Western States Insurance Group Inc.
Independent insurance agency founded in 1979, serving individuals and small businesses across Eastern New Mexico and West Texas with eight personal and commercial lines distributed through 80+ carrier partners.
- Company typePrivate
- Founded1979
- HeadquartersClovis, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Western States Insurance Group Inc. does
Western States Insurance Group Inc. is an independent insurance agency founded in 1979, headquartered in Clovis, New Mexico, with a secondary office in Lovington. It serves individual and small-business customers across Eastern New Mexico and West Texas across eight insurance verticals: Auto, Business, Construction, Farm & Agriculture, Health & Life, Home, Hospitality, and Trucking. The agency operates a sales-led, relationship-driven distribution model with physical offices and a website supporting online quote requests.
The agency does not underwrite risk; instead, it distributes and services policies on behalf of 80+ carrier partners, generating revenue primarily through commissions and fees on bound policies. The technology stack disclosed is limited to a content/quote-request website and standard carrier quoting workflows, with no proprietary platform, AI tooling, or data assets described. There is no evidence of outside investment, M&A activity, or third-party capital, and the company remains privately held with no published headcount or financial statements.
Western States Insurance Group Inc. firmographics
Firmographics- Name
- Western States Insurance Group Inc.
- Legal name
- Western State Insurance Group
- Website
- https://wsigroup.net
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Independent insurance agency founded in 1979, serving individuals and small businesses across Eastern New Mexico and West Texas with eight personal and commercial lines distributed through 80+ carrier partners.
- Ownership category
- akta.pro rank
Western States Insurance Group Inc. industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro industry
- Fully Insured Small Group PlansHealthcare & Life Sciences/Health Insurance & Managed Care/Commercial (Employer-Sponsored) Health InsuranceGroup Term Life InsuranceInland Marine Insurance (Transit, Equipment & Installation)
Keywords
Where Western States Insurance Group Inc. is headquartered
LocationHeadquarters
- HQ city
- Clovis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Western States Insurance Group Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Insurance Agency Commission: As an independent insurance agency, Western States Insurance Group earns commissions from insurance carriers for policies placed on behalf of clients. They work with over 80 insurance carrier partners to find optimal coverage and pricing for each customer's specific needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Customized insurance coverage through multiple carriers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Western States Insurance Group Inc. product offering
Product offeringCore offering
Western States Insurance Group is an independent insurance agency that sells and places personal and commercial insurance policies on behalf of more than 80 insurance carrier partners. It matches customers to coverage across home, auto, business, construction, farm/ag, health & life, hospitality, and trucking lines, earning commissions from carriers rather than underwriting risk itself. Service is delivered through two New Mexico offices (Clovis and Lovington), phone-based agents, and a website with online quote request forms and an EPay policy-payment portal.
Product overview
Western States Insurance Group is an independent insurance agency founded in 1979, partnered with over 80 insurance carriers to offer personalized coverage options. The company operates a platform of eight core insurance products: Auto Insurance, Business Insurance (BOP Policy), Construction Insurance & Bonding, Farm & AG Insurance, Health & Life Insurance, Home Insurance, Hospitality Insurance, and Trucking Insurance. These products serve individuals and businesses in Eastern New Mexico and West Texas, with the independent agency model allowing agents to shop multiple carriers to find best coverage and pricing for each client's specific needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Auto Insurance Auto insurance coverage for personal vehicles including liability, collision, comprehensive, towing, uninsured/underinsured motorist, and medical payments coverage, placed through the agency's 80+ carrier partners for drivers in Eastern New Mexico and West Texas.
- Home Insurance Homeowners and renters insurance covering dwellings, other structures, personal belongings, additional living expenses, and personal liability, with optional flood, earthquake, and excess liability coverage, plus features such as home replacement guarantee, replacement cost on contents, scheduled personal property, and in-home business coverage.
- Health & Life Insurance Health and life insurance for individuals, families, and groups, including individual/family health plans, group health, dental, vision, long-term care, life insurance, Medicare Supplement, Medicare Advantage, and Medicare Part D prescription drug plans.
- Business Insurance (BOP Policy) Business Owners Package policy combining property, liability, workers compensation, commercial general liability, and business auto coverage, tailored for retail, hospitality, oil & gas, construction, trucking, and other small-to-mid-market commercial operations.
- Construction Insurance & Bonding Insurance solutions for residential and commercial contractors and builders, including general liability, builder's risk, workers compensation, commercial auto, equipment coverage, and bonding services such as bid bonds, performance bonds, notary bonds, and surety bonds.
- Farm & AG Insurance Agricultural insurance covering livestock, grain, hay, row crops, fruits, vegetables, orchards, and vineyards, with dwelling, equipment, farm structure, and liability coverage up to $1 million per occurrence for small and mid-sized agricultural operations.
- Hospitality Insurance Insurance coverage for hospitality businesses including hotels, motels, bed & breakfasts, RV parks, and campgrounds, comprising business property, business liability, workers compensation, hospitality errors and omissions, guest property, and equipment breakdown coverage.
- Trucking Insurance Transportation insurance for trucking operations and commercial auto fleets, covering general liability, physical damage, primary auto liability, non-trucking liability, and cargo liability.
Companies that use Western States Insurance Group Inc.
Customer profileSegments8 records
Ideal customer profiles2 records
Western States Insurance Group Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Western States Insurance Group Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Insurance Carrier Partners (80+)coreWestern States Insurance Group maintains partnerships with over 80 insurance carriers. As an independent insurance agency, they represent multiple insurance companies and work to find the best coverage and pricing options to fit each customer's specific needs. The Partners page displays logos of their insurance carrier partner companies.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Western States Insurance Group Inc. competitors and assessment
Company assessmentBroad incumbents
- Burns & Wilcox: Specialty wholesale insurance broker and underwriting manager operating nationally. Comparable to WSIG in insurance distribution, but operates at significantly larger scale and specializes in wholesale/specialty placement rather than direct retail.
- RPS (Risk Placement Services): National wholesale insurance brokerage distributing specialty and standard lines through retail agents. Comparable distribution intermediary to WSIG but at national scale and with a wholesale rather than retail agency model.
- Hub International: Large North American insurance brokerage offering commercial, personal, and benefits products across multiple verticals. Comparable multi-line distribution model to WSIG, but operates at vastly greater scale as a PE-backed national platform.
Direct peers
- Brown & Riding: Specialty insurance brokerage offering wholesale and retail placement across multiple lines. Comparable to WSIG in its multi-carrier placement model and diversified service offering to commercial clients.
- Cottingham & Butler: Independent insurance brokerage and risk management firm offering commercial, personal, and benefits products. Mirrors WSIG's independent-agency model with a multi-line book of business.
- Assurex Global: Global network of independent insurance and risk management advisors. WSIG's independent-agent structure with access to multiple carriers mirrors the Assurex Global partner model for distributing commercial and personal lines.
- The Leavitt Group: Multi-state independent insurance agency offering commercial, personal, and benefits products to businesses and individuals. Closely mirrors WSIG's independent-agent distribution model and diversified product portfolio.
- Higginbotham: Texas-headquartered independent insurance and financial services firm serving businesses and individuals across multiple states. Directly comparable to WSIG in its independent agency model, multi-line product set, and regional concentration in Texas/adjacent markets.
- Heffernan Insurance Brokers: Independent insurance brokerage providing commercial, personal, and employee benefits products to businesses and individuals. Shares WSIG's independent agency economics and multi-line product strategy.
- IMA Financial Group: Independent insurance and financial services firm operating across multiple US states with a multi-line agency model. Comparable to WSIG in its broad product set (commercial, personal, benefits) and regional agency structure.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Western States Insurance Group Inc. social profiles
Digital presenceWestern States Insurance Group Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Western States Insurance Group Inc. leadership team
Management profileNumber of profiles
Western States Insurance Group Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Western States Insurance Group Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Western States Insurance Group Inc.
What does Western States Insurance Group Inc. do?
Western States Insurance Group is an independent insurance agency that sells and places personal and commercial insurance policies on behalf of more than 80 insurance carrier partners. It matches customers to coverage across home, auto, business, construction, farm/ag, health & life, hospitality, and trucking lines, earning commissions from carriers rather than underwriting risk itself. Service is delivered through two New Mexico offices (Clovis and Lovington), phone-based agents, and a website with online quote request forms and an EPay policy-payment portal.
Is Western States Insurance Group Inc. a public or private company?
Western States Insurance Group Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Western States Insurance Group Inc. founded?
Western States Insurance Group Inc. was founded in 1979. It employs 11 to 50 people.
Where is Western States Insurance Group Inc. based?
Western States Insurance Group Inc. is headquartered in Clovis, United States, in the North America region.
How does Western States Insurance Group Inc. make money?
One revenue line is on record: insurance Agency Commission.
Who are Western States Insurance Group Inc.'s main competitors?
Broad incumbents on record are Burns & Wilcox, RPS (Risk Placement Services) and Hub International. Direct peers are Brown & Riding, Cottingham & Butler, Assurex Global, The Leavitt Group, Higginbotham, Heffernan Insurance Brokers and IMA Financial Group.
Does Western States Insurance Group Inc. have an API?
No public API is recorded for Western States Insurance Group Inc..
What industry is Western States Insurance Group Inc. in?
Western States Insurance Group Inc.'s product category is Insurance Brokerage. Its primary akta.pro industry code is HLAEAAAB, Fully Insured Small Group Plans, with a secondary code of FSAIAAAJ, Group Term Life Insurance. Its NAICS code is 524210 and its SIC code is 6411.