistributorGarden and estate products retailer.

Scale indicators4 records

Recent moves7 records

Expansion highlights14 records

Direct peers

• Forest Garden: UK-based manufacturer of timber garden buildings, fencing, and outdoor structures including arbours, arches, pergolas, and gazebos. Directly comparable to Zest in product mix, channel strategy (national garden centre distribution), and FSC-certified timber sourcing.
• Rowlinson Garden Products: Long-established UK manufacturer and importer of timber garden furniture, structures, and outdoor storage. Overlaps with Zest in arbours, arches, gazebos, dining sets, and planters, sold through similar garden centre and DIY retail channels.
• Grange Fencing: UK manufacturer of timber garden structures, fencing, arches, arbours, and planters. Comparable manufacturing footprint and reliance on FSC-certified timber, with overlapping garden centre customer base in the UK.
• Waltons: UK garden buildings and outdoor structures retailer/manufacturer offering sheds, summerhouses, arbours, and outdoor furniture. Comparable product portfolio and direct-to-consumer plus retail channel model.
• Bramblecrest: UK outdoor furniture brand offering dining sets, loungers, and outdoor living products through garden centres and online. Comparable channel strategy to Zest but focused on synthetic rattan and metal materials rather than timber.
• Kettler: Established UK outdoor furniture brand for dining sets, loungers, and outdoor living accessories. Competes for the same UK garden centre shelf space as Zest but with metal and synthetic materials.
• Hartman: UK outdoor furniture specialist in dining sets, loungers, and garden seating. Comparable UK garden centre distribution model and product positioning, with material focus on synthetic rattan and aluminium.
• Maze Rattan: UK outdoor furniture brand offering dining sets, corner sofas, loungers, and outdoor living products. Comparable garden centre and online retail channels but focused on rattan and composite materials.

Broad incumbents

• Bridgman: UK premium outdoor furniture retailer/manufacturer offering higher-end garden furniture sets. Comparable in product category and UK distribution but operates at a more premium price tier than Zest.
• B&Q: UK's largest home improvement retailer carrying broad outdoor furniture and garden structure ranges. Comparable as a destination for UK garden products but operates at much larger scale with private-label and multi-brand assortment rather than as a specialist manufacturer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ZestOutdoorLife
• YouTubeyoutube.com/c/ZestOutdoorLiving
• Facebookfacebook.com/ZestOutdoorLiving
• LinkedInlinkedin.com/company/zest-outdoor-living
• Instagraminstagram.com/zestoutdoorliving

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zest