The Rose Group

What The Rose Group does

The Rose Group, operating commercially as The House of Rose, is an India-based luxury jewellery house founded in 1981 and headquartered in Mumbai. The company designs, produces, and sells diamond and gemstone jewellery across seven curated sub-brand collections — Amun-Ra, Opera, Rocks N Rose, Purely Pearls, Tivoli, Colours Of Life, and the bridal-focused My Trousseau, My Treasure — with individual pieces priced in the Rs. 800,000 to Rs. 960,000+ range. Its technology footprint is modest: a Shopify-powered e-commerce storefront at rose1981.com, an Engati-powered WhatsApp chatbot for customer support, and an active social media presence on Facebook and Instagram. The brand emphasizes craftsmanship under creative director BeeVee, with founder Biren Vaidya serving as Managing Director, and reinforces trust through external DGLA gemological certification on every piece and a one-year complimentary servicing and polishing warranty.

The Rose Group operates a direct-to-consumer go-to-market combining two flagship physical retail showrooms — Rose Mumbai in Ballard Estate and Rose Delhi in DLF Emporio, Vasant Kunj — with national e-commerce reach via rose1981.com. Revenue is generated primarily through one-time sales of luxury diamond and gemstone jewellery, targeting high-net-worth individual buyers with a particular focus on Indian brides and women seeking bespoke trousseau pieces. The brand also sells complementary luxury gifting categories — tableware (nine sub-collections including Malachite, Imperial Blue, and Japanese Pond), flatware (Treasure Chest, Roman, Bark, Boo, Queen of Diamonds), shawls, and mufflers — extending its proposition into adjacent premium lifestyle verticals. The company is privately held, appears to be founder/family-controlled with no disclosed external investors, employs 501–1,000 people, and operates exclusively in India with no announced international footprint.

Name

The Rose Group

Legal name

Rose India

Website

https://therosegroup.in

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

501–1,000 employees

Short description

The Rose Group, operating as The House of Rose, is an India-based luxury jewellery house founded in 1981 that designs and sells diamond and gemstone jewellery under seven curated sub-brands, targeting high-net-worth individuals — especially brides — through two flagship showrooms and a Shopify e-commerce platform.

Ownership category

akta.pro rank

Product category

Luxury Jewellery

NAICS

Jewelry Retailers (458310), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Bridal & Engagement Jewelry Retail (CRAKAGAC)

akta.pro secondary industry

High Jewelry & Haute Joaillerie (CRAKAAAE)

Keywords

• Luxury jewellery retail
• Diamond gemstone jewellery
• Bridal jewellery collections
• Bespoke fine jewellery
• Certified designer jewellery

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Luxury Jewellery Sales: The primary revenue stream is one-time sale of luxury diamond and gemstone jewellery through retail showrooms and e-commerce. Products range from Rs. 800,000 to Rs. 960,000+ for individual pieces, indicating premium price points for bespoke luxury jewellery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Rose Group, operating as The House of Rose, designs, crafts, and sells luxury diamond and gemstone jewellery under seven branded collections (Amun-Ra, Opera, Rocks N Rose, Purely Pearls, Tivoli, Colours Of Life, My Trousseau, My Treasure) and a bridal trousseau line. It also retails luxury gifting categories including tableware, flatware, shawls, and mufflers, distributing through two flagship showrooms in Mumbai and New Delhi plus a Shopify-powered e-commerce site (rose1981.com). Each piece is externally certified by DGLA and backed by a one-year warranty.

Product overview

The House of Rose is a four-decade-old Indian luxury jewelry brand offering a multi-collection portfolio of diamond and gemstone jewelry. The company operates a unified e-commerce platform (rose1981.com) showcasing seven distinct jewelry sub-brands: Amun-Ra (Egyptian-inspired), Opera (elegant designs), Rocks N Rose (contemporary), Purely Pearls (pearl-focused), Tivoli (classical), Colours Of Life (colorful gemstones), and My Trousseau, My Treasure (bridal). Each jewelry piece is externally certified by DGLA gem laboratory and comes with a one-year warranty. Beyond jewelry, the company has expanded into luxury homeware categories including tableware collections (Malachite, Verdi Honey Comb, Grigio Honey Comb, Imperial Blue, Japanese Pond, Imperial Fine, Bejewelled, Mezz, Four Leaf Clover), flatware collections (Treasure Chest, Roman, Bark, Boo, Queen of Diamonds), and shawls & mufflers. The company maintains physical retail presence in Mumbai and New Delhi.

Differentiator

Problem solved

Functional benefit

Brands

• Amun-Ra: Luxury jewellery collection featuring Egyptian-inspired designs.
• Opera
• Rocks N Rose
• Purely Pearls
• Tivoli
• Colours Of Life
• My Trousseau My Treasure

Products and services

• Amun-Ra jewellery collection Egyptian-inspired luxury jewellery collection named after the sun god Amun-Ra, part of Rose's diamond and gemstone jewellery portfolio, targeted at high-net-worth buyers seeking statement pieces.
• Opera jewellery collection Luxury jewellery collection with operatic elegance, featuring intricate designs in diamonds and gemstones.
• Rocks N Rose jewellery collection Jewellery collection combining bold gemstone pieces with contemporary rose-themed aesthetics.
• Purely Pearls jewellery collection Pearl jewellery collection reimagining timeless elegance with sophisticated pearl designs in necklaces, earrings, and bracelets.
• Tivoli jewellery collection Luxury jewellery collection inspired by classical aesthetics, offering sophisticated diamond and gemstone pieces.
• Colours Of Life jewellery collection Vibrant jewellery collection featuring colorful gemstones including rubies, emeralds, tanzanite, turquoise, and kyanite in statement pieces.
• My Trousseau, My Treasure bridal jewellery collection Bespoke luxury bridal jewellery collection inspired by the traditional Rose bride, designed for modern brides with custom bridal pieces and trousseau jewellery.
• Tableware collection (Malachite, Verdi Honey Comb, Grigio Honey Comb, Imperial Blue, Japanese Pond, Imperial Fine, Bejewelled, Mezz, Four Leaf Clover) Premium tableware collection spanning multiple themed designs (Malachite, Verdi Honey Comb, Grigio Honey Comb, Imperial Blue, Japanese Pond, Imperial Fine, Bejewelled, Mezz, Four Leaf Clover) for luxury dining, gifting, and home décor.
• Flatware collection (Treasure Chest, Roman, Bark, Boo, Queen of Diamonds) Luxury flatware collection with multiple themed designs (Treasure Chest, Roman, Bark, Boo, Queen of Diamonds) targeting premium gifting and luxury dining customers.
• Shawls collection Luxury shawl collection for gifting, featuring fine fabrics and craftsmanship.
• Mufflers collection Premium muffler collection for luxury gifting.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Nirav Modi (legacy / pre-scandal benchmark): Historically the most direct peer to Rose as a high-jewelry Indian maison with global ambitions, bespoke bridal, and ultra-premium pricing. Included for category benchmarking, though the brand's commercial status post-2018 is materially impaired.
• Forevermark (De Beers): De Beers' diamond jewelry brand with authorized jeweler network in India. Comparable on third-party diamond certification (akin to Rose's DGLA practice) and on certified-diamond bridal positioning; a benchmark for brand-led certified diamond retail.

Direct peers

• ORRA Fine Jewellery: Indian diamond-focused fine jeweler with 90+ stores, known for certified diamonds and contemporary bridal designs. Competes with Rose on certified-diamond bridal and premium everyday jewelry, though at a slightly broader price range.
• Tribhovandas Bhimji Zaveri (TBZ): Heritage Indian fine jeweler founded in 1864, with a curated premium and bridal jewelry portfolio across 30+ stores. Closely comparable to Rose on heritage positioning, premium pricing, and bespoke bridal focus.
• Hazoorilal Legacy (Hazoorilal & Sons): Delhi-based heritage fine jeweler with a strong bespoke bridal and high-jewelry positioning. Most directly comparable to Rose on boutique scale, premium pricing, certified gemstones, and bespoke Indian bridal craftsmanship.
• Senco Gold & Diamonds: East India–anchored heritage jeweler with 150+ showrooms nationally, strong in bridal and traditional designs. Overlaps with Rose on bespoke bridal and certified diamond offerings, though with a broader mass-premium price mix.

Broad incumbents

• Joyalukkas: Global Indian-origin jewelry chain with 160+ showrooms across India, GCC, and beyond. Strong diamond and bridal focus with a dedicated bridal sub-brand (Joyalukkas Bridal), competing with Rose in the premium occasion-purchase segment.
• Tanishq (Titan Company): India's largest jewelry retailer and a Titan Group company, operating 400+ stores nationally with a broad price-range bridal and fine jewelry portfolio. While far larger and mass-market leaning, Tanishq's premium sub-brands (Mia, Rivaah) directly compete with Rose's bridal and bespoke offerings.
• Malabar Gold & Diamonds: One of the world's largest jewelry retailers with 300+ showrooms across India, Middle East, and Asia. Operates in diamond, gold, and gemstone jewelry across multiple price tiers, including bespoke bridal — competing with Rose on premium bridal occasions.
• Kalyan Jewellers: Indian jewelry major with 200+ showrooms in India and the Middle East, offering gold, diamond, and bridal collections. Its "Muhurat" and "Antara" bridal lines compete for the same high-occasion Indian bride customer as The House of Rose.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheHouseOfRose
• Instagraminstagram.com/thehouseofrose
• LinkedInlinkedin.com/company/the-rose-group-of-companies

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rose Group