What Scitra does

Scitra is a UAE-based B2B contract manufacturer of home and personal care products, operating three manufacturing sites in Sharjah that together combine six state-of-the-art plants covering detergent powders, soap noodles, bar soap, personal care liquids, home care liquids, and aerosols. The company traces its origin to a sub-division of Ditra and has been operating in the UAE for over thirty years, self-describing as the GCC's market-leading contract manufacturer of these categories. It is a private company within the Albatha Home & Personal Care Group, with no public listing or venture capital sponsorship indicated in the available data.

The company's manufacturing capabilities include ISO 22716 (GMP) certified facilities with flexible production ranging from 50ml consumer units to 1,000L industrial containers. Notable technical components include a dedicated liquid detergent facility capable of handling chlorine- and acid-based products, personal care liquid lines with three main mixers plus a side mixer, a soap noodle factory established in 2006 with an integrated pilot plant for customer soap-blend trials, and an aerosol plant with automated gas monitoring and on-site gas supply. The company holds ISO 9001 certification for over fifteen years, ISO 22716 for soap finishing since 2010, OHSAS 18001 for occupational health and safety, and SASO certification for Saudi market access, with ISO 14001 environmental management certification in progress.

Scitra operates a sales-led B2B go-to-market model, engaging brand owners early in product development and providing end-to-end manufacturing and packaging services under contract manufacturing and private-label arrangements. Revenue is generated through manufacturing fees based on production volume, complexity, and pack format, with no public pricing. The company emphasizes flexibility, rapid response to consumer trends, and supply-chain control, supported by a state-of-the-art Warehouse Management System enabling real-time stock visibility and on-time-in-full delivery performance. Customer concentration sits across two named segments — enterprise brand owners and mid-market private-label customers — with no specific customer logos disclosed.

Name

Scitra

Legal name

Scitra

Website

https://scitra.ae

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Scitra is a UAE-based B2B contract manufacturer operating three sites and six plants in Sharjah, producing home and personal care products including detergents, personal care liquids, soap noodles, bar soap, and aerosols for brand owners and private label customers across the GCC.

Ownership category

akta.pro rank

Headquarters

HQ city

Sharjah

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Contract Manufacturing Services: B2B contract manufacturing for brand owners, providing end-to-end manufacturing and packaging services. Revenue generated through manufacturing fees based on production volume and complexity.
2. Private Label Manufacturing: Production of private label products for customers, handling complete product portfolio from development to packaging.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Scitra is a B2B contract manufacturer of home and personal care products operating six state-of-the-art plants across three manufacturing sites in Sharjah, UAE. The company produces liquid detergents, personal care liquids, detergent powders, soap noodles, bar soaps, and aerosol products for brand owners and private label customers, with capabilities ranging from 50ml consumer units to 1,000L industrial containers.

Product overview

Scitra is a contract manufacturer offering six distinct product categories across three manufacturing sites in Sharjah, UAE. The portfolio comprises Home Care Liquids (detergents, softeners, cleaners), Personal Care Liquids (toiletries, antiseptics), Detergent Powders, Soap Noodles (with integrated pilot plant), Bar Soap finishing, and Aerosol products (air fresheners, deodorants). The company provides manufacturing services for brand owners and private label customers, with capabilities spanning from 100ml consumer units to 1,000L industrial containers.

Differentiator

Problem solved

Functional benefit

Products and services

• Home Care Liquids Manufacturing Contract manufacturing of liquid detergents, softeners, bathroom and toilet cleaners, dish-wash liquids, and floor and window cleaners. Produced in a dedicated GMP-compliant facility in Sharjah with flexible production lines handling consumer units (100ml to 2L) and industrial units (drums and IBC containers up to 1,000L), including chlorine and acid-based products.
• Personal Care Liquids Manufacturing Contract manufacturing of shampoo, hand-wash, shower-gel, hair-care, skin-care, and antiseptic liquid products. Manufactured to GMP (ISO 22716) standards with three main mixers, a side mixer, and state-of-the-art filling lines from 50ml up to 4L.
• Detergent Powder Manufacturing Agile, demand-oriented contract manufacturing of detergent powder products in pack sizes from 120g to 4kg, with flexible packing solutions for bags up to 25kg.
• Soap Noodle Production Contract manufacturing of soap noodles from vegetable oil blends at a dedicated facility established in 2006, including an integrated pilot plant for customer soap-blend trials and an oil-storage facility to combat volatile market prices.
• Bar Soap Manufacturing Contract manufacturing of toilet and specialty soaps at a GMP (ISO 22716) certified soap finishing plant with three different production lines. Available in cartons, wrappers, and promotional packaging. Soap finishing plant has held ISO 22716 certificate since 2010.
• Aerosol Manufacturing Contract manufacturing of home and personal care aerosol products including air fresheners and deodorants. Produced at an international-standard aerosol manufacturing plant in Sharjah's industrial area with an automated gas monitoring system and on-site gas supplier, operating to GMP standards.

Quantifiable outcome

• ISO 9001:2000 certified for more than 15 years
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Albatha GroupcoreStrategic or Co-development PartnerScitra is an Albatha company and member of the Albatha Home & Personal Care Group. Albatha Group is the parent organization providing strategic direction and alignment with the group's vision to 'improve the quality of life for our people, customers and society'.
• AlbathacoreStrategic or Co-development PartnerParent company of Scitra, part of Albatha Home & Personal Care Group operating across UAE

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• McBride plc: UK-listed contract manufacturer of private-label household and personal care products including detergents, soaps, and aerosols. Directly comparable to Scitra in product mix (powders, liquids, bar soap) and B2B contract manufacturing model, though serving European rather than GCC markets.
• Colep (RLC Packaging Group): Portuguese-headquartered global contract manufacturer for personal care, home care, and food aerosols/liquids. Closest direct peer to Scitra given overlapping product portfolio (liquids, powders, aerosols) and B2B brand-owner contract manufacturing business model.
• KDC/One: North American contract manufacturer of personal care, beauty, and home care products serving brand owners. Comparable to Scitra in multi-category contract manufacturing (liquids, soaps, aerosols) for enterprise brand-owner customers.
• Albea Group: French global supplier of packaging and beauty/personal care manufacturing solutions serving brand owners. Overlaps with Scitra in personal care and home care filling/packaging for major FMCG brands, though Albea leans more toward packaging components.
• Voyant Beauty: US-based contract manufacturer for beauty, personal care, and home care products with formulation and filling capabilities. Direct peer given B2B contract manufacturing for brand owners across liquid personal care and home care product categories.

Broad incumbents

• Henkel AG: Global branded manufacturer of laundry, home care, and personal care products (Persil, Schwarzkopf). Comparable as a leading player in the same FMCG categories that Scitra contract-manufactures; potential customer rather than direct competitor.
• Reckitt Benckiser: Global branded leader in hygiene, health, and home care products. Operates in the same end categories as Scitra's contract manufacturing (detergents, disinfectants, personal care), though as a brand owner and potential customer rather than direct peer.
• Unilever PLC: Global FMCG giant with major home and personal care brands (OMO, Dove, Lux). Comparable in product categories but operates primarily as a brand owner; represents a potential large customer relationship for Scitra's contract manufacturing services.

Regional players

• Soapworks (Bradford) Ltd: UK-based contract manufacturer specializing in bar soap, soap noodles, and personal care products. Comparable to Scitra's soap noodle and bar soap finishing operations though operating in European rather than GCC geographies.

Emerging players

• PZ Cussons: UK-listed personal care and home care manufacturer with strong Middle East/Africa presence. Comparable category overlap with Scitra (soaps, personal care liquids) and similar GCC/MEA geographic focus; primarily a brand owner but operates contract manufacturing capabilities in some regions.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ScitraEgypt
• LinkedInlinkedin.com/company/scitra

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scitra