DebtHelp Buddy

What DebtHelp Buddy does

DebtHelp Buddy operates as a Dutch non-profit charity registered and headquartered in Leiden, Netherlands, founded in 2010 under the SchuldHulpMaatje ("debt help buddy") brand. The organization serves individuals and households in the Netherlands who are experiencing financial difficulties and debt problems, providing debt-counseling support delivered through trained volunteers ("maatjes") and professional staff. With 251-500 employees, the organization operates at meaningful national scale within the Dutch debt-relief ecosystem and works in a regulated space that typically involves coordination with municipal authorities and adherence to Dutch credit and debt-counseling standards.

The organization's primary product is structured debt-counseling and guidance services delivered through both in-person volunteer matching and a web presence at schuldhulpmaatje.nl. The technology footprint is minimal in the available data: no API, no proprietary software, no integrated AI/ML tooling, and no disclosed platform architecture are documented. The business model is that of a registered charity — funding derives from donations, charitable grants, and likely Dutch municipal and government service contracts rather than fee-paying customers, and pricing details are not publicly disclosed. No enterprise customers, partnerships, awards, patents, or product launches are recorded in the source material, and the company remains privately held with no disclosed funding rounds, M&A activity, or strategic transactions.

Name

DebtHelp Buddy

Website

https://schuldhulpmaatje.nl

Company type

Private

Founded year

2010

Headcount range

251–500 employees

Short description

DebtHelp Buddy (SchuldHulpMaatje) is a Dutch non-profit charity founded in 2010 and based in Leiden that provides debt-counseling services to households in financial distress across the Netherlands, funded through donations and grants.

Ownership category

akta.pro rank

Product category

Debt Counseling Services

NAICS

Other Grantmaking and Giving Services (813219)

akta.pro primary industry

Credit Counseling & Debt Management Plans (DMP) (FSAKAJAH)

akta.pro secondary industries

Debt Management Plans (DMP) Administration (FSAEAFAB), Collections & Creditor Negotiation Support (Debtor-Side) (FSAEAFAI)

Keywords

• Debt counseling
• Financial guidance
• Debt assistance
• Charitable services
• Debt relief

Headquarters

HQ city

Leiden

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Core offering

DebtHelp Buddy (Schuldhulpmaatje) is a Dutch non-profit charity that provides debt help and counseling services to individuals facing financial difficulties. The organization offers guidance, support, and assistance to people struggling with debt in the Netherlands. It operates as a charitable service provider focused on helping individuals manage and resolve their debt situations.

Differentiator

Problem solved

Functional benefit

Products and services

• Debt Counseling Services Charitable debt counseling and support services for individuals in the Netherlands who are experiencing financial difficulties and need guidance to manage or resolve their debt situations.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Regional players

• Budget Thuis: Dutch organization providing budget coaching and household financial support. Comparable as a Dutch regional provider of budgeting/debt-related assistance.
• Humanitas DMH: Dutch nonprofit providing social support including financial/budget coaching. Comparable as a Dutch nonprofit offering structured support to individuals facing financial and debt difficulties.
• Geldzaken Helpen: Dutch platform/initiative providing financial guidance and budget coaching support. Comparable as a Dutch consumer-focused nonprofit information resource on money and debt.

Direct peers

• Christians Against Poverty (CAP): UK charity providing free debt counseling, budgeting support, and DMPs through a network of local centers. Comparable nonprofit debt-counseling model with trained volunteers and creditor negotiation.
• StepChange Debt Charity: UK-based charity providing free debt advice and debt management plans to consumers. Highly comparable as a nonprofit debt counseling organization serving individuals with debt problems, with similar model of advice, DMP administration, and creditor negotiation.
• Nibud (Nationaal Instituut voor Budgetvoorlichting): Dutch foundation focused on financial education and household money management. Comparable as a Dutch nonprofit working on personal financial literacy and budgeting, often referenced alongside debt counseling services.
• Foundation for Credit Counselling (Springboard): UK charity providing debt counseling and DMPs to consumers. Comparable nonprofit model focused on helping individuals manage and resolve debt through structured repayment plans.
• National Debtline (Money Advice Trust): UK charity offering free, confidential debt advice via phone and online. Directly comparable as a nonprofit debt advisory service focused on consumer counseling and DMP-style solutions.

Emerging players

• PayPlan (from Money Wellness): UK free debt advice service offering DMPs and informal arrangements. Comparable as a debt advisory provider, though structured as a commercial/free hybrid rather than pure charity.

Broad incumbents

• Salvation Army Netherlands (Leger des Heils): Dutch branch of international nonprofit offering social services including debt counseling, addiction support, and poverty relief. Comparable as a broad charity providing debt assistance in the Netherlands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/schuldhulpmaat

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DebtHelp Buddy