SuperJeweler.com

Name

SuperJeweler.com

Legal name

SuperJeweler.com

Website

https://superjeweler.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Online Jewelry Retail

NAICS

Jewelry Retailers (458310)

SIC

Retail-Jewelry Stores (5944)

akta.pro primary industry

Fine Jewelry Retail (Precious Metals & Gemstones) (CRAKAGAA)

akta.pro secondary industries

Bridal & Engagement Jewelry Retail (CRAKAGAC), Jewelry, Watches & Luxury Omnichannel (CRAFAEAH), Engagement Rings (CRAKACAA)

Keywords

• Fine jewelry retail
• Engagement rings
• Lab grown diamonds
• Diamond tennis bracelets
• Online jewelry store

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Jewelry Sales: Primary revenue from direct sale of fine jewelry including engagement rings, wedding bands, diamond earrings, necklaces, bracelets, and gemstone jewelry. Products range from budget-friendly options under $100 to luxury pieces exceeding $20,000.
2. Financing Services: Revenue supplemented through Klarna financing partnerships where customers can split purchases into interest-free installments, generating transaction convenience fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SuperJeweler.com is a direct-to-consumer online jewelry retailer that manufactures and sells engagement rings, wedding bands, diamond and lab-grown diamond earrings, necklaces, bracelets, men's jewelry, and gemstone jewelry across a catalog of more than 40,000 unique pieces. The company positions itself as a prime global manufacturer offering factory-direct pricing with savings of up to 70% versus traditional retailers, free worldwide shipping, a lifetime guarantee, and 60-day money-back returns.

Product overview

SuperJeweler.com is an online jewelry e-commerce platform founded in 1999, offering over 40,000 unique pieces of fine jewelry. The company operates as a direct manufacturer selling natural diamonds, lab grown diamonds, moissanite, and gemstone jewelry. The product portfolio centers on engagement rings and wedding bands (including bridal sets), complemented by diamond and gemstone earrings, necklaces, bracelets (including tennis bracelets in natural and lab grown variants), and men's jewelry. The company also offers proprietary ThyDiamond cross necklaces and a Martha Stewart designer collection. Key differentiators include factory-direct pricing (up to 70% savings versus traditional retailers), a Lifetime Guarantee program, free worldwide shipping, 60-day money-back returns, and Klarna financing options. The company positions itself as an alternative to brick-and-mortar jewelry stores with a focus on lab grown diamonds as a growing category.

Differentiator

Problem solved

Functional benefit

Brands

• ThyDiamond™: Exclusive line of diamond cross necklaces offered by SuperJeweler, available in various metals and carat weights.
• D Flawless Diamonds™
• Martha Stewart

Products and services

• Engagement Rings Natural and lab-grown diamond and gemstone engagement rings in solitaire, halo, three-diamond, vintage, bridal set, and moissanite styles, sold directly online to engaged couples.
• Wedding Bands Traditional and diamond wedding bands for men and women, including diamond eternity bands and sterling silver options.
• Diamond Earrings Natural diamond stud, drop, hoop, and three-diamond earrings, plus lab-grown, black diamond, and blue diamond variants for women and men.
• Diamond & Lab-Grown Diamond Necklaces Diamond solitaire, journey, tennis, cross, heart, name, and initial necklaces, with natural and lab-grown diamond options across metals.
• Diamond & Lab-Grown Diamond Tennis Bracelets Natural and lab-grown diamond tennis bracelets in various carat weights and precious metal settings, including men's and women's designs.
• Men's Jewelry Men's diamond and gemstone rings, bracelets (including tennis and lab-grown), necklaces, hoop earrings, and cufflinks.
• Gemstone Jewelry Gemstone rings, earrings, necklaces, and bracelets featuring birthstones and colored gemstones (garnet, amethyst, emerald, ruby, sapphire, tanzanite, pearls, etc.).
• Moissanite Jewelry Diamond-alternative moissanite engagement rings, earrings, necklaces, and bracelets.
• Lab-Grown Diamond Jewelry Man-made diamonds chemically and optically identical to natural diamonds, offered at lower price points across rings, earrings, necklaces, bracelets, and eternity bands.
• ThyDiamond™ Cross Necklace Collection Proprietary branded diamond cross necklaces exclusive to SuperJeweler, in 14K yellow gold over sterling silver with multiple carat weight options.
• D Flawless Diamonds™ Lab-Grown Collection Lab-grown diamond ring line in sterling silver offered under the proprietary D Flawless Diamonds™ sub-brand.
• Martha Stewart Jewelry Collection Designer jewelry collaboration featuring Martha Stewart's timeless designs, sold under a licensing arrangement.
• Custom Jewelry Design Service Custom jewelry design services and designer-style collections for customers seeking bespoke pieces.
• Cash For Gold Service Service that purchases customers' gold, diamonds, luxury watches, and gemstones for cash.
• Estate Jewelry Collection Pre-owned and vintage jewelry pieces with history and character, targeting estate jewelry collectors.
• Clearance Collection Discounted jewelry assortment across rings, engagement rings, earrings, bracelets, necklaces, and fashion pieces.
• Live Stream Shopping Live video shopping events where SuperJeweler showcases jewelry products to customers in real time as a sales and engagement channel.

Quantifiable outcome

• Save up to 70% compared to traditional jewelry retailers
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• KlarnacoreGTM or Marketing PartnerPayment financing partnership allowing customers to split purchases into 4 interest-free installments. Klarna enables flexible payment options that make higher-priced jewelry more accessible to customers.
• AmazoncoreGTM or Marketing PartnerDual partnership providing Amazon Login for customer authentication and Amazon Pay as a checkout option, leveraging Amazon's trusted payment infrastructure and customer base for easier conversions.
• PayPalminorGTM or Marketing PartnerPayPal accepted as payment option, providing customers with a trusted digital payment alternative.
• Martha StewartcoreStrategic or Co-development PartnerDesigner jewelry collaboration featuring Martha Stewart's timeless designs, including exclusive collections that leverage her brand recognition in the jewelry market.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Mejuri: Mejuri is a direct-to-consumer fine jewelry brand sold online to fashion-conscious consumers at accessible price points, with a similar fine jewelry assortment spanning earrings, necklaces, rings and bracelets. Business model (DTC online-only) closely mirrors SuperJeweler.
• Brilliant Earth: Brilliant Earth is a direct-to-consumer online fine jewelry retailer specializing in engagement rings, wedding bands, and lab-grown diamonds, with a comparable ethical/sustainable positioning. The two companies overlap heavily in bridal assortment, lab-grown SKUs, and online-only distribution.
• James Allen: James Allen is an online-first diamond and engagement ring retailer (owned by Signet Jewelers) with strong emphasis on price competitiveness and 360° diamond viewing technology. It is named as a direct daily price-matching competitor by SuperJeweler.
• Blue Nile: Blue Nile is an online diamond and fine jewelry retailer (acquired by Amazon in 2025) offering build-your-own engagement ring experiences and competitive pricing. It competes with SuperJeweler across nearly identical bridal and everyday jewelry categories.

Emerging players

• Grown Brilliance: Grown Brilliance is a digitally native lab-grown diamond jewelry retailer focused on engagement rings and everyday fine jewelry. While narrower in assortment than SuperJeweler, it competes directly in the lab-grown engagement ring niche.

Broad incumbents

• Kay Jewelers: Kay Jewelers is a large omnichannel fine jewelry chain (owned by Signet Jewelers) emphasizing bridal and gifting occasions. It competes broadly with SuperJeweler in the diamond engagement ring, wedding band, and gift jewelry segments, though primarily through brick-and-mortar.
• Pandora: Pandora is a global jewelry brand operating through owned retail, wholesale partners, and e-commerce, with a mid-price assortment in charm bracelets, necklaces, and rings. It is a broad incumbent in the everyday fashion jewelry category where SuperJeweler also competes.
• Zales: Zales is a large omnichannel fine jewelry banner (owned by Signet Jewelers) selling engagement rings, wedding bands, and diamond jewelry across mall storefronts and online. It is a broad incumbent competitor in the bridal-focused fine jewelry retail category.
• Lovisa: Lovisa is a global specialty fashion jewelry retailer with thousands of mall-based stores and online channels across multiple continents. It competes in the affordable everyday jewelry segment where SuperJeweler's lower-priced sterling silver and moissanite lines sit.

Others

• Etsy: Etsy operates a marketplace that hosts thousands of independent jewelry sellers offering engagement rings, custom designs, and gemstone jewelry. It is an indirect ecosystem peer that competes for online jewelry demand through independent, often budget-friendly artisan sellers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/superjeweler
• Facebookfacebook.com/SuperJeweler
• Instagraminstagram.com/superjeweler
• Pinterestpinterest.com/superjeweler
• TikToktiktok.com/@superjeweler
• LinkedInlinkedin.com/company/superjeweler-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SuperJeweler.com