Gold Cross EMS

What Gold Cross EMS does

Gold Cross EMS, Inc. is a private EMS company founded in 1997 and based in Martinez in the Augusta-area Central Savannah River Area. It serves county governments and patients across six counties in Georgia and South Carolina, including as the 911 provider for Columbia and Jefferson Counties. Its operating platform includes 44 ambulances and Quick Response Vehicles, real-time GPS dispatch, in-vehicle connectivity, wireless EKG transmission, and ZOLL X Series monitor-defibrillators.

The company provides critical care, advanced life support, and basic life support ambulance transport, as well as non-emergency stretcher-van and wheelchair transportation. Its portfolio also includes CMS Emergency Triage, Treat, and Transport alternate-destination transport and treatment in place via telehealth, event medical coverage, an 11-member Bike Team, and an EMS Academy offering EMR, EMT, and AEMT programs. The Academy reports first-pass NREMT rates of 85% for EMT students and 87.5% for AEMT students.

Gold Cross EMS primarily generates transaction revenue from emergency and non-emergency transport billed to Medicare, Medicaid, Tricare, and commercial insurers, with event coverage and training courses as additional professional-service streams. County 911 contracts are the principal government channel, supplemented by direct patient transport, insurer billing, and academy enrollment. CAAS accreditation, IAED dispatch accreditation, and ET3 selection provide externally validated operating credentials, but no current revenue figure is disclosed.

Name

Gold Cross EMS

Legal name

Gold Cross EMS, Inc.

Website

https://goldcrossems.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Gold Cross EMS is a privately held regional EMS provider serving county governments and patients across Georgia’s and South Carolina’s CSRA with 911 response, critical care, ALS, BLS, non-emergency transport, ET3, event coverage, and EMS training.

Ownership category

akta.pro rank

Product category

Emergency Medical Services

NAICS

Ambulance Services (62191)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Private EMS Providers (Contract/Interfacility) (HLAFANAB)

akta.pro secondary industries

911/Public EMS Agencies (Municipal/County/Fire-Based) (HLAFANAA), Critical Care Transport (CCT) & Specialty Transport Teams (HLAFANAE), Medical Emergency Response & On-site First Aid/Paramedics (BPABANAG)

Keywords

• Emergency medical services
• Ambulance transportation
• Non-emergency transport
• EMS training academy
• Medical transport services

Headquarters

HQ city

Martinez

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Emergency Medical Transport: Fee-for-service emergency ambulance transportation billed to Medicare, Medicaid, Tricare, and commercial insurance carriers. Revenue based on services provided during transport including ALS level care.
2. Non-Emergency Medical Transport: Stretcher van and wheelchair transportation services for patients requiring transport but not emergency care. Billed to insurance or private pay.
3. EMS Training Academy: Revenue from EMS training courses including EMR ($1,000), EMT ($500), and AEMT ($1,800) programs. Some costs offset by Georgia Trauma Commission grants.
4. Event Medical Coverage: Standby medical services for large events including baseball games, 5K races, boat races, major golf tournaments, and concerts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Gold Cross EMS provides ground-based emergency and non-emergency medical transportation services, including Critical Care Ambulance, Advanced Life Support (ALS), Basic Life Support (BLS), Stretcher Van, and Wheelchair Transport across the CSRA region of Georgia and South Carolina. The company operates as the exclusive 911 provider for Columbia and Jefferson Counties and supports additional counties (Richmond, McDuffie, Greene, Aiken) through service agreements. Complementary offerings include event medical standby coverage and an in-house EMS Academy delivering EMR, EMT, and AEMT certification programs approved by Georgia and South Carolina EMS authorities.

Product overview

Gold Cross EMS operates a unified emergency and non-emergency medical services platform providing ground transportation across the CSRA region. The core offering includes Critical Care Ambulance and Advanced Life Support (ALS) services for emergency response, supplemented by non-emergency Stretcher Van and Wheelchair Transportation services. The company delivers specialized Bike Team support for crowd situations and participates in the CMS ET3 model enabling alternate destination transport and telehealth treatment. A subsidiary training division (Gold Cross EMS Academy) offers EMR, EMT, and AEMT certification programs approved by Georgia and South Carolina EMS authorities. The organization holds CAAS accreditation and IAED Emergency Medical Dispatch Center of Excellence designation. Technology integration includes ZOLL X Series monitors with wireless EKG transmission to hospitals, real-time GPS tracking, and in-vehicle WiFi.

Differentiator

Problem solved

Functional benefit

Products and services

• Critical Care Ambulance Ground ambulance transport for patients requiring critical intensive care during transport who do not meet air transport criteria. Fully equipped with critical care equipment and staffed with critical care-capable personnel; serves hospitals, ICUs, and interfacility transfers in the CSRA region.
• Advanced Life Support (ALS) Ambulance General emergency and interfacility ambulance transportation staffed with Paramedics and EMTs for patients requiring cardiac monitoring, airway management, and advanced interventions. Used for 911 emergency response and ALS-level interfacility transfers.
• Basic Life Support (BLS) Ambulance Ambulance transport for patients requiring basic medical care and monitoring during transport without need for advanced Paramedic interventions. Part of Gold Cross's layered emergency response capability.
• Stretcher Van Service Non-emergency stretcher transportation for patients who do not require active medical treatment during transport but cannot travel by wheelchair. Staffed with one EMT and a First Responder-trained driver; vehicles equipped with oxygen, medical kit, and AED.
• Wheelchair Transportation Non-emergency transportation for wheelchair patients, accommodating two patients per vehicle, staffed by First Responder-trained drivers. Vehicles equipped with oxygen, medical kits, and AED for emergencies. Used for medical appointments, dialysis, and discharges.
• Emergency Triage, Treat, and Transport (ET3) Services Revolutionary CMS five-year payment model participation enabling: (1) transport to alternative destinations (primary care, urgent care) and (2) treatment in place via qualified practitioner or telehealth. Available to Medicare fee-for-service beneficiaries in the CSRA region.
• Emergency Medical Dispatch Services IAED-accredited emergency medical dispatch center operating 24/7 to receive 911 calls, triage medical emergencies using Medical Priority Dispatch System protocols, and dispatch the appropriate ambulance or Quick Response Vehicle. One of only 222 such centers worldwide.
• Gold Cross EMS Bike Team Specialized ALS-level rapid-response unit operating at large gatherings and special events using mountain bicycles equipped with emergency lighting, AED, oxygen, and emergency medications. 11 members (3 Paramedics, 8 EMT Intermediates) deploy in 2-person teams and reach patients in crowded areas in under 4 minutes.
• Gold Cross EMS Academy - Emergency Medical Responder (EMR) Course 4-week EMR certification course (Monday-Friday, 9am-5pm) meeting Georgia requirements for EMT-R license and NREMT cognitive exam eligibility. Cost is $1,000 with half due first day; free for candidates hired as Gold Cross EMS employees.
• Gold Cross EMS Academy - Emergency Medical Technician (EMT) Course 4-5 month EMT certification course (1-2 days per week, 9am-5pm) meeting Georgia and South Carolina requirements for EMT license and NREMT cognitive exam eligibility. Cost is $500, subsidized by a Georgia Trauma Commission grant (minimum $250 first day).
• Gold Cross EMS Academy - Advanced Emergency Medical Technician (AEMT) Course 6-7 month AEMT certification course (1-2 days per week, 9am-5pm) for already-certified EMTs to obtain Georgia/South Carolina AEMT license. Cost is $1,800 with half due first day; discounts available for eligible employed EMTs.
• Event Medical Standby Coverage On-site medical standby services for large public events including sporting events (baseball games, golf tournaments), races (5K, boat races), concerts, parades, and festivals. Combines Bike Team rapid response with ambulance backup; service available across the CSRA region.

Quantifiable outcome

• Responds to over 80,000 calls annually
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Blue Cross Blue Shield of GeorgiacoreStrategic or Co-development Partner · 1 March 2020Contracted insurance partner for ET3 model participation. BCBS of Georgia agreed to participate alongside CMS in providing alternate transport and treatment options for insured patients.
• ZOLL Medical CorporationcoreTechnology or Integration · 31 October 2019ZOLL X Series Monitor/Defibrillator deployed across 44 ambulances and Quick Response Vehicles. ZOLL technology provides wireless transmission capabilities, See-Thru CPR, Real CPR Help, and integrated WiFi for real-time patient data transmission to hospitals.
• Centers for Medicare and Medicaid Services (CMS)coreStrategic or Co-development PartnerSelected as one of 7 ambulance services in Georgia (205 nationwide) to participate in the ET3 model - a voluntary five-year payment model allowing flexible emergency care including alternate destination transport and telehealth treatment in place.
• Georgia Office of EMS and TraumacoreStrategic or Co-development PartnerApproved training site for EMS education. GA OEMST certification allows Gold Cross EMS Academy to offer EMR, EMT, and AEMT courses meeting state licensing requirements.
• National Registry of EMTs (NREMT)coreStrategic or Co-development PartnerNREMT-approved testing site for EMS certification. Academy pass rates exceed state averages: EMR 67%, EMT 85%, AEMT 87.5% first-pass rates.
• Georgia Trauma CommissionminorStrategic or Co-development PartnerGrant program funding reduces EMT course cost from approximately $1,500 to $500 for eligible students, enabling broader EMS training access.
• American Heart Association (AHA)coreStrategic or Co-development PartnerApproved training site offering ACLS and other AHA-certified courses as part of EMS Academy programming.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• American Medical Response (AMR): American Medical Response is the largest private ambulance and EMS provider in the U.S., offering 911, interfacility, and non-emergency transport across hundreds of counties. Directly comparable to Gold Cross as a private EMS operator competing for the same county 911 contracts, with similar BLS/ALS service lines and broader geographic reach.
• ProTransport-1: ProTransport-1 is a private ambulance and EMS provider operating in California and other western states, offering BLS, ALS, critical care, and event medical services. Comparable to Gold Cross as a private EMS operator with similar service mix and contract-based 911 model.
• Priority Ambulance: Priority Ambulance is a privately held national EMS company operating 911 and interfacility transport across multiple states. Comparable to Gold Cross as a private, multi-county ambulance operator pursuing regional consolidation and contract growth.
• Care Ambulance Service: Care Ambulance Service is a private EMS provider operating in Southern California with 911, BLS, ALS, and non-emergency transport. Comparable to Gold Cross as a regional private ambulance operator with diversified emergency and interfacility services.
• Falck USA: Falck USA is the U.S. arm of Falck, a global private EMS and ambulance services provider. Competes with Gold Cross for municipal 911 contracts and offers comparable emergency and non-emergency medical transport, including interfacility and critical care services.
• Acadian Ambulance Service: Acadian Ambulance is a large private EMS provider operating across Louisiana, Texas, Mississippi, and Tennessee. Comparable to Gold Cross as a private, multi-county 911 contractor with ALS/BLS ambulance, air medical, and community paramedicine service lines.
• MedStar Mobile Healthcare: MedStar Mobile Healthcare is a publicly accountable EMS provider serving the Fort Worth, Texas area with 911, BLS, ALS, and mobile integrated health programs. Directly comparable to Gold Cross as a high-volume 911 ambulance provider with diversified service lines and clinical-outcome focus.

Others

• Air Methods: Air Methods is the largest U.S. air medical transport provider. Related to Gold Cross as an adjacent medical transport provider; comparable where Gold Cross's critical care ambulance service complements rotor-wing transport for interfacility transfers.
• ZOLL Medical Corporation: ZOLL Medical is a manufacturer of defibrillators, monitors, and CPR equipment used in EMS. Connected to Gold Cross as a strategic technology partner whose ZOLL X Series monitor/defibrillators are deployed across Gold Cross's fleet — an enabling technology relationship rather than a competitor.

Regional players

• Richland County EMS (South Carolina): Richland County EMS is a public/municipal 911 EMS provider operating in the Midlands of South Carolina, near Gold Cross's CSRA footprint. Comparable as a regional 911 ambulance provider in an adjacent geography, potentially competing for adjacent county contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/goldcrossems
• LinkedInlinkedin.com/company/gold-cross-ems

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gold Cross EMS