Rodmell & Company

What Rodmell & Company does

Rodmell & Company Inc. is a Toronto-based consulting and creative agency that builds brand and customer-experience programs for retailers and consumer brands across North America. Founded in 2012, the firm is partner-owned (Patrick Rodmell, Marcus Nilsson, Chris Thompson) with US operations led by Executive Vice President Staci Mandrell, and operates as a partner within the Big Blue Goose Group of Companies. The business is organized around four service streams: consulting and strategy (research, insights, CX optimization, marketing and loyalty strategy, planning), branding (segmentation, positioning, activation, naming, communications), creative (brand identity, retail concept and experience design, marketing/advertising, web/digital/social, package design), and implementation (retail rollout, packaging artwork, marketing calendars, integrated project management).

The firm's deliverable model is project-based professional services, with engagements priced per scope and typically anchored in multi-week or multi-month programs culminating in measurable retail rollouts or package launches. No proprietary software platform, SaaS product, or API is disclosed; competitive advantage relies on a proprietary '5 Brand Truths' methodology, partner-led international experience, and a track record of named enterprise case studies across grocery, convenience, hardware, car rental, pharmacy, and QSR sectors (e.g., Canadian Tire, SportChek, Home Hardware, Hertz, Thrifty, Sunoco, Food Basics, London Drugs, Tractor Supply, Mark's, Edo Japan).

Go-to-market is enterprise field sales supported by a content-driven marketing approach built on website case studies, the 'Rodmell ON' insights blog, a LinkedIn presence, and a Mailchimp newsletter. The firm does not disclose revenue, pricing, or funding; it operates as a privately held corporation with no institutional investment evidenced in the available data.

Name

Rodmell & Company

Legal name

Rodmell & Company Inc.

Website

https://rodmellandco.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Rodmell & Company is a partner-owned Toronto retail branding and customer-experience agency delivering consulting, branding, creative, and implementation services to retailers and CPGs across Canada and the United States, including clients such as Canadian Tire, SportChek, Home Hardware, Hertz, and Tractor Supply.

Ownership category

akta.pro rank

Product category

Retail Branding & Customer Experience Consulting

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

Keywords

• Retail branding services
• Customer experience consulting
• Brand strategy agency
• Retail design agency
• Creative marketing services

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services - Consulting & Strategy: Fees from consulting engagements including research and insights, CX optimization, marketing strategy, digital, loyalty, and strategy and planning services for retail brands and retailers.
2. Branding Services: Revenue from brand strategy, positioning, activation, and name generation for clients across retail, grocery, hospitality, and other sectors.
3. Creative Services: Fees for brand identity, retail concept and experience design, marketing and advertising, web, digital and social media, and package design services.
4. Implementation Services: Project fees for retail rollout, packaging artwork, marketing campaigns, and integrated project management support.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Rodmell & Company is a B2B retail branding and customer experience agency that helps retailers and consumer brands build distinctive brand identities, optimize customer journeys, and execute creative marketing programs. The firm offers an integrated suite of professional services organized into Consulting, Branding, Creative, and Implementation practice areas, delivered through project-based engagements for retail and CPG clients.

Product overview

Rodmell & Company is a retail branding and customer experience (CX) agency operating as a professional services firm rather than a software product company. The company offers an integrated suite of consulting and creative services organized into four main practice areas: Consulting (Research & Insights, CX Optimization, Marketing/Digital/Loyalty/Strategy & Planning, Product & Service Strategy), Branding (Customer Segmentation, Brand Strategy & Positioning, Brand Activation, Name Generation, Communications Strategy), Creative (Brand Identity, Retail Concept/Experience, Marketing/Advertising, Web/Digital/Social Media, Package Design, Communications), and Implementation (Retail Rollout, Packaging Artwork, Marketing Calendar, Marketing Campaigns, Integrated Project Management). These services work together to help retailers develop insight-driven strategies and execute creative solutions that attract new customers, promote loyalty, and inspire incremental sales. The agency serves clients across grocery, convenience retail, car rental, pharmacy, sports retail, home improvement, and food service sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Branding Services Comprehensive branding solutions including customer segmentation, brand strategy and positioning, brand activation, name generation, and communications strategy to help retailers build distinctive brand identities.
• CX Optimization Consulting Customer experience optimization services focused on research and insights, journey mapping, and strategic planning to improve retail customer experiences for brand and retail clients.
• Creative Services Full creative offerings including brand identity design, retail concept and experience design, marketing and advertising, web/digital/social media content, and package design for retail and consumer brand clients.
• Implementation Services Retail rollout execution, packaging artwork production, marketing calendar development, marketing campaign management, and integrated project management support for retail brand programs.
• Marketing and Digital Services Digital marketing, loyalty program strategy, and omnichannel marketing communications planning and execution for retail brands and consumer products clients.
• Strategy and Planning Strategic planning services including product and service strategy development, marketing strategy, and comprehensive planning for retail operations and consumer brand portfolios.

Named customers18 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Big Blue Goose Group of CompaniescoreOthersRodmell operates as a proud partner of the Big Blue Goose Group of Companies, a network of retail and marketing agencies. This partnership positions Rodmell within a broader ecosystem of complementary service providers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Landor: Global brand consulting and design firm (part of WPP) with a strong retail and CPG vertical, offering brand strategy, retail design, packaging, and CX services directly comparable to Rodmell's end-to-end offering — but at significantly larger scale.
• Lippincott: Brand strategy and identity consultancy serving major consumer and retail brands with positioning, naming, identity design, and customer experience work — closely overlapping Rodmell's brand strategy and creative mandate.
• FutureBrand: Interpublic Group-owned brand consultancy specializing in consumer-facing brand experience, packaging, and retail design for global brands — a direct competitor in the retail branding and packaging space.
• Elmwood: Retail-verticalized brand design consultancy delivering brand strategy, packaging, and retail experience design for major consumer and grocery brands — a focused, retail-specialist comparable to Rodmell.
• Jackman: Toronto-based brand and retail experience agency serving consumer and retail clients across North America — a same-market, similar-size peer with overlapping services in brand strategy, packaging, and retail design.
• Sterling Brands: Independent brand strategy and design firm with a strong CPG and retail focus, providing brand identity, packaging, and retail activation — directly comparable to Rodmell's branding and creative services.
• RKS Design: Design and innovation consultancy focused on consumer products, retail, and CPG, with services spanning research, strategy, brand, and experience design — overlapping with Rodmell's research-to-rollout model.
• Siegel+Gale: Brand strategy, experience, and design consultancy serving consumer and retail clients with a methodology-driven approach — closely aligned with Rodmell's research-grounded, brand-truths-style delivery.
• CBX (now Accenture Song): Retail-specialist brand and packaging agency with deep CPG and grocery experience (now part of Accenture Song), competing head-to-head with Rodmell on retail branding, private-label, and packaging engagements.

Broad incumbents

• Interbrand: Omnicom-owned global brand consultancy with a much broader portfolio across sectors; competes for the same enterprise retail and CPG brand strategy engagements as Rodmell but with significantly larger scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rodmell

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rodmell & Company