Visit Spokane

Name

Visit Spokane

Legal name

Visit Spokane

Website

https://visitspokane.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Destination Marketing Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (56152)

SIC

Services-Facilities Support Management Services (8744), Transportation Services (4700)

akta.pro primary industry

Full-Service Destination Management (Ground Handling & Onsite Operations) (THAHADAA)

akta.pro secondary industries

Experiential & Cultural Programming (Tours, Activities, CSR/Voluntourism) (THAHADAF), Group Logistics & Transportation Management (Coaches, Transfers, VIP Transport) (THAHADAC), Incentive Travel Design & Rewards Programs (THAHADAB)

Keywords

• Destination marketing
• Convention sales services
• Visitor information center
• Tourism promotion
• Travel trade marketing

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Lodging Tax Revenue: Spokane County collects lodging tax from hotel/motel room sales and returns a portion to Visit Spokane to help promote tourism. These are separate funds from TPA with different rules and advisory commissions.
2. Tourism Promotion Area (TPA) Assessment: TPA hotel fee of $5 per room night, collected by lodging establishments from overnight visitors. Funds are used for tourism promotion, convention marketing, and sporting event recruitment. Managed by Spokane Hotel and Motel Commission.
3. Membership & Partnership Revenue: Paid membership program offering benefits including Convention Sales and Service referrals, Convention Calendar access, Destination Marketing materials, partner communications about upcoming conventions and events, and networking opportunities.
4. Print Advertising: Advertising sales in Official Visitor Guide (75,000 copies), Downtown Dining Map (50,000 copies), Regional Visitor Map (75,000 copies), and Relocation Guide (published May).
5. Event Sponsorship: Sponsorship opportunities at three signature events: Annual Meeting (February), Tourism Matters Celebration (May), and Holiday Open House (December).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Visit Spokane is a nonprofit Destination Marketing Organization (DMO) that promotes the Spokane region as a leisure and convention destination. It operates the visitspokane.com tourism portal, a Visitor Information Center at Riverfront Park, a Convention Sales & Services team supporting meeting planners, print publications (Official Visitor Guide, Downtown Dining Map, Regional Visitor Map, Relocation Guide), and a paid membership program for hospitality partners. The organization is funded by lodging tax, Tourism Promotion Area (TPA) assessments, and partnership revenue.

Product overview

Visit Spokane is a Destination Marketing Organization (DMO) offering a comprehensive destination marketing ecosystem. The primary product is the visitspokane.com website, a tourism portal that integrates visitor information, trip planning tools, and event discovery. Supporting the website are print publications (Visitor Guide, Downtown Dining Map, Regional Visitor Map, Relocation Guide), visitor services (Visitor Information Center), convention services (sales and services for meeting planners), membership and partnership programs, and digital platforms (deals/experiences, events calendar). The In-Spo storytelling campaign represents a branded content initiative showcasing local creators. The organization operates as a non-profit funded by lodging tax, Tourism Promotion Area dollars, and partnership revenue.

Differentiator

Problem solved

Functional benefit

Products and services

• Visit Spokane Website (visitspokane.com) The main destination marketing website serving as a comprehensive tourism portal for the Spokane region, offering information on things to do, events, food and drink, accommodations, trip planning, meetings, and groups/weddings. Used by leisure visitors and meeting planners.
• Visitor Information Center Walk-in visitor services at Riverfront Park providing travel counseling, local expertise, trip recommendations, and partner referrals to leisure visitors.
• Convention Sales & Services Sales and services supporting meeting and event planners, including destination site tours, venue referrals, partner promotions, and event planning support for convention organizers.
• Visit Spokane Membership Program Paid membership program offering eligible hospitality businesses benefits including convention referrals, convention calendar access, destination marketing materials, partner communications, and networking opportunities.
• Official Visitor Guide Official regional print publication (75,000 copies) showcasing Spokane attractions, dining, and accommodations. Distributed via direct mail, welcome centers, and hotels.
• Downtown Dining Map Map (50,000 copies) featuring downtown Spokane restaurants and bars. Distributed via hotels, visitor centers, and convention attendees.
• Official Regional Visitor Map Regional map (75,000 copies) highlighting Spokane area attractions and adventure locations; the most requested publication by visitors.
• Relocation Guide Print publication (May release) distributed through direct mail and relocation members to individuals and families considering moving to Spokane, covering real estate, employers, and community resources.
• Spokane Deals & Experiences Digital deals platform offering discounts on local food and experiences for visitors exploring Spokane.
• Events Calendar Events calendar platform enabling visitors to search and discover events by date, category, and area throughout the Spokane region.
• In-Spo Storytelling Campaign

Quantifiable outcome

• $1.55 billion in direct visitor spending in 2025
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• ColormaticscoreGTM or Marketing Partner · 20 April 2026Full-service creative agency Colormatics partnered with Visit Spokane to launch the Spokane In-Spo storytelling campaign, featuring short films about four local creators and their connection to the city. This campaign showcases Spokane's creative community to attract visitors and build destination awareness.
• Spokane Convention Center (Presented by Spokane Tribe of Indians)coreStrategic or Co-development PartnerThe Spokane Convention Center is a key venue partner with 120,000+ sq. ft. of exhibit space, 50,000 sq. ft. ballroom space, and 40 breakout rooms. Recently expanded facility serves as anchor for convention and meeting business. Naming rights held by Spokane Tribe of Indians.
• Spokane Hotel and Motel CommissioncoreOthersEight-member commission representing three jurisdictions (City of Spokane, Spokane County, Spokane Valley) evaluates TPA funding applications and makes recommendations for fund disbursements. Members are hoteliers appointed by elected officials. Commission oversees Tourism Promotion Area assessment collection.
• Spokane Lilac Bloomsday RunminorGTM or Marketing PartnerOne of the most inclusive and diverse sporting events in the country. Since 1977, has welcomed tens of thousands of participants annually. Visit Spokane supports mission-aligned nonprofits with intentional promotion.
• Spokane PrideminorGTM or Marketing PartnerSpokane Pride is committed to creating welcoming, engaging, and accessible Pride experiences for all. Visit Spokane supports through promotion as part of social inclusion initiatives.
• Big TableminorGTM or Marketing PartnerNonprofit building community and caring for those in crisis within the restaurant and hospitality industry. Visit Spokane supports as a mission-aligned nonprofit.
• Nuestras Raices CulturaminorGTM or Marketing PartnerProgram supports activities to encourage knowledge, appreciation, and preservation of Hispanic Latino cultural and artistic expressions. Visit Spokane supports as mission-aligned nonprofit.
• Spokane ArtsminorGTM or Marketing PartnerSupports arts and culture in the region through grantmaking, programming, advocacy, and professional development. Visit Spokane promotes as part of cultural tourism efforts.
• TerrainminorGTM or Marketing PartnerBelieves everyone needs art and that a more just and vibrant Spokane is possible through creativity and collective action. Hosts Brrrzaar winter art market. Visit Spokane supports as mission-aligned nonprofit.
• Scale House MarketminorGTM or Marketing PartnerInnovative community space transforming a landmark building into the region's first permanent, year-round farmers market and agricultural hub. Visit Spokane supports as mission-aligned nonprofit.
• Davenport HotelsminorChannel Partner/ Reseller/ DistributorChair of Visit Spokane Board of Directors represents Davenport Hotels, one of Spokane's major hospitality providers and key convention hotel partner.

Scale indicators7 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Destination DC: Official destination marketing organization for Washington, D.C. Operates a closely analogous convention sales, leisure marketing, and partnership-revenue model.
• Visit Boise: Official DMO for Boise, Idaho. Same nonprofit, lodging-tax-funded structure promoting leisure and convention business in a similarly sized inland Pacific Northwest market.
• Visit Denver: Convention & Visitors Bureau for Denver. Comparable DMO model combining convention sales, leisure marketing, and partnership programs funded through lodging tax assessments.
• Visit Tucson: Official DMO for Tucson, Arizona. Lodging-tax-funded CVB delivering convention sales, leisure marketing, and partner services comparable in scope to Visit Spokane.
• Travel Portland: Official DMO for Portland, Oregon. Lodging-tax-funded nonprofit promoting leisure travel, conventions, and tourism with comparable convention sales, PR, and partnership programs.
• Visit Salt Lake: Official DMO for Salt Lake City. Lodging-tax-funded destination marketing organization with a parallel convention sales arm and leisure marketing programs targeting regional and national audiences.
• Visit Seattle: Official DMO for Seattle, Washington. Same destination-marketing mandate, lodging-tax funding model, and convention sales function targeting meeting planners and leisure visitors in the Pacific Northwest.

Broad incumbents

• Visit California: State-level destination marketing organization with a broader geographic mandate and significantly larger promotional budget. Comparable DMO function but operating at much greater scale than a single-city CVB.
• Brand USA: National destination marketing organization for the United States. Overlaps with Visit Spokane on inbound leisure promotion and cooperative international marketing, though it operates at a national rather than city level.

Others

• Destinations International: Industry association for DMOs and CVBs. Visit Spokane is implicitly a member/peer within this network; the organization sets DMO standards, training, and ethics that govern Visit Spokane's operations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/visitspokane
• Instagraminstagram.com/visitspokane

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visit Spokane