Amblique
- Company typePrivate
- Founded1999
- HeadquartersSurry Hills, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
Amblique firmographics
Firmographics- Name
- Amblique
- Legal name
- Amblique Pty Ltd
- Website
- https://amblique.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Amblique industry classification
Industry- Product category
- Digital Commerce Consulting
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS) (BPAEAMAI)
- akta.pro secondary industries
- IT Program/Project Management (PMO) & Delivery Assurance (BPAEAAAO), Application Maintenance & Support (AMS) (BPAEAFAC)
Keywords
Where Amblique is headquartered
LocationHeadquarters
- HQ city
- Surry Hills
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Amblique business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital Commerce Consulting & Implementation Services: Amblique generates revenue through professional services fees for retail strategy consulting, ecommerce platform implementation (Salesforce Commerce Cloud, Shopify, Fluent Commerce, BigCommerce), and ongoing optimisation services. Engagement is project-based and consultative, with dedicated delivery managers and developers assigned to client accounts.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Amblique product offering
Product offeringCore offering
Amblique is a digital commerce consultancy that provides retail strategy, ecommerce platform implementation and optimisation services for enterprise retailers and brand owners across APAC. The firm delivers consulting, development, integration, and managed support on enterprise SaaS platforms including Salesforce Commerce Cloud, Shopify Plus, Fluent Commerce (Order Management), and BigCommerce, supplemented by its proprietary RapidStore PWA Kit Accelerator.
Product overview
Amblique is a digital commerce consultancy providing professional services across enterprise SaaS platforms. Its service portfolio comprises eight core consulting and implementation offerings: Retail Strategy, Digital Commerce Implementation (across Salesforce Commerce Cloud, Shopify, Fluent Commerce, and BigCommerce), Order Management Implementation, Growth & Optimisation, Design & CX, Search & Acquisition, Solution Support, and Team Extension. The proprietary RapidStore PWA Kit Accelerator (an exclusive add-on for Salesforce Composable Commerce) supplements implementation services by enabling faster PWA storefront builds with pre-integrated features. Amblique also hosts ShopTalk, a community event series across APAC cities. The overall model is service-led rather than product-led, with Amblique engineering and optimising solutions on third-party platforms rather than selling standalone software.
Differentiator
Problem solved
Functional benefit
Brands
- RapidStore: Amblique's exclusive Salesforce Composable Commerce Accelerator that allows building modern PWA shopping experiences on Salesforce Commerce Cloud's Composable Architecture faster than ever before.
- ShopTalk ANZ
Products and services
- Retail Strategy Consulting service using analytics data, research, and industry insights to create tailored digital commerce models that clarify traffic requirements, generate high-quality traffic, and align solutions with business objectives for retailers and brand owners.
- Digital Commerce Implementation Development services across SaaS platforms including frontend development and complex integrations, delivered by certified Solution Architects and developers with deep technical expertise for enterprise retailers on Salesforce Commerce Cloud, Shopify, Fluent Commerce, and BigCommerce.
- Order Management Implementation Expert implementation of Fluent Commerce solutions that optimise order management operations, improve customer satisfaction, and drive greater operational efficiency through omnichannel order orchestration including ship-from-store and click & collect.
- Growth & Optimisation Exclusive enablement, optimisation, and innovation service providing access to experienced specialists who ensure clients leverage their platforms to fullest potential using eCommerce best practices.
- Design & CX Digital design service integrating creativity with usability and user experience, creating websites that communicate brand stories while driving conversions and sales.
- Search & Acquisition Tailored roadmaps with keyword strategies, marketplace leverage, and innovative approaches to maximise available traffic and drive high-quality visitors to clients' sites.
- Solution Support Post-launch support with dedicated delivery managers and developers assigned to client accounts, resolving issues swiftly and consulting on new enhancements to maintain peak site performance.
- Team Extension Scalable team augmentation service providing certified eCommerce experts (Salesforce Commerce Cloud, Shopify, Fluent Commerce) that integrate into clients' businesses for daily tasks, peak periods, or while hiring full-time staff.
- RapidStore PWA Kit Accelerator Amblique's exclusive Salesforce Composable Commerce accelerator enabling rapid development of modern Progressive Web App (PWA) shopping experiences on Salesforce Commerce Cloud's Composable Architecture with 60-second deployments and pre-integrated features for omnichannel commerce.
Quantifiable outcome
- Clients consistently outperform market growth rates by 3x
- +5 more outcomes
Companies that use Amblique
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles1 record
Amblique technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration45 records
AI capability5 records
Feature2 records
Amblique partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Salesforce Commerce CloudcoreAmblique is the longest-standing Commerce Cloud (SFCC) partner in APAC, appointed as a strategic end-to-end Reseller Partner in 2012. They are recognised as a top-tier 'strategic' implementation partner in the Salesforce Commerce Cloud partner ecosystem. Amblique has the most extensive SFCC experience in the region.
- ShopifycoreAmblique partnered with Shopify to power unified commerce for enterprise retailers in Australia and New Zealand. The partnership combines Amblique's extensive enterprise ecommerce implementation expertise with Shopify's leading global commerce platform. Amblique leverages its ecosystem of technology partners to compose and integrate best-of-breed solutions with Shopify.
- Fluent CommercecoreAmblique is Fluent Commerce's highest-tier partner, holding Wave Champion status for three consecutive years. They implement Fluent Order Management solutions to help clients create efficient omnichannel order management experiences. Amblique has delivered multiple Fluent Commerce implementations for clients including Munro Footwear Group, Barbeques Galore, and others.
- BigCommercecoreAmblique is the first re-seller of BigCommerce worldwide. This partnership allows Amblique to complement their existing SaaS eCommerce platform offering and take a more agnostic approach to meeting retailers' needs. BigCommerce provides a more accessible price point for retailers. Amblique has a strong focus on B2B solutions on the BigCommerce platform.
Scale indicators6 records
Recent moves7 records
Amblique competitors and assessment
Company assessmentDirect peers
- Tryzens: UK-headquartered digital commerce consultancy with APAC presence that delivers enterprise platform implementations (Salesforce Commerce Cloud, Shopify Plus) and optimisation services to retail and brand clients, structurally analogous to Amblique.
- Astound Commerce: Global digital commerce services firm specialising in enterprise ecommerce platform implementation, strategy, and managed services for retail and B2B brands; directly comparable in service portfolio and delivery model to Amblique.
- Valtech: Global digital commerce and experience consultancy delivering enterprise platform implementations, omnichannel strategy, and managed services; overlapping client base and service mix with Amblique.
- Balance Internet: Australian digital commerce agency focused on enterprise ecommerce platform implementations (Shopify, Salesforce Commerce Cloud) for ANZ retailers; a direct head-to-head competitor for Amblique in the Australian market.
- Red Ant: Australian digital commerce and experience agency delivering ecommerce platform builds, omnichannel solutions, and optimisation services to enterprise retail and brand clients in APAC.
Broad incumbents
- Merkle (formerly Isobar): Global customer experience and digital commerce agency within Dentsu, offering enterprise commerce implementations across multiple platforms as part of a much broader martech and data portfolio; competes with Amblique on larger enterprise programs.
- Accenture: Global systems integrator with a large digital commerce practice that competes for enterprise ecommerce and omnichannel transformation programs, often bundled with broader ERP/CRM engagements; Amblique's Head of Delivery previously worked at Accenture on similar work.
- Deloitte Digital: Big Four consulting arm delivering large-scale digital commerce transformations and platform implementations as part of broader customer strategy engagements; competes with Amblique at the top end of the enterprise retail market.
- Capgemini: Global IT services firm with a dedicated digital commerce and customer experience practice that delivers enterprise platform implementations and managed services, often competing for the same large retail transformation programs as Amblique.
- Cognizant: Global IT services firm offering digital commerce strategy, implementation, and managed services for enterprise retailers; competes with Amblique on cross-platform commerce programs at larger enterprise clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Amblique social profiles
Digital presenceAmblique compliance and trust
Trust signalCompliance1 record
Amblique financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amblique leadership team
Management profileNumber of profiles
Profiles8 records
Amblique funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amblique M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amblique
What does Amblique do?
Amblique is a digital commerce consultancy that provides retail strategy, ecommerce platform implementation and optimisation services for enterprise retailers and brand owners across APAC. The firm delivers consulting, development, integration, and managed support on enterprise SaaS platforms including Salesforce Commerce Cloud, Shopify Plus, Fluent Commerce (Order Management), and BigCommerce, supplemented by its proprietary RapidStore PWA Kit Accelerator.
Is Amblique a public or private company?
Amblique is a private company. It is classified as management employee owned and is currently operating.
When was Amblique founded?
Amblique was founded in 1999. It employs 101 to 250 people.
Where is Amblique based?
Amblique is headquartered in Surry Hills, Australia, in the Oceania region.
How does Amblique make money?
One revenue line is on record: digital Commerce Consulting & Implementation Services.
Who are Amblique's main competitors?
Direct peers on record are Tryzens, Astound Commerce, Valtech, Balance Internet and Red Ant. Broad incumbents are Merkle (formerly Isobar), Accenture, Deloitte Digital, Capgemini and Cognizant.
Does Amblique have an API?
No public API is recorded for Amblique.
What industry is Amblique in?
Amblique's product category is Digital Commerce Consulting. Its primary akta.pro industry code is BPAEAMAI, Enterprise Application Managed Services Outsourcing (ERP/CRM/HRIS AMS), with a secondary code of BPAEAAAO, IT Program/Project Management (PMO) & Delivery Assurance. Its SIC code is 7373.