Terry Labonte
Terry Labonte Chevrolet is a franchised Chevrolet dealership in Greensboro, NC, selling new and pre-owned vehicles, service, parts, and financing to retail consumers, commercial buyers, and fleet customers across the greater Greensboro-Winston Salem region as part of Hendrick Automotive Group.
- Company typePrivate
- Founded1982
- HeadquartersGreensboro, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Terry Labonte does
Terry Labonte Chevrolet is a franchised Chevrolet dealership operating from a single retail location at 1401 Bridford Parkway in Greensboro, North Carolina. The company sells the full Chevrolet lineup including Silverado trucks (1500, HD series, and EV), SUV and crossover models (Equinox, Traverse, Tahoe, Suburban, Blazer), the Corvette performance range, and Chevrolet's electric vehicles (Bolt EV, Blazer EV, Equinox EV, Silverado EV). Beyond new vehicles, the dealership runs a pre-owned vehicle business featuring the Hendrick Certified and Hendrick Affordable warranty programs, a certified service and collision repair department, a parts and accessories counter, and a commercial/work truck sales channel offering Silverado HD chassis cabs and BrightDrop commercial electric vans.
The company generates revenue from four primary streams: new vehicle sales, pre-owned vehicle sales, service and parts, and finance and insurance products arranged through GM Financial. Pricing follows standard franchised dealer economics: MSRP-based unit pricing with manufacturer incentives, model-specific APR offers (e.g., 0% for 60 months on Silverado 1500), a $799 dealer administrative fee, and trade-in valuation tools for customers. The go-to-market combines a physical showroom (open 9 AM-6 PM for sales) with a Dealer Inspire-powered website supporting online inventory browsing, credit applications, service scheduling, and KBB Instant Cash Offer trade-in quotes. Customer acquisition relies on regional brand presence, dealer review platforms (DealerRater), and inorganic search visibility rather than bespoke marketing.
Terry Labonte Chevrolet is a privately held subsidiary of Hendrick Automotive Group, one of the largest private automotive retail conglomerates in the United States. The Hendrick affiliation provides access to over 15,000 vehicles across the group's network, enabling inventory transfers and shared corporate programs, services, and marketing. The store operates as a horizontal retailer serving individual consumers, small commercial buyers, and fleet customers across the Greensboro-Winston Salem-Kernersville-High Point-Reidsville corridor in North Carolina, with no disclosed expansion outside this regional footprint.
Terry Labonte firmographics
Firmographics- Name
- Terry Labonte
- Legal name
- Terry Labonte Chevrolet
- Website
- https://terrylabontechevy.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Terry Labonte Chevrolet is a franchised Chevrolet dealership in Greensboro, NC, selling new and pre-owned vehicles, service, parts, and financing to retail consumers, commercial buyers, and fleet customers across the greater Greensboro-Winston Salem region as part of Hendrick Automotive Group.
- Ownership category
- akta.pro rank
Terry Labonte industry classification
Industry- Product category
- Automotive Retail Dealership
- NAICS
- Used Car Dealers (441120), Used Car Dealers (44112)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Auto & Vehicle Leasing (Personal Use) (FSAKANAA)
- akta.pro secondary industry
- Replacement / Service Loaner & Dealer Rental Programs (THADAAAK)
Keywords
Where Terry Labonte is headquartered
LocationHeadquarters
- HQ city
- Greensboro
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Terry Labonte business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Inventory (new and pre-owned vehicles), Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Vehicle Sales: Sales of new Chevrolet vehicles including Silverado, Equinox, Suburban, Tahoe, Traverse, Colorado, Trailblazer, Trax, Blazer, and Corvette models. Revenue generated from MSRP minus incentives, rebates, and dealer discounts.
- Used Vehicle Sales: Sales of pre-owned vehicles including certified pre-owned Chevrolets and other brands. Includes Hendrick Certified and Hendrick Affordable programs.
- Service and Parts: Vehicle maintenance, repairs, collision services, and sale of Chevrolet parts and accessories. Service department equipped with maintenance technology.
- Finance and Insurance Products: Financing through GM Financial, credit assistance programs, trade-in valuation services, and F&I products during vehicle transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | New Chevrolet vehicles with MSRP ranging from ~$30,000 to $90,000+ |
| Unit Pricing | One time/ perpetual license | Pre-owned vehicles with various price points |
| Unit Pricing | Pay-as-you-go | Service and parts pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Terry Labonte product offering
Product offeringCore offering
Terry Labonte Chevrolet is a franchised Chevrolet dealership in Greensboro, NC, selling new Chevrolet vehicles (Silverado trucks, SUVs/crossovers, EVs, Corvette, and commercial vans), pre-owned and Hendrick Certified vehicles, and supporting them with GM Financial financing/leasing, certified service and maintenance, genuine Chevrolet parts and accessories, trade-in valuation, and Hendrick Certified and Hendrick Affordable warranty programs.
Product overview
Terry Labonte Chevrolet is a Chevrolet franchise dealership operating as part of the Hendrick Automotive Group. The dealership offers a comprehensive automotive retail experience centered on new and pre-owned Chevrolet vehicles, complemented by financing, maintenance, and parts services. The core product portfolio consists of the complete Chevrolet vehicle lineup including Silverado trucks (1500, HD series, EV), SUV/crossover models (Equinox, Traverse, Tahoe, Suburban, Blazer), electric vehicles (Bolt EV, Blazer EV, Equinox EV, Silverado EV), and Corvette performance cars. Supporting services include GM Financial vehicle financing, certified service and maintenance, Genuine Chevrolet parts and accessories, trade-in valuation, and extended warranty programs (Hendrick Certified and Hendrick Affordable).
Differentiator
Problem solved
Functional benefit
Products and services
- New Chevrolet Vehicles Full lineup of new Chevrolet vehicles for sale including trucks, SUVs, crossovers, electric vehicles, and performance cars.
- Pre-Owned Vehicles High-quality used cars, trucks, and SUVs including certified pre-owned vehicles with Hendrick Certified warranty and Hendrick Affordable options.
- Vehicle Financing and Leasing Hassle-free financing options through GM Financial including credit assistance programs and lease options.
- Vehicle Service and Maintenance Certified service department equipped with modern maintenance technology for oil changes, brake repair, general maintenance, and collision and body shop services.
- Parts and Accessories Chevrolet genuine parts and accessories plus performance parts for vehicle customization.
- Trade-In Valuation Online quote service for pre-owned vehicle trade-ins with KBB Instant Cash Offer integration.
- Hendrick Certified Warranty Certified pre-owned vehicle warranty program with comprehensive coverage for qualifying used vehicles.
- Hendrick Affordable Warranty Budget-friendly warranty option for pre-owned vehicles with accessible coverage.
- Commercial Vehicles and Work Trucks Commercial truck lineup including Silverado 3500-6500 HD chassis cabs and BrightDrop commercial electric vans sold to commercial and fleet buyers.
Companies that use Terry Labonte
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Terry Labonte technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Terry Labonte partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Hendrick Automotive GroupcoreParent company ownership. Terry Labonte Chevrolet is a member of the Hendrick Automotive Group, one of the largest automotive retail groups in the United States. This affiliation provides access to over 15,000 vehicles across locations and corporate resources including Hendrick Certified pre-owned program, Hendrick Affordable warranty, and Hendrick Cares community initiatives.
- General Motors (Chevrolet)coreFranchised Chevrolet dealer representing General Motors brand. Sells new Chevrolet vehicles including Silverado, Equinox, Suburban, Tahoe, Traverse, Colorado, Trailblazer, Trax, Blazer, Corvette, and commercial vehicles. Participates in GM manufacturer incentives, rebates, and financing programs.
- GM FinancialcorePreferred financing partner for vehicle purchases. GM Financial provides captive financing options including 0% APR offers, deferred payment programs, and financing for customers regardless of credit history. Terms include 60-month financing on Silverado, 36-month on Equinox and Trax.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Terry Labonte competitors and assessment
Company assessmentBroad incumbents
- Berkshire Hathaway Automotive: Subsidiary of Berkshire Hathaway operating franchised dealerships across multiple brands. Comparable in franchised dealer operations and corporate-backed scale, with similar long-tenured regional dealership positions.
- Lithia Motors (Driveway): Large US franchised auto dealer group with extensive OEM relationships and omnichannel retail platform. Comparable in core franchised dealer operations, while also pursuing digital retail and national footprint expansion.
- CarMax: US used car retailer with no-haggle pricing model and dedicated reconditioning facilities. Adjacent peer competing in the same regional used vehicle market with distinct omni-channel retail approach.
- Penske Automotive Group: Diversified international automotive retailer with franchised dealerships and premium brand focus. Comparable in franchised dealership operations, premium/luxury brand mix, and F&I monetization model.
- AutoNation: Largest US auto retailer operating hundreds of franchised dealerships across multiple brands and regions. Comparable franchised dealer operating model but at much greater scale with broader brand portfolio and used car standalone stores.
Emerging players
- Carvana: Online used car retailer with home delivery and vending machine pickup model. Adjacent competitor in used vehicle sales targeting similar regional customers with differentiated digital-first experience.
Direct peers
- Sonic Automotive: Public multi-brand franchised auto dealer group operating dealerships across the US, including Chevrolet franchises. Closely comparable business model of new/used vehicle sales, F&I, and service with similar OEM franchise relationships and revenue mix.
- Asbury Automotive Group: US franchised auto dealer group operating similar Chevrolet and other OEM franchises with comparable revenue mix across new, used, F&I, and service. Direct comparable in operating model and customer segments served.
- Group 1 Automotive: US and UK franchised auto retailer with similar OEM franchise portfolio including Chevrolet. Directly comparable in dealership operating model, F&I revenue, and service/parts business mix.
- Hendrick Chevrolet (other Hendrick Chevrolet dealers): Other Chevrolet-branded dealerships operating within Hendrick Automotive Group, sharing back-office infrastructure, Hendrick Certified pre-owned programs, and inventory transfer capabilities. Directly comparable franchised dealer operations under the same parent corporate structure.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Terry Labonte financial estimates
Financial estimateRevenue estimate
Valuation estimate
Terry Labonte leadership team
Management profileNumber of profiles
Terry Labonte funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Terry Labonte M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Terry Labonte
What does Terry Labonte do?
Terry Labonte Chevrolet is a franchised Chevrolet dealership in Greensboro, NC, selling new Chevrolet vehicles (Silverado trucks, SUVs/crossovers, EVs, Corvette, and commercial vans), pre-owned and Hendrick Certified vehicles, and supporting them with GM Financial financing/leasing, certified service and maintenance, genuine Chevrolet parts and accessories, trade-in valuation, and Hendrick Certified and Hendrick Affordable warranty programs.
Is Terry Labonte a public or private company?
Terry Labonte is a private company. It is classified as corporate owned and is currently operating.
When was Terry Labonte founded?
Terry Labonte was founded in 1982. It employs 11 to 50 people.
Where is Terry Labonte based?
Terry Labonte is headquartered in Greensboro, United States, in the North America region.
How does Terry Labonte make money?
Four revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, service and Parts and finance and Insurance Products.
Who are Terry Labonte's main competitors?
Broad incumbents on record are Berkshire Hathaway Automotive, Lithia Motors (Driveway), CarMax, Penske Automotive Group and AutoNation. Carvana is listed as an emerging player. Direct peers are Sonic Automotive, Asbury Automotive Group, Group 1 Automotive and Hendrick Chevrolet (other Hendrick Chevrolet dealers).
Does Terry Labonte have an API?
No public API is recorded for Terry Labonte.
What industry is Terry Labonte in?
Terry Labonte's product category is Automotive Retail Dealership. Its primary akta.pro industry code is FSAKANAA, Auto & Vehicle Leasing (Personal Use), with a secondary code of THADAAAK, Replacement / Service Loaner & Dealer Rental Programs. Its NAICS code is 441120 and its SIC code is 7500.