J. Goodin

What J. Goodin does

J. Goodin (legal entity J Good-In Inc.) is a privately held wholesale distributor of cubic zirconia (CZ) fashion jewelry, founded in 1985 and headquartered at 1652 Tyler Ave, South El Monte, California, with 101-250 employees. The company manufactures the majority of its CZ jewelry at a company-owned factory in China (ICON Jewellery) and maintains joint venture partnerships with two additional factories, giving it direct control over production quality, cost, and lead times. Its catalog spans over 3,000 unique designs across rings (bridal, engagement, cocktail, eternity, wedding sets), bracelets (bangles, cuffs, tennis), earrings (drop, chandelier, hoop, stud, matching sets), pendants and necklaces, and curated collections (holiday, birthstone, rose gold, stainless steel, men's, patriotic, bridal), with extensions into fashion accessories such as candles, watches, scarves, and outerwear.

The business operates exclusively through a B2B wholesale channel, serving four customer segments: retailers, catalog companies, online stores, and independent resellers. Pricing is unit-based with a $100 first-order minimum, no minimum thereafter, one-piece minimum per style, volume discounts with additional tiers for orders exceeding $1,000 USD, and a 30-day manufacturer-defect guarantee. Free ground shipping applies to wholesale orders over $100 across the continental US, Alaska, Hawaii, and other US territories, with worldwide shipping also offered. All wholesale orders ship within 24 business hours. The company additionally offers a dropship program that lets resellers sell without holding inventory, and a custom jewelry manufacturing service through the ICON Jewellery partnership (50-piece minimum per style, 8-10 week delivery, 70% deposit). Marketing is conducted through the jgoodin.com e-commerce storefront, free wholesale account registration, and a physical showroom.

Revenue mechanics are one-time wholesale transactions rather than recurring subscriptions, with no disclosed licensing or SaaS component. There are no reported funding rounds, acquisitions, parent-company relationships, or institutional investors, and the company appears to be founder-owned and independently operated.

Name

J. Goodin

Legal name

J Good-In Inc.

Website

https://jgoodin.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

J. Goodin is a privately held wholesale cubic zirconia fashion jewelry distributor founded in 1985, serving retailers, catalog companies, online stores, and independent resellers worldwide with over 3,000 designs manufactured at its own China-based ICON Jewellery factory.

Ownership category

akta.pro rank

Headquarters

HQ city

Brea

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Wholesale Jewelry Sales: One-time wholesale product sales to retailers, catalog companies, online stores, and independent resellers. Company deals exclusively in high volume jewelry at wholesale prices with over 3,000 unique jewelry designs in stock and ready to ship.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

J. Goodin designs, manufactures, and wholesale-distributes cubic zirconia (CZ) fashion jewelry to retailers, catalog companies, online stores, and independent resellers. The company maintains over 3,000 unique designs in stock at wholesale prices and operates a dropship program, volume discount tiers, and custom design manufacturing through its China-based factory partnership.

Product overview

J. Goodin is a wholesale cubic zirconia (CZ) fashion jewelry distributor and dropshipper operating since 1985. The company offers over 3,000 unique jewelry designs across multiple product categories including rings (bridal, engagement, cocktail, eternity, wedding sets), bracelets (bangles, cuffs, tennis), earrings (drop, chandelier, hoop, stud), pendants & necklaces, and fashion accessories (candles, watches, scarves). Their product portfolio also includes curated seasonal collections (holiday, birthstone, patriotic colors) and specialty lines (stainless steel, rose gold). The company operates a dropship program for retailers, offers volume discount pricing for bulk orders, and provides custom jewelry manufacturing through their China-based factory partnership with ICON Jewellery.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• All wholesale jewelry orders ship within 24 business hours
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ICON JewellerycoreStrategic or Co-development PartnerJ. Goodin's U.S. team partners with their company-owned factory, ICON Jewellery, in China to create custom jewelry pieces. The factory partnership allows for custom design orders with minimum 50 pieces per style, 8-10 week delivery including quotation and sampling, with 70% deposit required.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Stuller: Stuller is one of the largest B2B jewelry manufacturers and wholesalers in North America, offering finished jewelry, findings, and custom manufacturing — directly comparable to J. Goodin's wholesale CZ jewelry model with in-house production.
• Rio Grande: Rio Grande is a major wholesale supplier of jewelry findings, metals, and finished jewelry to trade customers, sharing J. Goodin's B2B wholesale catalog model and broad product assortment across jewelry categories.
• Fire Mountain Gems: Fire Mountain Gems is a direct-to-trade jewelry and beads wholesaler serving independent designers and resellers, mirroring J. Goodin's low-minimum, high-SKU wholesale model with global shipping.
• Halstead Bead: Halstead is a wholesale jewelry findings and finished-piece distributor targeting small businesses and resellers, comparable to J. Goodin's customer base of independent resellers and online stores.
• Jewelry Bund: Jewelry Bund is a wholesale fashion jewelry supplier offering low-minimum bulk and dropship services to resellers, directly overlapping with J. Goodin's dropship program and budget-conscious retail buyer base.
• SuperJeweler: SuperJeweler operates both B2B wholesale and B2C channels for fashion and CZ jewelry, sharing J. Goodin's CZ-centric assortment and value pricing for bridal and fashion segments.

Others

• Wholesale Central (Fashion Jewelry vendors): Wholesale Central aggregates fashion jewelry wholesalers and dropship suppliers, making it both a competitive channel and a peer marketplace to J. Goodin's reseller-facing wholesale positioning.

Broad incumbents

• Pandora: Pandora is a global branded jewelry manufacturer and retailer of fashion and charm jewelry, representing the scaled, brand-led end of the same fashion jewelry category J. Goodin serves wholesale.
• Signet Jewelers: Signet Jewelers (Kay, Zales, Jared) is a mass-market jewelry retail conglomerate; relevant as a broad incumbent whose pricing on fashion and bridal lines directly competes with CZ substitutes J. Goodin's retailers sell.

Emerging players

• Charles & Colvard: Charles & Colvard is a moissanite-focused jewelry manufacturer and wholesaler; a competitive emerging substitute within the affordable diamond-lookalike segment where J. Goodin's CZ bridal offerings compete.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/jgoodininc
• Facebookfacebook.com/jgoodinjewelry
• LinkedInlinkedin.com/company/jgoodin-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about J. Goodin