What africaJUICE does

africaJUICE B.V. is a Netherlands-domiciled (The Hague) private limited company that operates a vertically integrated tropical fruit growing and processing business centered on its wholly-owned subsidiary, africaJUICE Tibila Share Company, in Ethiopia's Upper Awash valley. Founded in 2007 with operations commencing in 2009, the company manages approximately 1,000 hectares of plantations producing passion fruit, mango, papaya, citrus, and various vegetables, and employs nearly 2,000 people across its sites.

The core technology is an industrial-scale fruit-processing facility with aseptic packaging capability (220L drums) and an evaporator for concentrate production, producing not-from-concentrate (NFC) juices, purees, emulsions, and compounds. The flagship export products are passion fruit NFC juice and mango purees, with papaya products, emulsions/compounds (launched 2020), and organic passion fruit NFC (planned 2021) broadening the portfolio. Fresh fruit and vegetables are sold alongside processed ingredients.

The business model is B2B enterprise field sales, targeting international food and beverage manufacturers through export channels, and local and regional beverage bottlers through import-substitution supply in East Africa. Products are sold as bulk ingredients with zero additives, packaged aseptically in 220L drums, with no consumer-facing retail presence and no publicly disclosed pricing. Long-term supply agreements are the stated commercial mechanism. The company was the first Fairtrade certified tropical fruit juice business in sub-Saharan Africa (2010), though this certification has since lapsed.

Name

africaJUICE

Legal name

africaJUICE B.V.

Website

https://africajuice.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

africaJUICE B.V. is a Netherlands-domiciled agribusiness that operates a vertically integrated tropical fruit plantation and processing facility in Ethiopia, producing passion fruit NFC juice, mango and papaya purees, emulsions, and fresh produce for international and local beverage manufacturers.

Ownership category

akta.pro rank

Product category

Tropical Fruit Processing and Beverage Ingredients

NAICS

Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Food Manufacturing (311), Flavoring Syrup and Concentrate Manufacturing (31193)

SIC

Beverages (2080), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000)

akta.pro primary industry

Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate) (AFAKAFAB)

akta.pro secondary industries

Juice & Nectar Production (Including Juice Drinks) (AFAFABAC), Flavor Bases & Emulsions (Citrus oils, beverage emulsions, clouding agents) (AFAFAGAE), Juice Concentrates, Bases & Syrups (Fruit/Vegetable) (AFAKAFAC)

Keywords

• Tropical fruit processing
• NFC juice production
• Fruit puree manufacturing
• Beverage ingredients supply
• Fresh produce export

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Processed Fruit Products: Export of passion fruit NFC juice and mango purees to international markets since 2010. Products also supplied to local bottlers since 2012. Zero additives, pure juice/puree format.
2. Beverage Emulsions and Compounds: Production of emulsions and compounds for local and regional beverage companies, commencing end of 2020
3. Fresh Fruit and Vegetables: Fresh produce including citrus, papaya, mango, melon, tomatoes, sweet paprika, chillies, beans, and maize for local and export markets

Go-to-market motion1 record

Distribution channels3 records

Core offering

africaJUICE is a vertically integrated tropical fruit grower and processor that produces, aseptically packages, and exports passion fruit NFC juice, mango and papaya purees, emulsions and compounds, and fresh fruit and vegetables. Products are aseptically packaged in 220L drums with zero additives, serving international, regional, and local beverage companies from its Ethiopian plantation and processing operations.

Product overview

africaJUICE is a fruit growing and processing company operating as a single unified business with vertically integrated operations. The core product portfolio centers on NFC (Not From Concentrate) tropical fruit juices and purees, specifically passion fruit NFC juice, mango puree, and papaya products. These core products are complemented by emulsions and compounds for beverage companies, fresh fruit and vegetables, and processing capabilities including citrus processing and concentrate production via evaporator. The company manages approximately 1000 hectares of plantations in Ethiopia's Upper Awash valley and exports to international markets while serving local bottlers and the regional beverage industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Passion Fruit NFC Juice Not From Concentrate passion fruit juice produced according to Fairtrade principles, aseptically packaged in 220L drums with zero additives for export to international, regional, and local beverage companies.
• Mango Puree Mango puree processed from locally sourced mangoes using a developed value chain for local mango processing, exported periodically and primarily serving the strongly growing local beverage market through import substitution. Aseptic 220L drum packaging with zero additives.
• Papaya Puree Products Papaya puree products added to the local product offering in 2020, expanding africaJUICE's tropical fruit processing range for local beverage companies.
• Beverage Emulsions and Compounds Beverage emulsions and compounds for local and regional beverage companies, launched from end of 2020 to complement africaJUICE's existing NFC juice and puree offerings for the beverage industry.
• Fresh Fruit and Vegetables Fresh produce including citrus, papaya, mango, melon, tomatoes, sweet paprika, chillies, beans, and maize sourced from africaJUICE's approximately 1,000 hectares of plantations in Ethiopia and offered to local and export markets.

Quantifiable outcome

• Established 1000 hectares of plantations including passion fruit, mango, papaya, citrus, and vegetables
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Symrise: Symrise is a global flavor and fragrance manufacturer producing beverage emulsions, compounds, and fruit-based flavor systems for major bottlers. Directly comparable to africaJUICE's emulsions and compounds product line targeting regional beverage companies.
• SVZ International (Ingredion): SVZ produces fruit and vegetable purees, juices, and concentrates supplied to beverage, dairy, and food manufacturers globally. Directly comparable to africaJUICE's puree and NFC juice product lines and B2B ingredient supply model.
• iTi Tropicals: iTi Tropicals is a US-based supplier of tropical fruit juices, purees, and NFC concentrates (mango, passion fruit, papaya, guava). Closely matches africaJUICE's core product mix and B2B ingredient distribution model to beverage and food manufacturers.
• SunOpta: SunOpta supplies plant-based and fruit-based ingredients including juices, purees, and fruit preparations to food and beverage manufacturers, with a strong focus on organic and non-GMO. Highly comparable to africaJUICE's planned organic line and its NFC/puree portfolio serving CPG manufacturers.
• Döhler: Döhler is a major German producer of fruit juice concentrates, NFC juices, flavors, emulsions, compounds, and beverage bases. Directly comparable to africaJUICE across the full B2B fruit-ingredient portfolio, especially the emulsions/compounds line africaJUICE launched in 2020.

Broad incumbents

• AGRANA: AGRANA is a large Austrian fruit processing group producing fruit preparations, juice concentrates, NFC juices, and custom fruit solutions for major dairy and food companies worldwide. Overlaps with africaJUICE across NFC juice, puree, and concentrate capabilities but operates at significantly larger scale across multiple geographies.
• Kerry Group: Kerry Group is a global taste and nutrition company supplying flavors, emulsions, and beverage systems to major food and beverage manufacturers. Comparable to africaJUICE's emulsions and compounds offering as part of a much broader ingredient portfolio.
• Citrosuco: Citrosuco is one of the world's largest orange juice producers with vertically integrated citrus groves and processing facilities. Serves as a broad-incumbent comparable given africaJUICE's vertically integrated plantation-plus-processing model, though Citrosuco's focus is citrus specifically.
• Tate & Lyle: Tate & Lyle supplies specialty food ingredients including beverage systems and fruit-based texturizers/sweeteners to global CPG and beverage customers. Adjacent peer for africaJUICE's beverage ingredient customers and formulation partnerships.
• Louis Dreyfus Company Citrus: Louis Dreyfus operates citrus juice processing globally alongside broader agricultural commodity trading. Comparable to africaJUICE's tropical fruit processing infrastructure and B2B ingredient distribution, but at much larger scale and with a broader commodity focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/africajuice-b.v.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about africaJUICE