The Post-Star

What The Post-Star does

The Post-Star is a regional daily newspaper serving Glens Falls, New York and the surrounding Adirondack region, including Warren County, Washington County, Saratoga County, and the Lake George area. Founded in 1895 and currently owned by Lee Enterprises (NASDAQ: LEE), the publication provides coverage of local news, government and politics, crime and courts, high school and college sports, weather, obituaries, opinion, and community events. Its geographic segmentation targets residents of the upstate New York region seeking hyperlocal coverage not supplied by larger metro outlets.

The publication operates on a multi-platform distribution model spanning a print home-delivered edition, the poststar.com website built on the BLOX Content Management System from BloxDigital, an E-edition digital replica, dedicated iOS and Android mobile applications, email newsletters, and active social media channels (Facebook, Twitter/X, YouTube, Instagram). The product portfolio extends beyond journalism into a classifieds/marketplace vertical (jobs, vehicles, real estate, public notices), branded content through the Brand Ave. Studios sponsored content program, puzzle and gaming features via Puzzmo, and locally-targeted commerce tie-ins such as Shop Local and ADK Wedding.

Revenue is generated across four streams: digital and print subscriptions (recurring, annual billing cadence with tiered options), display and classified advertising, and sponsored/native advertising through Brand Ave. Studios. The go-to-market is primarily direct-to-consumer for readership and direct-to-local-SMB for advertising. Customer concentration is low at the individual account level, though revenue is structurally tied to the economic health of the served upstate New York micro-region. No unit-level revenue, subscriber counts, or AI/ML capabilities are disclosed in available sources.

Name

The Post-Star

Legal name

The Post-Star

Website

https://poststar.com

Company type

Private

Founded year

1895

Operating status

Operating

Headcount range

101–250 employees

Short description

The Post-Star is a 130-year-old regional daily newspaper owned by Lee Enterprises, serving Glens Falls and the Adirondack region of upstate New York with local news, sports, weather, and community coverage across print, web, mobile, and E-edition channels.

Ownership category

akta.pro rank

Product category

Local Newspaper Publishing

NAICS

Newspaper Publishers (513110), Periodical Publishers (51312)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Services-Advertising (7310)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

News & Content Aggregation Portals (BPAMAAAI)

Keywords

• Local newspaper publishing
• Digital news subscription
• Print media advertising
• Classified advertising marketplace
• Sponsored content publishing

Headquarters

HQ city

Glens Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Digital Subscriptions: Digital subscription revenue providing unlimited access to local news content online and through mobile apps
2. Print Subscriptions: Traditional newspaper subscription revenue including home delivery of print edition
3. Print and Digital Advertising: Advertising revenue from display ads, classifieds, and sponsored content across digital and print platforms
4. Brand Ave. Studios Sponsored Content: Sponsored content and native advertising through the Brand Ave. Studios branded content program connecting advertisers with targeted audiences through compelling content programs

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Post-Star is a regional daily newspaper and digital news platform serving Glens Falls, NY and the surrounding Adirondack region. It delivers local news, government, crime, sports, weather, and lifestyle content across print, web, mobile apps, and E-edition channels. The publication also operates Brand Ave. Studios for sponsored content and an online classifieds marketplace for jobs, vehicles, real estate, and public notices.

Product overview

The Post-Star is a regional daily newspaper and digital news platform serving Glens Falls, NY and the surrounding New York region. The publication operates as part of Lee Enterprises and is built on the BLOX Content Management System. Its core product is the main newspaper covering local news, crime, government, politics, sports, weather, education, entertainment, and lifestyles. The digital portfolio includes an E-edition (digital replica of the print newspaper), mobile apps for iOS and Android, Brand Ave. Studios (sponsored/branded content platform), classifieds and marketplace services (jobs, vehicles, real estate), email newsletters and breaking news alerts, obituary listings, and Puzzmo/puzzle games.

Differentiator

Problem solved

Functional benefit

Brands

• Brand Ave. Studios: A branded content division of The Post-Star that creates sponsored content for advertisers, connecting them with targeted audiences through compelling content programs.

Products and services

• The Post-Star (Main Publication)

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Lee EnterprisescoreOthersLee Enterprises is the parent company and owner of The Post-Star. The newspaper operates under Lee Enterprises' portfolio of local media properties and utilizes their technology infrastructure including BLOX CMS, analytics platforms, and advertising networks.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Daily Gazette: Regional daily newspaper serving Schenectady and the broader Capital District of New York State. Directly comparable to The Post-Star as a Gannett-affiliated local daily newspaper covering a neighboring upstate New York market with similar editorial scope, subscription model and advertising products.
• Times Union: Albany-based regional daily newspaper covering the New York Capital Region including Saratoga and surrounding counties, partially overlapping The Post-Star's service area. Comparable as a multi-platform local/regional daily with digital subscriptions, classifieds and branded content offerings.
• Adirondack Daily Enterprise: Local daily newspaper serving Saranac Lake and the Adirondack region, with overlapping geographic coverage with The Post-Star around Lake Placid/Lake George. Comparable as a small-market regional daily operating a hybrid print+digital subscription and local advertising model in the same upstate NY region.
• Press-Republican: Daily newspaper based in Plattsburgh, NY covering Clinton and Essex counties and the broader North Country / Adirondack region. Comparable to The Post-Star as a Lee Enterprises portfolio local daily newspaper using similar tech infrastructure, subscription products, and reporting focus on a small upstate NY DMA.
• Poughkeepsie Journal: Gannett-owned daily newspaper covering the mid-Hudson Valley region of New York State. Comparable as a digital-forward local daily with hybrid subscription, branded content, and classified advertising offerings serving a defined upstate/downstate New York DMA.

Broad incumbents

• Gannett: Largest U.S. newspaper operator (USA Today Network) running hundreds of local dailies including The Daily Gazette, Poughkeepsie Journal and others serving upstate NY. Comparable as a broad incumbent competitor with superior scale in shared technology, ad networks and subscription systems, while The Post-Star operates in similar mid-market regions.
• Lee Enterprises: Publicly traded (NASDAQ: LEE) parent company and direct owner of The Post-Star, operating approximately 70 daily and weekly newspapers across the U.S. The Post-Star operates as one local unit within this portfolio, sharing BLOX CMS, ad infrastructure and corporate overhead.
• Ogden Newspapers: Family-owned U.S. newspaper group operating daily and weekly papers in small-to-mid markets across multiple states. Comparable as an incumbent local newspaper operator competing for the same local SMB advertising and subscription dollars in communities similar in size and demographics to Glens Falls.
• Tribune Publishing: Multi-title newspaper group (Chicago Tribune, New York Daily News, etc.) now part of Alden Global's media portfolio. Comparable as an incumbent newspaper operator with established multi-platform subscription, advertising and branded content operations against which mid-market local dailies compete for share of attention and ad budgets.

Emerging players

• Patch.com: Digital-first hyperlocal news network covering thousands of U.S. communities including towns in the upstate New York / Capital District region. Comparable as an emerging local-news competitor that addresses the same community-news need as The Post-Star using a digital-native distribution model without print costs.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/poststar
• YouTubepoststar.com/youtube
• Facebookfacebook.com/ThePostStar
• Instagrampoststar.com/instagram

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Post-Star