What Anticimex AB does

Anticimex AB (legal entity Anticimex International AB) is a global pest control company headquartered in Stockholm, Sweden, founded in 1934 and operating across 22 countries through approximately 260 branches and 36 regional platforms. The company employs 12,000 people and reported total revenues of SEK 17.1 billion in 2025 (up from SEK 16.9 billion in 2024 and approximately SEK 8 billion in 2019), with over 90% of revenue derived from recurring contracted route-based service agreements and a 91% customer retention rate. Anticimex is privately held by EQT following the November 2021 acquisition at an enterprise value of SEK 60 billion, with co-investors including Melker Schörling AB, GIC, AMF, Interogo Holding, and Alecta.

The company's core product is the Anticimex SMART platform, a proprietary IoT-enabled digital pest control system comprising intelligent traps, sensors, and a central data hub that delivers 24/7 monitoring and real-time alerts. SMART devices are designed and 100% manufactured in-house at the Anticimex Innovation Center in Helsinge, Denmark, where approximately 70 engineers hold 12+ patents and 120+ registered trademarks. Over 600,000 SMART devices have been installed globally as of 2025, and the company also offers traditional pest control, hygiene services, building environment services, and four insurance products through Anticimex Försäkringar AB.

Anticimex serves both commercial customers (hotels, restaurants, grocery stores, manufacturing, airports, hospitals) and residential customers through a decentralized branch-based operating model established in 2015, with each branch led by a local manager. The go-to-market combines enterprise field sales with route-based recurring services, complemented by insurance distribution in Europe. Growth has been driven primarily through M&A: more than 440 acquisitions since 2015, including entries into the United States (2016), Singapore (2016), Colombia (2021), the UK (2022), and Texas (2025), the latter marking the 25th US state.

Name

Anticimex AB

Legal name

Anticimex International AB

Website

https://anticimex.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Anticimex AB is a global pest control company operating across 22 countries through 260 branches, serving commercial and residential customers with proprietary IoT-enabled SMART digital pest control alongside traditional services and insurance products.

Ownership category

akta.pro rank

Product category

Pest Control Services

NAICS

Exterminating and Pest Control Services (561710), Exterminating and Pest Control Services (56171)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Commercial General Pest Control (Non-Specialty) (HSAMAAAL)

akta.pro secondary industries

Sanitation, Monitoring & Trap/Station Programs (General) (HSAMAAAH), Residential Pest Control (IMAIAHAC), Sanitation, Habitat Modification & Prevention Consulting (HSAMAFAJ)

Keywords

• Pest control services
• Digital pest monitoring
• Commercial pest management
• Rodent control solutions
• Building environment services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices21 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Pest Control Services (Route-based): Recurring revenue from route-based pest control services delivered through a network of approximately 260 branches across 22 countries. Services include inspection, prevention, and treatment for rodents, termites, insects, and wildlife. Revenue is generated through service agreements with high recurring contracted route revenue (90%+), providing visibility and stability.
2. Digital SMART Solutions: Premium digitally-enabled pest control services using SMART technology. These solutions combine hardware (intelligent traps and sensors), software (data analytics and monitoring), and ongoing service support for 24/7 proactive pest prevention. Can be bundled with traditional services or sold as standalone digital solutions.
3. Insurance Arrangements: Pest control and building environment services delivered through insurance arrangements in Europe. The company offers four types of insurance products: pest control, dry rot, hidden fault, and bundled inspections and niche insurance through Anticimex Försäkringar AB.
4. Complementary Services: Additional services including hygiene (route-based washroom maintenance), building environment services (fire prevention, sanitation, dehumidification, energy inspections), and wildlife/bird control. Primarily offered in Australia, Sweden, and selected markets, providing cross-selling opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Anticimex AB provides preventive and reactive pest control services for commercial and residential customers across 22 countries, delivered through approximately 260 branches and 36 platforms. Its core offering centers on two streams: traditional route-based pest control (inspection, treatment, prevention for rodents, insects, termites, wildlife) and the proprietary Anticimex SMART digital platform, which combines IoT-connected intelligent traps, sensors, and data analytics for 24/7 real-time monitoring and non-toxic pest prevention. The company also offers complementary hygiene, building environment services, and insurance products in selected European markets.

Product overview

Anticimex operates as a global pest control company offering two main categories of services: a digitally-enabled SMART platform and traditional pest control services. The core product is Anticimex SMART, a digital pest control solution combining IoT-connected intelligent traps and sensors with biology expertise for 24/7 monitoring, early detection, and non-toxic pest prevention. The SMART portfolio includes specialized sub-products such as SMART Sense Moth for moth detection, SmartConnect Mini for entrance/inventory monitoring, and WisePipe for sewage pipe rodent control, all developed and manufactured at the Anticimex Innovation Center in Denmark. The company also provides traditional pest control (physical inspections, biocides, trapping), complementary services (hygiene, building environment management), and insurance products. In the United States, Anticimex operates through multiple regional acquired brands including BugCo, American Pest, Eastside Exterminators, JP McHale, Modern Pest, Turner, Waynes, Viking, Peachtree, Corky's, and others across 25 states.

Differentiator

Problem solved

Functional benefit

Brands

• Anticimex SMART: Intelligent digital pest control solution providing 24/7 monitoring, non-toxic pest control, and data-driven prevention using connected sensors and traps.
• WisePipe

Products and services

• Anticimex SMART
• Traditional Pest Control
• Hygiene Services
• Building Environment Services
• Anticimex Insurance Products
• WisePipe (Smart Pipe)

Quantifiable outcome

• 91% customer retention rate demonstrating service quality and satisfaction
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• TelenorstrategicTechnology or IntegrationTelenor is Anticimex's partner for IoT (Internet of Things) technology integrated into SMART solutions. Peter Hohnen, Head of Research, Partnerships & IP at Anticimex, presented at MWC 2024 at the Telenor booth about how Anticimex disrupted pest control with SMART using Telenor's IoT technology.

Scale indicators11 records

Recent moves12 records

Expansion highlights6 records

Direct peers

• Rentokil Initial (Rentokil Terminix): World's largest pest control operator following its 2022 Terminix combination; competes head-to-head with Anticimex in North America, Europe and APAC across both commercial and residential routes, and is the closest scale comparable for global pest services.
• Rollins (Orkin): US-listed parent of Orkin and Western Pest Services and the leading North American residential and commercial pest control company; directly comparable in route-based service model, recurring revenue, and M&A-led growth in the United States where Anticimex is actively expanding.
• Truly Nolen Pest & Termite Control: International pest control franchise with a recognizable brand and branch-based service delivery; overlaps with Anticimex's decentralized multi-region model and route-based recurring service.
• Arrow Exterminators: Large US-based pest control operator with multiple regional brands serving both residential and commercial customers; comparable to Anticimex's decentralized multi-brand US platform model.
• Cook's Pest Control: Privately held US pest control provider serving Alabama and the Southeast through recurring service contracts; comparable in route-based residential and commercial service delivery that Anticimex replicates through its Carolinas and Waynes platforms.
• Massey Services: Privately held US pest and termite management company offering integrated pest management to residential and commercial clients; directly comparable in commercial IPM positioning and recurring service model.

Broad incumbents

• Ecolab: Global hygiene, water, and pest elimination services provider; pest elimination is part of a much broader industrial services and chemistry portfolio, overlapping with Anticimex's commercial food-and-hospitality hygiene and pest control offerings.
• ServiceMaster (Terminix legacy brands): US-listed owner of Terminix (now part of Rentokil Terminix) and a portfolio of facility services; historically a direct US competitor in residential and commercial pest control routes.
• Sodexo (Pest Management and Facility Services): Global facilities services giant offering pest management as part of a wider food services and integrated facility management portfolio; competes for enterprise clients with bundled services similar to Anticimex's commercial offering.

Regional players

• Mouse Busters (regional US pest control): Independent US pest control operator focused on rodent and wildlife management in the New York metro area; comparable to the JP McHale platform within Anticimex's US footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries19 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A11 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anticimex AB