Relationspeople

What Relationspeople does

Relationspeople is a privately held Danish strategic communications consultancy headquartered at Vester Farimagsgade 41, Copenhagen, operating as RelationsPeople A/S (CVR 25314093). Founded in 2000 and operating with 1-10 employees, the firm delivers professional services to large Nordic enterprises spanning strategic communication consulting, thought leadership development, employer branding, ESG communication, media training, crisis communication, leadership communication, internal communication, public affairs, campaign development, and DiSC profiling workshops. Named clients include Samsung Electronics Nordic, BASF, Accenture Denmark, McDonald's Denmark, Alfa Laval, Købstædernes Forsikring, Codan Forsikring, Aruba Networks, VIA University College, Elis Holbæk, Det Danske Spejderkorps, and Tænketanken Europa.

The firm's underlying technology stack is intentionally light and non-proprietary: it leverages Everything DiSC personality profiling methodology (licensed third-party framework) for team and leadership workshops, HubSpot as its email marketing platform for newsletters and campaigns, and Global Connect for IT infrastructure hosting. Proprietary assets consist of original research reports (e.g., 205 EVP taglines analyzed across Denmark's 400 largest companies; ESG communication surveys), the co-authored book 'The Communications Advisor' (published with Samfundslitteratur in partnership with Københavns Universitet), and partner-level authored thought leadership content — none of which constitute software or AI-based IP. The firm distributes through direct client engagements rather than self-service channels.

Revenue is generated through project-based, quote-driven consulting fees with enterprise clients; no standard pricing tiers are publicly disclosed. Go-to-market is primarily enterprise field sales combined with event-driven demand generation via morning briefings, TALK events, webinars, and a multi-channel content marketing presence across LinkedIn, Facebook, Instagram, blog, and podcast appearances. Strategic partnerships include a research collaboration with Marketminds (employer branding studies, 2022) and an academic alliance with Københavns Universitet (2021). The firm is independently owned with no disclosed institutional investors, funding rounds, or M&A activity.

Name

Relationspeople

Legal name

RelationsPeople A/S

Website

https://relationspeople.dk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Relationspeople is a Copenhagen-based strategic communications consultancy serving large Nordic enterprises with services including thought leadership, employer branding, ESG communication, media training, and crisis advisory through project-based engagements.

Ownership category

akta.pro rank

Product category

Strategic Communications Consulting

NAICS

Public Relations Agencies (54182)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Thought Leadership & Executive Visibility (BPAFADAG)

akta.pro secondary industries

Public Affairs & Government Relations (MPAAADAE), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Strategic communications consulting
• Employer branding services
• Media training programs
• ESG communication advisory
• Thought leadership development

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Strategic Communications Consulting: RelationsPeople generates revenue through consulting fees for strategic communications, employer branding, thought leadership programs, media training, crisis communication, ESG communication, and leadership communication services. Projects are typically custom engagements with enterprise clients.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

RelationsPeople is a Danish communications consultancy that delivers strategic communication, employer branding, thought leadership development, media training, ESG communication, crisis communication, and leadership communication services to large enterprise clients in Denmark and the Nordic region. Engagements are project-based and span advisory work, workshops, training programs, and proprietary research, supported by Everything DiSC profiling methodology and original Danish-market surveys. Revenue is generated through consulting fees on custom engagements tailored to each client's strategic communications needs.

Product overview

RelationsPeople is a Danish communication bureau (kommunikationsbureau) offering professional services-based consulting rather than a software product. The portfolio consists of strategic communication consulting, thought leadership development, employer branding, media training, ESG communication, crisis communication, leadership communication, internal communication, public affairs, campaign development, DiSC profiling services, and research surveys. These services are delivered through consulting engagements, workshops, training programs, and research reports rather than as standalone software products. The company operates as a service consultancy with offerings built around strategic communication advisory and training programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic Communication Consulting Strategic communication consulting including message platform development, communication strategy formulation, and executive advisory for corporate positioning and stakeholder engagement, delivered to large enterprise clients.
• Thought Leadership Development Development of thought leadership platforms for executives and organizations, including opinion pieces, columns, interviews, and strategic theme positioning to build authority with key target audiences.
• Employer Branding Employer brand development including EVP tagline creation, employer brand platforms, job posting optimization, and strategies for attracting Generation Z talent for enterprise customers.
• Media Training (Medietræning) Media training programs for spokespeople and executives to improve their ability to deliver messages at eye level with journalists, handle interviews, and communicate complex topics effectively.
• ESG Communication Environmental, Social, and Governance communication services including sustainability reporting guidance, greenwashing prevention, and strategic sustainability narrative development for organizations.
• Crisis Communication Crisis communication advisory and preparedness services for organizations facing reputational challenges, including readiness planning and stakeholder response.
• Leadership Communication Leadership communication training and coaching for C-suite executives, including executive messaging, town hall facilitation, and strategic narrative development.
• Internal Communication Internal communication strategy and execution including employee engagement, change communication, and organizational narrative development.
• Public Affairs Public affairs advisory services including government relations communication and political stakeholder engagement.
• Campaign Development Campaign development and management including PR campaigns, social media campaigns, and employee advocacy programs for enterprise clients.
• DiSC Profiling Workshops DiSC personality profiling workshops for teams and recruitment purposes, facilitating interpersonal understanding and communication improvement in workplace settings, using the licensed Everything DiSC methodology.
• Research and Surveys Custom research and survey services including employer branding surveys, ESG communication studies, and market analysis for communication strategy development, with proprietary Danish-market datasets.
• Core Story Development (Kernefortælling) Development of organizational core stories and narrative platforms that create coherence across corporate branding, employer branding, and sustainability communication.

Quantifiable outcome

• Sodastream achieved doubling of media coverage within one year through targeted media relations efforts
• +2 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• MarketmindscoreStrategic or Co-development Partner · 4 November 2022Research partnership with Marketminds for conducting employer branding surveys and studies. Collaborated on 'Employer branding i praksis' (2024) and other studies on soft values in employer branding. Marketminds provides market research expertise complementing RelationsPeople's communications consulting.
• Københavns UniversitetcoreStrategic or Co-development Partner · 1 February 2021Academic research partnership resulting in the book 'The Communications Advisor' examining the relationship between top leaders and communications advisors. The book is published with Samfundslitteratur and based on interviews with 80+ executives and advisors.
• Orchestra Media BureauminorStrategic or Co-development PartnerCollaboration with Orchestra Media Bureau for VIA University College sustainability communication training program. Orchestra provided media expertise as part of the internal academy initiative.
• Global ConnectminorOthersIT infrastructure hosting provider for RelationsPeople's server setup. Global Connect operates a high-security hosting center with 24/7 monitoring in Denmark, providing backup services for all servers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Geelmuyden Kiese: Norway's largest strategic communications and public affairs consultancy, with deep Nordic reach. Closest comparable to RelationsPeople in service mix (strategic comms, public affairs, employer branding, media training) and Nordic enterprise client base.
• Kreab: Stockholm-headquartered global communications and public affairs consultancy with strong Nordic roots. Direct peer offering strategic communications, ESG advisory, and corporate positioning to enterprise and government clients across the Nordics.
• Rud Pedersen Public Affairs: Nordic public affairs and strategic communications consultancy with offices across the Nordics. Direct peer in corporate positioning, public affairs, and stakeholder communications, frequently competing for the same Nordic enterprise mandates.
• Kunde & Co: Danish branding and corporate communications consultancy with a similar enterprise client base in Denmark. Directly comparable in strategic positioning, employer branding, and corporate narrative work for large Nordic organizations.
• Advice A/S: Danish branding and corporate communications agency with a strong enterprise roster. Direct Danish peer for strategic communication, employer branding, and leadership communication engagements.

Broad incumbents

• Brunswick Group: Global premium strategic communications advisory serving many of the same multinational enterprise clients RelationsPeople works with (e.g., Samsung, BASF). Larger, broader portfolio; competes for the same high-stakes corporate positioning and crisis mandates.
• Edelman: Global public relations firm with established Nordic operations. Broader incumbent offering corporate communications, ESG, employer branding, and public affairs to multinational enterprise clients across Denmark, Sweden, Norway, and Finland.
• Hill+Knowlton Strategies: Global communications consultancy with significant Nordic presence. Broad incumbent serving enterprise and public-sector clients on corporate communications, public affairs, and reputation management, often pitching against Nordic boutiques for cross-border mandates.
• FTI Consulting (Strategic Communications): Global strategic communications segment of FTI Consulting, serving large enterprises on corporate reputation, crisis, ESG, and transaction-related communications. Competes with RelationsPeople for premium Nordic enterprise engagements, especially in crisis and ESG.
• BCW (Burson Cohn & Wolfe): Global communications agency with Nordic footprint. Broad incumbent offering corporate communications, public affairs, content, and ESG services to multinational clients, frequently competing with Danish boutiques for pan-Nordic enterprise mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RelationsPeople
• LinkedInlinkedin.com/company/relationspeople
• Instagraminstagram.com/relationspeople

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relationspeople