STG Design
STG Design is an employee-owned architecture, interior design, and master planning firm founded in 1976, serving enterprise and institutional clients across corporate, life sciences, multifamily, and hospitality sectors from offices in Austin, Houston, Nashville, and Phoenix.
- Company typePrivate
- Founded1976
- HeadquartersAustin, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What STG Design does
STG Design is an architecture, interior design, and master planning firm founded in 1976 in Austin, Texas, operating under an Employee Stock Ownership Plan (ESOP). The firm serves enterprise and institutional clients across corporate/commercial, education, healthcare, hospitality, industrial, multifamily, and science and technology sectors, with a portfolio that includes landmark Austin projects such as Block 185, the Thinkery, and the Seaholm Power Plant redevelopment. The firm has scaled to four US offices (Austin headquarters, Houston, Nashville, and Phoenix) and is led by CEO Jim Susman, CFO Jan De Weer, and managing principals in each market.
The firm's core services are delivered on a professional services, project-based pricing model with revenue not publicly disclosed. Client engagements span small community installations to multi-million-square-foot mixed-use, life sciences, and corporate campus programs; recent marquee work includes The District (a $500M+ Mark IV Capital development in Round Rock spanning nearly 4 million square feet), the BillionToOne life sciences campus for Tarlton Properties, and The Bouldin mixed-use project on South Lamar. STG supplements its core design practice with technology-enabled services including AI-enhanced design workflows, drone-based photogrammetry and site analysis, and VR/immersive media visualization using tools such as Revit/BIM, Enscape, and headsets including Oculus and Apple Vision Pro.
STG goes to market through enterprise field sales led by principals and directors who manage direct client relationships in each regional office, complemented by a content marketing program (Insights blog, project portfolio, social media) and channel partnerships with commercial brokers and leasing agents such as CBRE, Greystar, and Endeavor Real Estate Group. The firm emphasizes integrated architecture, interior design, and master planning under a single roof, sustainability commitments through the AIA 2030 Challenge, and high repeat-client engagement as core differentiators.
STG Design firmographics
Firmographics- Name
- STG Design
- Legal name
- STG Design
- Website
- https://stgdesign.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- STG Design is an employee-owned architecture, interior design, and master planning firm founded in 1976, serving enterprise and institutional clients across corporate, life sciences, multifamily, and hospitality sectors from offices in Austin, Houston, Nashville, and Phoenix.
- Ownership category
- akta.pro rank
STG Design industry classification
Industry- Product category
- Architecture Services
- NAICS
- Architectural Services (54131), Interior Design Services (541410)
- akta.pro primary industry
- Architectural Design Services (BPAHAKAA)
- akta.pro secondary industry
- Interior Design Services (BPAHAKAB)
Keywords
Where STG Design is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
STG Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Architecture Services: Full-service architecture including master planning, site design, and building design for commercial, corporate, educational, healthcare, hospitality, industrial, multifamily, and nonprofit sectors.
- Interior Design Services: Comprehensive interior design services including space planning, materials selection, and sustainable design integration for commercial interiors and workplace environments.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
STG Design product offering
Product offeringCore offering
STG Design is an architecture, interior design, and master planning firm providing integrated design services for commercial, corporate, educational, healthcare, hospitality, industrial, multifamily, nonprofit, and science & technology clients. Services span planning, building design, space planning, materials selection, and sustainable design integration, supplemented by AI-enhanced design workflows, drone photogrammetry, and VR/immersive media visualization.
Product overview
STG Design is an architecture and interior design firm providing integrated design services across multiple practice areas. The company operates as a professional services firm rather than a software product company, offering architecture, interior design, and master planning as core services. These services are supplemented by technology-enhanced offerings including AI-assisted design tools, drone survey and photogrammetry services, and VR/immersive media visualization capabilities. The firm serves diverse sectors including corporate commercial, education, healthcare, hospitality, industrial, multifamily, and science and technology projects across their office locations in Austin, Houston, Nashville, and Phoenix.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Nearly 50 years in business with high repeat client percentage
Companies that use STG Design
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles3 records
STG Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature4 records
STG Design partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Monark BuilderscoreWorking with STG Design as construction partner on the HICAM (Hayes Innovation Center for Advanced Manufacturing) project in East Austin, a 52,000 sq ft advanced manufacturing facility.
- Steve Joyner and Jeff PosscoreSet designers who worked on films including 'Spy Kids', 'Sin City', and 'Alita: Battle Angel', collaborating with STG Design on HICAM project to bring futuristic design aesthetic.
- RIOScoreArchitecture firm partnering with STG Design as architect team for The Bouldin mixed-use project on South Lamar.
- Tarlton PropertiescoreCalifornia-based real estate developer building a six-building, ~1 million sq ft life sciences campus in Austin. STG Design overseeing architecture of first 220,000 sq ft building for BillionToOne.
- White ConstructionminorGeneral contractor for the BillionToOne life sciences campus first building.
- Rogers-O'Brien Construction CompanyminorGeneral contractor for the commercial portions of The Bouldin project.
- OHT PartnersminorAustin-based general contractor for the multifamily portion of The Bouldin project.
- W.E. O'Neil ConstructionminorGeneral contractor leading the 12-month infrastructure construction phase for The District project in Round Rock.
- GreystarminorManaging multifamily building and handling marketing/leasing for multifamily space at The District and The Bouldin projects.
- Endeavor Real Estate GroupminorRepresenting office and retail leases for The Bouldin project; handling leasing for The District office space.
- CBRE Inc.minorHandling leasing for office space at The District project.
- Retail Street AdvisorsminorAaron Stephenson handling retail leasing for The District project.
- Andalusia DesignminorDesign partner collaborating with STG Design on Honeycomb Hideout fort for Fortlandia at Lady Bird Johnson Wildflower Center.
- DunawayminorPartner collaborating with STG Design on Honeycomb Hideout fort for Fortlandia at Lady Bird Johnson Wildflower Center.
- AIA 2030 ChallengeminorSTG Design is proud to support the AIA 2030 Challenge, an effort to transform the practice of architecture and the built environment holistically.
- Community Organizations (STG Gives)minorOngoing charitable partnerships including: Movement of Literary Arts, The Trail Conservancy, Boy Scouts of America, The Refuge Ranch, Boys & Girls Clubs of America, Thinkery Austin, Meals on Wheels Central Texas, Junior League of Austin, United Way, YMCA, and Helping Hand Home. STG Gives program supports employee volunteer involvement and charitable giving.
Scale indicators6 records
Recent moves11 records
Expansion highlights6 records
STG Design competitors and assessment
Company assessmentDirect peers
- HKS Architects: Major Texas-headquartered (Dallas) architecture firm with strong healthcare, education, and commercial practices. Comparable in scale and multi-disciplinary integration, with similar geographic expansion strategy across the U.S. South and Southwest.
- Nelsen Partners: Austin-based architecture and interior design firm directly competing with STG in the Central Texas market. Similar size and integrated architecture/interior design offerings targeting commercial, multifamily, and corporate clients in STG's home market.
- Page (Page Southerland Page): Texas-headquartered multi-disciplinary architecture, engineering, and planning firm with comparable scale and Texas-rooted client base. Directly comparable integrated services across architecture and interior design serving similar enterprise and institutional clients in the same regional markets.
- SmithGroup: U.S. integrated architecture, interior design, and planning firm of similar scale and multi-disciplinary orientation. Comparable practice breadth across corporate, healthcare, education, and science & technology clients.
- RIOS: Architecture and design firm explicitly partnering with STG on The Bouldin mixed-use project in Austin. Comparable scale and integrated design practice; partnered on the same projects, indicating direct overlap in capability and target client base.
- Lake|Flato: San Antonio-based architecture and planning firm with comparable integrated practice across architecture, interior design, and master planning. Similar Texas-rooted brand, comparable project scale, and overlapping client base in hospitality, education, and commercial sectors.
Broad incumbents
- Gensler: Largest global architecture and design firm with significant Texas offices. Directly overlapping service offerings across architecture, interior design, and master planning for enterprise commercial clients, but with substantially greater scale, geographic reach, and capital resources.
- Perkins&Will: Global architecture and design firm with strong healthcare, education, and science & technology practices — sectors where STG also has marquee wins (e.g., BillionToOne life sciences lab). Comparable integrated design services but at significantly larger scale.
- LEO A DALY: Established U.S. architecture, engineering, and interior design firm with multi-market presence including Texas. Comparable service offerings across architecture and interior design for enterprise and institutional clients across multiple U.S. regions.
- HOK: Global architecture, design, and engineering firm with established Texas presence. Competes with STG on healthcare, education, science & technology, and commercial office projects at national scale, with broader capabilities and deeper project bench.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
STG Design social profiles
Digital presenceSTG Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
STG Design leadership team
Management profileNumber of profiles
Profiles1 record
STG Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STG Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STG Design
What does STG Design do?
STG Design is an architecture, interior design, and master planning firm providing integrated design services for commercial, corporate, educational, healthcare, hospitality, industrial, multifamily, nonprofit, and science & technology clients. Services span planning, building design, space planning, materials selection, and sustainable design integration, supplemented by AI-enhanced design workflows, drone photogrammetry, and VR/immersive media visualization.
Is STG Design a public or private company?
STG Design is a private company. It is classified as management employee owned and is currently operating.
When was STG Design founded?
STG Design was founded in 1976. It employs 101 to 250 people.
Where is STG Design based?
STG Design is headquartered in Austin, United States, in the North America region.
How does STG Design make money?
Two revenue lines are on record. Architecture Services are the primary driver. The others are interior Design Services.
Who are STG Design's main competitors?
Direct peers on record are HKS Architects, Nelsen Partners, Page (Page Southerland Page), SmithGroup, RIOS and Lake|Flato. Broad incumbents are Gensler, Perkins&Will, LEO A DALY and HOK.
Does STG Design have an API?
No public API is recorded for STG Design.
What industry is STG Design in?
STG Design's product category is Architecture Services. Its primary akta.pro industry code is BPAHAKAA, Architectural Design Services, with a secondary code of BPAHAKAB, Interior Design Services. Its NAICS code is 54131.