Just Food

What Just Food does

Just Food Inc. is a 501(c)(3) non-profit organization founded in 1995 and headquartered at 100 Crosby Street #303 in New York City. The organization operates a community-led food justice model focused on shifting power, health, and wealth into historically marginalized NYC communities that have been divested from by inequitable food systems. Its core offerings are organized around three pillars: feeding community (a network of 80+ Community Supported Agriculture groups and 30+ Community-Run Farmers Markets that connect NYC residents with regional farmers), educating community (the multi-day Community Chef Training, Training of Trainers program, and Farm 2 School recipes), and convening community (an annual conference and CSA Spring Forum). A Youth Empowerment Pipeline, launched in 2019, develops food justice leaders ages 17-21.

The underlying technology stack is minimal and not a competitive differentiator: Just Food maintains a Squarespace-hosted website, runs a Constant Contact email newsletter, processes donations through Network for Good, and publishes basic digital resources including a Value Chain Map (an interactive locator for CSA and market sites) and a CSA Toolbox. There is no proprietary platform, no mobile app, no API surface, and no disclosed integrations. The associated CSA and market operators are independent entities; Just Food acts as a network coordinator, technical assistance provider, and convenor rather than an operator of food distribution infrastructure.

The business model is a donation-funded non-profit. Just Food does not sell products or services; CSAs and farmers markets are operated by independent community groups and farmers, with many accepting public benefit instruments such as SNAP, EBT, FMNP, WIC vouchers, and Health Bucks to support accessibility. Revenue comes from individual donations accepted online (via Network for Good) and by mail, plus implicit grant and partnership support. The organization is governed by a volunteer board including a Board President (Sheryll Durrant, urban farmer and food justice advocate), Treasurer (Sia Pickett / Chef Sia), and Policy and Advocacy lead (Tahirah Cook, NYS Department of Agriculture and Markets). Headcount is 1-10, with operational partnerships including Prime Produce (co-working/event space), the Free Library of Philadelphia (Community Chef Training), and a network of small-to-mid-scale regional farmers within 250 miles of NYC.

Name

Just Food

Legal name

Just Food Inc.

Website

https://justfood.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Just Food is a 501(c)(3) non-profit that operates a NYC food justice network of 80+ CSA groups and 30+ community-run farmers markets, connecting regional farmers with historically marginalized communities through food access, community chef training, youth leadership, and farm-to-school programs.

Ownership category

akta.pro rank

Product category

Food Justice Nonprofit Services

NAICS

Community Food Services (62421), Community Food Services (624210)

akta.pro primary industry

Food Assistance & Food Banks (BPAGAEAA)

akta.pro secondary industries

Fresh Food Subscription/CSA & Produce Box Retail (CRAHAHAG), Menu Planning, Nutrition & Dietary Accommodation Services (Allergens, Special Diets) (EDAEAEAD)

Keywords

• Food justice advocacy
• Community supported agriculture
• Community food education
• Farmers market coordination
• Nonprofit food access

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Donations and Charitable Contributions: Just Food operates as a 501(c)(3) tax-exempt non-profit organization. The primary revenue stream comes from donations from individuals who believe in the mission of building an equitable food system. Donations are accepted online through Network for Good and by mail via check.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Just Food is a 501(c)(3) nonprofit that builds community-driven solutions to food inequities in the New York regional food system. It operates a network of 80+ Community Supported Agriculture (CSA) groups and 30+ Community-Run Farmers Markets connecting regional farmers with NYC residents, and delivers learner-centered training programs (Community Chef Training, Training of Trainers, Farm 2 School) to grow the food justice movement.

Product overview

Just Food operates as a non-profit organization rather than a technology company, offering a suite of food justice programs and community services centered on the New York City regional food system. Its core offerings include the Value Chain Map and CSA Toolbox as digital resource tools, along with educational programs such as Community Chef Training, Training of Trainers, and the Farm 2 School Program. The organization maintains a network of over 80 CSA groups and 30 Community-Run Farmers Markets through its CSA Network, and runs the Youth Empowerment Pipeline to develop future food justice leaders. Annual events like the CSA Spring Forum bring together stakeholders across the food system.

Differentiator

Problem solved

Functional benefit

Products and services

• Value Chain Map An interactive online map that locates CSA groups and Community-Run Farmers Market sites within the Just Food network across New York City, helping residents find nearby food access points.
• CSA Toolbox An online resource hub providing tools, guides, and information for CSA coordinators and community members to manage and participate in Community Supported Agriculture programs.
• Community Chef Training A multi-day training program that teaches individuals how to conduct cooking demonstrations highlighting local, seasonal fruits and vegetables and culturally rich plant-based recipes in their own communities.
• Training of Trainers (ToT) A foundational training program that prepares participants to become food justice advocates and educators, providing tools for organizing, designing, and facilitating community-based workshops using a participatory learner-centered approach.
• Farm 2 School Program An educational program that connects schools and communities to local farms through garden-based learning, providing recipes, nutrition education, and resources featuring seasonal produce.
• Youth Empowerment Pipeline (YEP) A program launched in 2019 that trains the next generation of food justice leaders, providing mentorship, skill-building workshops, and networking opportunities for young adults ages 17-21.
• CSA Network A network of over 80 Community Supported Agriculture groups across the five boroughs that facilitates relationships between regional farmers and NYC residents, supporting small-to-mid scale sustainable agriculture through weekly or bi-weekly produce share deliveries.
• Community-Run Farmers Markets Markets managed by community residents who determine vendors to best serve community needs, with many accepting SNAP, EBT, FMNP, WIC vouchers, and Health Bucks to maximize food access.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and supporting.

• Network for GoodcoreGTM or Marketing PartnerJust Food has partnered with Network for Good to process secure online donations. Donors can make secure online contributions through Network for Good's donation platform.
• Prime ProducecoreStrategic or Co-development PartnerJust Food is a proud partner of Prime Produce, a grassroots guild for good located in Hell's Kitchen that supports entrepreneurs, educators, artists, and groups with intentional missions. Prime Produce serves as Just Food's main co-working and event space.
• Regional Farmers and Producers NetworkcoreStrategic or Co-development PartnerJust Food maintains relationships with small-mid scale sustainable farmers and producers within 250 miles of New York City. The organization facilitates connections to CSAs and Community-Run Farmers Markets, increasing awareness of farmers' missions and operations through their Value Chain Map.
• Free Library of PhiladelphiasupportingStrategic or Co-development PartnerPartnership for Community Chef Training programs. Aurora Sanchez, Healthy Communities Coordinator at Free Library of Philadelphia, provided testimonial praising Just Food's training approach.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GrowNYC: NYC-based nonprofit operating Greenmarkets, farm-to-school programs, and food-access initiatives across the five boroughs. Directly comparable to Just Food in mission (urban food access), geography, and program types (farmers markets + education).
• City Harvest: NYC's largest food rescue organization focused on feeding food-insecure residents. Comparable in geography and core audience (NYC food-insecure populations), with overlapping food-access and nutrition-education programming.
• The Food Trust: Philadelphia-based nonprofit addressing food access, farmers markets, and food education. Directly comparable in mission and program design (CSA/market networks + school-based nutrition education) to Just Food.
• Wholesome Wave: National nonprofit that doubles SNAP/EBT value at farmers markets and supports community-based food access. Highly comparable mission and program overlap with Just Food's CSA and farmers market network.
• FoodCorps: National nonprofit connecting kids to healthy food in schools through service members. Comparable to Just Food's Farm 2 School Program and Community Chef Training in mission, audience, and food-education delivery model.
• FRESHFARM: DC-region nonprofit running farmers markets, CSAs, and food-access programs. Closely parallel operating model to Just Food but serving the Mid-Atlantic instead of NYC.

Broad incumbents

• Hunger Free America: National nonprofit focused on hunger relief, federal nutrition programs, and policy advocacy. Operates in the same food-access space as Just Food at a broader national scale.

Emerging players

• Edible Schoolyard Project: Alice Waters-founded organization promoting edible education in schools. Closely comparable to Just Food's Farm 2 School and community food-education programs in audience and approach.

Regional players

• Red Rabbit: NYC-based provider of healthy school meals and food education to K-12 schools. Adjacent to Just Food's Farm 2 School Program in mission, geography, and audience (NYC school food).

Others

• Stone Barns Center for Food & Agriculture: NY-region food and agriculture education center promoting sustainable farming and food literacy. Thematically adjacent to Just Food's training and food-justice education work, though operating from a farm campus rather than a community-organizing model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/justfood
• Facebookfacebook.com/justfoodnyc
• Instagraminstagram.com/justfoodnyc
• LinkedInlinkedin.com/company/just-food-nyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Food