Exodus Adventure Travels

What Exodus Adventure Travels does

Exodus Adventure Travels is a privately held UK-based adventure tour operator founded in 1974, headquartered in London and operating as part of the Travelopia group of specialist travel companies. The company organizes small-group guided adventure holidays across all seven continents and 100+ countries, with core activity categories including walking and hiking, cycling, wildlife watching, cultural exploration, winter activities, polar expeditions, and family adventures. Tour packages typically range from USD 1,500 to over USD 20,000, with premium offerings in the Signature Collection tier (e.g., USD 9,370 Tuscany tour) and high-value polar cruises (up to USD 23,790).

The company sells primarily direct-to-consumer through its e-commerce platform at exodustravels.com, supplemented by toll-free phone sales (1-844 421 0109), live chat support, and a network of UK and overseas travel agents. The technology stack is a standard travel booking platform with no disclosed proprietary AI/ML, APIs, or SDKs. Revenue streams include tour package sales (one-time), extensions/extras and last-minute deals (transaction-based), and recurring components through the Loyalty Club and Gift Cards. The company holds memberships in ABTA and USTOA, providing consumer financial protection and industry standing.

Exodus serves individual adventure travelers, families, and private/corporate groups, with 101-250 employees and operations spanning Australia, Canada, Europe, New Zealand, the UK, and the USA. The brand is validated by 4,000+ Trustpilot reviews and multiple industry awards including USA Today 10Best, National Geographic Tours of a Lifetime, Condé Nast Traveller, and British Travel Awards. Recent strategic emphasis has been on premium tier expansion (Signature Collection), new service formats (Self-Guided, Solo Traveler), and customer retention infrastructure (Loyalty Club, Gift Cards, Exodus Travels Foundation).

Name

Exodus Adventure Travels

Legal name

Exodus Travels, Inc.

Website

https://exodustravels.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

101–250 employees

Short description

Exodus Adventure Travels is a UK-based, 50-year-old adventure tour operator offering small-group guided holidays across 100+ countries and seven continents, serving individual travelers, families, and private groups via direct-to-consumer sales.

Ownership category

akta.pro rank

Product category

Adventure Travel Tours

NAICS

Tour Operators (561520), Travel Agencies (56151), Tour Operators (56152)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

akta.pro secondary industries

Adventure & Expedition Custom Itinerary Planning (THAKAOAC), Adventure & Expedition Travel Agencies (THAKAFAB), Off-Road & Overland Adventure Tour Operators (4x4, ATV/UTV) (THAAADAF), Sports & Active Travel Agencies (e.g., ski, golf, dive) (THAKAFAJ)

Keywords

• Small group adventure tours
• Guided hiking holidays
• Cycling tour packages
• Cultural exploration trips
• Polar expedition cruises

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Guided Group Tour Packages: Small-group adventure tours across 7 continents covering activities including hiking, cycling, wildlife watching, and cultural experiences. Customers pay for complete tour packages including accommodation, transport, and expert local guides.
2. Special Offers and Extensions: Last-minute tours, extensions, extras (flights, upgrades, additional nights), and seasonal promotions drive additional revenue per booking.
3. Loyalty Club and Gift Cards: The Exodus Loyalty Club rewards repeat customers, while gift cards provide another revenue stream from existing customers introducing new buyers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Exodus Adventure Travels organizes and sells small-group guided adventure tour packages across all seven continents, with activities spanning walking/hiking, cycling, wildlife-watching, cultural exploration, winter activities, family trips, and polar expeditions. Tour packages include accommodation, transport, expert local guides, and most meals. The company also offers premium Signature Collection journeys, self-guided tours, solo traveler holidays, last-minute deals, and ancillary products such as gift cards, a loyalty club, and travel insurance.

Product overview

Exodus Adventure Travels operates as a single unified travel booking platform offering small-group adventure tours across all seven continents. The core product is small-group guided adventure travel spanning multiple activity categories including walking/hiking, cycling, wildlife-watching, cultural exploration, winter activities, and polar expeditions. The portfolio includes destination-specific tours organized by region (Europe, Africa, Asia, Americas, Middle East, Polar) and collections such as the Signature Collection (premium tier), Premium Tours, Self-Guided Tours, Solo Traveler Holidays, and Last Minute Tours. Add-on services include Extensions and Extras, Gift Cards, the Loyalty Club membership program, and Insurance Services. The company emphasizes local expert guides, small group sizes, and immersive cultural experiences as differentiators.

Differentiator

Problem solved

Functional benefit

Brands

• Signature Collection: Premium journey collection featuring Signature Guides with excellent feedback and outstanding knowledge, masterfully curated itineraries with rare access and private invitations.
• Exodus Travels Foundation

Products and services

• Small Group Adventure Tours Core small-group guided adventure tours spanning hiking, cycling, wildlife-watching, cultural exploration, and winter activities across global destinations on all seven continents.
• Walking & Hiking Holidays Guided walking and hiking tours including trails in Italy, France, Spain, Portugal, Nepal, Peru, Morocco, Greece, and other destinations worldwide.
• Cycling Holidays Bicycle tours ranging from road cycling to off-road biking and e-bike options, covering destinations such as Portugal, Italy, Vietnam, Morocco, and India.
• Cultural Holidays Culture-focused trips including festivals, food and drink experiences, natural and cultural wonders, and multi-country explorations.
• Wildlife Holidays Wildlife-focused adventures including African safaris, primate tracking in Uganda and Rwanda, polar wildlife viewing, and bear watching.
• Winter Holidays Cold-weather adventures including cross-country skiing, Northern Lights viewing, snowshoeing, winter hiking, and dogsledding in Finland, Norway, Iceland, and Italy.
• Family Holidays Multi-activity tours designed for families with mixed activities, wildlife encounters, biking, cultural experiences, and winter adventures suitable for children.
• Polar Cruises Expedition cruises to Antarctica and the Arctic region including visits to Spitsbergen, Greenland, and sub-Antarctic islands.
• Signature Collection Premium travel experiences featuring Signature Guides with excellent feedback and outstanding knowledge, curated itineraries with rare access and private invitations, hand-picked hotels, and Signature Legacy moments supporting local communities.
• Self-Guided Tours Independent travel experiences with pre-planned itineraries, accommodations, and sometimes equipment rental, allowing travelers to explore at their own pace.
• Solo Traveler Holidays Tours specifically designed for solo travelers, often with single-room options or no solo supplement.
• Last Minute Tours Discounted last-minute adventure deals for spontaneous travelers with imminent departure dates.
• Extensions and Extras Pre- and post-tour extensions, additional activities, flight booking services, and optional upgrades to enhance core tour experiences.
• Exodus Gift Cards Gift cards available for purchase that can be redeemed toward any Exodus tour or experience.
• Loyalty Club The company's loyalty program rewarding repeat customers with exclusive offers, discounts, and special benefits.
• Travel Insurance Travel insurance offerings to protect bookings against cancellation, interruption, and other travel-related risks.

Quantifiable outcome

• Average tour rating of 4.5-4.9 stars across popular destinations
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Travelopiaparent companyOthersExodus Adventure Travels is part of the Travelopia group of travel companies, a global collection of specialist travel businesses.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Backroads: Active-travel tour company specializing in small-group walking and cycling tours worldwide, directly competing with Exodus's walking/cycling product lines at premium price points.
• Wilderness Travel: US-based adventure tour operator offering guided cultural, walking, wildlife, and expedition trips in a comparable small-group, expert-led format targeting similar affluent experiential travelers.
• Explore Worldwide: UK-based small-group adventure tour operator offering similar hiking, cycling, cultural, and wildlife itineraries across multiple continents. Competitively overlaps with Exodus in product offering and target customer.
• Intrepid Travel: One of the largest small-group adventure tour operators globally, offering comparable walking, cycling, cultural, and wildlife trips across all seven continents. Directly competes with Exodus for the same experiential traveler segment at overlapping price points.
• G Adventures: Small-group adventure tour specialist with comparable activity mix and global footprint, serving similar solo travelers, families, and small-group experiential customers at directly overlapping price points.
• REI Adventures: Adventure travel division of outdoor co-op REI offering guided hiking, cycling, and multi-sport trips with similar small-group and expert-led formats comparable to Exodus's adventure portfolio.

Broad incumbents

• Audley Travel: UK-based bespoke tailor-made travel company serving affluent experiential travelers across the same destinations as Exodus, but with a custom trip model rather than scheduled group departures.
• Abercrombie & Kent: Established luxury tour operator offering small-group and private journeys with adventure components across the same global destinations. Competes for high-value travelers Exodus targets via the Signature Collection tier.

Emerging players

• Lindblad Expeditions: Expedition cruise operator offering polar and adventure voyages directly overlapping with Exodus's polar cruises and Northwest Passage itineraries (USD 10K-24K range) at premium price points.
• Responsible Travel: Sustainability-focused tour marketplace aggregating small-group adventure operators; overlaps thematically with Exodus's positioning and competes for ethically-minded experiential travelers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ExodusTravels
• Facebookfacebook.com/exodustravels

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Exodus Adventure Travels