AlOula

What AlOula does

AlOula Real Estate Development Holding Company is a Saudi closed joint-stock company headquartered in Al Khobar, Eastern Province, founded in 2002 through an alliance between Al Fozan Group and Al Muhaidib Group with total capital of SAR 1.2 billion. The company provides end-to-end real estate development services spanning raw land development through finished product delivery across residential, commercial, industrial, and hospitality segments, alongside asset management, marketing and sales, and property management services. More than 30 million square meters of land have been developed across Saudi Arabia with additional operations in UAE, Egypt, and Bahrain through subsidiaries including EDAR Real Estate Investment Company, Khobar Lakes Real Estate Development Co. (a joint venture with Emaar Properties UAE), Ajdan Real Estate Development Company, Ajdan Bahrain, and AlOula for Development of Industrial Zones in Egypt.

The company's revenue model rests on four streams: real estate development (one-time land and product sales covering residential, commercial, and industrial master-planned communities such as The Industrial Village in Dammam, Future Industrial City in Riyadh, and AlKhobar Lakes); asset management under a recurring-fee structure with SAR 6 billion+ of investment assets currently under management; professional marketing and sales services having delivered 15,000+ units to clients; and managed property and facilities services across office and retail portfolios in the Eastern and Central regions of Saudi Arabia. Go-to-market is sales-led via a direct sales department and channel partnerships with leading developers, served by a bilingual (English/Arabic) website and on-the-ground regional offices in Dubai and Cairo.

Customers span three primary segments: individual homebuyers and residential investors seeking integrated communities, commercial and retail developers requiring strategically located land with supporting services, and industrial sector investors needing serviced industrial plots with infrastructure connectivity. Select enterprise engagements include the Emaar partnership for Khobar Lakes and partnerships with entertainment operators such as Entertainment Projects Company for mixed-use lifestyle destinations, while leadership comprises a board chaired by Mohammed Bin Abdulaziz Al-Aqeel with Mohammed Alotaibi as Acting CEO overseeing alignment with Saudi Vision 2030 objectives. The company employs approximately 45 staff across 9 nationalities with stated scale of 101-250 in firmographic sources.

Name

AlOula

Legal name

AlOula Real Estate Development Holding Company (الشركة الأولى للتطوير العقارات القابضة)

Website

https://aloula.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

AlOula is a Saudi real estate development holding company founded in 2002, providing end-to-end residential, commercial, and industrial development alongside asset and property management services across Saudi Arabia, UAE, Egypt, and Bahrain.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

Other Activities Related to Real Estate (531390), Residential Property Managers (531311), Rental and Leasing Services (532), Real Estate and Rental and Leasing (53)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate (6500)

akta.pro primary industry

Multifamily (Apartment) Property Management (BPAJAGAD)

akta.pro secondary industry

Multifamily Apartment Property Management (BPAJAFAA)

Keywords

• Real estate development
• Asset management
• Property management
• Industrial development
• Mixed-use projects

Headquarters

HQ city

Al Khobar

HQ country

Saudi Arabia

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Real Estate Development: AlOula develops raw land and finished products for residential, commercial, and industrial use. The company generates revenue through land development, infrastructure construction, and master-planned community development across Saudi Arabia and the Middle East.
2. Asset Management: AlOula manages investment assets including investment and development management, facilities management, marketing and sales, and general improvements. The company currently manages more than SAR 6 billion worth of investment assets.
3. Marketing and Sales: Professional marketing and sales services for real estate products including residential, commercial, and industrial units. The company has marketed and sold more than 15,000 real estate products and units.
4. Property Management: Comprehensive facilities management services for real estate properties in the office and retail sector across the Eastern and Central regions of Saudi Arabia.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

AlOula is a Saudi real estate development and asset management holding company that develops residential, commercial, industrial, and mixed-use properties across Saudi Arabia, the UAE, Egypt, and Bahrain. The company provides fully integrated end-to-end real estate services covering raw land development through finished products, plus asset management (currently managing more than SAR 6 billion in investment assets), professional marketing and sales (having sold 15,000+ units), and facilities/property management for office and retail real estate.

Product overview

AlOula (الشركة الأولى) is a Saudi closed joint-stock real estate development and asset management company founded in 2002, with total capital of SR 1.2 billion. The company operates as a diversified real estate platform offering end-to-end development services alongside asset and property management. AlOula's product portfolio comprises multiple distinct projects and services: residential communities (Durrat Al Nakheel, Nasamat AlRiyadh Project, AlSalam Land Project); mixed-use developments (Bawabat Al Sharq Al Shamaliyah, Al Oula Towers, Jeddah Gate); industrial zones (The Industrial Village, AlSharq Industrial City Dammam, Future Industrial City Riyadh); hospitality/investment properties (Manarat AlManzil Makkah, Umm AlQwain Marina UAE); and commercial projects (Al Nakheel Jeddah, Aziziyat AlOula Project). The company also operates several subsidiaries including EDAR Real Estate Investment Company, Khobar Lakes Real Estate Development Co. (joint venture with Emaar), Ajdan Real Estate Development Company, Ajdan Bahrain, and AlOula Industrial Zones Egypt. Core services include Asset Management (managing SAR 6+ billion in assets), Real Estate Development (30+ million SQM developed), Marketing & Sales (15,000+ units sold), and Property Management services across Saudi Arabia, UAE, Bahrain, and Egypt.

Differentiator

Problem solved

Functional benefit

Products and services

• Asset Management Services End-to-end asset management services for real estate investment portfolios spanning investment and development management, facilities management, marketing and sales, and general improvements/integration of modern technologies. Currently manages more than SAR 6 billion worth of investment assets across Saudi Arabia and the Middle East.
• Real Estate Development Services End-to-end real estate development covering raw land development and finished products for residential, commercial, industrial, retail, and hospitality use, including master-planned community design. Development portfolio covers more than 30 million square meters.
• Marketing and Sales Services Professional marketing and sales services for residential, commercial, and industrial real estate products, with more than 15,000 real estate products and units marketed and sold to date.
• Property Management Services Comprehensive facilities management services for office and retail real estate properties across the Eastern and Central regions of Saudi Arabia, supporting long-term income-generating investment strategies.
• Durrat Al Nakheel An integrated residential community project in Al Khobar, Saudi Arabia, designed around the integrated community model and modern city living with structural diversity for permanent residence.
• Nasamat AlRiyadh Project An integrated residential community project located east of Riyadh near King Khalid International Airport and Princess Noura University, providing a complete residential complex on 3 million SQM.
• Bawabat Al Sharq Al Shamaliyah A new business district area of Dammam at the road to the Airport, featuring 183 fully serviced commercial and residential plots for high-rise buildings on 1,073,740 SQM.
• Al Oula Towers Al Khobar's iconic waterfront mixed-use complex spread across the southern side of the Al Khobar Corniche, featuring 27 multi-purpose plots for commercial or residential designs on 97,000 sqm.
• The Industrial Village A flagship industrial development located in Second Industrial City, Dammam, covering 8,257,238 sqm, designed as a catalyst for Saudi Arabia's industrial growth.
• Jeddah Gate A mixed-use district in Jeddah inclusive of residential, commercial, offices, serviced apartments and hotel with 5,000 residential units, 230,000 m2 office space, and 75,000 m2 commercial space.
• AlSharq Industrial City (Dammam) An industrial project in Dammam offering industrial and commercial land lots ranging from 2,000 to 7,000 square meters, including camps, training centre, motel, retail and labour centres on 1,274,686 SQM.
• Future Industrial City (Riyadh) An industrial project near Riyadh's second industrial city on the Kharj road, comprising areas for industrial use, storage, commercial space, full-service offices, family accommodation and a training center on 3.325 million SQM.

Quantifiable outcome

• 30+ million sqm of land developed across Saudi Arabia and the Middle East
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered flagship, minor and core.

• Emaar Properties (UAE)flagshipStrategic or Co-development PartnerPartnership with Emaar UAE for Khobar Lakes project where more than 2 million square meters of land were developed to provide residential and commercial real estate products in a luxurious environment. More than 1,000 residential units completed.
• Entertainment Projects CompanyminorStrategic or Co-development PartnerPartnership for Ajdan Waterfront project including international restaurant village and international cinema complexes in Al Khobar.
• MuhaidibcoreStrategic or Co-development PartnerSubsidiary company AlOula for Industrial Zones Development established in Egypt to serve the promising industrial sector, developing more than 3 million square meters of land in Cairo.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Aldar Properties: Abu Dhabi's largest listed developer and asset manager with diversified residential, commercial, retail and education real estate. Comparable end-to-end development + asset management model, though it is broader in portfolio and substantially larger in scale.
• Saudi Real Estate Company (SRECO) / Al Akaria: Listed Saudi real estate developer with residential and commercial projects across major cities. Broader incumbent peer focused on traditional Saudi residential and commercial development with comparable geography and asset class exposure.

Direct peers

• Roshn: PIF-backed Saudi residential developer building large-scale, integrated master-planned communities. Competes head-on with AlOula on residential land banks in the Kingdom and benefits from comparable Vision 2030 tailwinds.
• Jabal Omar Development Company: Saudi master developer of the Jabal Omar mixed-use mega-project in Makkah, including hospitality and residential towers. Closely comparable to AlOula's Manarat AlManzil Makkah project in both product (serviced apartments, hotel) and pilgrimage-driven demand thesis.
• Dar Al Arkan Real Estate Development: Saudi Arabia's largest publicly listed real estate developer focused on master-planned residential communities and mixed-use developments. Directly comparable in operating geography, customer segments and end-to-end development model.
• Retal Urban Development Company: Saudi-listed real estate developer with diversified residential and commercial master-planned communities across Saudi Arabia. Comparable scale, geography and end-to-end development service offering.
• Emaar Properties: UAE-based master developer of large-scale residential, commercial and mixed-use communities (e.g., Downtown Dubai, Dubai Marina). Direct JV partner with AlOula on Khobar Lakes, with overlapping capability in master-planned luxury development across the Middle East.
• DAMAC Properties: Dubai-based developer of luxury residential, branded residences and master-planned communities across the GCC. Comparable in luxury/mixed-use product mix and GCC regional footprint.

Regional players

• Makkah Construction & Development Company: Saudi developer focused on hotels, residential and commercial real estate in Makkah and other holy sites. Overlaps with AlOula's religious-tourism-driven Manarat AlManzil project and shares investor base in Saudi hospitality real estate.
• Knowledge Economic City (KEC): Saudi master developer of the Knowledge Economic City project in Madinah, focused on integrated residential, commercial and educational real estate. Comparable master-planned community model and Saudi-listed public developer footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AlOula