What Centarro does

Centarro is a privately held professional services firm founded in 2016 and headquartered in Greenville, South Carolina, that created and maintains Drupal Commerce, an open-source eCommerce framework built on the Drupal content management system. The firm was founded by the core development team responsible for both major versions of the platform - Drupal Commerce 1.x for Drupal 7 (released 2013) and Drupal Commerce 2.x for Drupal 8+ (released 2016) - and serves as the default implementation partner for merchants requiring complex commerce configurations that outgrow rigid SaaS platforms.

The firm's core technology stack is Drupal Commerce itself, an extensible framework rather than a closed product, supporting both B2C and B2B commerce from a single codebase. Notable technical components include unlimited product variations and attributes (contrasted with Shopify's three-attribute limit), role-based pricing and tiered discounts configured without custom code, organizational account management with role-based permissions for purchasers, approvers, and administrators, and a "Field Injection" feature that auto-updates variation fields on product pages. Payment integrations span PayPal, Braintree, Authorize.Net, Stripe, and Square, with Avalara Avatax handling tax compliance. The platform underpins 30,000+ merchants processing billions of dollars annually, including Lush, Freitag, Obermeyer, Matsmart, Leica Geosystems, Irish Times Group, and Worthington Biochemical.

Centarro monetizes through two channels: (1) professional services including full ecommerce builds, migrations, consultations, and Drupal upgrade projects delivered via direct enterprise sales with discovery engagements and formal SOWs; and (2) Centarro Support, a recurring subscription starting at $99/month that provides guaranteed Q&A response via a private Stack Overflow team. The firm markets primarily through content (technical blog, case studies), community engagement (weekly Slack office hours, Drupal Answers monitoring), and email newsletters. Customer segments served span B2B commerce (manufacturers, distributors, wholesalers requiring trade credit and EDI), B2C retail, multi-brand organizations, standards development organizations, wholesale distributors, and continuing education providers.

Name

Centarro

Legal name

Centarro

Website

https://centarro.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Centarro is the creator and maintainer of Drupal Commerce, providing professional services and subscription support for the open-source eCommerce framework. The firm serves enterprise and mid-market merchants needing flexible B2B and B2C commerce implementations.

Ownership category

akta.pro rank

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D

Revenue model

1. Professional Services - Full Ecommerce Builds and Migrations: Full site architecture and development, new features/systems integration, performance optimization services for Drupal Commerce implementations.
2. Support and Development Retainers: Subscription-based support services providing guaranteed Q&A and development assistance for Drupal Commerce merchants.
3. Drupal Commerce Consultations: Expert consultation services for Drupal Commerce best practices, architecture decisions, and technical guidance.
4. Drupal Upgrade Services: Paid upgrade services for sites migrating from Drupal 7, 8, or 9 to Drupal 10, including discovery, estimation, and implementation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Centarro offers the Drupal Commerce open-source eCommerce framework and provides professional services around it, including full ecommerce builds and migrations, performance optimization, integrations, and upgrade support. The company also sells a premium subscription support program (Centarro Support) starting at $99/month with guaranteed Q&A through a private Stack Overflow team. Drupal Commerce supports both B2B and B2C commerce from a single codebase, with extensible modules for unlimited product variations, role-based pricing, and organizational account management.

Product overview

Centarro offers an open-source eCommerce platform centered on Drupal Commerce, which consists of a core commerce framework with extensible modules. The portfolio includes the Drupal Commerce framework itself, the commercial Centarro Support subscription service, and specialized Drupal Commerce Upgrade Support for migrations. Commerce Kickstart serves as a demo distribution showcasing the platform's capabilities with various payment integration options including PayPal, Braintree, Authorize.Net, Stripe, Square, and Avalara Avatax. The platform is designed to serve both B2B and B2C merchants from a single codebase, supporting unlimited product variations.

Differentiator

Problem solved

Functional benefit

Brands

• Centarro Support: Premium support program for Drupal Commerce providing guaranteed Q&A through a private Stack Overflow team, starting at $99/month.
• Commerce Kickstart
• Centarro Insights

Products and services

• Drupal Commerce Open-source eCommerce framework built on Drupal, providing the core architecture for online stores supporting both B2B and B2C commerce models, unlimited product variations, role-based pricing, organizational accounts, and an extensible module ecosystem. Targeted at merchants who need flexibility beyond cookie-cutter SaaS platforms.
• Centarro Support Premium support subscription service for Drupal Commerce merchants, providing guaranteed Q&A responses through a private Stack Overflow team with dedicated weekly response time. Starting at $99/month. Targeted at Drupal Commerce site owners needing reliable technical support without hiring in-house expertise.
• Drupal Commerce Upgrade Support Specialized paid upgrade service for Drupal Commerce sites migrating to newer Drupal versions (Drupal 9, 10, 11). Follows a three-step process: interview, estimation, and formal proposal. Targeted at existing Drupal Commerce merchants whose sites have fallen behind on Drupal core upgrades.
• Commerce Kickstart Pre-configured Drupal Commerce distribution providing a starter kit for building eCommerce sites quickly. Multiple demo stores are available showcasing different payment integrations (PayPal, Authorize.Net, Avalara, Braintree, Square, Stripe). Targeted at developers and merchants evaluating or kickstarting Drupal Commerce projects.

Quantifiable outcome

• 30,000+ merchants process billions of dollars annually on the platform
• +1 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core.

• PayPalcoreTechnology or IntegrationPayPal integration available in Drupal Commerce through the Commerce Kickstart distribution, allowing merchants to accept PayPal payments alongside other payment methods.
• BraintreecoreTechnology or IntegrationBraintree payment gateway integration available for Drupal Commerce merchants seeking global payment processing with fraud protection and competitive pricing.
• AvalaracoreTechnology or IntegrationAvalara Avatax integration for automated tax calculation. Available in demo store showing tax compliance capabilities for Drupal Commerce.
• Authorize.NetcoreTechnology or IntegrationCommerce Authorize.Net module integrates Drupal Commerce stores with the Authorize.Net payment gateway. Supports credit cards, eChecks, and Visa Checkout with tokenized payment storage and fraud protection. Since 1996, Authorize.Net has served 445,000+ merchants handling $145 billion in transactions annually.
• StripecoreTechnology or IntegrationStripe integration available for Drupal Commerce through demo stores, supporting modern payment experiences and seamless checkout.
• SquarecoreTechnology or IntegrationSquare payment integration available for Drupal Commerce merchants, particularly relevant for retailers with POS requirements.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Shopify: Shopify is the dominant SaaS commerce platform serving the same B2B/B2C merchants Centarro targets with Drupal Commerce; it competes on ease of use while Centarro differentiates on flexibility, unlimited attributes, and open-source no license-fee economics for enterprises that have outgrown Shopify's constraints.
• Adobe Commerce (Magento): Adobe Commerce is the principal open-source PHP commerce platform competitor to Drupal Commerce, serving similarly complex B2B and multi-brand enterprise merchants; Centarro frequently positions against Magento on flexibility and total cost of ownership in its content marketing.
• BigCommerce: BigCommerce is a SaaS commerce platform competing for mid-market and enterprise merchants that Centarro's B2B segment also targets; it offers headless APIs comparable to Drupal Commerce but constrains customization, which is Centarro's primary wedge.
• Acquia: Acquia is the leading commercial Drupal platform hosting and services company; it operates upstream of Centarro in the Drupal ecosystem and is a natural adjacency for enterprise Drupal Commerce builds that need managed infrastructure alongside Centarro's services.

Direct peers

• WooCommerce: WooCommerce is the leading open-source ecommerce extension for WordPress and a direct model competitor to Drupal Commerce, sharing the same open-source, no-license-fee positioning and serving SMB and mid-market merchants that may otherwise consider Centarro.
• Lullabot: Lullabot is a longstanding Drupal digital agency that helped build the original Commerce Kickstart and ships Drupal Commerce implementations; it competes head-to-head with Centarro for Drupal Commerce services engagements.

Emerging players

• Sylius: Sylius is an emerging open-source commerce framework built on Symfony targeting developers who want a headless, API-first alternative to Drupal Commerce; it competes for the same technical buyers evaluating open-source commerce stacks.
• Shopware: Shopware is a European-headquartered open-source commerce platform gaining traction in B2B and multi-brand scenarios where Centarro also competes; it shares the composable, open-source ethos and targets merchants frustrated with SaaS lock-in.
• Vendure: Vendure is an open-source headless commerce GraphQL platform targeting developers building bespoke commerce experiences; it is an emerging alternative for the same custom-commerce use cases Drupal Commerce solves.
• Medusa: Medusa is an open-source headless commerce platform offering composable commerce as a Node.js alternative; it targets developers seeking an open-source stack similar to Drupal Commerce for custom ecommerce builds.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/CentarroHQ
• LinkedInlinkedin.com/company/centarro

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centarro