Seguin Gazette

What Seguin Gazette does

The Seguin Gazette is a privately held community newspaper serving Seguin and Guadalupe County, Texas, in continuous publication since 1888 and operated under parent company Southern Newspapers Inc. It publishes a twice-weekly print edition (Sundays and Wednesdays) alongside a digital portfolio that includes the seguingazette.com website, an e-Edition digital replica, native iOS and Android applications, email newsletters (breaking news, weather, obituaries, news updates), and a local events calendar promoted through a partnership with evvnt. Content spans local news, high school and collegiate sports, opinion/editorials, obituaries, classifieds, public notices, and themed Special Sections such as Class of 2026 and Welcome to Seguin. The publishing platform is built on the third-party BLOX CMS from BLOX Digital, with advertising billing handled through snibilling.com.

The Gazette generates revenue through a mix of recurring print and digital subscriptions (including gift subscriptions), display advertising from local businesses, classified advertising (jobs, real estate, obituaries, public notices), and advertising-funded Special Sections. Its go-to-market is sales-led within its defined geography, targeting local residents as subscribers and SMBs as advertisers; it does not disclose pricing tiers publicly. Distribution combines direct home-delivery sales, self-serve website/app onboarding, and app-store channels. The company has no disclosed enterprise customers, no outside funding, and no disclosed headcount; it is one property within a multi-newspaper portfolio owned by Southern Newspapers Inc. The business model is consistent with a traditional small-market U.S. community newspaper: long-tenured, locally embedded, dependent on local ad spend and public-notice revenue, and incrementally digitizing its distribution.

Name

Seguin Gazette

Legal name

Southern Newspapers Inc.

Website

https://seguingazette.com

Company type

Private

Founded year

1888

Operating status

Operating

Headcount range

11–50 employees

Short description

The Seguin Gazette is a community newspaper, in print since 1888, that serves Seguin and Guadalupe County, Texas via a twice-weekly print edition, website, e-Edition, iOS/Android apps, newsletters, classifieds, and event listings under parent Southern Newspapers Inc.

Ownership category

akta.pro rank

Headquarters

HQ city

Seguin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Print Subscriptions: Home delivery subscriptions for the print edition published twice weekly (Sunday and Wednesday)
2. Digital Subscriptions: Online access subscriptions including e-Edition digital replica
3. Classified Advertising: Revenue from classified ads including job postings, real estate listings, obituaries, and public notices
4. Display Advertising: Display ads placed by local businesses throughout the newspaper and website
5. Gift Subscriptions: Gift subscription purchases for third parties
6. Special Sections: Special publication editions including Class of 2026, Fourth of July, Welcome to Seguin, etc.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Seguin Gazette is a community newspaper that has covered news, sports, business, elections, opinion, obituaries, and events in Seguin and Guadalupe County, Texas since 1888. The core offering is original local journalism distributed through a twice-weekly print edition (Sunday and Wednesday) and a portfolio of digital channels including the seguingazette.com website, e-Edition digital replica, iOS and Android mobile apps, email newsletters, and themed Special Sections. Revenue is earned through paid print and digital subscriptions and through classified and display advertising sold to local residents and businesses.

Product overview

Seguin Gazette is a local news organization operated by Southern Newspapers Inc., serving Seguin and Guadalupe County, Texas since 1888. The company offers a portfolio of products centered around its core news website (seguingazette.com), which provides coverage of local news, sports, business, elections, opinion content, obituaries, and community events. Supporting products include the e-Edition digital newspaper replica, native mobile applications for iOS and Android, a classified advertising marketplace, email newsletter subscription services, themed Special Sections publications (such as Welcome to Seguin and Class of 2026), photo galleries and video content, a local events calendar, and local weather forecasting. The platform is powered by BLOX Content Management System.

Differentiator

Problem solved

Functional benefit

Products and services

• Print Newspaper Subscription Paid home-delivery subscription to the twice-weekly print edition (Sunday and Wednesday) of the Seguin Gazette for residents of Seguin and Guadalupe County, Texas.
• e-Edition Digital Replica Online digital replica of the Seguin Gazette print edition available to subscribers via the website.
• iOS Mobile App Native iOS application enabling Seguin Gazette readers to access local news, sports, and events on iPhones and iPads.
• Android Mobile App Native Android application enabling Seguin Gazette readers to access local news, sports, and events on Android devices.
• Classified Advertising Classified ad placement service in print and online for individuals and businesses, including job postings, real estate listings, obituaries, and public notices, with deadlines of noon Thursday for the weekend edition and noon Tuesday for the Wednesday edition.
• Display Advertising Display ad placements sold to local businesses for placement throughout the print newspaper and on the Seguin Gazette website, including invoicing via snibilling.com.
• Newsletter Subscriptions Email newsletter subscription services delivering Breaking News Alerts, Daily Weather Forecast, Daily Obituaries, and News Updates to subscribers.
• Special Sections Publications Themed special publication editions including Class of 2026 graduation coverage, Fourth of July, Welcome to Seguin community guides, and other seasonal or event-based editions.
• Local Events Calendar & Promotion Calendar and listings of community events in Seguin and Guadalupe County, with event promotion capabilities for local event organizers via the evvnt platform.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Southern Newspapers Inc.coreOthersParent company ownership - Southern Newspapers Inc. owns The Seguin Gazette and www.seguingazette.com, providing corporate backing and shared services across a network of newspapers.
• BLOX DigitalcoreTechnology or IntegrationProvides the BLOX CMS (Content Management System) platform powering the Seguin Gazette website and digital operations. Also powers online advertising billing through snibilling.com.
• evvntminorChannel Partner/ Reseller/ DistributorEvent promotion platform partnership enabling local event organizers to promote events through the Seguin Gazette platform. Located at new.evvnt.com with publisher URL tracking.
• Texas Press AssociationminorOthersIndustry association that awards recognition for journalism excellence including news photography, sports photography, and feature photography awards.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Patch.com: Digital-first hyperlocal news network covering U.S. communities with online-only news and local information. Adjacent competitor for Seguin-Gazette-area reader attention and local SMB advertising spend, particularly with younger demographics.

Broad incumbents

• Hearst Newspapers: Division of Hearst operating mid-sized daily and weekly community newspapers. Comparable in operating print + digital subscriptions, classifieds, and local display advertising against a much larger portfolio.
• Community Newspaper Holdings Inc. (CNHI): Owns and operates a large portfolio of small and mid-size community newspapers in the U.S., many structured around weekly print editions plus digital channels — a close operating analog to the Seguin Gazette model.
• Lee Enterprises: Major U.S. community newspaper operator with dozens of daily and weekly titles across the Midwest, South, and Texas. Closely comparable business model and revenue mix to Seguin Gazette at a portfolio scale.
• Gannett: Largest U.S. local newspaper group (USA TODAY Network) operating hundreds of community dailies and weeklies. Broad incumbent whose local-paper operating model — subscriptions, classifieds, display, public notices — directly mirrors Seguin Gazette's.

Direct peers

• Bryan-College Station Eagle: Regional Texas newspaper with a similar small-market print + digital subscription, classified, and display advertising revenue mix serving a comparable Texas community footprint.
• New Braunfels Herald-Zeitung: Long-running community newspaper serving nearby New Braunfels and Comal County, Texas. Direct peer in the same regional Texas hyperlocal newspaper category with comparable print cadence, classified ad business, and community-coverage model.
• Victoria Advocate: Regional Texas daily newspaper serving a similarly sized community with print, e-Edition, classified, and digital subscription revenue streams comparable to Seguin Gazette.
• San Marcos Daily Record: Daily community newspaper serving San Marcos and Hays County in central Texas. Closely comparable in market size, geographic setting, and the print-plus-digital subscription model used by Seguin Gazette.
• Waco Tribune-Herald: Regional Texas daily newspaper with overlapping subscription, classified, display advertising, and special-section monetization mechanics, serving a comparable mid-size Texas market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/seguingazette
• Facebookfacebook.com/seguingazette
• LinkedInlinkedin.com/company/seguin-gazette
• Instagraminstagram.com/seguin.gazette

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seguin Gazette