Green Top

What Green Top does

Green Top Sporting Goods Corp is a privately held, family-owned outdoor recreation retailer founded in 1947 and headquartered at 10150 Lakeridge Parkway, Ashland, Virginia. The company operates a single physical flagship showroom with an on-site shooting range, a Magento-based e-commerce storefront (greentop.com) shipping globally on orders over $100, and a live-auction presence on GunBroker. Its assortment spans hunting (archery, decoys, stands, blinds, game calls, dog training, camping), fishing (fly, freshwater, saltwater rods/reels, tackle, trolling motors, waders), shooting (new and used firearms, ammunition, reloading, optics, suppressors, holsters, storage), optics, electronics (hunting and marine), clothing, footwear, and general outdoor accessories, complemented by a proprietary Green Top Apparel sub-brand.

The business monetizes through retail product sales (one-time transactions across new and used inventory), live gun-auction facilitation via GunBroker (transaction-fee economics), shooting-range services (range fees and training), financing-referral economics with Credova, and gun buyback/trade-in turnover. Supporting marketing assets include the weekly Virginia Fishing Report, the Green Top Podcast, an annual Outdoor Expo, blog content, and an active social presence on Facebook, Instagram, and YouTube. Partnerships with SilencerShop (ATF Form 4 / NFA processing), Credova (installment financing), and U.S. LawShield (legal-defense services for firearm owners) extend the company's value proposition beyond pure retail.

Green Top serves individual outdoor enthusiasts in the mid-Atlantic region, with specialized appeal to hunters, anglers, and shooting-sports participants. The company holds BBB accreditation and is incorporated in Virginia; no parent company, institutional investors, or recent funding rounds are disclosed. Geographic concentration in Virginia remains the principal structural feature — international shipping and auction-channel reach exist, but the store, range, and content operations are anchored to a single Ashland address.

Name

Green Top

Legal name

Green Top Sporting Goods Corp

Website

https://greentophuntfish.com

Company type

Private

Founded year

1947

Operating status

Operating

Short description

Green Top Sporting Goods is a family-owned, Virginia-based outdoor retailer founded in 1947 that sells hunting, fishing, shooting, and outdoor gear through a single Ashland showroom, an on-site shooting range, a Magento e-commerce site, and GunBroker live auctions to individual outdoor enthusiasts across the mid-Atlantic region.

Ownership category

akta.pro rank

Product category

Outdoor Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Used Merchandise Retailers (4595)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Hunting, Shooting Sports & Archery Retail (CRAMABAK)

akta.pro secondary industries

Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Firearms & Ammunition Retail (CRAMAKAA), Archery Equipment & Accessories Retail (CRAMAKAB), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG), Hunt, Fish & Shooting Sports Distribution (CRAOAJAC)

Keywords

• Hunting equipment retail
• Fishing gear supplies
• Firearms retail sales
• Outdoor sporting goods
• Shooting range services

Headquarters

HQ city

Ashland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Product Sales: Green Top generates revenue through the sale of physical outdoor recreation products including firearms, ammunition, hunting gear, fishing equipment, optics, clothing, and footwear. Revenue is primarily one-time transactional from individual consumers. The company also offers used gun sales, gun buyback/trade-in services, and sells gift cards.
2. Live Gun Auctions: Partnered with Gunbroker to facilitate live online auctions for firearms, providing a platform for customers to buy and sell used and new guns.
3. Shooting Range Services: Operates a shooting range (Green Top Shooting Range) offering facilities for firearm practice and training.
4. Financing Services: Partners with Credova to offer financing options for customers, potentially earning referral or processing fees.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Green Top Sporting Goods is a brick-and-mortar and e-commerce retailer selling hunting, fishing, and shooting equipment—including firearms, ammunition, optics, archery gear, rods and reels, electronics, clothing, footwear, and accessories. The retail assortment is supplemented by an on-site shooting range, gun buyback/trade-in program, firearm transfer services, silencer/ATF Form 4 processing, and live gun auctions hosted through GunBroker. The company has served Virginia and the broader mid-Atlantic region since 1947.

Product overview

Green Top Sporting Goods operates as a traditional brick-and-mortar and e-commerce retail business established in 1947, offering a comprehensive portfolio of outdoor recreational products. The core offering centers on an e-commerce platform (greentop.com) that retails hunting gear (archery equipment, firearms, optics, game calls, decoys), fishing equipment (rods, reels, fly fishing, lures, trolling motors), and shooting products (new and used firearms, ammunition, reloading supplies, firearm storage, air guns, suppressors). Supporting categories include electronics (hunting cameras, GPS, marine electronics), outdoor clothing and footwear, and general accessories (cooking equipment, coolers, knives, personal defense). The business complements retail with services including an on-site shooting range (greentopshootingrange.com), gun buyback program, firearm transfer services, SilencerShop/ATF Form4 assistance, live GunBroker auctions, and a Virginia fishing report. Green Top also produces branded apparel under the Green Top Apparel sub-brand and hosts an annual Outdoor Expo and podcast.

Differentiator

Problem solved

Functional benefit

Brands

• Green Top Apparel: Brand-new line of Green Top apparel designed for enthusiasts who live and breathe the hunt, the range, and the waters.

Products and services

• Hunting Gear Retail category covering archery equipment (bows, crossbows, arrows, broadheads, release aids, targets), clothing and footwear, knives and tools, decoys, tree stands and hunting blinds, game calls, dog training gear, camping and survival supplies, game feeders, and game and food processing equipment for individual hunters.
• Fishing Gear Retail category covering fly fishing (combos, flies, tying, line/leader/tippet, reels, rods), freshwater and saltwater rods, reels, rod and reel combos, fishing line, lures, terminal tackle, trolling motors and accessories, tools and accessories, and fishing-specific clothing and footwear for individual anglers.
• Shooting Products and Firearms Retail category covering new and used firearms (pistols, revolvers, rifles, shotguns, tactical rifles and shotguns), ammunition, gun parts, accessories, holsters, magazines, reloading supplies, firearm storage (cases, safes, cabinets), black powder guns, air guns, silencers/suppressors, and eye and ear protection for individual shooters and hunters.
• Optics Retail category covering binoculars, monoculars, spotting scopes, range finders, night vision, thermal imaging, scopes (variable power, fixed power, airgun, muzzleloader), red dot sights, iron sights, lasers, magnifiers, and optic accessories (lens covers, cleaning, bore sighters, scope mounts, rings, and bases).
• Outdoor Electronics Retail category covering hunting electronics (dog training, electronic calls, trail cameras, GPS, radios), lighting (flashlights, headlamps, lanterns), marine electronics (sonar, radar, GPS, trolling motors, transducers), metal detectors, action cameras, and batteries and chargers.
• Outdoor Clothing and Apparel Retail category of outdoor apparel for men, women, and kids including casual wear, hunting, fishing, and shooting clothing, jackets, vests, pants, shirts, rain gear, bibs, coveralls, shorts, sweatshirts, hoodies, sunglasses, waders, and Green Top branded apparel.
• Outdoor Footwear

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• GunbrokercoreChannel Partner/ Reseller/ DistributorGunbroker is a leading online auction marketplace for firearms. Green Top partners with Gunbroker to host live gun auctions, expanding their sales reach beyond the physical store to national buyers.
• SilencerShopcoreTechnology or IntegrationSilencerShop provides online ordering and paperwork processing for firearm suppressors (silencers). Green Top integrates with SilencerShop to streamline ATF Form4 applications for customers purchasing suppressors in-store.
• CredovaminorGTM or Marketing PartnerCredova offers financing options for firearms and outdoor gear purchases. Green Top offers Credova financing to customers, enabling them to pay over time for larger purchases.
• U.S. LawShieldminorGTM or Marketing PartnerU.S. LawShield provides legal defense services for self-defense situations. Green Top promotes their services to firearm purchasers as a value-added partnership.
• BBB (Better Business Bureau)minorOthersGreen Top is BBB Accredited Business, indicating they meet BBB standards for trust and ethical business practices.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Dick's Sporting Goods: Large national sporting goods retailer carrying hunting, fishing, and shooting products alongside general sporting goods. Overlaps with Green Top in firearms and outdoor categories, with far broader product breadth and physical footprint.
• Academy Sports + Outdoors: Multi-state sporting goods chain selling firearms, hunting, fishing, and outdoor recreation equipment. Direct competitor in core hunting, fishing, and shooting categories, with broader general sporting goods assortment and significantly larger scale than Green Top's single-store footprint.
• Bass Pro Shops: National big-box outdoor recreation retailer selling hunting, fishing, shooting, and outdoor gear across many states. Operates the Cabela's brand after acquiring it; directly comparable to Green Top in core categories (firearms, hunting, fishing) but at vastly larger scale and as a multi-store national chain rather than a regional independent.
• Cabela's (Bass Pro brand): Hunting, fishing, and outdoor recreation brand and store chain acquired by Bass Pro Shops. Highly comparable in assortment and customer base to Green Top, particularly for hunting and shooting enthusiasts in the broader U.S. market, though at national scale.
• Scheels: Employee-owned sporting goods chain with very large destination stores featuring hunting, fishing, shooting, and outdoor departments plus in-store attractions. Comparable in store-experience differentiation and broad outdoor assortment, though operating at much larger scale across many states.

Others

• Gunbroker.com: Online auction marketplace for firearms that Green Top actively partners with for live auctions. Functions as a key distribution channel and ecosystem partner for the company, as well as a platform that competes with Green Top's direct sales to used gun buyers nationwide.

Direct peers

• Orvis: Multi-channel retailer specializing in fly fishing, hunting, and outdoor lifestyle products, with both retail stores and e-commerce. Overlaps with Green Top on fishing equipment, hunting gear, and outdoor apparel, and shares a similar specialty positioning serving enthusiast customers.
• Midway USA: Major online retailer of firearms, ammunition, reloading supplies, and shooting accessories. Directly competes with Green Top's e-commerce channel, particularly for ammunition, reloading, and shooting accessories, and shares the firearms specialty retail positioning.
• Sportsman's Warehouse: Specialty sporting goods retailer focused specifically on hunting, fishing, camping, and shooting sports across multiple U.S. states. Closely aligned in product mix, customer base, and outdoor enthusiast focus, making it one of the most directly comparable peers to Green Top.

Emerging players

• Palmetto State Armory: Direct-to-consumer online firearms and ammunition retailer offering own-brand products alongside major brands. Competes with Green Top primarily in the e-commerce firearms and ammo category and represents a newer digitally native model targeting the same customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/greentopsportinggoods
• Facebookfacebook.com/GreenTopSportingGoods
• Instagraminstagram.com/greentopsportinggoods
• Xx.com/greentop1947
• LinkedInlinkedin.com/company/green-top-sporting-goods-corp

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Top