What Bluestep Servicing AB does

Bluestep Servicing AB operates the Bluestep Bank brand, a Swedish-licensed specialized mortgage bank serving residential mortgage borrowers who have been declined by traditional banks. The company's core proposition is an individualized credit assessment that accepts non-standard income sources — including self-employment, hourly work, temporary contracts, pensions, and government benefits — and looks at current and forward-looking payment ability rather than historical credit data. Customers can also qualify with payment remarks on their record, a positioning that targets the underbanked segment of the Swedish mortgage market.

The product portfolio is anchored on Bolån (residential mortgages) ranging from 50,000 SEK to 15,000,000 SEK with terms up to 40 years, supplemented by Hemlån Start (down payment financing up to 5% of property price), Hemlån Plus (supplementary unsecured loan up to 300,000 SEK at 7.75%-9.95% when the mortgage ceiling is reached), debt consolidation, mortgage top-ups, and bridging/hand money loans. A savings franchise (Sparkonto) offering variable rates up to 2.65% and fixed-rate terms up to 7 years provides deposit funding under the Swedish state deposit guarantee. The underlying technology stack combines BankID for customer authentication, the Kreditz account information service for income verification, automated decisioning with manual override for underwriting, and an online customer portal (Mina sidor) for account management.

Bluestep Bank is a brand within Enity Bank Group AB (publ), a publicly listed bank holding company (Nasdaq Stockholm: ENITY) supervised by Finansinspektionen, with operations across Sweden, Norway, and Finland. The company operates as a direct-to-consumer digital bank with no physical branches, distributing through its website, online application portal, and phone-based customer service. Revenue is generated from net interest spread on the mortgage book, interest paid on deposits, and per-account fees (2,495 SEK setup, 15 SEK/month invoicing). The company discontinued its private loan (blancolån) portfolio in 2020-2021 and transferred it to Svea Ekonomi to refocus on secured mortgage lending.

Name

Bluestep Servicing AB

Legal name

Enity Bank Group AB (publ)

Website

https://bluestep.se

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Short description

Bluestep Bank is a Swedish-licensed specialist mortgage lender under Enity Bank Group (Nasdaq Stockholm: ENITY), serving residential borrowers declined by traditional banks due to non-standard employment, credit history, or payment remarks, with parallel operations in Norway and Finland.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsingborg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mortgage Interest Income: Bluestep Bank earns interest income on mortgage loans extended to customers. Interest rates range from approximately 4.60% to 9.50% depending on the customer's financial profile and loan characteristics. Mortgage loans can be extended from 50,000 SEK to 15,000,000 SEK with terms up to 40 years. The bank also offers supplementary products including Hemlån Start (up to 5% of property price for down payment), Hemlån Plus (supplementary unsecured loan up to 300,000 SEK at 7.75%-9.95% for customers who have exhausted mortgage capacity), bridging loans, and hand money loans.
2. Deposit/Savings Account Interest Spread: Bluestep Bank accepts customer deposits through savings accounts (Sparkonto Plus with variable rate up to 2.65%, Sparkonto Flex, Sparkonto Superflex, and fixed-rate accounts with terms from 3 months to 7 years). All deposits are covered by the Swedish state deposit guarantee. The bank earns interest margin on the spread between lending rates charged on mortgages and savings rates paid to depositors.
3. Loan Origination and Administration Fees: The bank charges setup fees (e.g., 2,495 SEK for mortgage setup) and monthly invoice fees (e.g., 15 SEK/month via direct debit) for mortgage accounts. These fees contribute to revenue alongside interest income.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Bluestep Bank is a Swedish residential mortgage bank that provides home loans, supplementary mortgage products (loan commitments, down payment loans, top-up loans, debt consolidation, bridging loans), and savings accounts to individuals who are often declined by traditional banks due to non-standard employment, credit history issues, or payment remarks. The bank is licensed by Finansinspektionen, operates digitally with no physical branches, and delivers services through its website, Mina sidor customer portal, and phone-based service.

Product overview

Bluestep Bank operates as a focused mortgage bank within Enity Bank Group, offering a unified but multi-product financial services portfolio centered on residential mortgages and savings. The core product is Bolån (mortgage loans), supplemented by several mortgage-related products: Lånelöfte (loan commitment), Hemlån Start (down payment loan), Hemlån Plus (supplementary unsecured loan), Utöka bolån (extended mortgage), Samla lån (debt consolidation), and Handpenningslån (bridging loans). The second pillar is Sparkonto (savings accounts) offering both variable and fixed-rate options. A distinctive feature is Kompisavtalet, a legal co-ownership agreement enabling friends to jointly apply for mortgages. The bank explicitly discontinued private loans (blancolån) in 2020 and transferred the portfolio to Svea Ekonomi, now focusing exclusively on secured mortgage lending and savings products. All products are built around the bank's value proposition of financial inclusion for customers declined by traditional banks due to employment type or credit history.

Differentiator

Problem solved

Functional benefit

Products and services

• Bolån (Mortgage Loans) Residential mortgage loans for purchasing homes, refinancing existing mortgages, or borrowing additional funds against property equity, available from 50,000 SEK to 15,000,000 SEK with property as collateral and terms up to 40 years. Targeted at individuals including self-employed, contractors, pensioners, and applicants with payment remarks.
• Lånelöfte (Loan Commitment) Preliminary mortgage loan promise valid for 3 months, free of charge, with same-day approval, providing a budget framework before bidding on a property.
• Hemlån Start (Down Payment Loan) Supplementary loan covering up to 5% of the property price for the down payment, offered only in combination with a Bluestep Bank mortgage, for customers lacking full savings.
• Hemlån Plus Unsecured supplementary loan up to 300,000 SEK alongside a Bluestep mortgage, used to consolidate expensive loans and credits or for renovation; 10-year term, 7.95%-9.95% interest, not eligible for tax deductions.
• Utöka bolån (Extended Mortgage / Top-Up Loan) Additional borrowing against existing property equity for purposes such as renovation, car purchase, or debt consolidation, with full interest deduction eligibility.
• Samla lån och krediter (Debt Consolidation Mortgage) Consolidation of personal loans, credit card debts, and other credits into a mortgage with lower interest rates, allowing borrowing up to 80% of property value (75% for vacation homes).
• Sparkonto (Savings Accounts) Savings products including Sparkonto Plus (variable rate up to 2.65%), Sparkonto Flex, Sparkonto Superflex, and fixed-rate Sparkonto Fast with terms from 3 months to 7 years; all accounts covered by the Swedish state deposit guarantee and fee-free.
• Kompisavtalet (Friend Agreement) Legal co-ownership framework that allows friends or siblings to jointly apply for shared mortgages, enabling non-romantic co-owners to buy property together with Bluestep Bank financing.
• Handpenningslån och överbryggningslån (Bridging Loans and Deposit Loans) Temporary financing covering the property deposit (handpenningslån up to 10% of purchase price) or bridging the gap between sale of current property and purchase of new one; requires full mortgage with Bluestep Bank and an active sales process.

Quantifiable outcome

• Same-day loan commitment decisions
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• KreditzcoreTechnology or IntegrationKreditz (formerly Instantor) is a digital account information platform used by Bluestep Bank to verify customer income and bank account data during the loan application process. Customers authorize data sharing via BankID login, and Kreditz retrieves account information from the customer's bank and transmits it securely to Bluestep Bank. The service is approved by Finansinspektionen as a Kontoinformationstjänst (account information service) and accelerates loan processing by eliminating the need for manual document submission.
• SwedSec Licensiering ABcoreTechnology or IntegrationSwedSec Licensiering AB is the Swedish financial industry licensing body that administers knowledge and competency testing for mortgage advisors. All Bluestep Bank loan officers must pass SwedSec licensing exams to ensure regulatory compliance with the EU Mortgage Credit Directive requirements for specialized knowledge in housing credit. This partnership ensures all mortgage handlers meet the mandatory competency standards required by Swedish law.
• AnticimexminorOthersAnticimex provides the Trygghetsavtal (safety agreement) insurance product offered in connection with Bluestep Bank's 60pluslånet product. Customer data including name, personal number, contact information, loan number, address, and property details are shared with Anticimex when a customer chooses to purchase the insurance.
• WhistleBminorOthersWhistleB provides Bluestep Bank with an anonymous whistleblowing and incident reporting platform. Employees and external parties can securely and anonymously report suspected misconduct, fraud, or other irregularities through the WhistleB third-party service. The platform ensures reporter anonymity by not storing IP addresses or traceable data.
• FinansinspektionencoreOthersBluestep Bank operates under the supervision and regulatory oversight of Finansinspektionen (Swedish Financial Supervisory Authority). As a licensed bank, the company is subject to ongoing regulatory requirements including capital adequacy, consumer protection, anti-money laundering (AML), and data protection (GDPR) compliance. All customer deposits are guaranteed under the Swedish state deposit guarantee scheme managed in connection with Finansinspektionen.
• BankIDcoreTechnology or IntegrationBankID is Sweden's leading electronic identification system used by Bluestep Bank for all customer identity verification — both for logging into the customer portal (Mina Sidor) and for identity confirmation during phone calls with customer service representatives. BankID provides the secure authentication infrastructure that enables Bluestep Bank's fully digital mortgage and savings account onboarding process.
• UNEP Finance Initiative / UN Principles for Responsible BankingcoreStrategic or Co-development PartnerBluestep Bank is a member of the UN Environment Programme Finance Initiative (UNEPFI) and a signatory to the UN Principles for Responsible Banking. Through its parent company Enity Bank Group, the company commits to aligning its business strategy with the Paris Agreement and Sustainable Development Goals, incorporating environmental, social, and governance (ESG) considerations into its mortgage lending and savings operations.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Customer concentration

• LinkedInlinkedin.com/company/bluestepbank
• Xx.com/bluestepbank

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bluestep Servicing AB