Taste It

What Taste It does

Taste It (legally Taste it ApS, CVR 33773951) is a privately held Danish food service company operating a single takeaway foodbar and catering business from Jernbanegade 32 in Kolding, Denmark. The company sells handcrafted sandwiches, salads, smoothies, cold beverages, nachos, and limited breakfast/snack items either via walk-in takeaway, online ordering (a WooCommerce webshop on tasteit.dk with Quickpay payment integration), or local delivery within defined weekday windows (11:00-13:00 and 17:00-19:00, with a 40 DKK fee and 200 DKK minimum). It also offers a catering line for corporate and private events with a minimum of 15 persons at 85 DKK per person for sandwiches or 95 DKK per person for salads, delivered with optional sustainable disposable serviceware.

The menu spans 19+ sandwich varieties (priced 45-70 DKK), 22+ salad options (from 58 DKK), five grilled Panini variants (56-69 DKK), four smoothies (50-60 DKK), and 21+ cold beverages (22-28 DKK), with ongoing SKU additions observed in late 2025 and into 2026 (Serrano Panini, nachos, rye-bread Panini, sourdough bun). Technology is non-proprietary: standard WordPress/WooCommerce e-commerce, Quickpay payments, and organic social channels (Instagram @taste_it_kolding, Facebook tasteitkolding, LinkedIn via Dorte Larsen). No API, SDK, app, proprietary model, patent, or award is disclosed.

Taste It makes money purely through transaction-based food sales with no subscription, marketplace fee, or advertising revenue. Customer mix is dominated by local individual consumers (lunch, quick meals) with a secondary B2B/private-event catering leg requiring a 15-person minimum. Ownership appears founder/individual-led with no venture funding, parent company, or institutional investor disclosed in the source material. The business is wholly single-site, single-city, single-country, with no disclosed expansion plans, no headcount data, and no financial disclosures beyond operating hours and pricing.

Name

Taste It

Legal name

Taste it ApS

Website

https://tasteit.dk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Taste It is a privately held Danish foodbar and catering business (Taste it ApS) operating one takeaway location in Kolding, Denmark, serving local consumers and group-event clients with handcrafted sandwiches, salads, smoothies, and catering via in-store, online, and delivery channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Kolding

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Food Sales (Takeaway): Direct sales of fresh sandwiches, salads, smoothies, and beverages through online ordering and in-store takeaway. Customers place orders via the webshop and collect from the Kolding location or opt for delivery.
2. Catering Services: Bulk food orders for events and gatherings, serving minimum 15 persons. Includes sandwiches and/or salads delivered with sustainable disposable serviceware. Revenue generated per person at fixed price points (85 DKK for sandwiches, 95 DKK for salads).
3. To-Go Products: Individual quick-serve meals and snacks sold for immediate consumption or takeout, including sandwiches, salads, and cold beverages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Taste It is a single-location takeaway food bar in Kolding, Denmark that prepares and sells fresh made-to-order sandwiches, grilled paninis, salads, smoothies, and cold beverages for individual consumption and pickup. It also offers a catering service delivering bulk sandwiches or salads for groups of 15 or more to corporate meetings, events, and private gatherings, with optional sustainable disposable serviceware.

Product overview

Taste It is a takeaway food bar in Kolding, Denmark operating as a single-location food service business with a digital ordering platform. The product portfolio consists of multiple food and beverage categories: (1) Sandwiches – 19+ varieties including classic, gourmet, and grilled Panini options such as Chicken Club, Veganeren, Gourmet m/Røget laks, and Grillede Panini; (2) Grilled Panini – 5 variants including Chicken/Pesto, Serrano, Ham/Cheese, and Vegetarian options; (3) Salads – 22+ options featuring build-your-own salads like Årstidens grønne salat, Ceasar Salad, Pasta penne-salat, Broccoli-salat, Bulgur salat, Hvedekerne-salat, and seasonal Månedens salat; (4) Smoothies – 4 varieties including Fruity heaven and Yellow Fruits in 0.4l and 0.5l sizes; (5) Cold beverages – 21+ drinks including Coca Cola, Fuze Tea, Ramlösa, Vitamin Well, Monster Energy, and Øko Rynkeby; (6) Gourmet sandwiches – premium options including Roastbeef and Serrano; (7) Bulk/catering – Sandwich til mange and Salad combinations for events (minimum 15 persons); (8) Sustainable disposable service – eco-friendly napkins and plates; (9) To Go products – quick meals for busy customers. Online ordering via WooCommerce with Quickpay payment gateway integration, delivery available for orders over 200 DKK.

Differentiator

Problem solved

Functional benefit

Products and services

• Sandwich til mange (Bulk Sandwich Catering) Bulk sandwich catering offering for groups of minimum 15 persons, featuring smoked salmon sourced from Kolding, wraps, and a variety of bread types, priced at 85 DKK per person, delivered in sustainable disposable boxes.
• Catering Service Catering service for events of 15 or more persons, offering sandwich or salad menus delivered to corporate meetings, private events, receptions, birthdays, bachelor/bachelorette parties, company outings, and picnics. Sandwich catering at 85 DKK per person; salad catering at 95 DKK per person. Optional sustainable disposable serviceware add-on available.
• Sandwiches Handcrafted made-to-order sandwiches on freshly baked bread with multiple bread type options, including classic varieties (Chicken Club, Turkey Club, Tuna, Ham and Cheese, Salami, Salmon, Spicy Chicken, Special Club, Kids Sandwich), gourmet varieties (Roastbeef, Serrano, Gourmet with Smoked Salmon), and vegetarian/vegan options (Vegetar, Veganeren). Prices range from 45 DKK (Kids) to 70 DKK (Gourmet with smoked salmon).
• Grilled Panini Grilled panini sandwiches in 5 variants: Serrano (with Serrano ham, parmesan, arugula, sun-dried tomatoes, aioli, pesto); Chicken/Pesto (with mozzarella, spinach, sun-dried tomatoes, green pesto); Ham/Cheese (with cheddar, tomato, ravigotte); Vegetarian (with mozzarella, tomato, pesto); and a rye-bread variant with chicken, avocado, mozzarella, cream cheese and chilimayo. Priced 56-69 DKK.
• Salads Build-your-own and pre-made salads with fresh, seasonal ingredients. Varieties include the seasonal green salad (Årstidens grønne salat), Caesar Salad (65 DKK, fixed contents), Pasta Penne Salad (with red pesto, parsley, cherry tomatoes), Bulgur Salad (with parsley, sun-dried tomatoes, chickpeas, red pepper), Broccoli Salad (with red onion, raisins, sunflower seeds), Wheat Kernel Salad (with carrots, red cabbage, parsley), and the rotating monthly Månedens salat. Base salads start at 58 DKK with 6-10 DKK add-ons for toppings, proteins, dressings, and bread.
• Smoothies Freshly blended smoothies in two flavors: Fruity Heaven (strawberry, banana, elderflower) and Yellow Fruits (mango, pineapple, banana, elderflower). Available in 0.4L (50 DKK) and 0.5L (60 DKK) sizes.
• Cold Beverages Cold bottled and canned soft drinks and water including Coca Cola and Coca Cola Zero, Fuze Tea Lemon, Ramlosa Original sparkling water, Egekilde spring water, Vitamin Well, Monster Energy, and organic options. Priced 22-28 DKK depending on product.
• 2 GO To-Go Products Curated to-go menu of freshly made sandwiches, salads, and nachos designed for quick meals on the go for busy professionals and travelers.
• Sustainable Disposable Serviceware Eco-friendly disposable catering serviceware including 2-ply 100% recycled lunch napkins (33x33 cm, 10 DKK per 25 pieces) and biodegradable lunch plates made from sugarcane fiber (18 cm, 2.50 DKK each), sold as add-ons to catering orders.
• Local Delivery Service Local delivery service to Kolding addresses, available weekdays between 11:00-13:00 and 17:00-19:00, with a 40 DKK delivery fee, 200 DKK minimum purchase, and same-day ordering capability with as little as 1-hour notice. Delivery window is +/- 45 minutes due to traffic conditions.

Quantifiable outcome

• Delivery available with minimum 200 DKK purchase
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Subway: Global sandwich franchise with a customizable sandwich-and-salad model. Comparable to Taste It on core product (made-to-order sandwiches, build-your-own customization) and target use case (quick takeaway lunch), though serving a mass-market price tier.
• Pret A Manger: International premium takeaway chain offering sandwiches, salads, smoothies, and beverages with an organic and natural ingredients focus. Comparable to Taste It on product mix and quality positioning, but operating at vastly larger scale across multiple geographies.

Direct peers

• Lagkagehuset: Danish bakery-café chain selling freshly baked bread, sandwiches, salads, and coffee for takeaway and dine-in. Comparable to Taste It as a Danish takeaway-focused food concept combining bread-based products with light meal offerings at similar price tiers.
• Café Vivaldi: Danish café chain offering sandwiches, salads, and light meals alongside coffee and beverages. Comparable to Taste It on menu format, casual takeaway positioning, and Danish mid-tier price points.
• Joe & The Juice: Danish-born chain offering juices, smoothies, sandwiches, and salads in a takeaway-focused format. Directly comparable to Taste It on product mix (sandwiches + smoothies + salads) and target customer (urban, on-the-go consumers), though at much larger scale.
• Sano Sandwich: Danish sandwich concept focused on freshly made sandwiches and salads for takeaway and delivery. Directly comparable to Taste It as a sandwich-first takeaway brand with a similar product and customer profile.
• Meyers Deli: Danish premium deli and sandwich concept under Claus Meyer focused on quality ingredients and freshly prepared sandwiches, salads, and takeaway meals. Comparable to Taste It as a Scandinavian takeaway sandwich bar with local-sourcing positioning and similar price points.
• Dalle Valle: Danish café-restaurant chain serving sandwiches, salads, light meals, and beverages in casual dine-in and takeaway formats. Comparable to Taste It as a Danish casual food and beverage concept operating in similar urban locations.

Others

• Wolt: Nordic food delivery aggregator platform that partners with independent restaurants for last-mile delivery. Relevant to Taste It as a potential channel partner and competitive force shaping Danish takeaway delivery economics.

Regional players

• Det Fynske Madhus (catering): Danish regional catering and food experience provider serving corporate events and group gatherings with locally sourced meals. Comparable to Taste It's catering segment on B2B group food service, though operating in a different geographic region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tasteitkolding
• Instagraminstagram.com/taste_it_kolding

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taste It