Sunrise Mexican Foods

What Sunrise Mexican Foods does

Sunrise Mexican Foods is a privately held, B2B food manufacturer founded in 1998 and headquartered at 10310 Zodiac, Dallas, TX, operating from a 35,000 sq ft USDA- and FDA-inspected, SQF Level 3-certified production facility. The company manufactures a portfolio of hand-rolled Mexican and Tex-Mex products — tamales, enchiladas, taquitos, flautas, burritos, empanadas, Mexican meats, quesadillas, and egg rolls — using fresh, natural ingredients and chef-developed proprietary recipes. Its primary business is co-packing and private-label manufacturing for multi-chain regional and national restaurants that require confidential, customized recipes; secondary channels include direct supply to military institutions, schools, retail outlets, and street businesses. The company's brand positioning — 'the best kept secret in Mexican food manufacturing' — explicitly emphasizes client confidentiality and proprietary recipe development as its core commercial proposition.

The company is led by CEO Mike Karns and COO John Smith and is operated with a headcount of 11-50 employees. It is bootstrapped, with no disclosed funding rounds, parent company, M&A activity, or institutional investors. Its distribution model is direct B2B sales from its single Dallas facility, with limited digital marketing presence (a corporate website and a LinkedIn page with ~3,572 followers). Pricing is quote-based and not publicly disclosed, though the website advertises specialty-item discounts of 50% and willingness to co-pack under any customer label using its proprietary recipes. Its competitive positioning rests on regulatory certifications (SQF Level 3, consistent Gold ratings on Silliker plant audits), recipe confidentiality, and long-tenured multi-chain customer relationships built over 15+ years, with a 2014 facility expansion from 20,000 to 35,000 sq ft representing the most recent documented capital investment.

Name

Sunrise Mexican Foods

Legal name

Sunrise Mexican Foods

Website

https://sunrisemexicanfoods.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Sunrise Mexican Foods is a Dallas-based, privately held B2B manufacturer of hand-rolled Mexican and Tex-Mex products — tamales, enchiladas, burritos, taquitos, empanadas, and more — produced under proprietary recipes for multi-chain restaurants, military, schools, and retail customers, operating from an SQF Level 3-certified facility.

Ownership category

akta.pro rank

Product category

Mexican Food Manufacturing

NAICS

Food Manufacturing (311), Bakeries and Tortilla Manufacturing (3118)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Frozen Ethnic & International Meals (CRADADAE)

akta.pro secondary industries

Prepared salads, sandwiches & wraps manufacturing (AFAKAHAE), Ethnic Frozen & Refrigerated Foods Wholesale (AFAIAIAB)

Keywords

• Mexican food manufacturing
• Hand-rolled food products
• Private label co-packing
• Restaurant food supply
• USDA food production

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Others

Revenue model

1. B2B Food Manufacturing: Manufacturing proprietary food products for multi-chain regional and national restaurant customers. Products include tamales, enchiladas, flautas, taquitos, burritos, empanadas, Mexican meats, quesadillas, and egg rolls.
2. Co-packing and Private Label: Co-packaging services under customer labels using proprietary recipes. Willing to co-pack under any label using proprietary recipes if required.
3. Direct Product Sales: Direct sales of specialty food items including current product line for retail and street business customers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Sunrise Mexican Foods is a B2B food manufacturer that produces hand-rolled, fresh-ingredient Mexican food products including tamales, enchiladas, taquitos, flautas, burritos, empanadas, Mexican meats, quesadillas, and egg rolls. The company manufactures proprietary items for multi-chain regional and national restaurant customers, and offers co-packing and private-label manufacturing using confidential proprietary recipes from its 35,000 sq ft USDA- and FDA-inspected, SQF Level 3 certified facility in Dallas, TX.

Product overview

Sunrise Mexican Foods is a single-brand food manufacturing company offering a portfolio of hand-rolled, fresh ingredient Mexican food products. The product portfolio includes Tamales, Enchiladas, Taquitos & Flautas, Burritos, Empanadas, Mexican Meats, Quesadillas, and Egg Rolls. The company operates as a private-label and co-packing manufacturer, producing proprietary items for multi-chain regional and national restaurants, as well as serving military, schools, retail, and street businesses. The products are manufactured in a 35,000 square foot USDA and FDA-certified facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Tamales Hand-rolled, fresh natural ingredient tamales manufactured by Sunrise Mexican Foods for restaurant chains, military, schools, retail, and street business customers.
• Enchiladas Authentic ground whole corn tortillas enrobing fresh cooked and seasoned chicken, beef, and cheeses, manufactured by Sunrise Mexican Foods as a hand-rolled Mexican entrée.
• Taquitos & Flautas Spicy, bold-flavored corn tortilla taquitos and flautas with fresh ingredients, manufactured by Sunrise Mexican Foods.
• Burritos Oven-fresh flour tortillas hand rolled and folded around traditional fillings including ground beef, grilled chicken, shredded pork, pinto beans, fresh vegetables, and cheeses, manufactured by Sunrise Mexican Foods.
• Empanadas Fresh, seasoned, Mexican-inspired meat fillings enclosed in a hand-crimped flaky pastry crust, manufactured by Sunrise Mexican Foods.
• Mexican Meats Mexican-inspired recipes using quality meats, fresh vegetables, and spices, cooked to perfection and packaged in a cryo bag for convenience, manufactured by Sunrise Mexican Foods.
• Quesadillas A unique blend of three cheeses and meats hand-folded in a flour tortilla, manufactured by Sunrise Mexican Foods.
• Egg Rolls Innovative hand-wrapped egg rolls with fresh fillings in an original wonton wrapper, manufactured by Sunrise Mexican Foods to complement a variety of cuisines.
• Co-packing and Private Label Manufacturing Co-packing and private label manufacturing service in which Sunrise Mexican Foods produces Mexican food products under the customer's own label using proprietary recipes, with confidentiality commitments on customer identities.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ruiz Foods: Ruiz Foods is the largest US manufacturer of frozen Mexican handheld foods (El Monterey and Ruiz brand burritos, enchiladas, taquitos), serving retail and foodservice. It is the closest direct peer to Sunrise given the shared focus on prepared/frozen Mexican products and B2B/foodservice distribution.
• Reser's Fine Foods: Reser's is a major manufacturer of prepared Mexican and ethnic foods (burritos, tamales, enchiladas, salsas) for retail and foodservice customers, including co-manufacturing for restaurant chains. Directly comparable to Sunrise in product mix, B2B contract manufacturing model and foodservice customer base.
• Marquez Brothers International: Marquez Brothers manufactures authentic Mexican food products (tortillas, tamales, burritos, salsas, cheeses) for retail and foodservice under private-label and branded programs. Comparable to Sunrise as a Hispanic-owned prepared Mexican foods manufacturer serving multi-channel B2B customers.
• La Tortilla Factory: La Tortilla Factory specializes in tortillas, wraps and prepared Mexican entrees sold through retail and foodservice channels. Relevant peer to Sunrise given the overlap on flour/corn tortillas, wraps (burritos) and prepared ethnic meals supplied to B2B customers.
• MegaMex Foods: MegaMex Foods is a joint venture between Hormel and Herdez focused on Mexican shelf-stable and refrigerated foods (Don Miguel, Herdez, La Victoria brands) sold through retail and foodservice. Comparable to Sunrise as a Mexican-focused prepared foods manufacturer serving B2B channels.
• Cacique Inc. Cacique is a Hispanic-owned manufacturer of authentic Mexican dairy, cheese and prepared foods sold through retail and foodservice. Comparable to Sunrise as a family-built, culturally rooted Mexican food manufacturer with multi-channel B2B distribution.

Broad incumbents

• Mission Foods: Mission Foods (Gruma) is the largest US tortilla manufacturer with broad foodservice and retail reach. It is a broader incumbent in the same Mexican food manufacturing space as Sunrise, though it is significantly larger and more diversified across geographies and product categories.
• Tyson Foods: Tyson Foods operates large-scale prepared foods manufacturing, including Mexican and Hispanic branded product lines (e.g., Jimmy Dean, Hillshire). It is a broad incumbent that competes for B2B prepared Mexican foods contracts and benefits from scale and multi-site capacity that Sunrise lacks.
• Hormel Foods: Hormel Foods (including Herdez, Wholly Guacamole) is a major broad-line food manufacturer with growing exposure to Mexican/Hispanic prepared foods. It is a broad incumbent comparable to the kind of strategic acquirer or competitor Sunrise would face when bidding for large national accounts.

Emerging players

• Azteca Foods: Azteca Foods is a Chicago-based manufacturer of corn tortillas, tortilla chips and prepared Mexican foods for retail and foodservice. Comparable to Sunrise as a regional prepared Mexican food manufacturer that could compete for the same multi-chain and institutional accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/3572107

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Mexican Foods