What Nutri+ does

Nutri+ is a Germany-based, privately held direct-to-consumer retailer of vegan sports nutrition and dietary supplements, operating as a sole proprietorship (Nutrition-Plus Germany e.K.) from Grafschaft since 2013. The company sells a broad portfolio centered on plant-based protein powders (3K Protein, 6K Protein, Clear VHEY Protein, Pea-Rice), protein-enhanced foods (bars, brownies, pancakes, pudding, burger mix, pizza dough), sports supplements (creatine, BCAA/EAA, beta-alanine, L-carnitine, pre-workout, electrolytes, gainer), and vitamins/minerals (Vitamin D3+K2, B12, Omega-3, magnesium, zinc), plus accessories and merchandise. Products are 100% vegan, formulated without unnecessary additives, and manufactured to IFS Food and GMP standards with independent laboratory testing; the company cites IFS Food and GMP as a core quality differentiator.

The business model is a dual-channel e-commerce operation: a consumer-facing storefront at nutri-plus.de with free shipping in Germany and Austria from a €60 order value and climate-neutral DHL fulfillment, plus a separate B2B wholesale portal (b2b.nutri-plus.de) for retailers and distributors. Distribution extends to 25 European countries with localized partner sites for Switzerland and Spain. Marketing is primarily content-led (100+ blog articles, Instagram with 20K+ followers, newsletter, Pinterest, YouTube, Facebook, LinkedIn) and anchored to vegan-lifestyle and animal-welfare causes, including a 5% revenue-donation program that has disbursed over €1 million since founding and an official Veganuary 2024 sponsorship. The target customers are health-conscious vegans, fitness and endurance athletes, and general wellness consumers, with newer SKU lines extending into women's and men's health. The company is bootstrapped, with no disclosed external funding, M&A, or institutional ownership.

Name

Nutri+

Legal name

Nutrition-Plus Germany e.K.

Website

https://nutri-plus.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Sports Nutrition & Dietary Supplements

NAICS

Food Manufacturing (311), Food (Health) Supplement Retailers (456191), All Other Specialty Food Retailers (445298)

SIC

Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)

akta.pro secondary industries

Alternative Protein Snacks, Bars & RTD Nutrition Manufacturing (AFAKAGAK), Protein Blends & Systems (Multi-Source Blends, Functional Protein Systems) (AFAJAHAJ)

Keywords

• Vegan protein powders
• Sports nutrition supplements
• Plant-based supplements
• Vegan dietary supplements
• Fitness nutrition products

Headquarters

HQ city

Grafschaft

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Revenue generated through direct online sales of vegan protein powders, supplements, and sports nutrition products to consumers via own e-commerce platform (nutri-plus.de). Orders shipped climate-neutrally via DHL with free shipping threshold at €60 for Germany and Austria.
2. B2B Wholesale: B2B shop (b2b.nutri-plus.de) for retailer and distributor purchases with separate wholesale pricing and shipping conditions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Nutri+ manufactures and sells 100% vegan protein powders (3K Protein, 6K Protein, Clear VHEY, Pea-Rice), sports supplements (creatine, amino acids, pre-workout, electrolytes), protein-enriched foods (bars, brownies, pancakes, pudding, burgers, pizza), and vitamin/mineral supplements via a direct-to-consumer e-commerce platform (nutri-plus.de) and a B2B wholesale portal. All products are manufactured in Germany under IFS Food and GMP quality standards with independent laboratory testing.

Product overview

Nutri+ is a vegan sports nutrition and supplement company offering a comprehensive portfolio centered around plant-based protein products and dietary supplements. The core offering includes multiple protein powder lines (3K Protein, 6K Protein, Clear VHEY Protein, Pea-Rice Protein), protein-enhanced foods (bars, brownies, pancakes, pudding, burgers, pizza, rice pudding), and flavoring powders. Sports nutrition products encompass creatine, amino acids (BCAA/EAA, Beta-Alanin, L-Carnitin, L-Glutamin), pre-workout and post-workout supplements, electrolytes, and weight management solutions. Vitamin and mineral offerings include Vitamin D3+K2, Vitamin B12, Omega-3, and various micronutrients, with specialized products for women's health (Period Support, Meno Support, Female Essentials) and men's health (Maca). The brand also provides accessories like shakers and branded merchandise. All products are 100% vegan, cruelty-free, and produced according to IFS Food and GMP quality standards.

Differentiator

Problem solved

Functional benefit

Brands

• VHEY: Sub-brand for protein coffee (VHEY Presso), protein bars (VHEY Protein Bar), protein brownies (VHEY Protein Brownie), and clear protein drinks (VHEY Clear Protein).
• VHEY Protein

Products and services

• 3K Protein
• 6K Protein High-protein vegan powder with enhanced amino acid profile, available in numerous flavors including seasonal varieties.
• Clear VHEY Protein Light, fruity, clear protein drink with 14g protein per serving from pea protein, available in Ice Tea Peach, Fresh Mango, and Green Apple flavors.
• Pea-Rice Protein Powder Plant-based protein powder combining pea and rice protein for complete amino acid profile, suitable for those with allergies.
• VHEY Protein Brownie Ready-to-eat protein brownie with chocolate chips, providing 11g protein per piece with low sugar content (0.2g), 100% vegan.
• VHEY Protein Bar Vegan protein bar for on-the-go snacking, providing high protein content with convenient portability.
• VHEY Presso Protein Coffee (Decaf) Protein-enriched coffee beverage providing energy boost with added protein, available in regular and decaf variants. Decaf version features chocolate brownie flavor with 21g protein per serving.
• Creatine Monohydrate (Creapure) High-purity creatine monohydrate powder for enhancing athletic performance and muscle strength.
• BCAA / EAA Amino Acid Supplements Branch chain and essential amino acid supplements for muscle recovery and workout support.
• Pre-Workout Supplements Pre-workout boosters designed to enhance energy and performance during training sessions.
• Electrolyte Powder Electrolyte powder with magnesium, sodium, potassium, chloride, Vitamin B1, Vitamin C and taurin for hydration during intense activities.
• Vitamin D3 + K2 Drops High-dose Vitamin D3 and K2 combination in drops form (1000 IE per serving) with MCT oil base for optimal absorption.
• Vegan Omega-3 (EPA/DHA) Algae-based omega-3 supplement providing EPA and DHA for cardiovascular and brain health.
• Protein Pancakes / Waffle Mix Protein-enriched pancake and waffle mix for creating high-protein breakfast dishes.
• Plant-Based Protein Burger Mix Plant-based burger mix for creating protein-rich patties, made from pea protein.
• VHEY Vegan Weight Gainer Vegan weight gainer supplement for supporting muscle growth with increased caloric intake.
• Women's Health Supplements (Period, Menopause, Female Essentials) Dietary supplement capsules designed for women's health needs, including Period Support, Meno Support, and Female Essentials formulations.
• Coenzyme Q10 Capsules Coenzyme Q10 supplement for cellular energy production and antioxidant support.

Quantifiable outcome

• 5% of revenue donated to animal welfare and environmental organizations
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• VeganuarycoreGTM or Marketing Partner · 1 January 2024Official sponsor of Veganuary campaign, the global vegan advocacy movement encouraging people to try vegan living each January. Partnership aligns with brand values of animal welfare and vegan lifestyle promotion.
• SchlachthofprozessminorGTM or Marketing Partner · 1 January 2024Donated 5% of July shop revenue to support activists Anna and Hendrik in their legal battle over undercover footage at a slaughterhouse. Partnership highlights brand commitment to animal welfare advocacy.
• Swiss PartnercoreChannel Partner/ Reseller/ DistributorDedicated partner for Swiss market with local website (nutri-plus.de/ch), pricing in CHF, and specific shipping terms for Switzerland.
• Spanish PartnercoreChannel Partner/ Reseller/ DistributorDedicated partner for Spanish market with local website (nutri-plus.es), Spanish language support, and local shipping options.
• PlaneticsminorStrategic or Co-development PartnerInterview collaboration with sustainable sports apparel brand Planetics discussing sustainability in the sports industry. Brand alignment through shared values of sustainability and ethical production.
• Ärzte gegen Tierversuche (Doctors Against Animal Testing)minorGTM or Marketing PartnerInterview collaboration and 10% animal welfare action month beneficiary. Organization received donations from Nutri+ as part of monthly animal charity rotation.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• More Nutrition: German D2C sports nutrition and supplement brand with a strong social-media-driven acquisition model. Direct competitor to Nutri+ in the German vegan/fitness supplement category, with overlapping target customer and product portfolio.
• Zec+ Nutrition: German sports nutrition brand with a long D2C history and broad protein, supplement, and performance line. Comparable to Nutri+ in German D2C sports nutrition, with overlap in bodybuilding, fitness, and wellness customer segments.
• Applied Nutrition: UK-based sports nutrition brand with strong D2C and retail distribution across Europe. Comparable to Nutri+ on protein powders, pre-workout, and supplement SKUs aimed at fitness consumers, though less differentiated on the vegan angle.
• Vitafy: German D2C brand offering sports nutrition, supplements, and functional food with an emphasis on quality and natural ingredients. Direct overlap with Nutri+ on vegan, sports nutrition, and supplement categories and German D2C customer base.
• Peak Performance Products: German manufacturer and brand of sports nutrition, supplements, and functional health products. Comparable to Nutri+ on core product categories (protein, amino acids, vitamins) and on German-market presence, with additional B2B/contract manufacturing exposure.
• Bodylab24: German online retailer of sports nutrition, protein powders, and supplements, founded around the same era as Nutri+. Comparable as a German D2C sports nutrition retailer with similar category breadth and price-driven positioning.
• foodspring: Berlin-based D2C sports nutrition and functional food brand (now owned by Mars). Directly comparable to Nutri+ as a German/European D2C sports nutrition player with broad protein, snack, and supplement SKUs, but at materially larger scale and with corporate backing.
• ESN (Designer Body & Lifestyle): German sports nutrition brand specializing in protein powders, vegan lines, and supplements with strong D2C and retail presence. Closely comparable to Nutri+ on product mix, vegan positioning, and German-market focus.

Broad incumbents

• MyProtein: UK-based global sports nutrition brand owned by THG, with extensive vegan and plant-based protein lines. Direct overlap with Nutri+ on protein powders, vegan formulations, and European D2C distribution, but at a much larger scale and broader product range.
• Garden of Life (Nestlé Health Science): US plant-based and sports nutrition brand within Nestlé Health Science's broader portfolio. Comparable to Nutri+ on plant-based protein, certified-organic/vegan positioning, and supplement quality, but operates at a much larger global scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@nutri-plus
• Facebookfacebook.com/Nutriplusvegan
• LinkedInde.linkedin.com/company/nutrition-plus-germany
• Instagraminstagram.com/nutritionplus.de
• Pinterestpinterest.de/nutritionplusgermany
• Xx.com/NutriPlusGe

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutri+