What Angama does

Angama is a privately held luxury safari hospitality company founded by Steve and Nicky Fitzgerald, incorporated in South Africa as ANGAMA (PTY) LTD and operating three properties across Kenya's premier wildlife destinations: Angama Mara (30 tented suites split across two camps on the Oloololo Escarpment overlooking the Maasai Mara), Angama Amboseli (10 suites inside the community-owned Kimana Sanctuary with Mount Kilimanjaro views), and a seasonal Angama Safari Camp (4 tents deep in the Mara Triangle). The company serves ultra-high-net-worth travelers — multi-generational families, honeymooners, photography enthusiasts, and destination wedding couples — via all-inclusive nightly rates starting at USD $1,850 PPPN at Angama Mara and $950 PPPN at the Safari Camp.

The technology foundation is a WordPress website with CDN image delivery, Stripe payment processing (PCI DSS Level 1 via Stripe), Google Analytics, Hotjar behavioural tracking, and remarketing stacks across Google, Facebook, Twitter, and LinkedIn. Reservations are consultative rather than transactional: guests complete an online enquiry form, then dedicated in-house travel planners curate the itinerary. Distribution runs through three channels — direct enquiry, B2B relationships with luxury travel advisors and tour operators (managed via [email protected]), and earned media/referrals from TripAdvisor and travel publications.

Revenue is generated almost entirely through per-guest-per-night room rates at the three properties, supplemented by ancillary spend on hot-air balloon safaris (operated by Governors' Balloon Safaris), photography services, wellness treatments, and cultural add-ons (Maasai beading, Sundowner Boma). The Angama Foundation captures a nightly per-guest contribution channelled to Education, Healthcare, and Conservation projects. The company has rapidly accumulated 2024 accolades from Condé Nast Traveler, Travel + Leisure, TripAdvisor, and TIME, signalling strong brand momentum since the flagship opened.

Name

Angama

Legal name

ANGAMA (PTY) LTD

Website

https://angama.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Angama is a privately held luxury safari operator running three Kenya properties — Angama Mara, Angama Amboseli, and Angama Safari Camp — serving ultra-high-net-worth travelers via all-inclusive nightly rates, guided game drives, and curated cultural and photographic experiences.

Ownership category

akta.pro rank

Product category

Luxury Safari Lodge Hospitality

NAICS

Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Safari & Wilderness Luxury Resorts (THAGACAD)

akta.pro secondary industries

Safari Camps & Tented Lodges (THAGAOAF), Safari Lodges & Tented Camps (THAAAHAC), Luxury Eco-Resorts (THAGACAK)

Keywords

• Luxury safari lodges
• Safari hospitality
• Wildlife tourism
• East African safaris
• All-inclusive accommodation

Headquarters

HQ city

Narok

HQ country

Kenya

HQ region

Africa

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Luxury Safari Lodge Accommodation: Angama generates revenue primarily through all-inclusive nightly rates at three distinct properties: Angama Mara (luxury tented suites at 1,000ft elevation overlooking the Maasai Mara), Angama Amboseli (intimate 10-suite lodge in Kimana Sanctuary), and Angama Safari Camp (seasonal light-footprint tented camp in the Mara Triangle). Rates are quoted per guest per night (PPPN) and include guided safaris, all meals and drinks, laundry, WiFi, on-property experiences, and child-minding. Revenue is predominantly room-rate driven with seasonal pricing differentiation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Angama operates three luxury safari lodge properties in Kenya — Angama Mara (30 tented suites on the Oloololo Escarpment), Angama Amboseli (10 suites in Kimana Sanctuary), and Angama Safari Camp (4 tents in the Mara Triangle) — selling all-inclusive per-person-per-night accommodation packages that include guided game drives, meals, drinks, laundry, WiFi, on-property experiences, and child-minding. The company also sells ancillary experiences including hot-air balloon safaris, photographic services, wellness treatments, destination weddings, and cultural activities such as Maasai beading and Sundowner Boma dinners.

Product overview

Angama is a luxury safari hospitality company operating three distinct properties across Kenya's premier wildlife destinations: Angama Mara (flagship lodge with 30 tented suites perched on the Oloololo Escarpment overlooking the Maasai Mara), Angama Safari Camp (seasonal tented camp of 4 tents in the Mara Triangle), and Angama Amboseli (intimate lodge of 10 suites in Kimana Sanctuary with Mount Kilimanjaro views). The company offers high-touch safari experiences including guided game drives, hot-air balloon flights, walking safaris with Maasai naturalists, photographic studios, cultural experiences (Maasai beading, Sundowner Boma), wellness services, farm-to-table dining at The Shamba, and destination weddings. All properties provide all-inclusive rates with guided safaris, meals, drinks, laundry, WiFi, and on-property activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Angama Mara Flagship luxury safari lodge perched on the Oloololo Escarpment 1,000 feet above the Maasai Mara plains. Features 30 Tented Suites across two camps (15 per camp), each spanning over 100sqm with floor-to-ceiling glass frontage. Includes fitness room, swimming pool, photographic studio, safari shop, beading studio, and map room. All-inclusive rates from USD $1,850 PPPN (Standard Season) and USD $2,750 PPPN (Peak Season).
• Angama Amboseli Intimate luxury safari lodge of 10 Guest Suites set within a Fever Tree forest in Kimana Sanctuary with Mount Kilimanjaro as backdrop. Features elephant-inspired contemporary African design, swimming pool, Mnara viewing tower, studios (safari shop, games room, art gallery, weaving studio, photographic studio), and exclusive wildlife viewing of Super Tusker elephants. All-inclusive flat rate of USD $1,850 PPPN year-round.
• Angama Safari Camp Seasonal light-footprint tented camp accommodating up to eight guests in four en-suite tents deep in the Mara Triangle, positioned to follow the Great Migration between July and September. Features a 13-member private staff including dedicated guides, butler, chef, and two private safari vehicles. Offers extended game drives with two extra hours before sunrise and after sunset. From USD $950 PPPN in Peak Season.
• Hot-Air Balloon Safari Sunrise hot-air balloon flights over the Maasai Mara operated by Governors' Balloon Safaris, including a champagne breakfast landing in the Mara Triangle. Shared baskets accommodate 12-16 guests (USD $530-$580 per adult); private baskets available (USD $5,040-$7,840 per basket). Minimum height requirement of 1.2 metres; no children under 8 or expectant mothers.
• Safari Weddings Destination wedding packages at Angama Mara including classic ceremonies, traditional Maasai blessings, or custom blends. Venue options include Out of Africa Saddle, Angama Chapel, The Shamba, and Guest Area deck. Standard package includes up to 60 chairs, officiant, 15 Maasai warriors/maidens, wedding cake, and traditional Maasai attire for couple. No venue hire costs.
• Photographic Studio Services Photography services at Angama Mara including One-Hour On-Property Photoshoot (USD $150), Half-Day (USD $400), Full-Day (USD $800) On Safari Photography, Half/Full-Day On Safari Tutorials (USD $300-$600), and Privately-Guided Photographic Safaris (USD $600 full-day, max 4 photographers). Includes edited images in custom online gallery, printed A3 image, and access to camera and lens rentals.
• Wellness and Spa Treatments Wellness services including in-tent 60-minute full-body massage (USD $125), 90-minute full-body massage (USD $150), manicures (USD $50), pedicures (USD $50), fitness room with Technogym equipment, rim-flow swimming pool overlooking the Mara, and Run with a Kenyan experience at nearly 2,000m altitude. Treatments available in-tent or on private deck using Africology oils and Morgan Taylor Nail Lacquers.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Five partnerships are on record, tiered core, key and minor.

• Big Life FoundationcoreStrategic or Co-development PartnerAngama Amboseli partners with Big Life Foundation, a conservation organisation operating in the Amboseli ecosystem. Guests at Angama Amboseli can visit Big Life Foundation HQ for control room and camera-trap monitoring sessions, or join ranger patrols and canine tracking units as part of their lodge experience. The partnership integrates conservation into the guest experience while supporting anti-poaching and wildlife monitoring efforts in the region.
• Kimana Sanctuary (Community Conservancy)coreStrategic or Co-development PartnerKimana Sanctuary is Kenya's first community-owned wildlife conservancy, owned by 844 Maasai family members. Angama Amboseli operates within this conservancy under exclusive traversing rights, making the partnership foundational to the property's existence. The sanctuary's perennial stream supports exceptional wildlife density and enables unrestricted game viewing experiences unavailable in national parks. The relationship represents a model for community-based conservation tourism.
• Governors' Balloon SafariskeyTechnology or IntegrationGovernors' Balloon Safaris is the exclusive balloon operator providing hot-air balloon experiences for Angama Mara and Angama Safari Camp guests. The partnership delivers sunrise hot-air balloon flights over the Maasai Mara plains, with a champagne breakfast landing. Governors' Balloon Safaris is described as having an impeccable safety record.
• Sheldrick Wildlife TrustminorStrategic or Co-development PartnerThe Sheldrick Wildlife Trust is supported in the protection of the wildlife corridor connecting Amboseli National Park to the Chyulu Hills and Tsavo West National Park. The 'pinch point' entrance to Angama Amboseli — an 85-metre-wide corridor at its narrowest — is a striking example of human-wildlife coexistence supported by this partnership.
• StripekeyTechnology or IntegrationStripe is used as Angama's payment processing provider. The company has been audited by an independent PCI Qualified Security Assessor and is certified as PCI Level 1 Service Provider, the most stringent level of certification in the payments industry. Angama Mara does not collect or store any credit card or account details directly.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Singita: Singita operates ultra-luxury safari lodges and tented camps across Africa (including the Serengeti and Grumeti in Tanzania) with comparable per-night pricing, exclusive traversing rights, and conservation-driven community models. Angama competes for the same UHNW guest segment with similarly small footprint, all-inclusive offerings.
• Sanctuary Retreats: Sanctuary Retreats operates luxury safari lodges and river cruise ships in Kenya, Tanzania, Uganda, and Botswana. It directly competes with Angama in the high-end Maasai Mara and East African safari segment with similar all-inclusive luxury tented-suite offerings.
• Mahali Mzuri: Mahali Mzuri is Sir Richard Branson's ultra-luxury tented camp located in the Olare Motorogi Conservancy in the Maasai Mara, operating 12 luxury tents at comparable PPPN rates. It is a direct competitor for ultra-luxury Mara safari guests with similar tented-suite architecture and all-inclusive pricing.
• Great Plains Conservation: Great Plains Conservation operates ultra-luxury safari camps across Botswana, Kenya, and Zimbabwe with a strong conservation-and-community ethos similar to Angama's. It competes for the UHNW luxury safari guest with comparable per-guest pricing and small-footprint design.
• Asilia Africa: Asilia Africa operates community-owned luxury camps across the Serengeti, Maasai Mara, and other East African ecosystems with comparable tented-suite offerings and conservation-driven positioning. It directly competes for the high-end safari guest seeking authentic community-conservancy experiences.
• Mara Plains Camp: Mara Plains Camp is a Relais & Châteaux-affiliated ultra-luxury tented camp in the Olare Motorogi Conservancy, Maasai Mara. It competes at the same ultra-premium PPPN price point with similar small-suite exclusivity and high-touch guiding.
• Elewana Collection: Elewana Collection operates luxury lodges and tented camps across Kenya and Tanzania, including properties in the Maasai Mara and Amboseli ecosystems. It competes with Angama in the same UHNW and luxury family safari segments within overlapping Kenyan geographies.

Regional players

• Governors' Camp: Governors' Camp is a long-established luxury safari operator in the Maasai Mara offering tented suites at premium PPPN rates. It is the parent of Governors' Balloon Safaris, Angama's exclusive balloon partner, and competes for the same Mara luxury guest.

Broad incumbents

• Wilderness Safaris: Wilderness Safaris operates a portfolio of luxury and premium safari camps across multiple African countries including Kenya and Tanzania. While broader and more diversified than Angama, it competes for similar East Africa luxury safari bookings via travel advisors.
• &Beyond: &Beyond is a multi-country luxury safari operator where Angama's founders Steve and Nicky Fitzgerald previously built their 40+ year careers. &Beyond offers comparable high-end safari products at scale across Africa and India, serving overlapping customer segments and overlapping travel-trade channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UChNm0J8CXwIg2EElwE7_HHQ
• Facebookfacebook.com/AngamaSafari
• Instagraminstagram.com/angamasafari
• Xx.com/AngamaSafari

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Angama