T'nB
T'nB is a French consumer electronics accessories brand founded in 1990, headquartered in Salon-de-Provence. It designs mice, keyboards, audio products, phone chargers, gaming gear, and urban mobility accessories, selling across 16 European countries via e-commerce, distributors, and a B2B portal.
- Company typePrivate
- Founded1990
- HeadquartersSalon-de-provence, France
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What T'nB does
T'nB is a French consumer electronics accessories company founded in 1990 and headquartered in Salon-de-Provence, France. The company designs, sources (via contract manufacturing), and distributes a broad catalog of intelligent tech accessories spanning computer peripherals (mice, keyboards, webcams), audio products (headphones, earbuds, speakers), phone accessories (chargers, cables, cases, stands), smart-home/SmartTV devices, gaming gear (under the ELYTE sub-brand), and urban mobility equipment (LED helmets, lighting, scooter accessories) under the eponymous T'nB brand. The portfolio is organized around multiple sub-brands targeting distinct verticals—Urban Moov (micro-mobility), INFINITEPRO (professional audio), ELYTE (gaming), TONALITY (audio), BOUNCE (mobile audio), ENERGY (power and charging), J.O.Y. (lifestyle), and VIZION (smart home)—with roughly 300 new accessories designed annually.
The business operates three go-to-market channels: direct-to-consumer e-commerce through t-nb.com spanning 16 European countries, an authorized distributor network for retail placement, and a B2B professional portal at pro.t-nb.com for corporate and enterprise customers. Unit retail prices span €7.90 to €229.99, indicating a mass-market value-pricing approach. Revenue mechanics are based on one-time hardware sales; there is no subscription, software-as-a-service, or recurring component in the model. The company ships a companion "Control Center" software for mouse customization, but this is a peripheral feature rather than a monetized product line.
Technology and platform: There is no evidence of proprietary semiconductors, AI/ML, or platform technology. The "core technology" is product design, sourcing, and brand-led category management across multiple verticals. Pricing tiers reach into the hundreds of euros for pro-grade audio (INFINITEPRO) and automotive head units (SLIMDRIVE CarPlay/Android Auto), but the majority of the catalog is commodity CE at sub-€50 price points. The company is privately held with no disclosed financials, funding rounds, or investor base.
T'nB firmographics
Firmographics- Name
- T'nB
- Legal name
- T'nB
- Website
- https://t-nb.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- T'nB is a French consumer electronics accessories brand founded in 1990, headquartered in Salon-de-Provence. It designs mice, keyboards, audio products, phone chargers, gaming gear, and urban mobility accessories, selling across 16 European countries via e-commerce, distributors, and a B2B portal.
- Ownership category
- akta.pro rank
T'nB industry classification
Industry- NAICS
- Electronics and Appliance Retailers (4492), Sporting Goods Retailers (45911)
- SIC
- Electronic Components & Accessories (3670), Household Audio & Video Equipment (3651)
- akta.pro primary industry
- Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK)
- akta.pro secondary industry
- Sporting Goods, Outdoor & Fitness DTC (CRAFACAJ)
Keywords
Where T'nB is headquartered
LocationHeadquarters
- HQ city
- Salon-de-provence
- HQ country
- France
- HQ region
- Europe
Markets served
T'nB business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Consumer Electronics Accessories Sales: One-time sale of physical products including computer peripherals, audio equipment, phone accessories, and urban mobility products through direct e-commerce and authorized distributors across Europe.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Unit pricing for individual products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
T'nB product offering
Product offeringCore offering
T'nB designs, manufactures (via industrial partners), and sells consumer electronics accessories across multimedia peripherals, audio equipment, telephony accessories, urban mobility products, and content creator gear. The company releases approximately 300 new accessories annually, distributed through its own multi-country European e-commerce site, a B2B reseller portal, and authorized physical retail distributors.
Product overview
T'nB is a French technology accessory brand with over 35 years of experience, offering a comprehensive portfolio of consumer electronics and computer peripherals. The product lineup centers on five main categories: Multimedia (mice, keyboards, charging stations, connectivity/cables, and ergonomic desk accessories), Audio (headphones, earbuds, speakers, and professional conferencing equipment under the ACTIV line), Telephony (phone chargers, MagSafe batteries, cables, car mounts, and Apple CarPlay/Android Auto displays), Urban Mobility (LED helmets, bike accessories, and protective gear under the Urban Moov sub-brand), and Photo/Video (content creator accessories). Key sub-brands include ELYTE for gaming peripherals, TONALITY and ENERGY for audio products, J.O.Y. for alarm clocks, and iClick for USB-C hubs and laptop stands. The company designs approximately 300 new accessories annually, with products distributed through authorized retailers across Europe.
Differentiator
Problem solved
Functional benefit
Brands
- Urban Moov: Urban mobility product line including bike helmets, lights, locks, and accessories
- INFINITEPRO
- ELYTE
- TONALITY
- BOUNCE
- ENERGY
- J.O.Y.
- VIZION
Quantifiable outcome
- Muscle strain and tendon stress reduction with ergonomic peripherals designed for natural hand positioning
Companies that use T'nB
Customer profileSegments5 records
Ideal customer profiles1 record
T'nB technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
T'nB partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights6 records
T'nB competitors and assessment
Company assessmentDirect peers
- Fresh 'n Rebel: Dutch lifestyle tech accessories brand covering headphones, speakers, power banks, and cables with a design-led, color-driven aesthetic and European retail presence.
- Cellularline: Italian consumer electronics accessories brand offering cases, chargers, audio, and car accessories across Europe. Closest direct peer in product mix, geography (EU-centric), and multi-channel retail + B2B model.
- SBS Mobile: Italian mobile and tech accessories brand with similar breadth (phone cases, charging, audio, cables) and pan-European distribution through retailers and distributors.
- Trust: Dutch computer peripherals and accessories brand offering mice, keyboards, headsets, and gaming gear at accessible price points across Europe; directly competes with T'nB in the Multimedia and Gaming sub-brands.
- Urbanista: Swedish audio and wearable accessories brand with strong design positioning in headphones and earbuds; comparable to T'nB's TONALITY/BOUNCE/ENERGY audio sub-brands and similar European DTC + retail mix.
Broad incumbents
- Belkin: Global consumer electronics accessories incumbent (charging, cables, docks, audio) and a key competitor in T'nB's charging/dock category; broader portfolio and global scale make it a broad incumbent rather than a direct niche peer.
- Anker: Global leader in charging and power accessories (cables, chargers, power banks) directly competing with T'nB's MagSafe batteries, charging stations, and universal notebook chargers; broader portfolio and far larger scale.
- Logitech: Global incumbent in computer peripherals (mice, keyboards, webcams, headsets) directly competing with T'nB's INFINITEPRO and ELYTE lines; far larger scale and brand power in the same category.
- JBL (Harman): Global consumer audio brand competing across T'nB's BOUNCE, TONALITY, RAINBOW, and ENERGY audio lines at premium price tiers; far larger scale and marketing budget.
Emerging players
- KitSound: UK-based audio and tech accessories brand with overlapping product categories (headphones, speakers, charging) and a similar mass-market European positioning; smaller and more emerging than T'nB.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
T'nB social profiles
Digital presenceT'nB compliance and trust
Trust signalCompliance1 record
T'nB financial estimates
Financial estimateRevenue estimate
Valuation estimate
T'nB leadership team
Management profileNumber of profiles
T'nB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
T'nB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about T'nB
What does T'nB do?
T'nB designs, manufactures (via industrial partners), and sells consumer electronics accessories across multimedia peripherals, audio equipment, telephony accessories, urban mobility products, and content creator gear. The company releases approximately 300 new accessories annually, distributed through its own multi-country European e-commerce site, a B2B reseller portal, and authorized physical retail distributors.
Is T'nB a public or private company?
T'nB is a private company. It is currently operating.
When was T'nB founded?
T'nB was founded in 1990. It employs 101 to 250 people.
Where is T'nB based?
T'nB is headquartered in Salon-de-provence, France, in the Europe region.
How does T'nB make money?
One revenue line is on record: consumer Electronics Accessories Sales.
Who are T'nB's main competitors?
Direct peers on record are Fresh 'n Rebel, Cellularline, SBS Mobile, Trust and Urbanista. Broad incumbents are Belkin, Anker, Logitech and JBL (Harman). KitSound is listed as an emerging player.
Does T'nB have an API?
No public API is recorded for T'nB.
What industry is T'nB in?
Its primary akta.pro industry code is CRAAAJAK, Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders), with a secondary code of CRAFACAJ, Sporting Goods, Outdoor & Fitness DTC. Its NAICS code is 4492 and its SIC code is 3670.