Little Red Door Cancer Agency
Little Red Door Cancer Agency is an independent 501(c)(3) nonprofit founded in 1945 in Indianapolis that provides free transportation, nutrition, wellness, boutique, and pediatric camp services to medically underserved cancer patients across Indiana, funded entirely through donations, grants, fundraising events, and a BMV specialty license plate program.
- Company typePrivate
- Founded1945
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Little Red Door Cancer Agency does
Little Red Door Cancer Agency is an independent 501(c)(3) nonprofit founded in 1945 in Indianapolis, Indiana, and is the state's oldest independent cancer agency. The organization provides free client services, survivor programming, and education to medically underserved Hoosiers facing cancer, with the explicit mission of reducing the physical, emotional, and financial burdens of cancer. Its core service portfolio includes Navigation & Support (client guidance and community resource referrals), Michelle's Boutique (appearance-related support such as wigs and prostheses), Rides & Transportation (leveraging zTrip, gas cards, and Uber/Lyft to deliver over 31,000 trips annually), Door to Wellness (oncology massage, yoga, LIVESTRONG fitness, sound bath, and nutritional education), Youth Services & Camp Little Red Door (the oldest pediatric oncology camp in Indiana, hosted at Bradford Woods), and additional services including medical supplies, ostomy supplies, and lymphedema garments. All services are provided at no cost to clients, with the organization operating from a headquarters in Indianapolis (1801 N. Meridian Street) and a regional office in Muncie (413 S. Tillotson Avenue, Unit 3), serving 14 counties for adult services and all 92 Indiana counties for youth services in 19 languages.
The organization's underlying technology stack is non-proprietary, relying on standard nonprofit CRM systems rather than custom platforms or AI-enabled tools, with no APIs, SDKs, or documented integrations. Business model revenues are diversified across individual and corporate donations, foundation and corporate grants (e.g., Hendricks County Community Foundation, Hoover Family Foundation, Geico), a specialty Indiana BMV license plate program ($25 per plate sold), planned giving via the BOLD Society (wills, charitable annuity trusts, IRA rollovers), and signature fundraising events including the 19th Annual Face of Hope Breakfast ($601,956 raised in 2025) and Evening of Hope hosted by the Young Professionals Council. The go-to-market motion is community-led: client acquisition flows primarily through healthcare provider referrals (notably Riley Hospital for Children and IU Health), word-of-mouth, and community outreach, while donor acquisition relies on annual events, third-party fundraisers, social media, email communications, and the BMV license plate channel. The organization employs 11-50 staff and is governed by a Board of Directors chaired by Whitney Melton, with Mandy Pietrykowski serving as Director and CEO since June 3, 2023.
Little Red Door Cancer Agency firmographics
Firmographics- Name
- Little Red Door Cancer Agency
- Legal name
- Little Red Door Cancer Agency, Inc.
- Website
- https://littlereddoor.org
- Company type
- Private
- Founded year
- 1945
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Little Red Door Cancer Agency is an independent 501(c)(3) nonprofit founded in 1945 in Indianapolis that provides free transportation, nutrition, wellness, boutique, and pediatric camp services to medically underserved cancer patients across Indiana, funded entirely through donations, grants, fundraising events, and a BMV specialty license plate program.
- Ownership category
- akta.pro rank
Little Red Door Cancer Agency industry classification
Industry- Product category
- Cancer Support Services
- NAICS
- Other Individual and Family Services (624190), Individual and Family Services (6241), Child and Youth Services (624110)
- SIC
- Services-Social Services (8300), Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Community Health, Prevention & Health Education (BPAGACAC)
Keywords
Where Little Red Door Cancer Agency is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Little Red Door Cancer Agency business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual and Corporate Donations: Primary revenue stream from individual donors and corporate sponsors who support the organization's mission through tax-deductible contributions. Major annual fundraising achieved through Face of Hope Breakfast events.
- Foundation and Corporate Grants: Funding from foundations such as Hendricks County Community Foundation ($2,000+), Hoover Family Foundation (scholarship support), and other grant-making organizations.
- Specialty License Plate Program: Indiana BMV specialty license plate sales generate $25 per plate sold, providing transportation assistance, nutritional supplements, youth services, wellness programming, and care packages.
- Planned Giving (BOLD Society): Planned giving program allowing donors to include Little Red Door in wills, charitable annuity trusts, and IRA rollovers to ensure long-term financial sustainability.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Little Red Door Cancer Agency product offering
Product offeringCore offering
Little Red Door Cancer Agency is a nonprofit organization that provides free cancer support services to medically underserved Hoosiers, including transportation to treatment, nutritional supplements, medical supplies, wellness and survivorship programming, client navigation, and pediatric oncology camp services. Established in 1945, the agency operates offices in Indianapolis and Muncie, Indiana, serving adults across 14 counties and youth statewide across all 92 Indiana counties. All services are provided at no cost to clients and funded entirely through donations, grants, fundraising events, and planned giving.
Product overview
Little Red Door Cancer Agency is a nonprofit cancer support organization (not a technology company) that provides free client services, survivor programming, and education to medically underserved Hoosiers facing cancer. The organization operates several interconnected service programs: Navigation & Support and Michelle's Boutique for client guidance and appearance-related support; Rides & Transportation for treatment access; the Door to Wellness wellness and survivorship program featuring oncology massage, yoga, and fitness classes; Youth Services & Camp Little Red Door for pediatric cancer patients and their families; Notes of Hope for emotional support through handwritten letters; and fundraising programs including the Little Red Door License Plate and BOLD Society planned giving program. All services are provided free of charge to eligible clients.
Differentiator
Problem solved
Functional benefit
Brands
- Notes of Hope: A program that sends handwritten letters of encouragement to clients undergoing cancer treatment, written by volunteers and mailed by Little Red Door.
- Door to Wellness
- BOLD Society
- Little Red Door License Plate
- Camp Little Red Door
Products and services
- Navigation & Support Provides clients with basic information about cancer, the importance of timely follow-up, and community resources to help meet basic needs before, during, and after treatment. Available free of charge to medically underserved cancer patients.
- Michelle's Boutique Offers services to help people with appearance-related side effects of cancer treatments, including wigs, prosthetics, and related support for cancer patients.
- Rides & Transportation Provides free transportation assistance to cancer patients for treatment appointments using zTrip, gas cards, or Uber/Lyft. The program grew from 4,000 trips in 2009 to over 31,000 trips in 2021.
- Door to Wellness (Wellness and Survivorship Program) Helps with common side effects of cancer and its treatment through therapeutic massage, yoga, cooking classes, and other wellness offerings including oncology massage, LIVESTRONG fitness program, and journaling.
- Youth Services & Camp Little Red Door
Quantifiable outcome
- 31,000+ trips provided annually to transport cancer patients to treatment
- +3 more outcomes
Companies that use Little Red Door Cancer Agency
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Little Red Door Cancer Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Little Red Door Cancer Agency partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- Bradford Woods (Indiana University)coreBradford Woods, an Indiana University-affiliated fully accessible camp facility in Martinsville, IN, hosts Camp Little Red Door programming including overnight camping experiences for children ages 8-18 with cancer. This partnership provides the physical location for the oldest pediatric cancer camp in Indiana.
- Children's Oncology Camping Association (COCA)coreCamp Little Red Door holds Gold Ribbon Accreditation with the Children's Oncology Camping Association, validating the quality and safety of pediatric oncology camp programming.
- Indiana Farm Bureau InsuranceflagshipPresenting sponsor of the Evening of Hope fundraising event hosted by Little Red Door's Young Professionals Council. 2025 event raised $29,036.
- CICOA Aging and In-Home SolutionsminorPartner in Ask the Expert educational programming, with Desiree from CICOA discussing services for older adults and family caregivers supporting cancer patients.
- IU Health / Riley Hospital for ChildrencoreMedical professionals from Riley Hospital including Dr. Jenny Belsky (Camp Medical Director) and Beth Armstrong (Camp Nurse) provide oncology expertise and staffing for Camp Little Red Door programming.
Scale indicators14 records
Recent moves7 records
Expansion highlights6 records
Little Red Door Cancer Agency competitors and assessment
Company assessmentDirect peers
- CancerCare: National nonprofit providing free counseling, support groups, financial assistance, and resource navigation to cancer patients - overlapping LRD's client navigation, transportation coordination, and supplemental support model.
- Gilda's Club: Community-based cancer support organization offering free programming, support groups, and social activities for people living with cancer and their families - directly comparable service model to LRD.
- LIVESTRONGT: Cancer survivorship-focused nonprofit that operates the LIVESTRONG at the YMCA program that Little Red Door partners with; same survivorship and wellness orientation.
- Cancer Support Community: Operates a network of free cancer support centers offering wellness programming, social/emotional support, and patient navigation - functionally the same model as Little Red Door's Door to Wellness and navigation services.
- National Children's Cancer Society: Provides emotional, financial, and educational support to children with cancer and their families, including camp scholarships - a direct peer for LRD's Camp Little Red Door and pediatric offerings.
Broad incumbents
- Leukemia & Lymphoma Society: Disease-specific cancer nonprofit funding research and providing patient support, including financial assistance and travel aid - competes for the same Indiana donor and patient base while offering an overlapping transportation/financial-aid product.
- Susan G. Komen: Large national breast cancer nonprofit operating patient navigation, treatment assistance, and direct service programs through affiliates - overlaps with LRD's service mix and competes for Indiana fundraising dollars.
- American Cancer Society: Largest US cancer nonprofit, providing patient navigation, transportation (Road To Recovery), lodging (Hope Lodges), and 24/7 support - directly overlapping LRD's core services but at national scale and through a broader portfolio.
Emerging players
- Special Love / Camp Fantastic: Pediatric oncology camp organization providing summer camps and family support programs for children with cancer - directly comparable to Camp Little Red Door's pediatric oncology camp model.
Regional players
- Community Health Network Foundation: Indiana-based hospital foundation raising funds for Central Indiana cancer services and patient support - competes for the same Indiana donor base and corporate sponsorship dollars.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Little Red Door Cancer Agency social profiles
Digital presenceLittle Red Door Cancer Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Little Red Door Cancer Agency leadership team
Management profileNumber of profiles
Profiles4 records
Little Red Door Cancer Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Little Red Door Cancer Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Little Red Door Cancer Agency
What does Little Red Door Cancer Agency do?
Little Red Door Cancer Agency is a nonprofit organization that provides free cancer support services to medically underserved Hoosiers, including transportation to treatment, nutritional supplements, medical supplies, wellness and survivorship programming, client navigation, and pediatric oncology camp services. Established in 1945, the agency operates offices in Indianapolis and Muncie, Indiana, serving adults across 14 counties and youth statewide across all 92 Indiana counties. All services are provided at no cost to clients and funded entirely through donations, grants, fundraising events, and planned giving.
Is Little Red Door Cancer Agency a public or private company?
Little Red Door Cancer Agency is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Little Red Door Cancer Agency founded?
Little Red Door Cancer Agency was founded in 1945. It employs 11 to 50 people.
Where is Little Red Door Cancer Agency based?
Little Red Door Cancer Agency is headquartered in Indianapolis, United States, in the North America region.
How does Little Red Door Cancer Agency make money?
Four revenue lines are on record. Individual and Corporate Donations are the primary driver. The others are foundation and Corporate Grants, specialty License Plate Program and planned Giving (BOLD Society).
Who are Little Red Door Cancer Agency's main competitors?
Direct peers on record are CancerCare, Gilda's Club, LIVESTRONGT, Cancer Support Community and National Children's Cancer Society. Broad incumbents are Leukemia & Lymphoma Society, Susan G. Komen and American Cancer Society. Special Love / Camp Fantastic is listed as an emerging player. Community Health Network Foundation is listed as a regional player.
Does Little Red Door Cancer Agency have an API?
No public API is recorded for Little Red Door Cancer Agency.
What industry is Little Red Door Cancer Agency in?
Little Red Door Cancer Agency's product category is Cancer Support Services. Its primary akta.pro industry code is BPAGACAC, Community Health, Prevention & Health Education. Its NAICS code is 624190 and its SIC code is 8300.