Cal Elite Kids
Cal Elite Kids is a privately held children's activity center operating three Southern California locations (Rancho Santa Margarita, Burbank, Santa Clarita), offering swim, dance, gymnastics, aerial arts, and ninja training programs for children and families.
- Company typePrivate
- Founded1996
- HeadquartersSanta Margarita, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Cal Elite Kids does
Cal Elite Kids is a privately held, multi-location children's activity center operating three physical facilities in Southern California. Founded in 1996 and headquartered in Rancho Santa Margarita, the company delivers structured instructional programs in swimming, dance, gymnastics/tumbling, aerial arts, and ninja training to children and families. Its core technology is its physical plant and instructional staff: there is no digital platform, software product, or online service component, and activities are conducted exclusively on-site at its Rancho Santa Margarita, Burbank, and Santa Clarita facilities. The company also operates the REVE Dance Conservatory as a sub-brand within its Rancho Santa Margarita campus, providing more specialized dance education. Additional offerings include a seasonal Summer Bees day camp and birthday party hosting services.
The business operates on a direct-to-consumer go-to-market model with no intermediated or enterprise channels. Revenue is generated primarily through recurring class tuition and registration fees across its swim, dance, aerial, gymnastics, and ninja programs, supplemented by one-time birthday party event bookings. Pricing is not publicly disclosed; prospective customers are directed to contact the company by phone or email. The company employs 51-100 staff, is founder/management-led, has no disclosed parent company, institutional investors, or venture funding, and markets primarily through organic social channels (YouTube, Facebook, Instagram). It holds no patents, trademarks, or regulatory licenses of note, and serves a single customer persona (children and families) across three Southern California sub-markets in Orange County, Los Angeles County, and the Santa Clarita Valley.
Cal Elite Kids firmographics
Firmographics- Name
- Cal Elite Kids
- Legal name
- Cal Elite Kids
- Website
- https://calelitekids.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Cal Elite Kids is a privately held children's activity center operating three Southern California locations (Rancho Santa Margarita, Burbank, Santa Clarita), offering swim, dance, gymnastics, aerial arts, and ninja training programs for children and families.
- Ownership category
- akta.pro rank
Cal Elite Kids industry classification
Industry- Product category
- Children's Activity & Youth Enrichment Services
- NAICS
- Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940), Fine Arts Schools (61161)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)
- akta.pro secondary industries
- Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF), Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI)
Keywords
Where Cal Elite Kids is headquartered
LocationHeadquarters
- HQ city
- Santa Margarita
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Cal Elite Kids business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Class Instruction Fees: Revenue is generated from tuition and registration fees for children's instructional programs including swim lessons, dance classes, aerial arts, ballet, ninja training, and tumbling. Classes are offered on an ongoing basis at three physical locations.
- Birthday Party Services: The company offers birthday party hosting services at their facilities, generating one-time event-based revenue.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Cal Elite Kids product offering
Product offeringCore offering
Cal Elite Kids operates three physical children's activity centers in Southern California that provide ongoing instructional classes in swimming, dance (including ballet and the REVE Dance Conservatory sub-brand), aerial arts, gymnastics/tumbling, and ninja training. The company also runs a seasonal Summer Bees day camp and hosts children's birthday parties at its facilities, serving local families in Rancho Santa Margarita, Burbank, and Santa Clarita.
Product overview
Cal Elite Kids is a multi-location children's activity center offering a unified portfolio of physical education programs. The core offerings include Swim Classes, Dance Classes (with ballet bar work), Aerial Classes, Gymnastics/Tumbling, and Ninja Training programs. The company also operates a sub-brand, REVE Dance Conservatory, located at the Rancho Santa Margarita campus. Additional offerings include Summer Bees seasonal camp programs and Birthday Party event services. All programs are designed for children and focus on physical development through structured, professional instruction.
Differentiator
Problem solved
Functional benefit
Products and services
- Swim Classes
Companies that use Cal Elite Kids
Customer profileSegments1 record
Ideal customer profiles1 record
Cal Elite Kids technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cal Elite Kids partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
Cal Elite Kids competitors and assessment
Company assessmentDirect peers
- British Swim School: Franchise operating year-round swim lessons for children across multiple locations. Closely matches Cal Elite's swim program in methodology and parent-facing instructional positioning.
- Gymboree Play & Music: Franchised early-childhood enrichment programs (movement, music, play). Comparable to Cal Elite in serving young children with structured activity programs, though Cal Elite skews older/athletic.
- My Gym Children's Fitness Center: Franchised children's fitness and developmental movement program with multiple California locations. Directly comparable to Cal Elite's gymnastics and ninja-style structured motor-skill classes for young children.
- The Little Gym: Franchised children's motor-skill and gymnastics center with multiple Southern California locations, structured progressive classes, and parties — directly comparable to Cal Elite's gymnastics/tumbling and party offerings.
- Aqua-Tots Swim Schools: Multi-location children's swim instruction franchise operating across the U.S. Overlaps directly with Cal Elite's swim lessons in program structure, age-group tiers, and recurring tuition model.
- Big Blue Swim School: Multi-location children's swim school franchise with structured curriculum for beginner-to-advanced levels. Closely comparable to Cal Elite's swim instruction across skill levels and year-round tuition.
- Goldfish Swim School: National franchise offering year-round children's swim lessons with multi-location retail footprints. Closely comparable to Cal Elite's swim curriculum and family-focused instruction model, and increasingly adds adjacent youth programming.
- Kinderdance: Children's dance, gymnastics, and movement education franchise offered at multi-discipline sites and through on-site school programs. Direct overlap with Cal Elite's early-childhood dance and movement offerings.
- Emler Swim School: Established regional children's swim school with multiple Texas and Southwest locations. Closely aligns with Cal Elite's swim curriculum focus, instructor-driven model, and recurring tuition approach.
Emerging players
- USA Ninja: Network of obstacle-course/ninja training gyms for children, a rapidly emerging youth sports format. Directly comparable to Cal Elite's Cal Ninja Training program and reflects the newer niche within its portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Cal Elite Kids social profiles
Digital presenceCal Elite Kids financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cal Elite Kids leadership team
Management profileNumber of profiles
Cal Elite Kids subsidiaries and ownership
Company hierarchySubsidiaries1 record
Cal Elite Kids funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cal Elite Kids M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cal Elite Kids
What does Cal Elite Kids do?
Cal Elite Kids operates three physical children's activity centers in Southern California that provide ongoing instructional classes in swimming, dance (including ballet and the REVE Dance Conservatory sub-brand), aerial arts, gymnastics/tumbling, and ninja training. The company also runs a seasonal Summer Bees day camp and hosts children's birthday parties at its facilities, serving local families in Rancho Santa Margarita, Burbank, and Santa Clarita.
Is Cal Elite Kids a public or private company?
Cal Elite Kids is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cal Elite Kids founded?
Cal Elite Kids was founded in 1996. It employs 51 to 100 people.
Where is Cal Elite Kids based?
Cal Elite Kids is headquartered in Santa Margarita, United States, in the North America region.
How does Cal Elite Kids make money?
Two revenue lines are on record. Class Instruction Fees are the primary driver. The others are birthday Party Services.
Who are Cal Elite Kids's main competitors?
Direct peers on record are British Swim School, Gymboree Play & Music, My Gym Children's Fitness Center, The Little Gym, Aqua-Tots Swim Schools, Big Blue Swim School, Goldfish Swim School, Kinderdance and Emler Swim School. USA Ninja is listed as an emerging player.
Does Cal Elite Kids have an API?
No public API is recorded for Cal Elite Kids.
What industry is Cal Elite Kids in?
Cal Elite Kids's product category is Children's Activity & Youth Enrichment Services. Its primary akta.pro industry code is MPAKAJAA, Youth Multi-Sport Camps (General Athletics, Summer Camps), with a secondary code of EDALAIAF, Aquatics Programs (Pools, Swim Lessons, Lifeguarding). Its NAICS code is 61162 and its SIC code is 7900.