MPire Media

What MPire Media does

Scale House, formerly operating as MPire Media and rebranded in 2024, is a privately held, bootstrapped full-funnel marketing agency headquartered in Lehi, Utah, with a team of approximately five employees (the firmographics figure may understate production capacity given the breadth of named leadership: CEO Braden Simmons, COO Kyle Simmons, Head of Ad Buying Garrett Erickson, and Head of Content Alex Bulloch, plus a 'Jono' figure visible on the website). The firm serves high-growth ecommerce and service brands through three integrated service lines: (1) unlimited monthly content creation on a flat-fee subscription, with Core plans starting at $5,500/month and Growth plans at $8,500/month that include static ads, carousel ads, UGC creator videos, motion graphics, and basic or advanced AI-generated video ads; (2) flat-fee ad-buying and paid media management at $2,500/month for a single platform and $8,500/month for two or more platforms, covering Meta, Google, Bing, Pinterest, TikTok, Snapchat, and LinkedIn; and (3) email and retention marketing via 'The Writers Room' sub-brand at $1,000/month, plus consulting retainers and a separate 'Studio' content subscription at $3,500/month. Add-on production packages (Ad Makeover & AI at $3,500, Social Impact Ad Shoot at $6,500, Hero Spokesperson Video from $11,500) extend the offering into discrete project work.

The company's underlying technology asset is ScaleHouse Vault, a proprietary data platform aggregating $500M+ in tracked client sales across 100+ brands, which is used to inform creative production choices and ad-buying decisions rather than serving as an externally marketed product. The firm also incorporates generative AI capabilities (AI-generated UGC and product videos, AI-enhanced photo ads with motion polish, and AI-generated multi-language voiceover and captions), primarily via third-party tooling, and has formalized this into a discrete SKU rather than embedding it only as a feature.

The business model is a flat-fee, subscription-recurring GTM with no long-term contracts and no percentage-of-ad-spend pricing, sold through direct website bookings and word-of-mouth referrals. The firm has explicitly stated it has never run its own paid advertising, and the bulk of acquisition is inbound and referral-driven. Customer count stands at 100+ active clients spanning ecommerce, real estate (Offerpad), fintech/payments (Everee), health/wellness (Kenetik), and pest control (Riddy), with segment mix intentionally spread across SMB and enterprise. No external funding rounds, acquisitions, subsidiaries, or parent-company relationships are disclosed, indicating a founder/management-controlled ownership structure.

Name

MPire Media

Legal name

Scale House

Website

https://mpire.media

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Scale House (formerly MPire Media) is a Lehi, Utah-based full-funnel marketing agency providing flat-fee content creation, paid media buying, and email/retention services to high-growth ecommerce and service brands, powered by its ScaleHouse Vault conversion-data platform.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

Keywords

• Digital marketing agency
• Content creation services
• Paid media management
• Performance advertising
• Ecommerce marketing services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Content Creation Services: Monthly flat-fee subscription for unlimited content creation including static ads, video editing, UGC creator videos, and motion graphics. Tiered plans from Core ($5,500/month) to Growth ($8,500/month) with different active project slots and deliverables.
2. Ad Buying Services: Flat monthly fee for platform-based ad buying and management. Single platform at $2,500/month, two platforms at $8,500/month. Unlike typical agencies that charge percentage of ad spend, Scale House charges flat fees with no long-term contracts.
3. Video Production Packages: One-time project-based pricing for video shoots including Social Impact Ad Shoots ($6,500), Hero Spokesperson Videos ($11,500+), and Ad Makeover packages ($3,500). Monthly recurring options available for ongoing production needs.
4. Email & Retention Marketing: Monthly retainer for email automation, custom template design, ESP migration, segment-based campaign strategy, and lifecycle revenue optimization.
5. Consulting Retainers: Strategic consulting partnerships providing ad audits, growth roadmaps, weekly or monthly strategy blocks, and cross-functional support for content, media, and data.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

MPire Media (operating as Scale House) is a full-funnel digital marketing agency that delivers content creation, paid media/ad buying, email and retention marketing, and consulting services to high-growth eCommerce and service brands. The company operates on a flat-fee subscription model with monthly recurring engagements, offering unlimited content production, AI-enhanced video and photo ads, and platform-agnostic ad buying across Meta, Google, Bing, Pinterest, TikTok, Snapchat, and LinkedIn. Its proprietary ScaleHouse Vault, containing $500M+ of conversion data across 100+ brands, is used to inform creative and media buying decisions.

Product overview

MPire Media operates as Scale House, a full-funnel marketing agency offering integrated content creation and paid media services. The company provides three core service lines: (1) Content Creation with Core ($5,500/month) and Growth ($8,500/month) plans offering unlimited monthly production with active project workflows; (2) Ad Buying Services with single platform ($2,500/month) and multi-platform ($8,500/month) flat-fee options across Meta, Google, Bing, Pinterest, TikTok, Snapchat, and LinkedIn; and (3) Email & Retention Marketing through The Writers Room ($1,000/month). Add-on offerings include the Ad Makeover & AI Package ($3,500), Social Impact Ad Shoot ($6,500), and Hero Spokesperson Video ($11,500+), plus consulting retainers. The company leverages AI-generated video ads and AI-enhanced content within its content creation workflow, and manages campaigns across seven major advertising platforms. Formerly known as Mpire Media since 2019, the company rebranded to Scale House in 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Creation Services Unlimited monthly content creation service for high-growth eCommerce and service brands, producing static ads, carousel ads, video editing, UGC creator videos, motion graphics, 2D animation, YouTube videos, video sales letters, and AI-generated video and photo ads. Delivered on a 2 active project workflow with 7-10 day turnaround.
• Paid Media & Ad Buying Services Flat-fee paid media management service covering platform and placement strategy, campaign goals and structure, audience strategy, messaging and copy, funnel development, tracking and measurement, conversion funnel feedback, creative review, offer positioning, and data reporting across Meta, Google, Bing, Pinterest, TikTok, Snapchat, and LinkedIn.
• Email & Retention Marketing Email automation and retention marketing service that turns first-time buyers into repeat customers, including welcome and post-purchase flows, custom template design, ESP migration, segment-based campaign strategy, and lifecycle revenue optimization.
• Consulting & Strategic Partnerships Consulting retainer and strategic partnership service providing high-level guidance, ad audits, growth roadmaps, weekly calls or monthly strategy blocks, and cross-functional support spanning content, media, and data.
• The Writers Room Email and copywriting subscription service including automations, copy writing, email design, 2 active project slots, priority turnaround, advanced video editing, 2 UGC videos per month, motion graphics, animation, and longform video editing, priced at $1,000/month.
• The Studio Content creation subscription service including 20 statics, 4 motion graphics, 4 short-form videos, 2 UGC videos, 2 active project slots, fast turnaround, static and carousel ads, and standard video editing, priced at $3,500/month.
• Hero Package Monthly Monthly subscription video shoot package delivering a full-day shoot with motion graphics, social-optimized photos, and custom sound design, with a 4-week turnaround.
• Campaign Starter Package Monthly subscription shoot package delivering a half-day elevated video and photo shoot with motion graphic ads and a 3-week turnaround.
• Social Impact Ad Shoot Half-day video and photo production delivering high-converting creative for ecommerce, promos, or testing new offers, including 4 video ads and 4 photo ads for $6,500.
• Hero Spokesperson Video Full-scale premium production featuring a professional on-camera actor, shot and edited like a national brand commercial, including 2 premium spokesperson videos and 4 photo ads starting at $11,500+.
• Ad Makeover & AI Package AI-enhanced content refresh service that takes existing video clips, customer photos, or testimonials and adds motion graphics and AI polish, including 2 video ads, 2 motion graphic ads, and 4 photo ads for $3,500.
• Ad Makeover Package (Per-Edit) Per-edit subscription service for brands leveraging generative tools with existing footage, delivering high-converting video or photo assets, social-optimized photo ads with copy, expert editing, color grading, and motion polish in 9:16 and 1:1 formats, at $450/edit/month.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Avenue Z: Avenue Z is a performance marketing and PR agency combining paid media, content, and influencer marketing for high-growth eCommerce and consumer brands - overlapping Scale House in creative-plus-media integration and vertical focus.
• Disruptive Advertising: Disruptive Advertising is a performance-focused paid media agency specializing in Meta and Google ad buying with a flat-fee engagement model, serving eCommerce and lead-generation clients similar to Scale House's core customer base.
• Coalition Technologies: Coalition Technologies is a full-service digital agency offering SEO, paid media, content, and web design on retainer to eCommerce brands - comparable service mix and vertical focus to Scale House.
• Hawke Media: Hawke Media is a full-service digital marketing agency offering content, paid media, and email/retention services on a flat monthly retainer with no long-term contracts - directly mirroring Scale House's pricing model and senior-team positioning for SMB and mid-market eCommerce brands.
• SmartSites: SmartSites is a full-service digital agency offering content creation, paid media buying, and email marketing on retainer to SMB and mid-market clients - similar service breadth and pricing model to Scale House, though generally targeting smaller accounts.
• LYFE Marketing: LYFE Marketing is a social media and digital advertising agency offering content creation, paid social, and email services on monthly retainers to small and mid-sized eCommerce and service businesses - closely aligned with Scale House's service stack and target segments.
• Power Digital Marketing: Power Digital Marketing is a full-funnel performance marketing agency offering content, paid media, SEO, and CRO services to high-growth eCommerce brands - directly comparable to Scale House in service mix and target segment.

Emerging players

• Metric Digital: Metric Digital is a boutique paid-media and analytics agency focused on eCommerce brands across Shopify and Amazon - a smaller direct competitor specializing in the same high-growth DTC customer profile that Scale House targets.

Regional players

• Social Chain / Gebrüder Heinemann-era equivalents: Social Chain is a social media and influencer marketing agency with content, paid social, and creator services - a comparable content-plus-amplification peer, primarily serving European and adjacent markets rather than the US-focused Scale House.

Broad incumbents

• Tinuiti: Tinuiti is a large independent performance marketing agency operating across paid media, organic, email, and creative across all major platforms - a broader incumbent that competes for the same eCommerce and service-brand paid-media budgets as Scale House.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mpiremedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MPire Media