Hitori
Hitori is a Melbourne-based, founder-led digital product studio (est. 2011) building custom web apps, mobile apps, and HIPAA/FHIR-compliant healthtech platforms for Australian hospitals, mid-market enterprises, and startups, and productising its healthcare integration work via rxConnect, mhrConnect, and the Kenko RPM venture.
- Company typePrivate
- Founded2011
- HeadquartersSouth Melbourne, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Hitori does
Hitori Pty Ltd is a Melbourne-based, founder-led digital product studio founded in 2011 by brothers Nicholas Cole (Creative Director and CTO) and Brent Cole (Managing Director). Operating with 1–10 staff from St Kilda, the company delivers bespoke web applications, native and cross-platform mobile apps, and cloud platforms to three primary segments: Australian hospitals and healthtech organisations, mid-market enterprise (manufacturing, retail, education), and startups. Its technical stack spans Python/Django, React/React Native, iOS, Android, AWS, Azure and DigitalOcean, with deep specialisation in HIPAA-compliant digital health platforms, FHIR interoperability, and Australian Digital Health standards including eRx and My Health Record. Beyond services, Hitori has begun productising its healthcare integration expertise through proprietary middleware brands rxConnect® (eScript) and mhrConnect® (My Health Record), and runs HITORI Ventures — an internal startup studio whose lead asset is the Kenko™ Remote Patient Monitoring platform with AI-powered patient recommendations.
Revenue is generated almost entirely through custom-quoted, project-based professional services engagements with multi-year support contracts and ongoing product management; pricing is not publicly listed and indicative project ranges span AUD $30K–$300K+. The proprietary middleware products and Kenko RPM represent an early, modest shift toward recurring or licence-style revenue, but services remain the core economic engine. Go-to-market is relationship-driven and direct: inbound via the website, SEO, and the quarterly Melbourne HealthTech Meetup that Hitori hosts, with conversion handled through Calendly booking and personal outreach by the founders. The company is privately held, bootstrapped (no disclosed funding rounds or external investors), and operates with no parent company, subsidiaries, or public M&A activity on record.
Hitori firmographics
Firmographics- Name
- Hitori
- Legal name
- Hitori Pty Ltd
- Website
- https://hitori-inc.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hitori is a Melbourne-based, founder-led digital product studio (est. 2011) building custom web apps, mobile apps, and HIPAA/FHIR-compliant healthtech platforms for Australian hospitals, mid-market enterprises, and startups, and productising its healthcare integration work via rxConnect, mhrConnect, and the Kenko RPM venture.
- Ownership category
- akta.pro rank
Hitori industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Other Scientific and Technical Consulting Services (541690), Home Health Care Services (62161)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Post-Acute & Hospital-at-Home Remote Care Platforms (HLACAFAB)
- akta.pro secondary industries
- Post-Acute, Rehabilitation & Home Recovery Monitoring (PT/OT, post-surgical) (HLALAFAE), Virtual PT/OT/MSK & Rehab Programs (Payer-Sponsored) (HLALACAI), Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)
Keywords
Where Hitori is headquartered
LocationHeadquarters
- HQ city
- South Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Hitori business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Custom Software Development Services: Bespoke web app, mobile app, and digital platform development billed on a project/quoted basis. Revenue is generated through fixed-scope or time-and-materials engagements for enterprise, startup, and healthcare clients. The company emphasises long-term partnership and ongoing product support as a recurring revenue lever.
- Product Licensing / SaaS (Kenko RPM Platform): The Kenko™ RPM (Remote Patient Monitoring) platform, built as a venture by HITORI, operates as a standalone healthtech product. This represents a potential recurring/software revenue stream beyond pure services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Project-based bespoke development — custom quoting per engagement |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Hitori product offering
Product offeringCore offering
Hitori is a Melbourne-based digital product studio that designs and builds custom web applications, native and cross-platform mobile apps (iOS, Android, React Native), and specialised HealthTech/MedTech platforms for healthcare institutions, enterprises, and startups. It complements bespoke development with proprietary Australian Digital Health middleware products (rxConnect® for eScript integration and mhrConnect® for My Health Record) and the Kenko™ Remote Patient Monitoring platform, delivered through a strategy-first, long-term partnership model.
Product overview
Hitori is a Melbourne-based digital product studio offering a comprehensive suite of custom software development services. Their core offerings include web application development, mobile app development (iOS/Android), and specialized HealthTech/MedTech development. They operate a modular product portfolio comprising proprietary middleware solutions (rxConnect® for eScript integration, mhrConnect® for My Health Record integration) and a HealthTech startup platform (Kenko™ RPM). Additional services include enterprise mobility, automation & AI, fractional CTO services, and staff augmentation. Their approach combines strategy, design, and development to deliver bespoke digital products with a focus on healthcare, enterprise, and startup sectors.
Differentiator
Problem solved
Functional benefit
Brands
- rxConnect®: Proprietary Australian Digital Health middleware for eScript (electronic prescriptions) integration with eRx and Services Australia HI Service
- mhrConnect®
- Kenko™
- HITORI Ventures
Products and services
- Custom Web Application Development Bespoke web application development using Python, Django, JavaScript, Ember.js, and React for enterprise, healthcare, and startup clients, including REST API development and full-stack engineering.
- Mobile App Development Native and cross-platform mobile app development for iOS and Android using React Native, Swift, and native frameworks, delivered to enterprise, healthcare, and startup clients.
- HealthTech / MedTech App Development Specialised digital health platform development including HIPAA compliance, FHIR interoperability, electronic prescribing (eRx), My Health Record integration, remote patient monitoring, and clinical trial platforms for hospitals, healthcare providers, and healthtech startups.
- Enterprise Mobility Solutions Enterprise mobility solutions providing custom app development for businesses, including staff and productivity apps with offline capabilities, system integration, and DevOps enablement for large organisations across manufacturing, retail, logistics, and professional services.
- Automation & AI Development Digital automation and RPA services including process automation, AI integration, and algorithmic solutions for business process improvement, leveraging OpenAI, ChatGPT, UiPath, Power Automate, and PyTorch.
- Website Design & Development Custom website design and development using WordPress, Shopify, and bespoke stacks for marketing websites, CMS sites, and e-commerce storefronts.
- CTO for Hire / Fractional CTO Fractional CTO and technology leadership services providing strategic guidance, technical expertise, and team augmentation for businesses and startups needing senior technology leadership without a full-time hire.
- Staff and Team Augmentation Team augmentation services supplementing client development teams with skilled technical resources across design, web, mobile, and cloud engineering.
- rxConnect® eScript Middleware Proprietary Australian Digital Health middleware that streamlines connectivity with eRx and the Services Australia HI Service, enabling eScript (electronic prescriptions) integration for custom healthcare portals and software.
- mhrConnect® My Health Record Middleware Australian Digital Health middleware solution that integrates seamlessly with My Health Record (MHR), allowing digital health portals and clinicians to securely access and create patient health records instantly.
- Kenko™ Remote Patient Monitoring Platform HealthTech startup platform for Remote Patient Monitoring (RPM) that enables home-based patient data collection, AI-powered automated health recommendations, and clinician-patient communication automation to reduce clinician burden.
- HITORI Ventures Startup Studio Startup studio venture arm that partners with passionate founders and domain experts to co-create new digital startups from the ground up, exemplified by the Kenko Health RPM Platform.
Quantifiable outcome
- Schweppes Connect replaced paper-based faxed ordering with a full-cycle client-managed mobile ordering platform
- +3 more outcomes
Companies that use Hitori
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Hitori technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature5 records
Hitori partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Amazon Web Services (AWS)coreHitori is an AWS Technology Partner providing Amazon Web Services cloud server and hosting infrastructure setup for clients' APIs, digital products, apps, and websites. AWS is the primary cloud platform used for DevOps, CI/CD pipelines, and HIPAA-compliant cloud hosting.
- Apple HealthKitcoreIntegration with Apple HealthKit ecosystem for health data collection in mobile apps. Used in clinical apps such as Alfred Health's pump app for heart failure patients and BreastMate digital health platform.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Hitori competitors and assessment
Company assessmentBroad incumbents
- Slalom: Global consulting firm with a strong health and life sciences practice providing digital product, data, and engineering services. Comparable as a broader incumbent that overlaps with Hitori's enterprise digital and healthcare engagements.
- Deloitte Digital: Digital transformation arm of a Big Four firm delivering large-scale custom software, cloud, and digital health platforms for enterprise and government clients. Comparable as a broad incumbent competing for the same regulated enterprise and healthtech programs.
- Thoughtworks: Global technology consultancy with a dedicated healthcare and life sciences practice delivering custom digital platforms. Comparable as a much larger incumbent that competes for the same regulated digital health engagements as Hitori's hospital clients.
Direct peers
- Wave Digital: Melbourne-based digital product studio specialising in custom web and mobile application development for enterprise and startup clients. Directly comparable to Hitori in geography, service offering (bespoke digital product builds), and target mid-market/enterprise buyer.
- Luminary: Australia-based digital agency specialising in bespoke web development, digital strategy, and custom platform builds for enterprise clients. Comparable as a same-country competitor offering similar custom digital product services at a similar scale.
- Bilue: Sydney/Melbourne-headquartered digital product studio building native mobile apps, web platforms, and connected experiences for enterprise clients. Comparable as a same-region competitor in custom enterprise app development with a similar relationship-led GTM.
- Curve Tomorrow: Melbourne-based digital health innovation studio that co-creates clinical and consumer health solutions with hospitals, researchers, and startups. Directly comparable as an Australian healthtech-focused custom digital product builder with hospital clients.
Others
- ANDHealth: Australia's leading digital health commercialisation organisation supporting mid-stage healthtech companies with capital, capability, and clinical connections. Comparable as an Australian healthtech ecosystem enabler adjacent to Hitori's HITORI Ventures startup studio work.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Hitori social profiles
Digital presenceHitori compliance and trust
Trust signalCompliance2 records
Hitori financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hitori leadership team
Management profileNumber of profiles
Profiles3 records
Hitori funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hitori M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hitori
What does Hitori do?
Hitori is a Melbourne-based digital product studio that designs and builds custom web applications, native and cross-platform mobile apps (iOS, Android, React Native), and specialised HealthTech/MedTech platforms for healthcare institutions, enterprises, and startups. It complements bespoke development with proprietary Australian Digital Health middleware products (rxConnect® for eScript integration and mhrConnect® for My Health Record) and the Kenko™ Remote Patient Monitoring platform, delivered through a strategy-first, long-term partnership model.
Is Hitori a public or private company?
Hitori is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hitori founded?
Hitori was founded in 2011. It employs 1 to 10 people.
Where is Hitori based?
Hitori is headquartered in South Melbourne, Australia, in the Oceania region.
How does Hitori make money?
Two revenue lines are on record. Custom Software Development Services are the primary driver. The others are product Licensing / SaaS (Kenko RPM Platform).
Who are Hitori's main competitors?
Broad incumbents on record are Slalom, Deloitte Digital and Thoughtworks. Direct peers are Wave Digital, Luminary, Bilue and Curve Tomorrow. ANDHealth is listed as an others.
Does Hitori have an API?
Yes. Hitori develops custom REST API solutions as part of their digital product offerings. Their backend development services include custom REST API creation, third-party API integration, and 3rd-party SDK integration. API development is a core service offering, particularly for enterprise, healthtech, and startup digital platforms.
What industry is Hitori in?
Hitori's product category is Custom Software Development Services. Its primary akta.pro industry code is HLACAFAB, Post-Acute & Hospital-at-Home Remote Care Platforms, with a secondary code of HLALAFAE, Post-Acute, Rehabilitation & Home Recovery Monitoring (PT/OT, post-surgical). Its NAICS code is 541690 and its SIC code is 7372.