Harlem Center for Nursing and Rehabilitation

What Harlem Center for Nursing and Rehabilitation does

Harlem Center for Nursing and Rehabilitation is a for-profit skilled nursing facility located at 30 W. 138th Street in Harlem, New York City, legally operated by Allure Care Management, LLC. The facility provides three core services — short-term rehabilitation, long-term care, and skilled nursing — to older adults recovering from surgery, illness, or injury, as well as residents needing daily medical support. It is one of six facilities in The Allure Group network, which collectively operate 1,400-plus beds across New York. The facility was founded as part of The Allure Group in 2012 by Joel Landau.

The facility differentiates through proprietary specialty programs branded as Hearts in Motion (cardiac, co-developed with NYU Langone's Rusk Institute), Joints in Motion (orthopedic), and Minds in Motion (neurological), all wrapped in a 365 Advantage program that combines boutique-style accommodations with advanced clinical technology. The deployed technology stack includes EarlySense contact-free vital monitoring on every bed, 24/7 TeleHealth video physician access, TelemetRYK continuous monitoring, H200 and L300 GO functional electrical stimulation devices, AlterG anti-gravity treadmill, ConstantCare point-of-care EHR-integrated vitals capture, PadinMotion Samsung tablets across all network beds, Vis A Vis post-discharge telehealth, and Jintronix virtual reality therapy. The facility holds a CMS 5-Star Rating and received the McKnight's Excellence in Technology Award.

Commercially, Harlem Center generates revenue through per-diem skilled nursing and rehabilitation services billed to Medicare, Medicaid, private pay, and a broad roster of in-network managed care plans including Aetna, Empire BCBS, Healthfirst, Cigna, Oscar, UHC, VNSNY, Wellcare, and others. Admissions occur seven days a week via direct intake, hospital referrals, physician referrals, and community outreach. The facility employs 251-500 staff and serves patients from Harlem and the broader New York City area, with deep community roots anchored in the Harlem Strong brand identity. No revenue figures are publicly disclosed.

Name

Harlem Center for Nursing and Rehabilitation

Legal name

Allure Care Management, LLC d/b/a Harlem Center for Nursing and Rehabilitation

Website

https://harlemcenterrehab.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Harlem Center for Nursing and Rehabilitation is a for-profit skilled nursing facility in Harlem, NYC, operated by Allure Care Management, LLC as part of The Allure Group's six-facility network, providing short-term rehabilitation, long-term care, and skilled nursing services to older adults using a proprietary technology stack and specialty cardiac, orthopedic, and neurological programs.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Rehabilitation

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (623110), Nursing Care Facilities (Skilled Nursing Facilities) (6231), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Skilled Nursing Facility (SNF)-Based Rehab Units (HLADAJAB)

akta.pro secondary industries

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB), Neurologic Rehabilitation Centers (Stroke/TBI/SCI/MS/Parkinson’s) (HLADAJAH), Post-Acute Transitional Care / Subacute Rehab Centers (HLADAJAN)

Keywords

• Skilled nursing care
• Short-term rehabilitation
• Long-term care
• Post-acute recovery
• Cardiac orthopedic rehab

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Healthcare Services Revenue: Revenue generated from patient care services including short-term rehabilitation, long-term care, and skilled nursing. Services are billed through Medicare, Medicaid, private insurance, and private pay arrangements.
2. Insurance and Government Programs: Accepts Medicare, Medicaid, and private insurance plans including Aetna, AgeWell, Amerigroup, Cigna, Empire BCBS, Healthfirst, Metroplus, Oscar, Senior Whole Health, UHC, VNSNY, Wellcare, and others. The facility assists with Medicaid applications as supplement to primary insurance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Harlem Center for Nursing and Rehabilitation is a single-site skilled nursing facility in Harlem, NYC that delivers short-term rehabilitation, long-term care, and skilled nursing services to older adults and post-acute patients. Its 365 Advantage program combines boutique-style living amenities with cutting-edge rehabilitation technology and world-class physicians, nurses, and therapists. Specialty Centers of Excellence include Hearts in Motion (cardiac), Joints in Motion (orthopedic), and Minds in Motion (neurological) rehabilitation, supported by hotel-style five-star amenities.

Product overview

Harlem Center for Nursing and Rehabilitation operates as a nursing and rehabilitation facility offering three core services: Short-Term Rehabilitation, Long-Term Care, and Skilled Nursing. These services are delivered through specialized Centers of Excellence programs including Hearts in Motion (cardiac), Joints in Motion (orthopedic), and Minds in Motion (neurological rehabilitation), supported by cutting-edge technology equipment. The facility also provides five-star hotel-style amenities and respite/hospice care services. All services leverage the 365 Advantage program combining boutique-style living with cutting-edge technologies and world-class healthcare professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Hearts in Motion: Cutting-edge cardiac rehabilitation program featuring on-site cardiologists delivering personalized treatment for cardiac conditions including congestive heart failure, heart attack, heart surgery, and stent placement.
• Minds in Motion
• Joints in Motion
• 365 Advantage
• Advanced Recovery Center

Products and services

• Short-Term Rehabilitation (Advanced Recovery Center) Physician-led individualized recovery plans combining cutting-edge technology with personalized treatment in specialized Centers of Excellence covering cardiac, neurosciences, orthopedics, and clinical care for individuals recovering from surgery, injury, illness, or medical events such as heart attack or stroke.
• Long-Term Care Daily medical care for residents seeking a sophisticated, comfortable, and safe aging environment, with 24/7 RN management, clinical specialty care, full-time registered dietitian, daily activities, events, outings, and hospice and palliative care support.
• Skilled Nursing Comprehensive nursing care provided by licensed/certified therapists and medical personnel bridging the transition from hospital to home for patients with clinically complex conditions including post-surgical care, pulmonary/respiratory care, cardiac care, tracheostomy, amputation care, IV therapy, wound care, and diabetes management.
• Hearts in Motion (Cardiac Rehabilitation) Cutting-edge cardiac rehabilitation program featuring on-site cardiologists delivering personalized treatment, proprietary cardiac protocols, heart health education, continuous monitoring, and specialty infusion therapy for conditions including congestive heart failure, heart attack, heart surgery, and stent placement.
• Joints in Motion (Orthopedic Rehabilitation) Orthopedic rehabilitation program providing therapies for joint replacement surgery, fractures, arthritis, osteoporosis, rotator cuff injuries, and sports injuries to help patients regain mobility and return to an active lifestyle.
• Minds in Motion (Neurological Rehabilitation) Neurological rehabilitation program supporting individuals with conditions affecting the nervous system, including stroke, transient ischemic attacks (TIAs), Parkinson's disease, multiple sclerosis, and ALS, delivered through physical therapy, occupational therapy, speech/language/cognitive therapy, psychiatry services, pain management, and nutritional education.
• Respite Care Short-term respite care providing caregivers temporary relief from caregiving duties by giving their loved ones full access to the center's amenities and activities while receiving needed care.
• Hospice and Palliative Care Medical approach focusing on improving quality of life through pain and symptom management, addressing physical, emotional, and spiritual well-being for those seeking treatment or nearing end of life.

Quantifiable outcome

• Reduced patient falls, reduced bed sores, and reduced code blue events through EarlySense monitoring
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Two partnerships are on record, tiered core.

• NYU Langone's Rusk Institute of RehabilitationcoreStrategic or Co-development PartnerHearts in Motion cardiac program was developed in concert with NYU Langone's Rusk Institute of Rehabilitation. On-site cardiologists deliver first-rate care to patients facing heart illness, including improvement protocols and educational programs designed to improve lifestyle choices.
• The Allure GroupcoreStrategic or Co-development PartnerHarlem Center is part of The Allure Group network of six nursing home and rehabilitation facilities. The Allure Group provides administrative and business support to affiliated healthcare providers. The network shares technology platforms including PadinMotion, EarlySense, TeleHealth, and specialty programs like Hearts in Motion, Minds in Motion, and the 365 Advantage program.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• The New Jewish Home: Major nonprofit elder-care provider in NYC offering skilled nursing, rehabilitation, and long-term care with specialty programs including cardiac, orthopedic, and neurological rehab — directly overlapping Harlem Center's Hearts in Motion, Joints in Motion, and Minds in Motion programs.
• RiverSpring Health (Hebrew Home at Riverdale): NYC elder-care organization operating skilled nursing, rehabilitation, and continuing-care retirement services. Comparable in serving a similar acuity mix (short-term rehab + long-term nursing) with a comparable specialty-program orientation.
• VillageCare: NYC nonprofit providing skilled nursing, rehabilitation, and managed long-term care. Operates in overlapping Manhattan/brooklyn geographies with comparable post-acute and chronic-care service lines to Harlem Center.
• ArchCare: NYC-based nonprofit post-acute and long-term care operator providing skilled nursing, rehabilitation, and community-based elder services. Directly comparable to Harlem Center in service mix and target population, with a broader Catholic-affiliated network footprint.
• MJHS Health System: Large NYC nonprofit health system operating skilled nursing facilities, home care, hospice, and rehabilitation services. Directly comparable post-acute service portfolio to Harlem Center, including cardiac and orthopedic rehab programs.
• Fort Tryon Center for Rehabilitation and Nursing: Manhattan-based skilled nursing and rehabilitation facility offering short-term rehab, long-term care, and specialty programs in the same geography and acuity tier as Harlem Center. Closest like-for-like single-facility NYC SNF peer.
• Crown Heights Center for Nursing and Rehabilitation: Sister facility under The Allure Group network in Brooklyn, offering the same short-term rehab, long-term care, skilled nursing, and 365 Advantage technology stack. Direct operational and service-line peer within the same network.

Broad incumbents

• Centers Health Care: One of the largest NYC-area nursing home and post-acute care operators, with a broad multi-facility portfolio across New York and New Jersey. Comparable in service mix (SNF, short-term rehab, long-term care) but at materially greater scale than a single Allure facility.
• NYC Health + Hospitals/Post-Acute Care: NYC public hospital system's post-acute and skilled nursing footprint. Major hospital-referral competitor and partner for Medicaid-heavy SNF discharge volume across the five boroughs, including Harlem.

Emerging players

• Innovative Health Systems: Multi-state post-acute and rehabilitation provider with NYC-area operations. Comparable short-term rehab and skilled-nursing service mix with a growing technology-enabled care model, serving as a partial-overlap emerging competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/harlemcenter
• LinkedInlinkedin.com/company/harlemcenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harlem Center for Nursing and Rehabilitation