Leidar

What Leidar does

Leidar is a privately held, Geneva-headquartered leadership and corporate affairs advisory firm founded in 2009 that consults to multinational companies, private enterprises, NGOs, government agencies, and intergovernmental organizations on programs and campaigns that shape public opinion and drive stakeholder action. The firm operates through four primary practices - Corporate Affairs, Risk/Reputation/Crisis Management, Advocacy and Public Affairs, and ESG and Sustainability - supported by integrated service capabilities in market research, editorial content, brand and identity design, film and video production, and digital engagement. The name derives from the Viking navigation concept of the 'leidar star' and 'leidarsteinn' (compass stone), reflecting the firm's stated 'Leadership Navigation' methodology. Leidar is a professional services consultancy rather than a technology or SaaS business, and generates revenue through project-based and retainer advisory fees with senior-level consultant engagement across its global offices.

Geographically, Leidar operates from eight offices located in self-described capitals of influence: Geneva (headquarters, leading the corporate affairs practice), Brussels (regional headquarters for advocacy and public affairs at the EU), London (ESG and sustainability plus media/editorial and design), Oslo (strategic positioning and film/video), Dubai (Middle East hub), Singapore (APAC gateway), and Washington, DC and New York (US crisis, reputation, corporate, financial, and advocacy practices). Distribution is via direct senior advisor relationships rather than digital channels, and the firm combines horizontal segmentation across client types with vertical depth in industries such as energy and sustainability, healthcare, and intergovernmental affairs. Senior personnel include alumni of Weber Shandwick, Edelman, Porter Novelli, Burson, FleishmanHillard, FTSE Russell, S&P Global Trucost, and the UN Principles for Responsible Investment, supported by a headcount in the 101-250 range. No funding rounds, acquisitions, or public-company signals appear in the source data, consistent with a bootstrapped, mature boutique consultancy.

Name

Leidar

Legal name

Leidar SA

Website

https://leidar.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

Leidar is a Geneva-headquartered leadership and corporate affairs advisory firm founded in 2009 that consults to multinational corporates, NGOs, and government agencies across eight global offices, delivering corporate affairs, crisis management, advocacy, and ESG advisory services.

Ownership category

akta.pro rank

Product category

Strategic Communications and Corporate Affairs Advisory

NAICS

Marketing Consulting Services (541613), Environmental Consulting Services (54162)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate Strategy Advisory (BPAHADAA)

Keywords

• Strategic communications consulting
• Corporate affairs advisory
• Crisis reputation management
• Public affairs advocacy
• ESG sustainability consulting

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Advisory Services: Leidar generates revenue through professional consulting fees for leadership navigation, corporate affairs advisory, crisis management, advocacy, and ESG/sustainability consulting services. The firm operates on project-based and retainer fee arrangements with senior consultant engagement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Leidar is a leadership and corporate affairs advisory firm that consults with corporate, NGO, and government leaders on programs and campaigns designed to deliver value, shape public opinion, and drive stakeholder action. Its core offerings span four practice areas — Corporate Affairs Advisory, Risk/Reputation/Crisis Management, Advocacy and Public Affairs, and ESG and Sustainability — delivered through senior-level consulting engagements across eight global offices. The firm supplements its advisory work with integrated service capabilities including market research, editorial content creation, brand and identity design, film and video production, and digital engagement.

Product overview

Leidar is a diversified global consultancy providing leadership and corporate affairs advisory services to multinational companies, private enterprises, NGOs, not-for-profit organizations, and government agencies. The firm operates through four primary practice areas: Corporate Affairs, Risk/Reputation/Crisis Management, Advocacy and Public Affairs, and ESG and Sustainability. These practices are supported by integrated service capabilities including market research, content creation, brand design, film/video production, and digital engagement. Leidar is not a software or SaaS product company; it is a professional services firm that delivers advisory work through its global offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Affairs Advisory Advisory services helping corporate, NGO, and government clients address challenges and opportunities impacting brand, reputation, and internal culture. Covers competitive positioning, communication strategies, internal and executive communications, executive transitions, mergers and acquisitions, and supply chain management.
• Risk, Reputation, and Crisis Management Services helping clients identify and assess reputational risks, strengthen readiness through contingency planning, protocols, and training, and manage public fallout when issues surface. Covers litigation, cyber incidents, labor disputes, workplace matters, executive malfeasance, financial hardship, and business interruptions.
• Advocacy and Public Affairs Campaign design and execution for clients seeking to impact government and community decisions across jurisdictions. Includes intelligence gathering, political risk assessment, NGO and IGO relationship management, third-party coalition building, grassroots stakeholder organization, thought leadership commentary, media relations, and community relations.
• ESG and Sustainability Client solutions showcasing real action and evidence-based sustainability programs. Deliverables include ESG strategy, ESG reporting, materiality analysis, sustainability communications, and NGO/multilateral engagement.
• Film and Video Production Production of live action and animation films in traditional and digital formats for online platforms and social media. Used to communicate client messages on sustainability, climate, and corporate topics to diverse audiences.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Expo 2020 DubaiminorGTM or Marketing Partner · 5 November 2019Leidar joined the Expo 2020 Dubai supplier network and was featured on the event's online marketplace platform for companies to connect, collaborate and compete for business opportunities. The event expected over 200 countries participating and 25,000+ media attendees, with participating companies requiring comprehensive communications plans.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hill+Knowlton Strategies: Hill+Knowlton is a global strategic communications consultancy with established public affairs, crisis, and ESG practices. It serves the same Fortune 500 / multinational client base as Leidar across financial and policy capitals.
• Weber Shandwick: Weber Shandwick is a top-five global PR agency with strong corporate affairs, public affairs, and ESG practices. Leidar has hired multiple senior advisors directly from Weber Shandwick (Lutz Meyer, Hanae Ouakrime), evidencing that it competes for both talent and the same client mandates.
• Edelman: Edelman is the world's largest PR firm, with a global network offering corporate affairs, crisis, ESG, public affairs, and brand marketing. It competes with Leidar for the same multinational clients at a much larger scale, including full-service integrated communications programs.
• BCW (Burson Cohn & Wolfe): BCW is a global communications agency combining public relations, public affairs, and integrated marketing. It directly competes for multinational corporate affairs and ESG mandates through offices in many of the same capitals where Leidar operates.
• FleishmanHillard: FleishmanHillard is a major global PR network with strength in corporate communications, public affairs, and healthcare communications. Hanae Ouakrime (Leidar Senior Consultant) previously held senior roles at FleishmanHillard, indicating direct competitive overlap in MENA health and energy clients.

Direct peers

• Kekst CNC: Kekst CNC is a strategic communications consultancy focused on corporate affairs, M&A, crisis, and shareholder activism advisory. It serves large multinationals and financial institutions through a senior-led model with offices in New York, London, Munich, Paris, Tokyo, and other capitals, overlapping directly with Leidar's corporate affairs and crisis practices.
• Brunswick Group: Brunswick is a global advisory firm specializing in corporate affairs, investor relations, ESG, and crisis communications. It operates on a similar premium, senior-led engagement model across financial and political capitals (London, New York, Hong Kong), competing with Leidar for the same multinational clients in board-level advisory work.
• FGS Global: FGS Global (formed from the merger of Finsbury, The Glover Park Group, and S-3-OceanTech/Sard Verbinnen & Co.) is the most direct peer: a global strategic communications and public affairs advisory serving corporates on reputation, crisis, ESG, and capital markets — overlapping virtually every Leidar practice with comparable fee-based engagement model.
• Teneo: Teneo is a global advisory firm combining strategic communications, management consulting, and financial advisory for CEOs and boards. Its communications segment directly competes with Leidar in corporate affairs, ESG, and crisis work, particularly for North American and European multinational clients.
• APCO Worldwide: APCO is a global advisory and advocacy consultancy with deep practice in public affairs, crisis, ESG, and corporate communications. Its Washington DC and Brussels presence overlaps directly with Leidar's advocacy and public affairs offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Leidar

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leidar