AVG

What AVG does

AVG (legal entity AVG Beheer B.V.) is a fourth-generation family-owned construction and industrial services group founded in 1920 and headquartered in Heijen, Netherlands, with operations spanning the Netherlands and Germany. The group operates five integrated business lines: (1) Concrete, producing KOMO-certified concrete mortar, 100%-recyclable Baublocks, Cemfloor self-compacting floor systems, and specialty colloidal underwater concrete through AVG Heymix BV at plants in Heijen and Wanssum; (2) Recycling, processing construction rubble, wood waste, soil, and other waste materials into secondary aggregates at facilities in Goch, Duisburg, Rheinberg, and through joint venture Houtverwerking Nederland; (3) Logistics, running a fleet of approximately 70 trucks offering walking-floor (up to 95 m³ capacity), concrete-mixer, tipper, bulk, container, pallet, and special transport with international permits across seven European countries; (4) Explosive Ordnance Detection (AVG Explosieven Opsporing Nederland), providing historical research, risk analysis, geophysical detection, UXO Drill, and explosives mapping for construction sites in historically affected areas; and (5) Civil Engineering (Tiefbau) under AVG Bau Goch GmbH. The group employs roughly 300 people across at least 10 operational sites.

Revenue is generated through four streams: volume-based sales of concrete products (one-time license/transaction), transaction-fee logistics and transport services, transaction-fee recycling services processing waste into secondary construction materials, and professional-services fees for UXO detection. Pricing is project-based and quoted per engagement, with no public price list; an e-commerce webshop (shop.avg.eu) serves smaller-volume and retail buyers. The go-to-market is sales-led, targeting general contractors, infrastructure developers, government entities, and industrial/energy customers (named clients include Burgtbouw, Aben Duurzame Grondstoffen, Bouwbedrijf Van der Linden, Van der Herik, EON, De Hamer, and ABENA). Distribution relies on direct field sales for enterprise projects and the company's own fleet for delivery across the Netherlands, Germany, and six additional European countries.

Ownership remains entirely within the Janssen family across four generations, with Ramon Janssen serving as Managing Director (4th generation) since 2010 and Hans Jaspers as General Director. Strategic positioning emphasizes sustainability credentials (HVO diesel delivering up to 90% CO2 reduction, the first fully electric Volvo truck, ISO 14001 environmental management certification, Entsorgungsfachbetrieb waste-handling accreditation, and circular-economy materials flows) and a one-stop-shop value proposition for construction and infrastructure buyers. Recent strategic moves (2022 Betonwerk Wanssum acquisition from Holcim, 2022 HVN joint venture, 2024 MPG grinding installation, 2024 BBL + Schmidt & Tönnies acquisitions) show a programmatic buy-and-build strategy consolidating regional position in the Benelux and DACH construction-materials and waste-services markets.

Name

AVG

Legal name

AVG Beheer B.V.

Website

https://avg.eu

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

251–500 employees

Short description

AVG is a fourth-generation family-owned Dutch-German construction and industrial services group providing concrete production, recycling, logistics, explosives (UXO) detection, and civil engineering to construction companies, infrastructure developers, and industrial customers across the Benelux and DACH regions.

Ownership category

akta.pro rank

Headquarters

HQ city

Heijen

HQ country

Netherlands

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Beton (Concrete) Sales: Production and delivery of KOMO-certified concrete mortar and Baublocks for construction projects. Revenue generated from volume-based sales of concrete products.
2. Logistics and Transport Services: Various transport services including bulk, concrete, pallet, container, and special transport. Walking floor transport with international permits across 7 countries.
3. Recycling Services: Processing of construction waste, wood waste, soil and waste materials into secondary construction materials (granulates, aggregates).
4. Explosives Detection Services: Historical research, risk analysis, detection and approach services for unexploded ordnance (UXO) from World War II.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

AVG is a fourth-generation family-owned construction and industrial services group producing KOMO-certified concrete and 100% recyclable Baublocks, processing construction and wood waste into secondary aggregates, operating a 70-truck logistics fleet (including walking floor and electric vehicles) across seven European countries, and providing unexploded ordnance (UXO) detection as well as civil engineering services to construction companies, infrastructure projects and public-sector clients in the Netherlands and Germany.

Product overview

AVG is a family-owned construction and industrial services group operating across Netherlands and Germany with over 100 years of history. The company operates as a unified platform of specialized divisions: Beton (concrete production with KOMO-certified mortar and Baublocks recyclable blocks), Recycling (processing rubble, wood, soil, and waste into aggregates), Logistiek (comprehensive transport including walking floor, tipper, concrete, bulk, and container transport), Explosieven Opsporing (UXO detection and investigation services), and Tiefbau (civil engineering including demolition, earthworks, road construction). The divisions share infrastructure including a subsidiary MPG for grinding solutions and Houtverwerking Nederland for wood recycling. Operations span multiple Dutch and German locations with approximately 300 employees and a fleet of around 70 trucks, with sustainability focus including electric vehicles and HVO fuel.

Differentiator

Problem solved

Functional benefit

Brands

• AVG Beton: Concrete production and delivery including KOMO-certified concrete mortar and Baublocks
• AVG Recycling
• AVG Logistik
• AVG Explosieven Opsporing
• AVG Tiefbau
• AVG Baustoffe
• Heymix
• Baublocks

Products and services

• Beton (Concrete) KOMO-certified concrete mortar and a broad range of concrete applications produced at AVG Heymix plants in Heijen and Wanssum for construction companies and infrastructure projects across the Netherlands.
• Baublocks 100% recyclable concrete blocks for construction applications, sold as a sustainable alternative to traditional concrete block products.
• Cemfloor Self-compacting concrete floor solution supplied for floor construction applications.
• Recycling Services Processing of construction rubble, wood waste, soil and other waste materials into high-quality aggregates (granulaten) and secondary construction materials for reuse, with container services for waste collection.
• Logistics and Transport Services Comprehensive transport solutions including bulk, tipper (kipper), concrete, container, pallet, special and low-loader (steenoplegger) transport, operated through a fleet of approximately 70 trucks and walking floor trailers across the Netherlands, Germany and 7 European countries.
• Walking Floor Transport Specialised walking floor / sliding floor trailer transport with up to 95 m³ capacity for bulk materials, biomass, wood and waste, including HVO diesel option delivering up to 90% CO2 reduction versus traditional diesel.
• Explosives Detection Services (UXO) Detection and investigation of unexploded ordnance (UXO) from World War II for construction and infrastructure projects, delivered by AVG Explosieven Opsporing Nederland B.V. Includes historical research (vooronderzoek), risk analysis, geophysical detection and approach, UXO Drill, and explosives mapping (explosievenkaart).
• Tiefbau (Civil Engineering) Civil engineering services delivered by AVG Bau Goch GmbH including engineering, demolition, soil remediation, earthworks, canalisation, road construction and hall construction.

Quantifiable outcome

• 90% less CO2 emissions with HVO diesel compared to traditional diesel
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

29 partnerships are on record, tiered core, major and minor.

• Van der HerikcoreStrategic or Co-development Partner · 1 January 2025AVG supplies colloidal underwater concrete to Van der Herik from Sliedrecht, a specialist in hydraulic engineering works. Projects include weir maintenance at Grave and Sambeek on the Maas river.
• BurgtbouwcoreStrategic or Co-development Partner · 1 January 2025Collaboration between two family businesses for Parkresidentie Veltheim residential project in Venray. AVG supplies approximately 5,000 m³ of concrete for 102 apartments and care units.
• Aben Duurzame GrondstoffencoreStrategic or Co-development Partner · 1 January 2024Long-term collaboration for concrete delivery to biomass processing facility in Cuijk. Family business specializing in sustainable energy from agricultural residues.
• Bouwbedrijf Van der LindencoreStrategic or Co-development Partner · 1 January 2024Construction company from Mill executing projects for Aben in Cuijk. Partnership for sustainable biomass facility construction.
• MPG (Milieutechnisch Productiecentrum Grondstoffen)coreStrategic or Co-development Partner · 1 January 2024Subsidiary specializing in cement and fillers. Founded from intensive collaboration between AVG and Mobigroep. MPG charges AVG's first electric truck.
• BBL Beckumer Baustoff LogistikmajorChannel Partner/ Reseller/ Distributor · 1 January 2024Acquired in 2024, specializing in packaged building materials trade with over 30 own trucks for transport in Germany and neighboring countries.
• Milieu Service Brabant (MSB)coreStrategic or Co-development Partner · 1 January 2022Co-founded Houtverwerking Nederland (HVN) together with AVG to process larger quantities of waste wood from Dutch and German markets.
• Solvay Chemicals GmbHmajorStrategic or Co-development Partner · 1 January 2021Intensive collaboration since 2010 supporting AVG's wood recycling location in Rheinberg, which converts waste wood to steam and energy.
• CNCminorOthersLogo partner shown on AVG website
• ISTminorOthersLogo partner shown on AVG website
• VB von BirgelenminorOthersLogo partner shown on AVG website
• ScharffminorOthersLogo partner shown on AVG website
• SchönmackersminorOthersLogo partner shown on AVG website
• Steinag B.V.minorOthersLogo partner shown on AVG website
• BAM (BAM Groups)minorOthersLogo partner shown on AVG website
• RemondisminorOthersLogo partner shown on AVG website
• Gemeente GennepminorOthersLogo partner shown on AVG website
• RemineralminorOthersLogo partner shown on AVG website
• Green Trust Changing EnergyminorOthersLogo partner shown on AVG website
• Frauenrath UnternehmensgruppeminorOthersLogo partner shown on AVG website
• Heemskerk TiefbauminorOthersLogo partner shown on AVG website
• Klimaatfonds NederlandminorOthersLogo partner shown on AVG website
• Borema Bodenrecycling & ManagementminorOthersLogo partner shown on AVG website
• EuroviaminorOthersLogo partner shown on AVG website
• WeteringminorOthersLogo partner shown on AVG website
• Schmitz Wied MühleminorOthersLogo partner shown on AVG website
• B+RminorOthersLogo partner shown on AVG website
• Jochims-Transport GmbHminorOthersLogo partner shown on AVG website
• WSPminorOthersLogo partner shown on AVG website

Scale indicators8 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• CRH plc: Global building materials leader with significant European ready-mix concrete and aggregates operations (e.g., Ecofer, Calciment), serving overlapping infrastructure and commercial construction customers.
• Holcim: Global construction materials major that previously owned the Betonwerk Wanssum concrete plant acquired by AVG in 2022, demonstrating direct overlap in Dutch/German concrete supply markets.
• Heidelberg Materials: One of the world's largest building materials groups, producing cement, aggregates, and ready-mix concrete across Europe. Competes with AVG at the upper end of regional concrete and aggregate supply.

Direct peers

• REMONDIS: Major European recycling and waste management company with substantial NL/DE operations, directly comparable to AVG's recycling and Entsorgungsfachbetrieb-certified waste handling activities. Listed as a partner on AVG's website.
• Dyckerhoff Basal: One of the largest ready-mix concrete producers in the Netherlands, part of the Buzzi/Dyckerhoff group. Direct competitor to AVG in concrete supply to Dutch contractors and infrastructure developers.
• Koninklijke Volker Stevin: Dutch infrastructure and construction group active in road, rail, and civil works, overlapping with AVG Tiefbau's earthworks, road construction, and canalization services in the Netherlands.
• BAM Group: Royal BAM Group is a major Dutch construction and infrastructure contractor — both a customer/partner of AVG (shown as logo partner) and an indirect competitor through its integrated civil engineering and materials capabilities.
• Teunesen Group: Integrated Dutch construction services and materials group covering concrete, transport, civil engineering, and recycling — closely mirroring AVG's one-stop-shop platform model in the Limburg/Brabant region.
• Mebin: Dutch ready-mix concrete producer with KOMO-certified products and multi-site plant network across the Netherlands, directly competing with AVG Heymix in concrete supply and serving overlapping construction and infrastructure customers.

Regional players

• Dura Vermeer: Dutch family-owned construction, infrastructure, and real estate developer active across the Netherlands — overlapping with AVG's residential concrete supply (e.g., Burgtbouw-type projects) and infrastructure services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AVG.Explosieven.Infra.Transport
• LinkedInlinkedin.com/company/avg-bv
• Instagraminstagram.com/avgheijen
• TikToktiktok.com/@avgheijen
• Xx.com/avgbv

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVG