The Do More Agriculture Foundation

What The Do More Agriculture Foundation does

The Do More Agriculture Foundation is a Canadian not-for-profit foundation established in 2018 and headquartered in Saskatchewan, dedicated exclusively to addressing mental health in Canadian agriculture. Its mission is to change the culture of agriculture so that all producers are encouraged, supported, and empowered to manage their mental wellbeing, responding to a documented crisis in which farmers face elevated suicide risk and limited access to rural mental health services.

The foundation operates three core programs. AgTalk, launched in June 2023, is a bilingual 24/7 peer support platform built on Togetherall's clinically moderated technology, providing anonymous support to anyone 16+ in Canadian agriculture and recording more than 10,000 interactions to date. AgCulture, launched in August 2021, is a 4-hour literacy program training mental health professionals to understand agricultural stressors and serve farmer clients. The Community Fund, presented by Farm Credit Canada, distributes free mental health education workshops (Talk Ask Listen, In the Know, SafeTALK, Mental Health First Aid) to rural communities, with 140+ communities applying in 2024 and 450+ producers trained through the related DMA-FCC Mental Health Training Program. Supporting assets include the Hay Are We Okay? podcast, the Hay Are You OK self-check-in tool, crisis resources, wellness tips, Field of Mind men's sessions, peer-to-peer grief support, the #TalkItOut annual awareness campaign, and a Community Champions and Ambassador Program.

The foundation is funded entirely through donations, corporate partnerships (BASF, RBC Foundation, McCain Foundation, AGCO, Corteva, Nutrien, Syngenta, Bayer, Cervus Equipment, WinField United, TELUS Health), and government grants, including a CAD $76,756 award from Agriculture and Agri-Food Canada under the AgriDiversity Program. It operates with a lean core team of 4-5 staff and is governed by a board chaired as of June 2026 by Emma Cross. All programs are provided free to end users, and the business model relies on sustained partner commitments rather than fee-based revenue.

Name

The Do More Agriculture Foundation

Legal name

The Do More Agriculture Foundation

Website

https://domore.ag

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Do More Ag is a Canadian not-for-profit foundation championing mental health in agriculture. It operates AgTalk peer support, AgCulture professional training, and the Community Fund workshop program, serving farmers and rural communities across Canada free of charge.

Ownership category

akta.pro rank

Product category

Mental Health Services for Agriculture

SIC

Agricultural Services (700)

akta.pro primary industry

Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)

akta.pro secondary industry

Sustainable/Regenerative Agriculture & Conservation Practices (EDAOAOAO)

Keywords

• Agricultural mental health
• Peer support platform
• Mental health workshops
• Rural community support
• Mental health literacy

Headquarters

HQ city

Saskatoon

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: The foundation operates as a national charitable foundation funded through donations. The website promotes donation functionality and specific fundraising campaigns such as Maple ReLeaf program and the Behind Every Bolt fundraiser. Partner organizations provide financial support for specific programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Do More Agriculture Foundation is a Canadian charitable foundation that delivers free mental health programs to agricultural communities across Canada. Its core offerings are AgTalk (an anonymous, 24/7 bilingual peer support platform powered by Togetherall with clinical moderation), AgCulture (a mental health literacy training program for mental health professionals), and the Community Fund (free mental health education workshops including Talk Ask Listen, In the Know, SafeTALK, and Mental Health First Aid delivered to rural communities).

Product overview

The Do More Agriculture Foundation is a national charitable foundation that operates as a platform of interconnected mental health programs and resources for Canadian agriculture. The core offerings include AgTalk (a peer support platform powered by Togetherall), AgCulture (a mental health literacy program for mental health professionals), and the Community Fund (offering free mental health workshops including Talk Ask Listen, In the Know, SafeTALK, and Mental Health First Aid). Supporting programs include the Hay Are We Okay? podcast, the Hay Are You OK self check-in tool, crisis resources, wellness tips, Field of Mind men's support sessions, and peer-to-peer grief support groups. The foundation also runs the annual #TalkItOut awareness campaign and maintains an Ambassador Program with community champions. The portfolio works together to address mental health from crisis support through education, peer connection, and community building across Canadian agricultural communities.

Differentiator

Problem solved

Functional benefit

Brands

• AgTalk: A 24/7 bilingual peer support platform powered by Togetherall, providing anonymous mental health support for Canadian agriculture.
• AgCulture
• Community Fund
• Hay Are We Okay? Podcast
• Talk Ask Listen

Products and services

• AgTalk A peer support platform powered by Togetherall providing a safe, anonymous space for anyone 16+ in Canadian agriculture to connect, share, and receive support from peers who understand farming pressures, with 24/7 bilingual clinical moderation and risk detection capabilities.
• AgCulture A 4-hour mental health in agriculture literacy program for mental health professionals that builds awareness of the agriculture industry, educates professionals on unique stressors facing Canadian producers, and improves therapeutic relationships between farmers and mental health providers.
• Community Fund A mental health education fund for rural communities across Canada offering free workshops including Talk Ask Listen, In the Know, SafeTALK suicide support workshops, and Mental Health First Aid training, presented by Farm Credit Canada.
• Hay Are We Okay? Podcast A podcast showcasing community-led initiatives that support mental health in farming and rural communities, sharing stories of programs, events, and campaigns that create space for connection, healing, and hope across Canadian agriculture.
• Hay Are You OK Self Check-In Tool A self check-in tool designed to help individuals in agriculture assess and monitor their mental wellbeing, providing a simple and accessible way to track emotional health.
• Crisis Resources A directory of local agriculture crisis lines, resources, and websites across Canada providing immediate mental health support for those in crisis, including promotion of the 988 crisis line.
• SafeTALK Workshop Suicide awareness and support workshop designed to equip individuals with the knowledge and ability to extend effective help to someone considering suicide, connecting them to necessary support resources.
• Mental Health First Aid Intensive mental health first aid training provided through the Community Fund, teaching participants how to assist someone experiencing a mental health crisis or developing a mental health problem.
• Talk Ask Listen Workshop A foundational workshop offered across Canada as part of the Community Fund, providing mental health education and conversation skills for agricultural communities.
• In the Know Workshop A mental health education workshop offered through the Community Fund, expanding mental health literacy in rural agricultural communities across Canada.

Quantifiable outcome

• 140 communities applied for 2024 Community Fund, demonstrating growing appetite for mental health programming
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• BASF Agricultural Solutions Canada Inc.coreStrategic or Co-development Partner · 19 August 2025BASF is a key partner supporting AgTalk, Canada's premiere online mental health community for agriculture. BASF provides funding to help ensure accessible mental health supports for Canadian farmers and agricultural workers. The partnership underscores BASF's commitment to supporting farmers beyond the field.
• Farm Credit Canada (FCC)coreStrategic or Co-development Partner · 13 February 2025FCC is the presenting partner for the Community Fund, providing ongoing support for rural mental health education. FCC has been a founding partner of the Community Fund since its inception 5 years ago. Their steadfast commitment enables the foundation to provide free mental health workshops to rural communities across Canada. FCC is a Crown corporation and Canada's leading agriculture and food lender.
• WinField United CanadaminorStrategic or Co-development Partner · 25 May 2022WinField United Canada organized the #JourneyForDoMoreAg campaign, a virtual 5K run/walk event that raised $17,000 for the foundation and promoted mental health awareness.
• TogetherallcoreTechnology or IntegrationTogetherall provides the technology platform powering AgTalk. It is a clinically moderated online community where individuals can anonymously share and receive support. All moderators are licensed mental health clinicians ensuring 24/7 oversight and immediate risk-detection with clinical intervention capability.
• NutrienminorStrategic or Co-development PartnerNutrien is listed as a partner organization supporting The Do More Agriculture Foundation's mission and mental health programs.
• Syngenta CanadaminorStrategic or Co-development PartnerSyngenta Canada partners with Do More Ag and has hosted events like Beyond the Farm to spotlight mental health topics. Syngenta discusses mental health internally with employees and supports foundation programs.
• Bayer Crop ScienceminorStrategic or Co-development PartnerBayer Crop Science is listed as a partner organization supporting mental health awareness in agriculture.
• Cervus EquipmentminorStrategic or Co-development PartnerCervus Equipment has participated in mental health initiatives and partnerships with The Do More Agriculture Foundation.
• Maple ReLeafminorGTM or Marketing PartnerMaple ReLeaf is a donation partner program where donors can plant their support by donating and receiving a custom maple leaf. All donations through Maple ReLeaf support AgTalk.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• AgriSafe Network: US nonprofit delivering health and safety resources to agricultural communities, including mental wellbeing programming for producers. Comparable as a specialized ag-health nonprofit, though broader (occupational health beyond mental health).
• Farm Aid: US-based nonprofit supporting family farmers with a focus on mental health, crisis resources, and farmer hotline (1-800-FARM-AID). Most directly comparable as a national nonprofit championing farmer wellbeing, just in the US market.
• National Farmers Union (Canada): Canada-wide direct-membership farmer organization advocating for farmer wellbeing. Comparable as a national Canadian agricultural nonprofit addressing producer mental health and rural community sustainability, though through policy and advocacy.
• Cultivating Resilience: US initiative focused on mental health support and suicide prevention for farmers and ranchers. Closely comparable niche peer addressing the same population and crisis with peer-support and education programming.

Regional players

• 4-H Canada: Canadian youth-development nonprofit rooted in agriculture with mental wellness programming for young people in rural communities. Comparable as a Canadian nonprofit intersecting agriculture and mental health, focused on a youth segment.
• Yellow Well-being (UK / Five Points Group): UK-based organization supporting farmer and rural mental health with confidential helpline and ambassador programs. Strong peer comparability to Do More Ag's mission and structure, operating in a different geography (UK) with a comparable farmer-mental-health mandate.

Broad incumbents

• National Alliance on Mental Illness (NAMI): Largest US grassroots mental health organization. NAMI provides general mental health education and peer support programs that overlap with Do More Ag's AgTalk and AgCulture models, though without agricultural specialization.
• American Farm Bureau Federation: Largest US general farm organization that has explicitly expanded into farmer and rancher mental health programs (Farm State of Mind). A broader incumbent that overlaps in mental-health-for-agriculture but operates across a far wider advocacy and policy mandate.
• Canadian Mental Health Association (CMHA): Canada's most established community-based mental health nonprofit. Overlaps with Do More Ag on mental health literacy, peer support, and rural service delivery, but without the agriculture-specific specialization.

Others

• Togetherall: Technology platform powering AgTalk. A clinically moderated peer-support platform serving multiple verticals (higher education, employers, healthcare) — comparable because it is the underlying infrastructure and direct vendor of Do More Ag's flagship product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/domoreag
• Facebookfacebook.com/thedomoreagriculturefoundation
• Instagraminstagram.com/domoreag

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Do More Agriculture Foundation