Special Olympics New Hampshire

What Special Olympics New Hampshire does

Special Olympics New Hampshire, Inc. (SONH) is a Concord, New Hampshire-based nonprofit organization and state chapter of Special Olympics International, providing year-round sports training and athletic competition in Olympic-type sports — including athletics, bocce, powerlifting, swimming, tennis, bowling, and golf — for children and adults with intellectual disabilities. All programs and services are delivered free of charge to athletes, with the organization serving 2,500+ athletes year-round across the state. The mission extends beyond competition to include Healthy Athletes health screenings and the Unified Champion Schools educational inclusion program. Operational events are held at community venues and at the University of New Hampshire's Durham campus, with a 50-year host partnership marking 2026.

SONH operates on a nonprofit donation-and-sponsorship revenue model rather than a fee-for-service pricing structure, funded by individual donations, ~15 corporate Mission Partners (including Associated Grocers of New England, McDonald's Napoli Group, Sunbelt Rentals, Service Credit Union, Eversource Energy Foundation, MTV Solutions, and infrastructure firms such as M.J. Electric, Harlan Electric, and Michels Corporation), recurring fundraising events (Heroes Cup baseball rivalry between NH firefighters and police, Champions Together Breakfast, Cornhole Classic, Tip-a-Cop at Applebee's), the Law Enforcement Torch Run, and pass-through support from Special Olympics International. Go-to-market is community-led: grassroots volunteer recruitment, event-driven donor cultivation, athlete and family word-of-mouth, and earned media through WMUR (local ABC affiliate).

The technology footprint is conventional and non-differentiated: a WordPress-based marketing/website (sonh.org) plus a Funraisin-powered peer-to-peer online fundraising platform (fundraising.sonh.org). There is no proprietary software, app, or AI/ML capability. Distribution of sports programs is handled through local programs, state-level competitions, and the Law Enforcement Torch Run, with no franchising, licensing, or commercial product line. The organization monetizes impact through donations and sponsorships rather than through product or service revenue.

Name

Special Olympics New Hampshire

Legal name

Special Olympics New Hampshire, Inc.

Website

https://sonh.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Special Olympics New Hampshire is a Concord-based nonprofit that provides free year-round sports training and competition in Olympic-type sports for 2,500+ children and adults with intellectual disabilities across the state, funded through donations, corporate sponsorships, and community fundraising events.

Ownership category

akta.pro rank

Product category

Adaptive Sports Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH)

akta.pro secondary industries

Adaptive & Para-Sport Coaching (HSADAEAM), Disability & Adaptive Sport Governing Bodies (Paralympic & Sport-Specific) (MPAKAFAL), Adaptive & Para-Sport Event Organizers (MPAKADAM)

Keywords

• Adaptive sports programs
• Intellectual disability athletics
• Special needs recreation
• Nonprofit sports organization
• Athletic competition services

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Direct donations from individuals supporting the mission of providing sports training and competition for athletes with intellectual disabilities.
2. Corporate Sponsorships & Mission Partners: Annual support from Mission Partners including MTV Solutions, Sunbelt Rentals, McDonald's Napoli Group, M.J. Electric, Harlan Electric, Michels Corporation, and other corporate sponsors who help fund programs.
3. Fundraising Events: Revenue from events like Heroes Cup baseball game, Tip-a-Cop at Applebee's, Cornhole Classic, Champions Together Breakfast, and other fundraising activities.
4. Volunteer Contributions: In-kind support from volunteers who provide coaching, event organization, and operational assistance, reducing program delivery costs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Special Olympics New Hampshire provides free, year-round sports training and athletic competition in Olympic-type sports for children and adults with intellectual disabilities across the state. Its programming is supported by community fundraisers, an online donation platform, corporate sponsorships, and special events such as the Heroes Cup golf tournament, State Summer Games, Tip-a-Cop, Cornhole Classic, and Champions Together Breakfast.

Product overview

Special Olympics New Hampshire offers a portfolio of sports programs and fundraising events for children and adults with intellectual disabilities. The core programming includes year-round sports training and competition across multiple Olympic-type sports (athletics, bocce, bowling, golf, powerlifting, swimming, tennis). Major annual events include the Heroes Cup (baseball rivalry game between firefighters and police), State Summer Games at UNH, Champions Together Breakfast, Cornhole Classic, and Tip-a-Cop fundraisers. The organization also operates an online peer-to-peer fundraising platform, provides Healthy Athletes health screenings, and runs the Unified Champion Schools educational inclusion program. Athletes also represent New Hampshire at the national Special Olympics USA Games.

Differentiator

Problem solved

Functional benefit

Brands

• Unified Champion Schools®: A program recognizing schools that promote inclusion through Special Olympics activities.

Products and services

• Sports Training and Competition Programs

Quantifiable outcome

• 2,500+ athletes participate year-round
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, major and minor.

• University of New Hampshire (UNH)coreStrategic or Co-development Partner50-year partnership hosting State Summer Games at UNH's Durham campus. UNH provides venues, volunteer support from UNH Football, and facilities for competition. This is the longest-standing major partnership for SONH.
• Associated Grocers of New EnglandcoreStrategic or Co-development PartnerPresenting sponsor of the 2026 State Summer Games. Major Mission Partner providing critical funding and support for athlete programs.
• Law Enforcement Torch RuncoreStrategic or Co-development PartnerAnnual partnership with law enforcement across New Hampshire. Officers fundraise, participate in events (Heroes Cup, Tip-a-Cop), and carry the Flame of Hope. Major source of visibility and funding.
• WMURmajorGTM or Marketing PartnerLocal ABC affiliate providing media coverage and visibility for events and athlete stories.
• Applebee's PortsmouthminorGTM or Marketing PartnerHost venue for Tip-a-Cop fundraising events with local law enforcement.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Best Buddies International: National nonprofit serving people with intellectual and developmental disabilities through one-to-one friendships, leadership programs, and inclusive employment — overlapping donor base and volunteer pipeline with SONH.

Broad incumbents

• Move United (formerly Disabled Sports USA): National umbrella org for community-based adaptive sports, providing a network of chapters and programs comparable in mission (adaptive sports participation) though serving a broader disability population.
• Boys & Girls Clubs of New Hampshire: Youth-development nonprofits operating in the same New Hampshire communities, competing for youth program slots, family mindshare, and corporate sponsorships targeting CSR outcomes.
• YMCA of Greater Concord (and NH YMCAs): Local recreation and youth-serving nonprofits that compete with SONH for community volunteer time, family participation, and corporate wellness/Cause Marketing dollars in New Hampshire.
• Special Olympics USA: The national-level organization that oversees state chapters including SONH, runs the USA Games in which Team NH competes, and sets programming standards across all state programs.

Others

• National Down Syndrome Society: Disability-focused national nonprofit addressing a substantial portion of SONH's athlete base; comparable donor demographic and overlap in messaging about inclusion, but not a direct sports-program competitor.

Direct peers

• Special Olympics Massachusetts: Direct sibling chapter within the Special Olympics movement; same mission, similar sports portfolio, volunteer/donor model, and USA Games pipeline for athletes with intellectual disabilities in an adjacent New England state.
• Special Olympics Connecticut: Larger neighboring Special Olympics state chapter offering a benchmark for revenue, athlete count, and program breadth given the more populous state it serves.
• Special Olympics Vermont: Another New England Special Olympics state chapter with the same athlete population, organizational structure, and event-based fundraising model, making program-level comparisons straightforward.
• Special Olympics Maine: Closest geographic peer — another New England Special Olympics state chapter serving the same population and operating under the same national/brand framework, with similar athletic programs and fundraising event mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SONewHampshire
• Facebookfacebook.com/SpecialOlympicsNH
• LinkedInlinkedin.com/company/special-olympics-new-hampshire

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Special Olympics New Hampshire