Indezine

What Indezine does

Indezine is a privately-operated content and digital asset business founded in 2000 by Geetesh Bajaj, focused on Microsoft PowerPoint and adjacent presentation/design software. The company operates a website-based platform delivering in-depth tutorials, articles, product reviews, and a library of over 6,000 downloadable PowerPoint templates and backgrounds organized by category and color, with supplementary tutorials covering Adobe Photoshop (including plug-in reviews) and Microsoft Sway. The core technology is a web-based content delivery platform where templates are distributed as native .ppt/.pptx files, premium digital assets (shape collections, ebooks) are sold through Gumroad at $4.99–$99+, and editorial content is hosted across the main site plus dedicated blog and notes subdomains.

The business is operated as a sole proprietorship by founder Geetesh Bajaj, who holds Microsoft MVP (Most Valuable Professional) status for PowerPoint and serves as author and editor across all content streams. Headcount is 1–10 employees with no disclosed institutional backing, parent company, or venture funding. There are no APIs, no software-as-a-service product, and no mobile applications — the offering is content and digital downloads rather than a unified software platform.

Revenue is generated through a freemium model: free templates and tutorials drive organic SEO-based acquisition, while premium digital products generate one-time unit sales via Gumroad. Secondary revenue may include advertising or sponsored content placements. The customer base is horizontal — individual PowerPoint users, educators, trainers, business professionals, and creative designers — with no enterprise contracts, no subscription model, and no publicly disclosed revenue figures. The business serves a global audience through web distribution with no geographic restrictions.

Name

Indezine

Legal name

Indezine

Website

https://indezine.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Indezine is a privately-operated website founded in 2000 by Microsoft MVP Geetesh Bajaj, delivering PowerPoint tutorials, articles, product reviews, and a library of 6,000+ free templates, supplemented by premium digital products sold via Gumroad to a global audience of individual presentation users, educators, and designers.

Ownership category

akta.pro rank

Product category

Presentation templates and tutorials

NAICS

Software Publishers (5132)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Content Asset Libraries & Template Marketplaces (stock, characters, themes) (EDAFAHAI)

Keywords

• PowerPoint templates
• Presentation design resources
• PowerPoint tutorials
• Presentation backgrounds
• Photoshop plug-in reviews

Headquarters

HQ city

Secunderabad

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Products Sales: Sale of premium digital products including ebooks (PowerPoint Keyboard Shortcuts, Pictures in Presentations) and premium PowerPoint design assets (Organic Shapes, Jeopardy templates, Jigsaw graphics). Products sold through Gumroad platform at price points ranging from $4.99 to $99+.
2. Free Template Library: Large library of free PowerPoint templates that drive website traffic and audience engagement. Serves as primary content offering to attract PowerPoint users.
3. Advertising/Sponsored Content: Potential advertising revenue through featured product placements and third-party product showcases on the website pages.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels10 records

Core offering

Indezine is a founder-operated website offering free PowerPoint templates and backgrounds (6,000+), in-depth multi-version PowerPoint tutorials, articles and reviews, plus premium digital products (eBooks, shape kits, graphic assets) sold via Gumroad. It also provides Adobe Photoshop tutorials and plug-in reviews and Microsoft Sway tutorials, monetizing primarily through one-time premium digital product sales against a freemium content library.

Product overview

Indezine is a content-focused website providing tutorials, articles, reviews, and downloadable digital assets for Microsoft PowerPoint and Adobe Photoshop users. The core offerings include PowerPoint tutorials covering features and techniques, over 6000 PowerPoint templates and backgrounds for presentations, Photoshop tutorials and plug-in reviews, and Microsoft Sway tutorials. The site also sells digital products including eBooks on PowerPoint keyboard shortcuts and visual communication in presentations, as well as shape collections like organic shapes and jigsaw graphics. The portfolio spans educational content services (tutorials/articles) and digital assets (templates, backgrounds, shapes) rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• PowerPoint Tutorials and Articles In-depth tutorials and articles covering Microsoft PowerPoint features, techniques, and best practices for creating professional presentations, available for PowerPoint users seeking to learn.
• PowerPoint Templates (Free Library) Over 6,000 downloadable PowerPoint templates across thousands of categories and colors, provided as a free resource for PowerPoint users.
• PowerPoint Backgrounds Design backgrounds for presentations, numbered 001 to 250 and beyond, created by an in-house design team for educational, medical, financial, and business presentations.
• Adobe Photoshop Tutorials Tutorials, articles, reviews, and plug-in resources for Adobe Photoshop users, including techniques, companion programs, and plug-in reviews.
• Microsoft Sway Tutorials Comprehensive tutorials covering Microsoft Sway features including getting started, interface options, working with cards, design options, share options, and navigation.
• PowerPoint Keyboard Shortcuts and Sequences eBook Premium eBook covering keyboard shortcuts and sequences for PowerPoint versions 365, 2019, 2016, 2013, 2011, 2010, 2007, and 2003 for Windows and Mac.
• Pictures in Presentations eBook Premium eBook exploring the use of pictures in presentations, discussing visual communication principles and techniques.
• Concept Slides - Organic Shapes Collection Premium hand-drawn shape collection with 8 shape types plus lines, 10 variants each (80 total shapes), 12 brush stroke styles per shape, offering over 3,000 possible combinations.
• Jigsaw Shapes for PowerPoint Premium full-slide jigsaw pieces kit containing 5 different styles (typical jigsaws, arrows, hearts, ovals, rounded squares) in small, medium, and large counts for both 4:3 and 16:9 resolutions.

Quantifiable outcome

• 6000+ free PowerPoint templates available for immediate download

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• SmileTemplates: Sells premium PowerPoint templates, themes, and graphics via a marketplace model. Comparable to Indezine in paid digital asset offerings for professional presentation designers.
• FPPT (Free PowerPoint Templates): Long-running free PowerPoint template resource with downloadable slide decks organized by theme and category. Operates in effectively the same niche as Indezine's 6,000+ template library for end users seeking presentation assets.
• PoweredTemplate: Sells premium and free PowerPoint templates and themes targeted at business presenters. Directly comparable to Indezine's template and background library in audience, product type, and pricing tiers.
• SlideModel: A dedicated PowerPoint template and slide marketplace selling premium decks, graphics, and themes. Closely comparable to Indezine because both sell PowerPoint-native presentation assets to professional and business users on a transaction basis.
• Slidesgo: Provides free and premium Google Slides and PowerPoint templates with strong SEO and brand presence. Direct competitor to Indezine in presentation template discovery and download, with comparable audience of educators and business users.
• PresentationGO: A free PowerPoint and Google Slides template library with categorized slide downloads. Closely comparable to Indezine's free-template offering as a similarly structured PLG content site targeting PowerPoint users.

Emerging players

• Beautiful.ai: AI-driven presentation design platform that auto-generates slides and applies smart templates. Adjacent peer to Indezine because it targets the same end-use case (creating polished presentations) with a fundamentally different, software-defined approach that threatens traditional template businesses.

Broad incumbents

• TemplateMonster: Large multi-category template marketplace spanning presentations, websites, graphics, and email. Comparable to Indezine as an incumbent digital-template seller, though serving a much broader audience and product set.
• Microsoft Create: Microsoft's free, official library of PowerPoint, Word, and Excel templates and design assets distributed inside the Microsoft ecosystem. Comparable as the vendor-distributed alternative to third-party templates and a competitive ceiling on Indezine's free offering.
• Envato Elements: Subscription-based digital creative asset marketplace offering PowerPoint templates alongside graphics, video, audio, and web assets. Compares to Indezine as a much larger template-distribution competitor using a recurring-fee model rather than one-time sales.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/indezine
• YouTubeyoutube.com/indezine
• LinkedInlinkedin.com/groups/1023917
• Facebookfacebook.com/Indezinecom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indezine