Superlube

What Superlube does

Superlube Complete Car Care is a full-service automotive repair and maintenance shop located at 896 Center Rd, Avon, OH, serving individual vehicle owners and small-to-midsize business fleet operators in Northeast Ohio. Founded in 1990 and operating for more than 30 years, the shop was acquired by GreatWater 360 Auto Care in 2025 and now operates as a subsidiary brand within that network. Service offerings span oil changes, brakes, tires, exhaust, electrical, steering/suspension, heating/AC, inspections and diagnostics, and under-the-hood repairs, plus specialized lines for Tesla, Mini Cooper, EV/hybrid, luxury, farm equipment, and ADAS calibration. Most work is backed by a 3 Year/36,000 Mile Nationwide Warranty, and the shop runs a "Great 8 Free Services" program (tire rotation, flat tire repair, tread check, tire pressure, battery check, fluids check, wiper install, brake inspection) designed to drive walk-in traffic.

The company's underlying technology is conventional automotive diagnostic and repair equipment operated by ASE-certified technicians; no proprietary software, AI, or platform IP is disclosed. Revenue is generated primarily through transaction-based service fees and parts pass-through (oil changes, brake jobs, tire sales, etc.), supplemented by a subscription/recurring component via GreatWater Fleet Services contracts for small-to-midsize business fleets. Distribution is a physical retail storefront with multi-channel scheduling (walk-in, online booking, phone, text). Customer segments are horizontal: individual vehicle owners represent the primary individual-consumer base, while fleet operators and a discounted veterans/first-responders segment add modest diversification. The shop benefits from GreatWater 360's network scale of 155+ locations across 10 states, which provides shared procurement, marketing, warranty, and operational infrastructure.

Name

Superlube

Legal name

Superlube Complete Car Care

Website

https://superlubecarcare.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Superlube Complete Car Care is a full-service auto repair and maintenance shop in Avon, OH, serving individual vehicle owners and small fleet operators in Northeast Ohio. Founded in 1990, it operates as a subsidiary brand within the GreatWater 360 Auto Care network of 155+ locations across 10 states.

Ownership category

akta.pro rank

Product category

Auto Repair Services

NAICS

General Automotive Repair (811111), Specialized Automotive Repair (811114)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Brakes, Steering & Suspension Services (TLAKAAAC)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Electrical, Diagnostics & ADAS Calibration (TLAKAAAF)

Keywords

• Auto repair services
• Vehicle maintenance
• Tire services
• Fleet maintenance
• Brake repair

Headquarters

HQ city

Westlake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Auto Repair Services: Transaction-based auto repair and maintenance services including oil changes, brake repair, tire services, exhaust work, electrical repairs, engine diagnostics, steering/suspension, heating/AC, and inspections. Revenue generated per service/job performed with no appointment needed for most basic services.
2. Parts Sales: Sale of automotive parts including brake pads, rotors, tires, batteries, filters, and other components. Parts sold alongside installation services as part of repair jobs.
3. Fleet Maintenance Contracts: Ongoing maintenance and repair services for small-to-midsize business vehicle fleets, providing predictable revenue through recurring service relationships.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Superlube Complete Car Care is a full-service auto repair and maintenance shop providing oil changes, brake service and repair, tire and wheel services, exhaust, electrical, steering and suspension, heating and air conditioning, inspections and diagnostics, under-the-hood engine work, fleet maintenance, and specialized repairs for Tesla, Mini Cooper, electric/hybrid, luxury, and farm equipment vehicles. ASE-certified technicians perform work backed by a 3 Year/36,000 Mile Nationwide Warranty, with eight essential maintenance services offered free of charge with no appointment required.

Product overview

Superlube Complete Car Care is a full-service auto repair and maintenance shop operating as part of the GreatWater 360 Auto Care network. The company offers a comprehensive portfolio of automotive services organized into core maintenance and repair services (oil changes, brakes, tires, exhaust, electrical, steering/suspension, heating/AC, inspections/diagnostics, under-the-hood services, and fleet services) along with specialized offerings (Tesla repair, Mini Cooper repair, electric/hybrid vehicle repair, ADAS calibration, luxury vehicle repair, and farm equipment repair). The company also provides promotional free maintenance services through its 'Great 8 Free Services' program and ancillary services like key fob programming. Services cover domestic, foreign, gas, hybrid, electric, and all major vehicle makes and models. The company operates over 155 locations across 10 states, with a 3 Year/36,000 Mile Nationwide Warranty backing most work performed.

Differentiator

Problem solved

Functional benefit

Products and services

• Oil Changes and Maintenance Services
• Brakes Service and Repair
• Tires and Wheels Services
• Steering and Suspension Services
• Exhaust Services
• Electrical Services
• Inspections and Diagnostics
• Heating and Air Conditioning Services
• Lights and Wipers Services
• Under the Hood Services
• GreatWater Fleet Services
• Tesla Repair
• Mini Cooper Repair
• Electric and Hybrid Vehicle Repair
• ADAS Calibration
• Luxury Vehicle Repair
• Car Keys and Fobs Programming

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Brakes for BreastsminorOthers · 1 October 2025Charitable partnership supporting breast cancer research. During October 2025 (Breast Cancer Awareness Month), a portion of every brake sale was donated to Brakes for Breasts to fund a preventive breast cancer vaccine. Superlube/GreatWater donated $25,000. The organization praised GreatWater's ability to pool resources across multiple shops for impact.
• ValvolineminorGTM or Marketing PartnerPromotional partnership for FIFA World Cup 2026. Valvoline-branded promotional campaign offering customers chance to win trip to World Cup 2026 Final.
• Bridgestone & FirestoneminorGTM or Marketing PartnerTire manufacturer promotional partnership offering customers up to $80 back on Bridgestone and Firestone tire purchases.
• GreatWater 360 Auto CarecoreStrategic or Co-development PartnerSuperlube operates under the GreatWater 360 Auto Care network, a platform providing operating resources, training, benefits, and long-term support. The network comprises 155+ locations across 10 states. GreatWater has acquired multiple independent shops including Fozio's Auto Service, Twinsburg Auto Service Center, Pampered Auto Care, and Hubbell's Auto Repair, integrating them into the network while preserving established names and teams.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pep Boys: National full-service auto repair and tire chain offering oil changes, brakes, tires, and diagnostics across a multi-location footprint. Directly comparable as a multi-store competitor providing similar light-duty repair services.
• Christian Brothers Automotive: Franchise full-service auto repair brand emphasizing trust, warranty, and clean customer experience. Closely mirrors Superlube's value proposition and warranty-led positioning.
• Firestone Complete Auto Care: Bridgestone-owned national chain combining tire sales with full mechanical repair and maintenance. Highly comparable to Superlube in offering brakes, tires, alignments, and diagnostics.
• Monro Auto Service and Tire Centers: Multi-brand auto service chain (Monro, Mr. Tire, Tire Warehouse) providing undercar and tire services across the Northeast and Midwest, overlapping with Superlube's geography and offerings.
• Meineke Car Care Centers: Franchise-based full-service auto repair network covering exhaust, brakes, tires, and general maintenance. Closely aligned with Superlube's service mix and franchise/network distribution model.
• AAMCO Transmissions & Total Car Care: Franchise network historically known for transmission service, expanded into total car care. Comparable as a multi-location repair franchise targeting general consumers.
• Jiffy Lube: Largest quick-service oil change and light-maintenance franchise in North America. Comparable on the core routine-maintenance services Superlube emphasizes.
• Goodyear Tire & Service Network: Tire manufacturer-affiliated service centers offering tires, alignments, and general mechanical repair. Comparable to Superlube's tire-forward and full-service repair offering.

Emerging players

• Take 5 Oil Change: Fast-growing drive-thru oil change concept emphasizing speed and convenience. Comparable on routine maintenance services and represents the convenience-focused competitive pressure Superlube faces.

Broad incumbents

• GreatWater 360 Auto Care: Parent platform operating 155+ auto care shops across 10 states. Directly relevant as Superlube's parent/network and the broader strategic context for the shop's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SuperlubeCarCenter
• LinkedInlinkedin.com/company/superlube-complete-car-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superlube