Transbec

What Transbec does

Transbec (legal entity: Les Pièces d'autos Transbec Inc.) is a Canadian wholesale distributor of aftermarket automotive parts and accessories, founded in 1974 by Pierre Deaudelin in Montreal and now headquartered in Laval, Quebec. The company distributes a catalog of more than 30,000 SKUs across brake systems (discs, pads, calipers), suspension components, wheel bearings, axles, exhaust, alternators, filters, wipers, belts, chemicals, electrical supplies, and trailer/tire accessories. Its sister company, Direct Auto Import (DAI, acquired 2008), extends the offering to rims, wheels, and tires. Supply is sourced primarily from Asia-based manufacturers in China, Thailand, and Taiwan, with a permanent full-time employee in China managing supplier relationships, and products are reverse-engineered and refined through an 11-step R&D process intended to surpass Original Equipment (OE) standards, with particular emphasis on Nordic winter-condition durability.

Transbec operates as a B2B wholesale distributor selling to independent auto repair shops, service stations, garages, retail auto parts stores, and vehicle dealerships across Canada. It runs 16 company-owned warehouses spanning more than 400,000 square feet (with a Laval flagship exceeding 500,000 sq ft after a 35,000 sq ft expansion in 2022), employs approximately 220 people across the Transbec and DAI entities, and reaches customers through a dedicated team of regional account managers in every Canadian province alongside a B2B e-commerce ordering platform (orders.transbec.ca). Pricing is quote-based with no publicly disclosed list prices. Beyond branded distribution for partner labels such as Bremsen, Pro Fusion, Edge, Chassis-pro, Evolution, EcoGard, Permatex, and Tork, Transbec offers a turnkey private-label importation service leveraging 25 years of sourcing expertise. The company is privately held and controlled by founder Pierre Deaudelin, with no external PE, VC, or institutional ownership disclosed.

Name

Transbec

Legal name

Les Pièces d'autos Transbec Inc.

Website

https://transbec.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

Transbec is a Canadian wholesale distributor of aftermarket automotive parts and accessories, founded in 1974, serving auto repair shops, retailers, and dealerships across Canada via 16 warehouses and a catalog of 30,000+ SKUs.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Parts Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• Automotive parts distribution
• Aftermarket auto parts
• Wholesale auto parts
• Brake and suspension parts
• Vehicle components supply

Headquarters

HQ city

Quebec

HQ country

Canada

HQ region

North America

Offices16 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Distribution of Auto Parts & Accessories: Transbec operates as a wholesale distributor of automotive parts and accessories, selling to retailers, auto repair shops, garages, service stations, and vehicle dealerships across Canada. Revenue is generated through the sale of parts from its catalog of 30,000+ SKUs.
2. Sister Company — Direct Auto Import (DAI): Through sister company Direct Auto Import, Transbec offers a wide selection of wheels, rims, and tires. DAI operates its own warehouses in Toronto and serves specific regional markets.
3. Private Label Importation Services: Transbec offers turnkey private label importation projects, assisting customers in importing unique product ranges with brand name and packaging development. 25 years of specialization in importation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Transbec is a wholesale distributor of aftermarket automotive parts and accessories, offering a catalog of 30,000+ SKUs spanning brake systems, suspension, wheel bearings, axles, exhaust, alternators, filters, wiper blades, belts, lighting, and shop/chemical supplies for all makes and models of domestic and imported cars. Through 16 company-owned warehouses across Canada and a B2B online ordering platform, the company supplies independent auto repair shops, garages, service stations, retailers, and dealerships. A separate private label importation service supports customers in developing and importing their own branded product ranges.

Product overview

Transbec is an auto parts and accessories distributor operating as a single unified distribution platform rather than a modular software product. The company offers over 30,000 SKUs across multiple product categories including braking systems (discs, pads, calipers), suspension components, wheel bearings, full suspension kits, axles, exhaust systems, alternators, cabin air filters, wiper blades, and serpentine belts. The portfolio also includes chemical products, cleaning products, shop supplies, electrical supplies, trailer accessories, and tire/wheel accessories. Transbec distributes both proprietary-equivalent aftermarket parts and branded products from partner manufacturers including Bremsen, Pro Fusion, New Caliper, Edge, Chassis-pro, Evolution, EcoGard, and Tork Precision Axle. Through its sister company Direct Auto Import (DAI), Transbec extends its offering to include rims, wheels, and tires. The company also offers a private label importation service leveraging 25 years of expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Bremsen: Brake brand specializing in discs and pads, added in 2013
• Bremsen Defender
• Pro Fusion
• New Caliper
• Edge
• Chassis-pro
• Evolution

Products and services

• Wholesale Auto Parts & Accessories Catalog Wholesale distribution of 30,000+ aftermarket automotive parts and accessories covering brake discs, brake pads, calipers, suspension components, wheel bearings, full suspension kits, axles, exhaust systems, alternators, cabin air filters, wiper blades, and serpentine belts for all makes and models of domestic and imported cars. Sold to independent auto repair shops, garages, service stations, retailers, and vehicle dealerships across Canada via 16 company-owned warehouses, the B2B online ordering platform (orders.transbec.ca), and a regional account-manager sales force.
• Wheels, Rims & Tires Distribution (Direct Auto Import) Wholesale distribution of rims, wheels, and tires through sister company Direct Auto Import (DAI), an adjacent operating subsidiary wholly owned under Groupe Transbec. DAI maintains dedicated warehouses in the Toronto area and serves specific regional markets in Canada.
• Private Label Importation Program Turnkey private label importation service that guides customers through the full process of importing unique auto parts product ranges under their own brand. Includes an in-person project meeting in Laval, action plan development, three concept proposals, product naming and packaging design, sales analysis and order preparation, production via partner factories in China, and order follow-up and delivery.
• Distributed Partner Brand Product Lines Branded product lines distributed by Transbec under partner brands including Bremsen and Bremsen Defender (brake discs and pads), Pro Fusion (brake products), New Caliper (brake calipers), Edge (wheel bearings), Chassis-pro (suspension), Evolution (shock absorbers), EcoGard (filtration and accessories), Tork Precision Axle (axles), Ampro (tools and equipment), Permatex (chemicals), Emzone (chemicals), Superlube (lubricants), EZ-sensor / Schrader (TPMS sensors), Eurovision LED and Sylvania (lighting), Soelution (hardware), Everlast Electric (electrical), Hayden Auto (thermal management), and Aquapel (glass treatment).
• Shop Supplies & Chemical Products Catalog Wholesale distribution of shop supply and consumable product categories including chemical products (brake cleaners, protective coatings, adhesives, sealants), cleaning products, shop supplies and consumables, electrical supplies (lighting products from Sylvania and Eurovision), trailer accessories, and tire and wheel accessories (including TPMS sensors). Sold to repair shops, service stations, and retailers.

Quantifiable outcome

• Parts surpass OE (Original Equipment) industry standards through continuous improvement approach

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

22 partnerships are on record, tiered core, major and minor.

• Direct Auto Import (DAI)coreStrategic or Co-development PartnerDirect Auto Import is the sister company of Transbec, offering a wide selection of wheels, rims, and tires. DAI operates its own warehouses in Toronto (2-385 Carlingview Drive) and serves specific regional markets. Transbec and DAI together form 'Groupe Transbec.' Both entities share the same leadership under Pierre Deaudelin and collectively employ approximately 220 people.
• Asia-Based Manufacturing Partners (China, Thailand, Taiwan)coreTechnology or IntegrationTransbec's supply chain is primarily composed of manufacturers in Asia, particularly in China, Thailand, and Taiwan, offering a wide range of products in steel and aluminum markets, automotive accessories, and ancillary products. The company maintains a permanent full-time employee in China who maintains close relationships with suppliers and visits their facilities. Management also conducts visits to supplier facilities in China.
• BremsencoreChannel Partner/ Reseller/ DistributorBremsen is a brake brand specializing in discs and brake pads, added to the product lineup in 2013 during a trip to Germany. Transbec distributes Bremsen and Bremsen Defender products. The brand is marketed at bremsenbrakes.com.
• Bremsen DefendercoreChannel Partner/ Reseller/ DistributorBremsen Defender is a sub-brand of Bremsen, distributed by Transbec. Added to the product lineup in 2013.
• Pro FusionmajorChannel Partner/ Reseller/ DistributorPro Fusion (profusionbrakes.com) is an automotive brake brand distributed by Transbec.
• New CalipermajorChannel Partner/ Reseller/ DistributorNew Caliper (newcalipers.com) is a brand distributed by Transbec, specializing in brake calipers.
• Edge (Wheel Bearings)majorChannel Partner/ Reseller/ DistributorEdge (edgewheelbearings.com) is a wheel bearing brand distributed by Transbec.
• Chassis-promajorChannel Partner/ Reseller/ DistributorChassis-pro (chassisprosuspension.com) is a suspension brand distributed by Transbec.
• Evolution ShocksmajorChannel Partner/ Reseller/ DistributorEvolution (evolutionshocks.com) is a shock absorber brand distributed by Transbec.
• AmprominorChannel Partner/ Reseller/ DistributorAmpro is an automotive tools and equipment brand distributed by Transbec.
• EcoGardmajorChannel Partner/ Reseller/ DistributorEcoGard (ecogard.com) is an automotive filtration and accessories brand distributed by Transbec.
• PermatexmajorChannel Partner/ Reseller/ DistributorPermatex (permatex.com) is a chemical automotive products brand (adhesives, sealants, cleaners) distributed by Transbec.
• EmzonemajorChannel Partner/ Reseller/ DistributorEmzone (emzone.ca) is an automotive chemical products brand distributed by Transbec.
• SuperlubeminorChannel Partner/ Reseller/ DistributorSuperlube (super-lube.com) is a lubricant brand distributed by Transbec.
• EZ-sensor (Schrader)minorChannel Partner/ Reseller/ DistributorEZ-sensor (schradertpms.com) is a TPMS (tire pressure monitoring system) sensor brand distributed by Transbec.
• Eurovision LEDminorChannel Partner/ Reseller/ DistributorEurovision LED (eurovisionled.com) is an automotive LED lighting brand distributed by Transbec.
• Sylvania HomeminorChannel Partner/ Reseller/ DistributorSylvania Home (sylvania-automotive.com) is an automotive lighting brand distributed by Transbec.
• SoelutionminorChannel Partner/ Reseller/ DistributorSoelution (bremsenbrakes.com/soelution-hardware/) is a hardware brand distributed by Transbec.
• Tork Precision AxleminorChannel Partner/ Reseller/ DistributorTork Precision Axle (torkaxles.com) is an axle brand distributed by Transbec.
• Everlast ElectricminorChannel Partner/ Reseller/ DistributorEverlast Electric (everlastelectrics.com) is an electrical products brand distributed by Transbec.
• Hayden AutominorChannel Partner/ Reseller/ DistributorHayden Auto (haydenauto.com) is an automotive thermal management brand (fans, clutches) distributed by Transbec.
• AquapelminorChannel Partner/ Reseller/ DistributorAquapel (aquapel.com) is a glass treatment/water repellent brand for automotive windshields, distributed by Transbec.

Scale indicators6 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• AutoZone, Inc. AutoZone is the largest U.S. specialty retailer and distributor of automotive replacement parts and accessories, with growing Canadian presence following its Uni-Sélect acquisition. Comparable as a broad incumbent defining the competitive benchmark on catalog breadth, pricing, and digital infrastructure that Transbec must match.
• O'Reilly Automotive, Inc. O'Reilly is one of the largest U.S. auto parts specialty retailers serving both DIY and professional installers through a dual-market model with strong B2B focus. Comparable in the professional installer segment and product-mix strategy, though primarily U.S.-operated.
• Genuine Parts Company (NAPA U.S.): Genuine Parts Company owns and operates the NAPA Auto Parts distribution system in the United States and globally sources parts for the NAPA network. Relevant comparable as the parent of Transbec's closest Canadian competitor (UAP/NAPA Canada) and as a global benchmark for wholesale aftermarket distribution scale and economics.
• AutoZone Canada (formerly Uni-Sélect): AutoZone acquired Uni-Sélect in 2023, taking ownership of Canada's largest national auto parts distributor (including the Bumper to Bumper, Auto Value, and FinishMaster banners). A broad incumbent competing across every Canadian region Transbec serves, with materially larger procurement scale and technology investment.

Direct peers

• UAP Inc. (NAPA Canada): UAP is the Canadian master distributor for the NAPA Auto Parts network, distributing new and remanufactured parts, tools, and accessories to garages and retailers across Canada. Directly comparable to Transbec in core product range, B2B wholesale motion, and Canadian geographic footprint.
• Fisher Auto Parts: Fisher Auto Parts is a U.S. wholesale distributor of automotive aftermarket parts serving professional installers with a broad catalog and regional warehouse network. Comparable in B2B wholesale model, catalog breadth, and warehouse-based distribution serving professional garages.
• Bumper to Bumper (Canada): Bumper to Bumper is a Canadian network of independent auto parts stores and distributors operating under the Bumper to Bumper banner (now part of AutoZone's Uni-Sélect platform). Directly comparable as a Canadian B2B auto parts distributor serving workshops, retailers, and service stations with a similar multi-region footprint.

Regional players

• Mighty Auto Parts: Mighty Auto Parts is a North American distributor of aftermarket parts focused on professional service centers via a route-based sales model and franchisee network. Comparable in B2B professional-channel focus and route-based distribution to independent garages, though with a primarily U.S. footprint.
• Lordco Parts Ltd. Lordco is a privately held Canadian auto parts retailer and wholesaler headquartered in British Columbia, dominant in Western Canada with a retail-counter format combined with wholesale supply. Comparable to Transbec in product breadth and B2B/wholesale hybrid model, but regionally focused on BC and Western Canada versus Transbec's Eastern Canada core.

Emerging players

• Parts iD / AutoAnything (aftermarket e-commerce peers): Aftermarket e-commerce specialists focused on parts and accessories for specific vehicle categories, representing the digital-native distribution model Transbec is competing against as B2B purchasing migrates online. Emerging threat to traditional warehouse-based distributors like Transbec.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100053444957990

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Transbec