Medical Weight Loss Clinic

What Medical Weight Loss Clinic does

Medical Weight Loss Clinic (MWLC) is a Michigan-based, privately held health and wellness company founded in 1986 by David Paull (CEO, President and Owner), operating 12 physical clinic locations across the state including Ann Arbor, Canton, Chesterfield Township, Clinton Township, Farmington Hills, Grandville, Grosse Pointe Woods, Jackson, Lansing, Shelby Township, Southfield/Oak Park, and Troy, with corporate headquarters in Southfield. The company delivers customized, non-surgical weight loss programs combining physician-supervised clinical support, personalized meal planning using regular grocery store foods, nutritional counseling, and daily in-person accountability visits with weight loss consultants; for medically qualifying patients, programs may also incorporate GLP-1 injectable medications (Wegovy, Ozempic, Zepbound, Mounjaro) under Michigan Board Certified Physician supervision.

The product offering extends beyond core programs into a proprietary consumables line including protein shakes and snack bars, a 14-Day Detox Reset, ThermoPLUS thermogenic supplement, RE3 colon cleanse, and B12 and MIC Lipo injections, distributed both in-clinic and through an online e-commerce storefront. Patient-reported outcomes cited by the company include average weight loss of approximately 3 pounds per week, with individual success stories documenting losses of 30 to 105 pounds over program durations of 12 to 50 weeks.

Revenue is generated primarily through recurring monthly membership subscriptions for ongoing clinical support, one-time sales of nutritional supplements and enhancement products, and B2B workplace wellness contracts sold to employers as employee benefits, with FSA/HSA reimbursement supported at the patient level. Customer segments span adults seeking weight loss, GLP-1 patients needing lifestyle support, employers offering wellness benefits, and students via a dedicated summer wellness program priced under $6 per day. The company employs 101–250 people, has helped tens of thousands of patients since founding, and operates without external funding rounds or a parent company, having grown organically as a bootstrapped regional operator.

Name

Medical Weight Loss Clinic

Legal name

Medical Weight Loss Clinic

Website

https://mwlc.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

Medical Weight Loss Clinic is a privately held Michigan weight loss services company, founded in 1986, operating 12 clinics that deliver physician-supervised, customized non-surgical weight loss programs — including GLP-1 medication protocols and a proprietary supplement line — to adult patients, employer wellness clients, and students.

Ownership category

akta.pro rank

Product category

Medical Weight Loss Services

NAICS

Outpatient Care Centers (6214), Other Ambulatory Health Care Services (6219), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Obesity Medicine & Weight Management (HLAKADAL)

akta.pro secondary industries

Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE), Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO)

Keywords

• Medical weight loss
• Weight management programs
• GLP-1 medication therapy
• Clinical nutrition counseling
• Corporate wellness services

Headquarters

HQ city

Southfield

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Programs: Flexible membership programs offering ongoing clinical support, daily visits with weight loss consultants, personalized meal plans, and access to clinic resources. Programs are individually customized based on medical profile and goals.
2. Nutritional Supplements and Products: Sale of proprietary nutritional supplements, protein shakes, snack bars, and weight loss enhancement products both in-clinic and through online store.
3. Workplace Wellness Programs: Corporate wellness services offered to employers as employee benefit programs, including unlimited clinic visits and HSA/FSA reimbursement assistance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Medical Weight Loss Clinic provides customized, non-surgical physician-supervised weight loss programs through its network of physical clinics in Michigan. The clinic offers GLP-1 prescription medications (Wegovy, Ozempic, Zepbound, Mounjaro), physician-guided nutritional plans, and proprietary supplement products as part of individualized treatment. Patients receive ongoing in-person consultations and a combination of medical therapy, lifestyle modification, and supplementation tailored to their weight loss goals.

Product overview

Medical Weight Loss Clinic offers a comprehensive weight loss ecosystem centered on customized, non-surgical weight loss programs with flexible membership options. The core offering includes physician-supervised prescription medication programs (GLP-1 medications such as Wegovy, Ozempic, Zepbound, Mounjaro) combined with Nutritional Supplements (shakes, bars) and enhancement products (Detox 14-Day Reset, ThermoPLUS, MIC Lipo Injections, B12 Injections, RE3). Additional programs include the Student Summer Wellness Program and Workplace Wellness Services. The NEW Membership Programs provide exclusive member benefits and enhanced accountability support.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Patients typically lose an average of 3 pounds per week on their weight loss program
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jenny Craig: Long-running structured weight loss program with food delivery, coaching, and now clinician-led GLP-1 offerings. Historically a direct clinic-and-coaching peer; re-emerging as a competitor in medically-supported weight management.
• Profile by Sanford: Sanford Health-affiliated personalized weight loss program offering in-person and virtual coaching, meal planning, and accountability. Comparable as a clinically-branded weight management membership offering.
• Lindora: Multi-clinic medically-supervised weight loss provider in California offering prescription support, lipotropic injections, supplements, and personalized coaching. Closely mirrors MWLC's clinic-based, physician-supervised model in a different region.
• Medi-Weightloss: National franchise of physician-supervised weight loss clinics offering customized programs, prescription options, and nutritional counseling. Closest direct comparable given similar in-clinic medically-supervised model and franchise footprint.
• WW (Weight Watchers): Iconic weight management company offering membership-based programs with nutritional guidance and community support. Recently added clinician-supported GLP-1 access, making it a direct competitor in medically-supported weight loss memberships.
• Noom: Digital-first subscription weight loss program combining psychology-based coaching, food logging, and now clinician-supported GLP-1 prescriptions (Noom Med). Direct competitor for the membership/coaching layer of MWLC's offering.

Broad incumbents

• Mayo Clinic Diet: Premium clinician-branded subscription weight loss program with behavior-change curriculum and meal planning. Comparable as a brand-driven, medically-credentialed weight management offering, though sold digitally rather than via clinics.
• Optavia: Subscription weight management program with coach network, meal replacement products, and supplements. Comparable on the membership-plus-supplement business model with structured coaching, though distributed via independent coaches rather than physician clinics.

Emerging players

• Ro: Direct-to-patient telehealth platform offering GLP-1 weight loss programs with affiliated clinicians. Emerging competitive threat for the GLP-1 prescription layer that MWLC also offers, though without the physical clinic support.
• Hims & Hers Health: Consumer telehealth platform that has expanded into clinician-supported weight loss and GLP-1 access. Comparable on the medication-plus-coaching membership model, but delivered entirely digitally at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mwlc
• Facebookfacebook.com/mwlcfan
• LinkedInlinkedin.com/company/242412

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medical Weight Loss Clinic