METRONIC

Consumer Electronicsmetronic.com

METRONIC is a privately held French consumer electronics brand and distributor that designs and sells 634+ audio, video, networking, smart home, and telephony products directly to consumers via metronic.com and through B2B retailers across France, Italy, and Spain.

Company typePrivate
Founded1992
HeadquartersTauxigny, France
Headcount51–100
GTM typeB2C
OfferingHardware or Manufacturing

What METRONIC does

METRONIC is a privately held French consumer electronics brand and distributor founded in 1987 (per firmographic record; company self-states "more than 30 years," consistent with a 1992 origin), headquartered in France with localized storefronts for the French, Italian, and Spanish markets. The company designs, sources, and sells a catalogue of 634+ SKUs organized across five principal categories: Audio & Son (headphones, Bluetooth speakers, CD players, DAB+ radios, alarm clocks, sound bars, turntables), TV & Video (TNT and satellite decoders, antennas, LNBs, accessories, HDMI/optical cables, VIZYO video projectors), Informatique (CPL/WiFi powerline adapters, WiFi 6 routers and repeaters, mesh systems, Ethernet/USB cables, gaming peripherals), Domotique (ZigBee switches and adapters, Wi-Fi plugs, bulbs, cameras, sirens, detectors, Tuya-compatible smart home devices, Alexa-integrated speakers), and Téléphonie (cases, screen protectors, cables, chargers, power banks, and accessories for Apple, Samsung, Huawei, and Wiko devices). Three sub-brand collections — Gulli, Jungle, and Kids — address the family and children's segments with themed CD players, headphones, karaoke microphones, and night lights.

The company operates a dual go-to-market: a direct-to-consumer e-commerce storefront on metronic.com offering free delivery to mainland France, supplemented by a B2B distributor channel serving retailers across Europe. Revenue is generated almost entirely through hardware unit sales at price points ranging from approximately €3.90 (RJ adapters) to €129.90 (premium micro-chains and sound bars), with most accessories clustered in the €5–€50 band and higher-end audio and networking products in the €50–€130 band. METRONIC's value proposition combines catalogue breadth, multi-category coverage of the connected home, and 30+ years of European brand presence; its strategic posture is incremental product-line and geographic expansion rather than platform or AI differentiation.

METRONIC firmographics

Firmographics

Name: METRONIC
Legal name: Metronic
Website: https://metronic.com
Company type: Private
Founded year: 1992
Operating status: Operating
Headcount range: 51–100 employees
Short description: METRONIC is a privately held French consumer electronics brand and distributor that designs and sells 634+ audio, video, networking, smart home, and telephony products directly to consumers via metronic.com and through B2B retailers across France, Italy, and Spain.
Ownership category
akta.pro rank

METRONIC industry classification

Industry

Product category: Consumer Electronics
NAICS: Electronics and Appliance Retailers (4492), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Other Electronic Parts and Equipment Merchant Wholesalers (423690)
SIC: Retail-Radio, Tv & Consumer Electronics Stores (5731), Wholesale-Electrical Appliances, Tv & Radio Sets (5064)
akta.pro industry: PRIMARYCRACAAAA
General Big-Box Consumer Electronics Retail
Consumer Products & Retail/Consumer Electronics & Appliances Retail/Big-Box Consumer Electronics Retail
SECONDARYCRAOACAB
Small / Portable Appliances Distribution
Consumer Products & Retail/Wholesale, Distribution & Category Management/Consumer Electronics & Appliances Distribution
SECONDARYCRAOACAI
Wearables & Personal Electronics Distribution
Consumer Products & Retail/Wholesale, Distribution & Category Management/Consumer Electronics & Appliances Distribution

Keywords

Consumer electronics
Smart home devices
Audio video equipment
Home networking gear
TV reception accessories

Where METRONIC is headquartered

Location

Headquarters

HQ city: Tauxigny
HQ country: France
HQ region: Europe

Offices1 record

Markets served

METRONIC business model

Business model

GTM type: B2C
Offering type: Hardware or Manufacturing
Cost components: Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

Product Sales: METRONIC generates revenue primarily through the sale of consumer electronics hardware products including audio equipment, TV reception devices, networking equipment, smart home devices, and phone accessories. Products are sold directly to consumers via e-commerce and through retail distribution channels.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Consumer electronics products across multiple categories

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

METRONIC product offering

Product offering

Core offering

METRONIC designs, distributes, and retails its own branded consumer electronics products for residential use across Europe, offering more than 634 SKUs spanning audio equipment (headphones, Bluetooth speakers, sound bars, turntables, CD players, radios), TV reception and accessories (set-top boxes, antennas, cables, mounts, projectors), home networking gear (WiFi routers, mesh systems, powerline adapters), smart home devices (ZigBee switches, WiFi plugs, security cameras), and telephony accessories. The company operates a direct-to-consumer e-commerce storefront at metronic.com with free delivery in mainland France and additional revenue from retail distributor channels across European markets.

Product overview

METRONIC is a French consumer electronics retailer and distributor offering a broad portfolio of audio, video, TV, computing, smart home, and telephony products. The product line includes headphones and speakers (casque, enceinte Bluetooth), CD players, radios, alarm clocks, sound bars, and turntables under Audio & Son; set-top boxes, antennas, remotes, TV mounts, cables, and projectors under TV & Video; networking equipment, computer cables, and gaming accessories under Informatique; ZigBee smart home devices including switches, adapters, and WiFi plugs along with security and lighting products under Domotique; and phone accessories under Téléphonie. The company also markets branded sub-collections including Gulli (children's products), Jungle (nature-themed), and Kids. METRONIC positions itself as a value-oriented electronics brand serving the French and European consumer market with products spanning entry-level to mid-range price points.

Differentiator

Problem solved

Functional benefit

Brands

Gulli: Children-focused collection featuring CD players, alarm clocks, karaoke microphones, headphones, night lights, and portable speakers.
Jungle
Kids

Products and services

Headphones (Casque audio) Over-ear and in-ear headphones for audio listening, including TV headphones with wireless connectivity. Sold to general consumers for personal/home audio use.
Bluetooth Speakers (Enceinte Bluetooth) Portable Bluetooth speakers, party speakers, column speakers, and karaoke microphones for residential and outdoor consumer use.
CD Players (Lecteur CD) Standard CD players and children's/Junior versions for home audio playback.
Radios Portable radios, digital/DAB+ radios, and radio alarm clocks for residential use.
Alarm Clocks and Clocks (Réveil & Horloge) Alarm clocks and bedroom clocks for residential use.
Sound Bars (Barre de son) Bluetooth sound bars and sound bars with wired subwoofers for home TV audio enhancement.
Turntables (Platine vinyle) Vinyl record players including models with built-in speakers for residential listening.
Set-Top Boxes (Décodeur) Set-top boxes for TNT (digital terrestrial) and satellite television reception in the home, including 4K Ultra HD models.
Antennas and Satellite Dishes (Antenne) Outdoor and indoor antennas, satellite dishes, LNB units, and antenna installation accessories for TV reception.
TV Accessories (Accessoire TV) TV remotes, TV headphones, TV mounts, and AV transmitters for residential TV installations.
Audio-Video Cables (Câble Audio-Vidéo) Audio-video cables including HDMI, optical fiber, RCA, and Jack cables for consumer electronics connectivity.
Video Projectors (Vidéoprojecteur) Video projectors including VIZYO brand models for home cinema use.
Internet Networking Equipment (Réseau Internet) WiFi powerline adapters, WiFi extenders (including WiFi 6), switches, and Bluetooth/WiFi USB keys for home networking.
Gaming Accessories (Gaming) Gaming headsets and keyboard/mouse bundles for consumer gaming use.
Smart Home Devices (Domotique) Smart home products including energy management (WiFi plugs), security (cameras, sirens, detectors), and lighting (WiFi bulbs, ZigBee switches, Alexa-enabled smart speakers).
Phone Accessories (Téléphonie) Phone cases, screen protectors, cables, chargers, induction chargers, power banks, and car/sport accessories for smartphones.
Weather Stations (Station météo) Weather stations combined with Bluetooth speakers and alarm functions for home use.
Gulli Collection Children-focused product line featuring CD players, alarm clocks, karaoke microphones, headphones, night lights, and portable speakers.
Jungle Collection Nature-themed product line including CD players, alarm clocks, and lighting fixtures.
Kids Collection Children's product line featuring cameras and night lights.

Companies that use METRONIC

Customer profile

Segments1 record

Ideal customer profiles1 record

METRONIC technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

METRONIC partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

METRONIC competitors and assessment

Company assessment

Direct peers

Hama: Hama is a German-owned consumer electronics accessories company offering cables, audio, networking, smart home, and TV accessories across Europe. It is the most direct competitor to METRONIC given overlapping product categories, comparable value-tier pricing, and parallel B2B distribution through European retailers.
Trust International: Trust is a Dutch consumer electronics accessories brand spanning audio, computer peripherals, networking, gaming, and smart home. Directly comparable to METRONIC for its broad accessory assortment, European distribution, and value-tier pricing across similar categories.
Schneider Consumer Group: Schneider Consumer Group markets consumer electronics (TVs, audio, small appliances) under the historic Schneider brand across European and emerging markets. Comparable to METRONIC for its TV/audio portfolio, French heritage, and value-tier positioning through mass retail.
Bigben Connected: Bigben Connected is the French connected-products division of Bigben Interactive, offering audio, connected speakers, smart home, and gaming accessories under brands like Thomson and Bigben. Direct peer to METRONIC because it shares the French market, similar product portfolio, and accessories-led DTC plus retail model.
One For All (Universal Electronics): One For All is the consumer brand of Universal Electronics, specializing in universal remote controls, TV antennas, and signal-distribution accessories sold across European retail. Comparable to METRONIC's TV-accessories and antenna category, and a frequent co-tenant on retail shelves.
Thomson (Bigben-owned brand): The Thomson brand is licensed and operated by Bigben in audio, video, and connected home products sold across Europe. A direct peer because it competes head-to-head with METRONIC in TVs, set-top boxes, audio, and smart home under a heritage European CE marque.
T'nB: T'nB is a French consumer electronics accessories company offering cables, chargers, audio, telephony, and computing accessories. Direct competitor to METRONIC given its French base, parallel value-tier accessory portfolio, and similar retail distribution across European mass-market channels.
Vivanco: Vivanco is a German consumer electronics accessories specialist in audio/video connectivity, antennas, mounts, and signal-distribution products. Comparable to METRONIC for its antenna, cabling, and AV-accessories depth within the European retail channel.

Broad incumbents

Sonos: Sonos is a premium connected-audio brand competing in sound bars, wireless speakers, and multi-room audio across Europe. Comparable to METRONIC's audio category as a higher-margin benchmark competitor rather than a direct value-tier rival.
Philips (TP Vision / Philips Domestic Appliances): Philips is a broad incumbent in TVs, audio, and smart home across Europe. Overlaps with METRONIC in audio, TV accessories, and connected home but operates a much wider portfolio and global brand; serves as the aspirational incumbent METRONIC competes against in retail.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

METRONIC financial estimates

Financial estimate

Revenue estimate

Valuation estimate

METRONIC leadership team

Management profile

Number of profiles

METRONIC funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

METRONIC M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about METRONIC

What does METRONIC do?

Is METRONIC a public or private company?

METRONIC is a private company. It is classified as unknown and is currently operating.

When was METRONIC founded?

METRONIC was founded in 1992. It employs 51 to 100 people.

Where is METRONIC based?

METRONIC is headquartered in Tauxigny, France, in the Europe region.

How does METRONIC make money?

One revenue line is on record: product Sales.

Who are METRONIC's main competitors?

Direct peers on record are Hama, Trust International, Schneider Consumer Group, Bigben Connected, One For All (Universal Electronics), Thomson (Bigben-owned brand), T'nB and Vivanco. Broad incumbents are Sonos and Philips (TP Vision / Philips Domestic Appliances).

Does METRONIC have an API?

No public API is recorded for METRONIC.

What industry is METRONIC in?

METRONIC's product category is Consumer Electronics. Its primary akta.pro industry code is CRACAAAA, General Big-Box Consumer Electronics Retail, with a secondary code of CRAOACAB, Small / Portable Appliances Distribution. Its NAICS code is 4492 and its SIC code is 5731.