TemplateMonster
TemplateMonster is a global digital marketplace selling 330,000+ website templates, themes, graphics, and plugins across WordPress, Shopify, Magento, and other CMS platforms, serving SMBs, developers, and e-commerce entrepreneurs via per-product sales, a subscription, and professional services.
- Company typePrivate
- Founded2002
- HeadquartersBrooklyn, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingDigital Commerce or Content
What TemplateMonster does
TemplateMonster (legally Jetimpex Inc.) is a Brooklyn, USA-headquartered digital marketplace founded in 2002 that aggregates more than 330,000 pre-made digital products for web development and creative production, including website templates, WordPress themes, e-commerce themes, presentation templates, graphics, plugins, 3D models, video and audio assets. The platform supports ten or more CMS ecosystems (WordPress, Shopify, Magento, PrestaShop, OpenCart, VirtueMart, BigCommerce, Joomla, Drupal, and the Elementor page builder) and serves a horizontal customer base spanning SMBs, web developers and designers, e-commerce entrepreneurs, and industry-specific buyers across 16 industry verticals. The site operates in 16 languages and multiple currencies, with an ecosystem of related brands (Zemez, MotoCMS, Weblium, MotoPress, Novi Builder) and an in-house services arm (TM WebStudio).
The core technology is a multi-vendor marketplace platform built on HTML5, CSS3, and Bootstrap frameworks, hosting products from hundreds of independent third-party developers who are paid commissions while TemplateMonster retains a platform fee. The product surface extends beyond marketplace listings to the MonsterONE monthly subscription at $14.08/month for unlimited downloads, the proprietary TemplateMonster Sites website builder, and the TM WebStudio professional services line offering turnkey design, development, SEO, maintenance, and pay-per-hour developer hiring.
Revenue is generated through three mechanisms: per-unit marketplace commissions on individual template sales priced roughly $9–$190, recurring MonsterONE subscription fees, and TM WebStudio professional services engagements. Distribution is predominantly self-serve via templatemonster.com, supplemented by multi-channel marketing across major social platforms, a weekly newsletter, the monsterspost.com blog, and SEO-optimized category pages that drive organic acquisition globally.
TemplateMonster firmographics
Firmographics- Name
- TemplateMonster
- Legal name
- Jetimpex Inc.
- Website
- https://templatemonster.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- TemplateMonster is a global digital marketplace selling 330,000+ website templates, themes, graphics, and plugins across WordPress, Shopify, Magento, and other CMS platforms, serving SMBs, developers, and e-commerce entrepreneurs via per-product sales, a subscription, and professional services.
- Ownership category
- akta.pro rank
TemplateMonster industry classification
Industry- Product category
- Digital Marketplace for Web Templates and Design Assets
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Digital Marketplaces for Downloadables (Creators/Assets) (CRAFAIAH)
- akta.pro secondary industry
- Content Asset Libraries & Template Marketplaces (stock, characters, themes) (EDAFAHAI)
Keywords
Where TemplateMonster is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TemplateMonster business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Individual Template Sales: Marketplace model where independent developers sell individual digital products (website templates, themes, graphics) directly to buyers. Sellers receive commissions while TemplateMonster takes a platform fee.
- MonsterONE Subscription: Monthly subscription service ($14.08/mo) providing unlimited access to all digital products in the marketplace, including website templates, plugins, graphics, presentations, and more.
- Professional Services: In-house TM WebStudio delivers turnkey web solutions including website design and development, website maintenance, SEO services, and marketing. Also offers pay-per-hour developer hiring.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual template purchases with one-time payment |
| Subscription | Monthly | Unlimited downloads subscription for all digital products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
TemplateMonster product offering
Product offeringCore offering
TemplateMonster operates a multi-vendor digital marketplace where hundreds of independent developers list and sell pre-made website templates, themes, graphics, plugins, and other digital assets for use across multiple platforms including WordPress, HTML, Shopify, Magento, PrestaShop, Joomla, and Drupal. The platform offers a MonsterONE subscription providing unlimited downloads of all digital products, alongside an in-house TM WebStudio service delivering custom website design, development, SEO, and maintenance.
Product overview
TemplateMonster operates as a multi-vendor digital marketplace and platform offering pre-made digital products for web development and design. The core offering consists of the TemplateMonster Marketplace where independent developers sell digital assets, supplemented by a MonsterONE subscription service for unlimited downloads. The product portfolio includes website templates across multiple platforms (WordPress, HTML, Shopify, Magento, PrestaShop, OpenCart, Joomla, Drupal), presentation templates (PowerPoint, Google Slides, Keynote), graphics and design assets (illustrations, fonts, icons, vectors, mockups), plugins and extensions for various CMS platforms, video and motion graphics templates, audio assets, and 3D models. The company also offers add-on services through TM WebStudio for custom web development, website maintenance, SEO, and marketing services, as well as a proprietary website builder tool called TemplateMonster Sites.
Differentiator
Problem solved
Functional benefit
Brands
- MonsterONE: Subscription service offering unlimited downloads of digital products for creative needs.
- TM WebStudio
Products and services
- TemplateMonster Marketplace A multi-vendor digital marketplace where hundreds of independent developers sell website templates, themes, graphics, and digital assets to businesses and individuals for web development projects.
- WordPress Themes Ready-made WordPress themes including blog themes, business themes, Elementor page builder themes, and WooCommerce themes for e-commerce functionality. The largest platform category with 7,000+ items.
- HTML Website Templates Pure HTML5 and CSS3 website templates, Bootstrap-based templates, landing page templates, admin dashboard templates, and newsletter email templates for custom web development.
- E-commerce Templates Theme packages for Shopify, Magento, PrestaShop, OpenCart, VirtueMart, ZenCart, and BigCommerce platforms enabling online store development with 4,700+ items.
- CMS Templates Content management system templates for Joomla and Drupal, plus Elementor template kits for WordPress page builder users.
- PowerPoint & Presentation Templates Presentation templates for Microsoft PowerPoint, Google Slides, and Apple Keynote, plus infographic elements for visual data presentation.
- Graphics & Design Assets Digital graphic assets including illustrations, fonts, icon sets, patterns, vectors, backgrounds, product mockups, logo templates, PSD templates, resume templates, certificate templates, and UI elements.
- Plugins & Extensions WordPress plugins, PrestaShop modules, Joomla extensions, Magento extensions, JavaScript libraries, and Shopify sections for extending website functionality.
- Video & Motion Graphics Video templates for After Effects, Premiere Pro, and Final Cut Pro, plus motion graphics templates and stock video footage.
- Audio & Music Stock music tracks and sound effects for use in websites, videos, and multimedia projects.
- 3D Graphics & Models 3D models and graphics for incorporation into websites and digital projects.
- MonsterONE Subscription A subscription service offering unlimited downloads of all digital products on the marketplace, including website templates, graphics, and plugins, starting from $14.08/month. Targets frequent users and agencies with weekly new product additions.
- TM WebStudio Services In-house web development and design services including turnkey website creation, all-in-one store setup, website maintenance, SEO, and digital marketing managed by a dedicated project manager. Also offers pay-per-hour developer hiring.
- TemplateMonster Sites Website builder tool allowing users to create and customize websites directly on the TemplateMonster platform using built-in tools.
Companies that use TemplateMonster
Customer profileSegments4 records
Ideal customer profiles4 records
TemplateMonster technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
TemplateMonster partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- MonsterONEcoreSubscription service brand offering unlimited downloads of all TemplateMonster digital products. Core to the company's subscription revenue model.
- ElementorcoreElementor page builder is a core part of TemplateMonster's offerings with a dedicated Elementor marketplace section and hundreds of Elementor template kits.
- WordPresscoreWordPress is the largest platform category on TemplateMonster with 7,000+ themes, dedicated WordPress store, and extensive WooCommerce and plugin offerings.
- ShopifycoreMajor e-commerce platform category with dedicated Shopify themes section, one of the largest collections on the marketplace.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
TemplateMonster competitors and assessment
Company assessmentDirect peers
- Envato / ThemeForest: Envato's ThemeForest is the closest direct competitor, operating a multi-vendor marketplace for website templates, WordPress themes, and digital assets. Both serve SMB buyers and independent developers with a commission-based marketplace model across overlapping CMS categories.
- Creative Market: Creative Market is a digital marketplace selling fonts, graphics, templates, and design assets from independent creators. It overlaps with TemplateMonster's graphics, presentation, and template categories and shares the multi-vendor marketplace and commission-based monetization model.
- Elegant Themes: Elegant Themes is a commercial WordPress theme and plugin vendor (Divi) competing directly with TemplateMonster's WordPress theme catalog. It targets the same SMB and agency buyers with premium themes and bundled plugins.
- ThemeIsle: ThemeIsle is a WordPress theme and plugin vendor selling directly to SMBs and bloggers. It competes in the same WordPress theme vertical as TemplateMonster's dedicated WordPress store, with overlapping customer segments.
Broad incumbents
- Shopify Theme Store: Shopify's first-party theme marketplace is a competitor and channel partner. Shopify offers curated themes directly to merchants, competing for buyer attention against TemplateMonster's Shopify themes category while also driving demand for third-party themes.
- Wix: Wix is a hosted website builder that bundles its own template library, competing for the SMB buyer that TemplateMonster targets. Wix's all-in-one builder + template + hosting model reduces the need for third-party template purchases.
- Squarespace: Squarespace is a hosted website builder targeting creators, SMBs, and designers with proprietary templates and design-forward tooling. It is a broad incumbent alternative to buying templates from TemplateMonster for SMB website projects.
- GoDaddy: GoDaddy provides domains, hosting, website builders, and a broad set of SMB services. Its website builder and template offerings compete for the same SMB buyer segment TemplateMonster serves, often bundled with hosting and domains.
- Adobe Stock: Adobe Stock offers stock graphics, templates, and assets integrated with Adobe Creative Cloud. It overlaps with TemplateMonster's graphics, presentation, and stock asset categories and competes for designers and SMBs needing design assets.
Emerging players
- Webflow: Webflow is a visual website builder with its own template marketplace, appealing to designers and design-savvy SMBs. It represents an emerging alternative for buyers who would otherwise purchase HTML/WordPress templates on TemplateMonster.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
TemplateMonster social profiles
Digital presenceTemplateMonster financial estimates
Financial estimateRevenue estimate
Valuation estimate
TemplateMonster leadership team
Management profileNumber of profiles
Profiles3 records
TemplateMonster funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TemplateMonster M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TemplateMonster
What does TemplateMonster do?
TemplateMonster operates a multi-vendor digital marketplace where hundreds of independent developers list and sell pre-made website templates, themes, graphics, plugins, and other digital assets for use across multiple platforms including WordPress, HTML, Shopify, Magento, PrestaShop, Joomla, and Drupal. The platform offers a MonsterONE subscription providing unlimited downloads of all digital products, alongside an in-house TM WebStudio service delivering custom website design, development, SEO, and maintenance.
Is TemplateMonster a public or private company?
TemplateMonster is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TemplateMonster founded?
TemplateMonster was founded in 2002. It employs 1,001 to 5,000 people.
Where is TemplateMonster based?
TemplateMonster is headquartered in Brooklyn, United States, in the North America region.
How does TemplateMonster make money?
Three revenue lines are on record. Individual Template Sales are the primary driver. The others are monsterONE Subscription and professional Services.
Who are TemplateMonster's main competitors?
Direct peers on record are Envato / ThemeForest, Creative Market, Elegant Themes and ThemeIsle. Broad incumbents are Shopify Theme Store, Wix, Squarespace, GoDaddy and Adobe Stock. Webflow is listed as an emerging player.
Does TemplateMonster have an API?
No public API is recorded for TemplateMonster.
What industry is TemplateMonster in?
TemplateMonster's product category is Digital Marketplace for Web Templates and Design Assets. Its primary akta.pro industry code is CRAFAIAH, Digital Marketplaces for Downloadables (Creators/Assets), with a secondary code of EDAFAHAI, Content Asset Libraries & Template Marketplaces (stock, characters, themes). Its NAICS code is 5132 and its SIC code is 7372.