Coated Metals Group

What Coated Metals Group does

Coated Metals Group (CMG), founded in 1983 and headquartered in the Madison/Verona, Wisconsin area, manufactures pre-finished steel coil and sheet, standing seam metal roofing panels, aluminum composite material (ACM) wall panel systems, gutters and downspouts, snow retention products, and underlayments for the U.S. construction industry. The company operates through a network of 13 manufacturing, stocking, and distribution facilities across the United States (including Charlotte, Denver, Indianapolis, Minneapolis, Nashville, Phoenix, Salt Lake City, Detroit, York PA, Buda TX, and Grand Prairie TX), each staffed by dedicated outside sales representatives and supported by route truck delivery. CMG serves contractors, architects, specifiers, building owners, metal fabricators, and roofing accessories distributors with a 61+ standard color palette and proprietary branded paint systems including Durapon70 PVDF (40-year finish warranty), XT40S SMP (30-year), Natural Matte ultra-matte, Ultra Low Gloss PVDF, and TEXTUR3D textured finishes, with custom color matching available at minimums as low as 5,000 lbs.

CMG's business model is project-based one-time sale of coated steel and aluminum products, with quote-driven pricing negotiated through regional sales representatives rather than publicly disclosed list pricing. The company is 100% employee-owned through an Employee Stock Ownership Plan (ESOP) established in August 2017 and is privately held with no disclosed external parent, private equity, or venture capital ownership. Gary Woodward serves as President, with Brogan Baker as VP-Sales and Matt Johannsen as Director of Strategic Expansion. Distribution is primarily direct-to-customer at regional facilities, complemented by an installer and fabricator channel network (including partners such as Metal Roof Network, Teton Steel, Heritage Goodhew Enterprises, and Metro Panel) and a technology partnership with Dura Coat Products (an Axalta Coating Systems company) supplying the proprietary paint systems.

The company's strategic emphasis is on domestic sourcing ("100% domestically sourced and manufactured"), geographic density to reduce lead times, and continued product differentiation through branded finish systems. Recent activity (2023-2025) shows three new product launches (Natural Matte, PVDF warranty extension, Ultra Low Gloss PVDF) alongside four new facility openings, supported by an explicit strategic expansion mandate. Revenue and financial performance are not publicly disclosed; headcount is reported at 101-250 employees.

Name

Coated Metals Group

Legal name

Coated Metals Group

Website

https://cmgmetals.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

101–250 employees

Short description

Coated Metals Group is a U.S. manufacturer of pre-finished steel coil and sheet, standing seam roofing panels, ACM wall systems, and rainware serving contractors, architects, fabricators, and building owners through 13 regional facilities.

Ownership category

akta.pro rank

Product category

Pre-finished Metal Building Products

NAICS

Sheet Metal Work Manufacturing (332322), Metal Coating, Engraving (except Jewelry and Silverware), and Allied Services to Manufacturers (332812), Custom Roll Forming (332114), Coating, Engraving, Heat Treating, and Allied Activities (33281)

SIC

Sheet Metal Work (3444), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Prefabricated Metal Buildings & Components (3448)

akta.pro primary industry

Metal Roofing & Wall Panels (Architectural/Structural) (IMADACAG)

akta.pro secondary industries

Coated & Plated Steel (Galvanized, Galvalume, Tinplate, Electrogalvanized, Color-Coated) (IMAKABAG), Metal Cladding, Soffits & Trim (Non-Panel Components) (IMADACAM), Flashing, Edge Metal & Roof Accessories (IMADAFAJ), Metal Roofing Systems (IMADAFAB)

Keywords

• Pre-finished steel
• Metal roofing panels
• Standing seam systems
• Aluminum composite panels
• Coated metal products

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Pre-finished Steel Coil and Sheet: CMG processes steel coils and flat sheets to customer specifications including custom widths and exact lineal footages. Steel coils are available in various gauges (22ga, 24ga, 26ga, 28ga), paint finishes, and over 60 standard colors. Matching steel flat sheets available in standard 48" x 120' dimension or processed to specified sizes.
2. Standing Seam Panel Systems: Complete line of standing seam roofing panels including Ultra-Seam, Ultra-Span, Ultra-Flush, Ultra-Snap, Ultra-Flange, Ultra-Corrugated, and Ultra-7.2 Box Rib. Panels are mechanically seamed or snap-lock systems for commercial and residential roofing applications.
3. ACM Wall Panel Systems: Aluminum composite panel systems (System 1000 through System 5000) for wall applications. Systems range from watertight sealed joints to pressure-equalized rain screen designs to exposed fastener open joint systems.
4. Rainware Products: Complete line of rain removal products including gutters (K-style, half round, box gutters) and downspouts in steel and copper. Available primed or pre-coated in various colors.
5. Snow Retention Systems: Snow retention products and accessories including S5! Colorgard systems for standing seam panels to prevent snow sliding.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Coated Metals Group (CMG) manufactures and distributes pre-finished steel coil and flat sheet, standing seam metal roofing panel systems, aluminum composite (ACM) wall panel systems, rainware products, snow retention systems, and roofing underlayment for the construction industry. The company offers 60+ standard paint colors with custom color matching capabilities and proprietary paint systems including Durapon70 PVDF (40-year warranty), XT40S SMP (30-year warranty), Natural Matte, Ultra Low Gloss PVDF, and TEXTUR3D textured finishes, distributed through 13+ regional stocking and manufacturing facilities across the United States.

Product overview

Coated Metals Group (CMG) is a manufacturer and supplier of pre-finished steel products for the construction industry. The product portfolio centers on pre-finished steel coil and flat sheet as the core foundational product, which serves as the substrate for various downstream offerings. Standing seam panel systems (including Ultra-Seam, Ultra-Span, Ultra-Flush, Ultra-Snap, Ultra-Flange, Ultra-Corrugated, and Ultra-7.2 Box Rib) represent major product lines for roofing applications. ACM (Aluminum Composite Material) wall panel systems encompass five distinct systems (System 1000 through System 5000) for various commercial facade applications. Rainware products include gutters and downspouts in steel and copper. Accessory products include snow retention systems and underlayment. The company offers premium paint coatings including Durapon70 PVDF (40-year warranty), XT40S SMP (30-year warranty), Natural Matte ultra-matte finishes, TEXTUR3D textured finishes, and Ultra Low Gloss PVDF matte finishes. Founded in 1983, CMG operates 13 locations nationwide as an employee-owned company.

Differentiator

Problem solved

Functional benefit

Brands

• Ultra Low Gloss PVDF: Groundbreaking line of matte paint finishes designed for contemporary aesthetics in metal roofing and construction.
• Durapon70 PVDF
• XT40S SMP
• Natural Matte

Products and services

• Pre-finished Steel Coil and Flat Sheet Leading manufacturer of pre-finished steel coil and flat sheet for the building construction industry. Substrates in 22ga, 24ga, 26ga, and 28ga gauges; matching flat sheets available in standard 48" x 120' dimension or processed to specified sizes with 60+ standard finishes and custom paint matching. Sold to contractors, fabricators, and metal building product distributors.
• Standing Seam Panel Systems Complete line of standing seam metal roofing panel systems for residential and commercial applications, encompassing mechanically-seamed and snap-lock profiles (Ultra-Seam, Ultra-Span, Ultra-Flush, Ultra-Snap, Ultra-Flange, Ultra-Corrugated, Ultra-7.2 Box Rib). Several profiles carry UL90 wind uplift rating. Sold to roofing contractors and building owners.
• ACM Wall Panel Systems Aluminum Composite Wall Panel Systems offering design flexibility with five distinct product variants (System 1000 watertight sealed joint, System 2000 pressure-equalized rain screen, System 3000 exposed fastener open joint, System 4000 insulated core, System 5000 column covers) for commercial facades. Sizes up to 5' x 16' with up to 30-year finish warranty.
• Gutters (Rainware) Complete line of 26 gauge steel and 16 oz copper rain removal gutters including K-Style (5 and 6 inch), box gutters (7 inch), and half round profiles. Available primed or pre-coated in various colors to match roofing systems. Used by contractors for residential and commercial projects.
• Downspouts and Offsets Complete line of 26 gauge steel and 16 oz copper downspouts and offsets in 2x3, 3x4, and 4x5 inch rectangular sizes plus 3 and 4 inch round versions. Used as part of complete rainware systems.
• Snow Retention Systems Snow retention systems and accessories for metal roofing including S-5! Colorgard snow guards and S5E/S5U/S5H clamps designed for standing seam panel systems. Prevent avalanche-style snow release from metal roofs. Sold to roofing contractors.
• Roof Underlayment Roof underlayment products for metal roofing installations providing moisture barriers and thermal protection beneath the standing seam panels.

Quantifiable outcome

• 40-year finish warranty on PVDF finished steel (up from 30 years prior to June 2024)
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and notable.

• Dura Coat Products (Axalta Coating Systems)coreTechnology or Integration · 31 October 2016Dura Coat Products, an Axalta Coating Systems (NYSE: AXTA) company, partners with CMG to deliver innovative roofing solutions. The partnership combines Dura Coat's advanced coating technology including Ceranamel XT40S products with CMG's manufacturing and distribution capabilities. Dura Coat provides the proprietary paint systems including Durapon 70 PVDF resins used in CMG's premium finishes.
• S-5!coreTechnology or IntegrationS-5! is a partner providing snow retention solutions. CMG offers S5! Colorgard and S5E/S5U/S5H clamps for snow retention installation on various CMG standing seam panel systems including Ultra-Seam and Ultra-Span panels.
• Metal Roof NetworknotableChannel Partner/ Reseller/ DistributorMetal Roof Network, based in Reno, Nevada, is a preferred customer and partner that fabricates finished steel diamond shingles and other metal roofing products using CMG's pre-finished steel and aluminum. Their diamond shingle profile is a signature offering made from CMG materials. CMG provides premium paint finishes with 35-year factory warranty for their products.
• Teton SteelnotableChannel Partner/ Reseller/ DistributorTeton Steel from Idaho Falls, ID completes projects using A606 Weathering Steel from CMG. They serve as a project showcase partner demonstrating the unique rust patina finish capabilities of weathering steel products.
• Heritage Goodhew EnterprisesnotableChannel Partner/ Reseller/ DistributorFamily-owned metal roofing contractor from Ridgeville, Indiana (founded 1957, four generations) that has completed multiple projects using CMG steel products including the historic round barn restoration.
• Metro PanelnotableChannel Partner/ Reseller/ DistributorMetal panel contractor from Minneapolis, Minnesota that has completed multiple commercial and residential projects using CMG products including A606 Weathering Steel and wall panel systems.

Scale indicators6 records

Recent moves17 records

Expansion highlights5 records

Direct peers

• Metal Sales Manufacturing Corporation: National manufacturer of metal roofing, wall, and building systems with extensive branch network. Competes with CMG in pre-finished steel panels, standing seam systems, and contractor distribution.
• Revere Copper Products: US manufacturer of copper roofing, gutters, downspouts, and architectural sheet metal. Direct overlap with CMG's copper rainware line and architectural metal roofing accessory business.
• Petersen Aluminum Corporation (PAC): Manufacturer of architectural metal cladding, roofing, and soffit/trim systems in steel and aluminum. Directly competes with CMG's panel systems, wall panels, and coil product lines in the commercial architectural segment.
• ATAS International: Private US manufacturer of metal roofing, wall panels, and accessories with a comparable breadth of standing seam, flush, and ACM-style wall panel systems. Directly competes with CMG in the pre-finished steel architectural products space.
• MBCI: One of the largest US metal roofing and wall panel manufacturers, offering pre-finished steel panels, insulated metal panels, and standing seam systems. Closely comparable product mix and contractor channel; broader in scale than CMG.
• Englert Inc. Manufacturer of metal roofing, gutter coil, and roll-forming equipment serving contractors nationwide. Direct overlap with CMG in pre-finished steel coil, rainware, and on-site roll-formed panel solutions.
• McElroy Metal: Private US manufacturer of metal roofing, wall panels, and standing seam systems with multiple plant locations. Direct peer to CMG with similar product portfolio (pre-finished steel panels, soffit, trim) and multi-region distribution model serving contractors and architects.
• Central States Manufacturing: Private, employee-focused (ESOP) US manufacturer of metal roofing, panels, and building components with a multi-state plant footprint. Highly comparable in business model, ESOP structure, and product breadth to CMG.

Others

• Axalta Coating Systems: CMG's strategic coating technology partner through Dura Coat Products. Not a competitor but a key supplier of the Durapon 70 PVDF resin underlying CMG's premium finishes, and a relevant comparand for understanding the value of proprietary coating IP.

Broad incumbents

• Nucor Corporation: Largest US steel producer with growing downstream coated steel and construction products businesses. Not a direct competitor at the contractor-channel level, but its vertical integration and direct-to-customer coated sheet offerings could pressure CMG's economics over time.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/cmgmetals
• YouTubeyoutube.com/channel/UCj1vCL-G9y6m7L1e0e6JK9Q
• Facebookfacebook.com/coatedmetalsgroup
• LinkedInlinkedin.com/company/coated-metals-group
• Instagraminstagram.com/coatedmetalsgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coated Metals Group