Right Lane
Right Lane Consulting is a purpose-driven Australian management consulting firm founded in 1997, serving approximately 50 organisations annually across six sectors — superannuation, government, health, education, not-for-profit, and housing — with senior-consultant-led strategy, operating model, and stakeholder engagement services, and is the first Australian management consulting B Corp.
- Company typePrivate
- Founded1997
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Right Lane does
Right Lane Consulting Pty Ltd is an Australian purpose-driven management consulting firm founded in 1997 and incorporated in 2008. It is headquartered in Melbourne (Level 39, 2 Lonsdale Street) with a regional office in Sydney (Level 1, 44 Martin Place) and operates with 11-50 employees. The firm serves approximately 50 organisations annually across six vertical sectors — superannuation and financial services, government and public sector, health/disability/human services, education and skills, purpose-led/not-for-profit organisations, and housing and homelessness — advising on strategy and foresight, strategy mobilisation, operating model and organisation design, strategic risk and resilience, growth and commercial performance, diversity/equity/inclusion, complex stakeholder engagement, and reviews and evaluations.
The firm differentiates through proprietary consulting methodologies rather than software: a six-step Strategic Foresight Methodology, the CHP Growth Domain Model (eight traits for community housing provider growth), a Strategic Planning and Mobilisation Framework combining Roger Martin's five questions with Kaplan and Norton's balanced scorecard, an Inclusive Values Development Process, and a PMO Sourcing Framework. Engagements are senior-consultant-led, sold directly via a sales-led GTM motion, and structured flexibly without minimum commitments or weekly run rates, with fees benchmarked below the major accounting firms. Long-term Net Promoter Score has consistently been in the high 70s (87 from 15 completed engagements since July 2025).
In July 2022, Right Lane became the first privately owned Australian management consulting firm to restructure into a foundation-owned model: the Right Lane Foundation (a not-for-profit charitable purpose Australian public company) holds 55%, with the remaining 45% retained by staff. The firm was Australia's first B Corp-certified strategy consulting firm (2015, recertified 2017 and 2021), is a UN-supported Principles for Responsible Investment signatory, pledged Net Zero by 2030 at COP25 (December 2019), and commits 5% of revenue to low bono and pro bono engagements. Chiara Lawry was appointed CEO concurrent with the 2022 restructuring, succeeding founder Marc Levy. Revenue is not publicly disclosed.
Right Lane firmographics
Firmographics- Name
- Right Lane
- Legal name
- Right Lane Consulting Pty Ltd
- Website
- https://rightlane.com.au
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Right Lane Consulting is a purpose-driven Australian management consulting firm founded in 1997, serving approximately 50 organisations annually across six sectors — superannuation, government, health, education, not-for-profit, and housing — with senior-consultant-led strategy, operating model, and stakeholder engagement services, and is the first Australian management consulting B Corp.
- Ownership category
- akta.pro rank
Right Lane industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Operations & Process Improvement Consulting (BPAHACAB)
- akta.pro secondary industries
- Organization Design & Operating Model Consulting (BPAHAGAB), Public Sector & Policy Consulting (BPAHACAN), Human Capital & Workforce Transformation Consulting (BPAHACAE)
Keywords
Where Right Lane is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Right Lane business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Management Consulting Services: Right Lane generates revenue through professional consulting engagements. The firm provides strategy and foresight, strategy mobilisation and implementation, operating model and organisation design, strategic risk and resilience, growth and commercial performance, diversity equity and inclusion, stakeholder engagement, and reviews/evaluations services. They emphasize flexible fee structures without large minimum commitments and benchmark fees below big accounting firms while delivering comparable top-tier consulting quality.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Flexible consulting engagements without minimum commitments |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Right Lane product offering
Product offeringCore offering
Right Lane Consulting is a purpose-driven management consulting firm that helps organisations clarify strategic direction, align their teams, and accelerate progress toward their goals. The firm delivers senior consultant-led engagements across eight service lines — strategy and foresight, strategy mobilisation and implementation, operating model and organisation design, strategic risk and resilience, growth and commercial performance, diversity equity and inclusion, complex stakeholder engagement, and reviews/evaluations — sold directly to clients across six focus sectors in Australia.
Product overview
Right Lane Consulting is a purpose-driven management consulting firm offering a portfolio of core consulting services rather than a software product platform. Their services span strategy and foresight, strategy mobilisation, operating model design, risk and resilience, growth performance, diversity and inclusion, stakeholder engagement, and organisational reviews and evaluations. They also publish sector-specific research reports including the Housing Matters series and provide diagnostic tools like the Pulse Check. The company operates as a service-based consulting practice with no software platform or modular product architecture.
Differentiator
Problem solved
Functional benefit
Brands
- Right Lane Foundation: A not-for-profit charitable purpose Australian public company that owns 55% of Right Lane Consulting. Once the Foundation has paid for its shareholding using dividend streams (~4-5 years), it will invest dividends into supporting charitable organisations across sectors including health, education, social welfare, human rights, environment and public benevolent institutions.
Products and services
- Strategy and Foresight Consulting Management consulting service helping organisations make sense of their environment, clarify ambition, and chart a confident path forward. Includes diagnostic reviews, environmental analysis, scenario planning, and strategic thinking. Sold to purpose-driven organisations across Right Lane's six focus sectors.
- Strategy Mobilisation and Implementation Consulting service helping organisations turn strategy into sustained results through framing challenges, aligning leadership, sequencing priorities, engaging teams, and embedding performance rhythms.
- Operating Model and Organisation Design Consulting service designing operating models that translate strategy into how work gets done — covering capability identification, organisation structure, decision rights, culture, and enabling infrastructure.
- Strategic Risk and Resilience Consulting service helping organisations turn risk management from a compliance exercise into a living capability that considers risks and opportunities, building resilience, agility, and advantage.
- Growth and Commercial Performance Consulting service supporting growth and commercial performance — spanning growth options evaluation, mergers and alliances, product and market development, and pricing strategy.
- Diversity, Equity and Inclusion Consulting Consulting service supporting organisations to build more inclusive and high-performing workplaces through diagnostic reviews, DEI strategies, and integration of inclusion goals into organisational strategy.
- Complex Stakeholder Engagement and Convening Consulting service helping clients navigate complex stakeholder environments through multi-party engagement, coalition-building, and facilitation of high-stakes dialogues.
- Reviews, Evaluations and Assessments Consulting service helping organisations assess program, service, and function performance and real-world impact through strategic, operational, financial, and stakeholder insights with robust measurement.
Quantifiable outcome
- Net Promoter Score of 87 from 15 completed engagements (since July 2025)
- +1 more outcomes
Companies that use Right Lane
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles1 record
Right Lane technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Right Lane partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Melbourne Business SchoolminorFeatured in Melbourne Business School's 'Enacting Purpose in Australia' report exploring how organisational purpose is shaping sustainable value creation across Australia. The firm contributed its perspective on purpose-driven business practices and was highlighted as an example of organisations enacting purpose in the Australian economy.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Right Lane competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Right Lane social profiles
Digital presenceRight Lane compliance and trust
Trust signalCompliance4 records
Right Lane financial estimates
Financial estimateRevenue estimate
Valuation estimate
Right Lane leadership team
Management profileNumber of profiles
Profiles3 records
Right Lane funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Right Lane M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Right Lane
What does Right Lane do?
Right Lane Consulting is a purpose-driven management consulting firm that helps organisations clarify strategic direction, align their teams, and accelerate progress toward their goals. The firm delivers senior consultant-led engagements across eight service lines — strategy and foresight, strategy mobilisation and implementation, operating model and organisation design, strategic risk and resilience, growth and commercial performance, diversity equity and inclusion, complex stakeholder engagement, and reviews/evaluations — sold directly to clients across six focus sectors in Australia.
Is Right Lane a public or private company?
Right Lane is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Right Lane founded?
Right Lane was founded in 1997. It employs 11 to 50 people.
Where is Right Lane based?
Right Lane is headquartered in Melbourne, Australia, in the Oceania region.
How does Right Lane make money?
One revenue line is on record: management Consulting Services.
Does Right Lane have an API?
No public API is recorded for Right Lane.
What industry is Right Lane in?
Right Lane's product category is Management Consulting. Its primary akta.pro industry code is BPAHACAB, Operations & Process Improvement Consulting, with a secondary code of BPAHAGAB, Organization Design & Operating Model Consulting. Its NAICS code is 54161 and its SIC code is 8742.