Figura Clinica

What Figura Clinica does

Figura Clinica, operating commercially as EONIA Beauty Clinic (legal entity: BEAUTY EONIA | ΙΝΣΤΙΤΟΥΤΟ ΟΜΟΡΦΙΑΣ & ΑΙΣΘΗΤΙΚΗΣ), is a Greek for-profit medical aesthetics group founded in 2005 and headquartered in Athens. The company delivers a comprehensive portfolio of non-invasive and surgical aesthetic services across three physical clinics in Athens city center (Nikis 10), Kifisia (Kolokotroni 8), and Thessaloniki (Agias Sofias 16), employing between 101 and 250 staff. Service lines span facial aesthetics (botulinum toxin, hyaluronic acid fillers, retinol therapy, chemical peels, Dermapen microneedling), body contouring (cryolipolysis, shock wave, mesotherapy, dermalift), 9th-generation diode laser hair removal, FUE hair transplantation, plastic surgery, and cosmetic gynecology, supplemented by free diagnostic consultation and in-house clinical dietitian services.

The technology base is hardware- and protocol-driven rather than software-driven: cryolipolysis is FDA- and EMA-approved; the diode laser is described as 9th-generation and effective on tanned skin; injectable and resurfacing treatments follow established clinical protocols. The WordPress-based eonia.gr site functions as a bilingual (Greek/English) marketing, online-booking, and WooCommerce voucher storefront. The company is privately held with no disclosed funding rounds, M&A activity, or ownership structure in the available data.

Commercial model is fee-for-service pay-as-you-go, with publicly disclosed promotional pricing on key treatments (cryolipolysis and deep facial cleansing at €80, carboxy at €49, dermalift at €89–€100, fruit acid at €69 for two sessions) and seasonal campaign bundles. Customer acquisition is primarily digital — Instagram, blog content, promotional landing pages, online booking — with no third-party distribution or reseller channel. Revenue derives from individual consumer transactions across 7+ service categories with no recurring subscription component, making clinic utilization and patient repeat rates the principal revenue drivers.

Name

Figura Clinica

Legal name

BEAUTY EONIA | ΙΝΣΤΙΤΟΥΤΟ ΟΜΟΡΦΙΑΣ & ΑΙΣΘΗΤΙΚΗΣ

Website

https://figuraclinica.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Figura Clinica (EONIA Beauty Clinic) is a Greek medical aesthetics group operating three clinics in Athens, Kifisia, and Thessaloniki, offering cryolipolysis, injectables, laser hair removal, plastic surgery, and hair transplantation to individual consumers.

Ownership category

akta.pro rank

Product category

Medical Aesthetics Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Medical-Grade / Clinical Facials (Dermatology & Med Spa) (HSALADAN)

akta.pro secondary industries

Cosmetic Dermatology (Aesthetic Injectables) (HLAKACAE), Detox, Lymphatic & Body Contouring Treatments (Non-Medical) (HSALAFAJ), Bikini & Brazilian Hair Removal Services (HSALAGAC)

Keywords

• Medical aesthetics services
• Non-invasive body contouring
• Laser hair removal
• Cosmetic injectables treatments
• Plastic surgery clinic

Headquarters

HQ city

Athens

HQ country

Greece

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Medical Aesthetic Treatments: Revenue generated from fee-for-service medical aesthetic treatments and procedures offered at clinic locations. Treatments include cryolipolysis, botulinum toxin, laser hair removal, hyaluronic acid injections, retinol therapy, carboxy therapy, shock wave, dermalift, and plastic surgery consultations. Revenue is one-time per treatment session with no recurring component.
2. Plastic Surgery Procedures: Revenue from surgical procedures performed by the plastic surgery team, including consultations and surgical interventions.
3. Cosmetic Gynecology Services: Revenue from cosmetic gynecology treatments and procedures offered as part of the service portfolio.
4. Retail/Product Sales: Revenue from retail sales through the clinic's WooCommerce online store, offering treatment packages and vouchers (e.g., cryolipolysis voucher, dermalift vouchers). Cart system visible on website with product purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Figura Clinica (operating as EONIA Beauty Clinic) is a Greek medical aesthetics clinic that delivers a broad portfolio of non-invasive and surgical beauty treatments across facial aesthetics, body contouring, permanent hair removal, plastic surgery, and hair transplantation. Treatments include cryolipolysis, botulinum toxin and hyaluronic acid injectables, 9th generation diode laser hair removal, retinol therapy, chemical peels, carboxy therapy, Dermapen microneedling, shock wave body contouring, dermalift lifting, mesotherapy, FUE hair transplantation, and plastic surgery, supported by complimentary diagnostic consultations and clinical dietitian services.

Product overview

Figura Clinica (operating as EONIA Beauty Clinic) is a medical aesthetics center offering a comprehensive portfolio of non-invasive and surgical beauty treatments. The core offering includes cryolipolysis for fat reduction, botulinum toxin for anti-aging, diode laser for permanent hair removal, hyaluronic acid treatments, retinol therapy, and dermapen microneedling. The portfolio spans facial aesthetics (cleansing, anti-aging, fillers), body treatments (cellulite, tightening, fat reduction), laser hair removal (9th generation), plastic surgery, and hair transplantation. Supporting services include free diagnosis, nutritional counseling, and the Figura Clinica theme/WordPress infrastructure for online appointment booking and e-commerce. The company operates three clinic locations in Athens, Kifisia, and Thessaloniki.

Differentiator

Problem solved

Functional benefit

Products and services

• Cryolipolysis (Κρυολιπόλυση) Non-invasive body contouring treatment using controlled cooling technology to target and eliminate fat cells in areas such as abdomen, flanks, thighs, and arms. Achieves up to 3.5 cm reduction per session with no downtime and no surgery. Described as the number one non-invasive lipolysis method, approved by both the European and American (FDA) regulatory bodies.
• Botulinum Toxin (Βοτουλινική τοξίνη) Injectable treatment that restricts involuntary muscle function to address dynamic expression wrinkles on the face and eyes. Can work preventatively and is suitable for both men and women regardless of age. Results visible within 14 days; treatment takes approximately 20 minutes.
• Diode Laser Hair Removal (Αποτρίχωση Laser 9ης γενιάς) Laser hair removal technology offering permanent hair elimination applicable to all skin areas including face, back, legs, arms, chest, and bikini. Uses 9th generation diode laser and can be safely applied on tanned skin without causing burns. Results visible from the third session onward.
• Hyaluronic Acid Treatments (Υαλουρονικό) Injectable treatment using hyaluronic acid for facial rejuvenation and lip augmentation. Provides natural-looking, symmetrical results lasting up to 12 months for lip treatments. Offered at 30% promotional discount.
• Retinol Treatment (Θεραπεία Ρετινόλης) Anti-aging facial treatment using retinol (vitamin A derivative) that stimulates collagen production, accelerates cell turnover, smooths fine lines and wrinkles, eliminates acne marks, discoloration, and age spots.
• Acid Treatment / Chemical Peel (Θεραπεία Οξέων) Murad acid treatment that removes dead skin cells and activates skin renewal and regeneration processes. Offered as a 2-session package at 69€.
• Carboxy Therapy for Stretch Marks (Θεραπεία κατά των ραγάδων)

Quantifiable outcome

• Fat loss of up to 3.5 cm from a single cryolipolysis session
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Cosmetic Clinics (UK): Multi-location medical aesthetics chain offering injectables, body contouring, laser hair removal, and skin treatments to a consumer base. Closely comparable to Figura Clinica on service mix, multi-clinic model, and direct-to-consumer positioning.
• Therapie Clinic: Large European medical aesthetics clinic group (Ireland/UK origin) offering laser hair removal, injectables, body contouring, and skin treatments across many locations. Directly comparable service portfolio and clinic-based delivery model.
• The Cosmetic Skin Clinic: UK-based medical aesthetics clinic offering non-surgical treatments including body contouring, injectables, and laser hair removal across multiple sites. Comparable in service mix and premium positioning to Figura Clinica.
• Sk:n Clinics: UK network of skin-care and medical aesthetics clinics offering injectables, laser treatments, and dermatology services. Comparable multi-clinic, multi-service aesthetic model targeting consumer patients.
• Harley Medical Group: UK cosmetic surgery and non-surgical aesthetics group operating multiple clinic locations. Comparable on combined surgical + non-surgical aesthetic services and multi-site consumer model.

Broad incumbents

• Ideal Image: Large US medical aesthetics chain offering injectables, laser hair removal, body contouring, and skin treatments at scale. Larger and broader-geography incumbent with overlapping service categories.
• LaserAway: US-based chain specializing in laser hair removal, body contouring, and aesthetic injectables across many locations. Comparable core treatments and consumer-facing clinic model at much larger scale.
• Sono Bello: US body-contouring and cosmetic surgery chain. Overlaps with Figura Clinica on body aesthetics (cryolipolysis-adjacent procedures) and plastic surgery consultations; broader incumbent with larger clinic base.

Emerging players

• EF MEDISPA: UK-based medical aesthetics and wellness clinic chain offering injectables, body treatments, and skin therapies in a boutique setting. Comparable on service mix and consumer aesthetic positioning; smaller scale.

Regional players

• Aesthetic Medicine Greece (regional clinics): A representative Greek medical aesthetics clinic peer operating in the same domestic market. Directly comparable on geography, regulatory environment, and consumer target.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/eonia.gr/?hl=en

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Figura Clinica