Sports Tots

What Sports Tots does

Sports Tots, operated by the Australian proprietary limited company Kataco Pty Ltd and headquartered in Sydney, is a B2B early childhood physical education provider that deploys qualified coaches directly into partner childcare and early learning centres to deliver structured sports, performing arts, and inclusion programs for children aged 2–6. The company's core product is a curriculum of 11 programs comprising 275 age-appropriate exercises spanning nine sport disciplines (soccer, basketball, tennis, AFL/rugby, cricket, athletics, hockey, space ball, tee-ball) plus four dance styles (ballet, jazz, hip hop, rhythmic), an inclusion program (Sports Tots Connect) covering disability sports and multiculturalism, and an international curriculum-licensing arm (Sports Tots Global). The curriculum is designed by a multidisciplinary team of early childhood teachers, paediatric physiotherapists, occupational therapists, dance professionals, and fitness experts, and is explicitly aligned to Australia's National Quality Standards (NQS) and Early Years Learning Framework (EYLF), and to the UK Ofsted/EYFS framework for international distribution.

The business model is built on two complementary revenue streams. Domestically, Sports Tots sells recurring partnership subscriptions to childcare and early learning centres, with coaches, equipment, and scheduling supplied by the company and progress reports shared with parents; tiered (Platinum/Gold/Silver) plans are offered, particularly in the international channel. The international arm packages 52 weekly lesson plans, fortnightly training modules, PowerPoint presentations, and child evaluation reports into an annual subscription-style licence for schools, with ongoing mentor support. The company operates regionally through six named regional directors across New South Wales, Victoria (multiple locations), and Queensland, with a coach base that places headcount in the 11–50 range and supports a reported network of 50+ partner daycare centres. There is no public listing, no disclosed venture or private equity funding, and no M&A activity on record; growth to date has been funded organically alongside multi-state Australian expansion and the launch of the international licensing program.

Name

Sports Tots

Legal name

Kataco Pty Ltd

Website

https://sportstots.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Sports Tots is an Australian B2B early childhood physical education provider that deploys qualified coaches to 50+ partner childcare centres across NSW, Victoria, and Queensland, delivering EYLF/NQS-aligned multisport, dance, and inclusion programs for children aged 2–6, and licensing its curriculum internationally.

Ownership category

akta.pro rank

Product category

Early Childhood Physical Education

NAICS

Sports and Recreation Instruction (611620)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYHSADAEAA

Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis)

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

SECONDARYMPAKAJAB

Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

SECONDARYHSADAEAO

Coach Education, Certification & Clinics

Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance

Keywords

• Early childhood sports programs
• Multisport daycare programs
• Performing arts education
• Gross motor development
• Physical education curriculum

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Childcare Centre Partnership Programs: Sports Tots provides sports and performing arts programs to childcare centres through partnership agreements. Coaches are deployed to partner centres to deliver structured sessions. The partnership model includes tiered plans (Platinum, Gold, Silver) suggesting different service levels and pricing tiers.
2. International Licensing and Curriculum Sales: Sports Tots Global licenses complete program materials including 52 weekly lesson plans, training modules, resources, and ongoing mentor support to international schools. This represents a licensing/royalty revenue stream for international expansion.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Sports Tots deploys qualified coaches directly into partner childcare centres and early learning centres across Australia to deliver structured multisport, performing arts, and inclusion programs for children aged 2-6. Programs are aligned with the National Quality Standards (NQS) and the Early Years Learning Framework (EYLF), comprising 11 programs with 275+ age-appropriate exercises. The company also licenses complete curriculum packages (52 weekly lesson plans, training modules, assessment tools) to international schools through the Sports Tots Global program.

Product overview

Sports Tots is an early childhood physical education provider offering a unified suite of four programs for children aged 2-6: the Multisport Program (covering 9 sports including Soccer, Basketball, Tennis, AFL/Rugby, Cricket, Athletics, Hockey, Space Ball, and Tee-Ball), the Performing Arts Program (Ballet, Jazz, Hip Hop, and Rhythmic dance), Sports Tots Connect (inclusion and multiculturalism initiative), and Sports Tots Global (international school partnerships). The programs collectively offer 275+ age-appropriate exercises aligned with Australia's NQS and EYLF standards, designed by specialists including Early Childhood Teachers, Paediatric Physiotherapists, Occupational Therapists, Dance Professionals, and Fitness Experts.

Differentiator

Problem solved

Functional benefit

Products and services

• Multisport Program A comprehensive multisport program for children aged 2-6 covering Soccer, Basketball, Tennis, AFL/Rugby, Cricket, Athletics, Hockey, Space Ball/Gross Motor Games, and Tee-Ball, designed to develop agility, mobility, focus, and team-playing skills. Delivered by Sports Tots coaches on-site at partner childcare centres.
• Performing Arts Program Dance program teaching four styles: Ballet, Jazz, Hip Hop, and Rhythmic, aimed at developing physical coordination, creativity, and basic literacy and numeracy through movement. Delivered on-site at partner childcare centres by Sports Tots dance professionals.
• Sports Tots Connect Inclusion-focused program promoting disability sports and multiculturalism, including Children's Goalball and language-based sports activities (Spanish integration), teaching children awareness and inclusivity at partner childcare centres.
• Sports Tots Global International school partnership program licensing complete curriculum materials including 52 weekly lesson plans, 26 fortnightly training modules with resources, PowerPoint presentations, child evaluation reports, and ongoing mentor support. Aligned with Ofsted and EYFS standards for global early childhood educators.

Quantifiable outcome

• 11 Programs with 275 age-appropriate exercises
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• International Schools (Generic Partnership)coreChannel Partner/ Reseller/ DistributorSports Tots partners with local and international schools to deliver comprehensive physical education curriculum. The partnership includes 52 weekly lesson plans, 26 fortnightly training modules with complete resources, PowerPoint presentations, child evaluation reports, and ongoing mentor support. Programs are aligned with Ofsted, EYFS, and international school curriculum standards. Schools receive materials for integration into daily routines with evaluation and reflection assessments.
• Childcare Centres and Early Learning Centres (Generic Partnership)coreChannel Partner/ Reseller/ DistributorChildcare centres partner with Sports Tots to provide extended services including sports and performing arts programs. Sports Tots provides qualified coaches who handle all aspects of program delivery, bringing equipment and managing scheduling. Centres receive progress reports on each child's development to share with parents. Programs align with EYLF and NQS standards, helping centres achieve and maintain high ratings during assessments.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Tumble Tots: UK-origin structured physical play and gymnastics program for pre-school children. Relevant peer for Sports Tots' international expansion thesis given overlapping target age and emphasis on structured motor-skill development.
• Premier Education: UK provider of sport and physical activity programs to primary schools and nurseries, aligned to Ofsted and EYFS frameworks. Highly comparable to Sports Tots Global's international curriculum-licensing pitch into the UK regulatory framework.
• Soccer Tots: US-origin children's soccer program operating as a franchise across North America, targeting children 18 months to 6 years. Highly comparable age band and curriculum approach to Sports Tots' Multisport program but geographically non-overlapping.

Direct peers

• Little Kickers: Franchised children's soccer and multisport program founded in the UK and operating in Australia, targeting children aged 18 months to 7 years. Comparable age band and sports-curriculum structure to Sports Tots' Multisport and Performing Arts programs.
• Toddler Sense: Australian sensory and movement program for toddlers and pre-schoolers delivered via franchised session classes. Comparable target age (2-6), gross-motor focus and structured-instructor delivery to Sports Tots' programmes.
• Kelly Sports Australia: Australia's largest franchise-based multisport provider for children, delivering programs into childcare centres and schools nationwide. Closely matches Sports Tots' B2B delivery model, multisport curriculum and target demographic of pre-school and primary-aged children.
• Ready Steady Go Kids: Australian preschool multisport and fitness program delivered through childcare centres and kindergartens. Operates in the same 2-6 age segment and childcare-partnership channel as Sports Tots with a similar structured curriculum model.
• Grasshopper Soccer: International children's soccer franchise with Australian operations focused on early-years players aged 2-10. Competitor in the early-childhood sport-coaching category and overlap on coach-deployed-to-venue delivery model.
• Kinderball Kids: Australian early-childhood gross-motor and ball-skills program delivered at childcare centres and kindergartens. Direct overlap with Sports Tots' age band, partnership channel and gross-motor development curriculum.

Broad incumbents

• Gymboree Play & Music: Global franchise offering play, music and movement classes for children 0-5 in purpose-built centres. Adjacent competitor in the early-childhood enrichment category but uses its own venues rather than deploying to childcare centres.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sportstotskids
• LinkedInlinkedin.com/company/sports-tots

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Tots