Balance Internet
Balance Internet is an Australian digital commerce agency that delivers end-to-end eCommerce strategy, implementation, and growth services to enterprise clients across B2C, B2B, D2C, education, and government, operating as a Publicis Groupe subsidiary since 2021.
- Company typePrivate
- Founded2008
- HeadquartersCollingwood, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Balance Internet does
Balance Internet is an Australian digital commerce agency founded in 2008 in Melbourne, providing end-to-end eCommerce consulting, implementation, and growth services to enterprise and mid-market clients across B2C, B2B, D2C, higher education, and government sectors. Since its March 2021 acquisition by Publicis Groupe ANZ, the company has operated as a wholly-owned subsidiary within a global network of 98,000 connected specialists across 100+ countries, while retaining operational focus on the APAC commerce market. It is recognized as APAC's longest-standing Adobe Commerce partner and was named Campaign Asia's E-commerce Agency of the Year 2024 for Australia and New Zealand.
The company's technology stack spans Adobe Commerce, Magento Open Source, Shopify Plus, BigCommerce, headless commerce/PWA, Adobe Experience Manager, and Drupal, supported by two proprietary products: The Mantle, an Adobe Commerce-based accelerator enabling platform launches in 12 weeks, and dabus.io, a middleware integration platform for connecting disparate commerce, ERP, and CRM systems. Its service portfolio is structured around three pillars — Strategy (consulting, experience design, solution architecture), Delivery (eCommerce development, systems integration, platform migration, content management), and Growth (maintenance and support, international expansion, commerce operations, health checks).
Balance generates revenue primarily through professional services engagements: project-based consulting and implementation, time-and-materials development, and recurring managed services and maintenance contracts. Its go-to-market motion is consultative and relationship-driven, targeting enterprise decision-makers across IT, strategy, and business leadership. Marquee clients include Total Tools, Monash University (a $17M digital marketplace), Krispy Kreme ANZ (71% revenue growth post-implementation), Mitre 10 (315% transaction growth), REDARC Electronics, e&s Trading, Independent Hardware Group, Independence Australia, and government engagements including Services Australia's Service Connect and the Skill Finder marketplace.
Balance Internet firmographics
Firmographics- Name
- Balance Internet
- Legal name
- Balance Internet
- Website
- https://balanceinternet.com.au
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Balance Internet is an Australian digital commerce agency that delivers end-to-end eCommerce strategy, implementation, and growth services to enterprise clients across B2C, B2B, D2C, education, and government, operating as a Publicis Groupe subsidiary since 2021.
- Ownership category
- akta.pro rank
Where Balance Internet is headquartered
LocationHeadquarters
- HQ city
- Collingwood
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Balance Internet business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Professional Services - Strategy & Consulting: Balance generates revenue through eCommerce consulting, digital transformation strategy, experience design, and solution architecture services. These are typically project-based or retainer engagements with enterprise clients.
- Development & Implementation Services: Revenue from eCommerce platform development, systems integration, platform migration, and custom solution development services. Typically billed as project engagements or time-and-materials engagements.
- Ongoing Support & Maintenance: Recurring revenue from platform maintenance, support services, commerce health checks, and operational optimization services under ongoing partnerships.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Balance Internet product offering
Product offeringCore offering
Balance Internet is a digital commerce agency that provides end-to-end eCommerce solutions spanning strategy (consulting, experience design, solution architecture), delivery (eCommerce development, systems integration, platform migration, content management), and growth (maintenance and support, international expansion, commerce operations, health checks). They specialize in implementing Adobe Commerce, Magento, Shopify, BigCommerce, Headless Commerce/PWA, and Drupal solutions, supplemented by proprietary tools including The Mantle commerce accelerator and dabus.io middleware.
Product overview
Balance Internet is an eCommerce agency offering end-to-end digital commerce solutions. Their portfolio includes three service pillars: Strategy (consulting, experience design, solution architecture), Delivery (eCommerce development, systems integration, platform migration, content management), and Growth (maintenance and support, international expansion, commerce operations, health checks). They are technology partners with major platforms including Adobe Commerce, Magento Open Source, Shopify, BigCommerce, and Drupal, offering specialized implementation and integration services. Their proprietary products include The Mantle Commerce Accelerator (built on Adobe Commerce for rapid 12-week deployments) and dabus.io Middleware for seamless data integration. They serve diverse business models including B2C, B2B, D2C, hybrid commerce, marketplace, education, and government sectors. Balance is a Publicis Groupe company operating since 2008 with 80+ commerce experts across Asia-Pacific and Europe.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Services Consulting and strategic advisory services including business case development, digital transformation strategy, commerce strategy, enterprise solution architecture, market entry analysis, and change management for organizations undertaking digital commerce initiatives.
- Experience Design User research, information architecture, interaction design, UI design, content strategy, accessibility design, and testing and validation services for creating seamless digital commerce customer experiences.
- Solution Architecture Enterprise architecture consulting, solution design and planning, eCommerce platform selection, scalability planning, security design, performance optimization, and third-party integrations.
- eCommerce Development Platform selection and implementation, headless commerce, PWA development, PIM, inventory management, order management, fulfillment and shipping, testing, performance optimization, fraud prevention, and A/B testing services.
- Systems Integration Middleware integration, API and web services integration, scalable integration architecture, marketplaces integration, identity and access management, security and compliance integration, real-time data integration, BI and analytics integration, and workflow automation.
- Platform Migration Platform assessment and migration strategy, data migration planning and execution, platform development and configuration, third-party integration and API development, testing and QA, performance optimization, user training, and post-migration support.
- Content Management Solutions Strategic CMS consulting, workflow optimization, asset transformation, integration excellence, modular content, content and commerce alignment, user empowerment, and ongoing support and scalability services.
- Maintenance & Support 24/7 customer support, proactive and reactive technical support, scheduled maintenance, security patch updates, health checks, growth support, speed optimization, and customized support services.
- International Expansion Market research and analysis, global payment gateway integration, localization and translation, international shipping and logistics, regulatory compliance, international tax planning, and ongoing growth support.
- Commerce Operations Digital ecosystem optimization, workflow streamlining, technology implementation, operational efficiency enhancements, cost reduction, and ongoing commerce platform optimization.
- Commerce Health Checks Performance evaluation, customisation assessment, infrastructure analysis, integration health assessment, scalability testing, development review, compliance review, bottleneck identification, analytics assessment, and cost efficiency analysis.
- The Mantle Commerce Accelerator Rapid commerce solution built on Adobe Commerce enabling B2C, B2B, or D2C launch in 12 weeks. Includes curated extensions, branded UX/UI, cloud-native architecture, and mobile-first design.
- dabus.io Middleware Failproof middleware integration solutions enabling seamless data exchanges across applications, systems, and platforms. Includes API integration, legacy system integration, and eCommerce platform integration.
Quantifiable outcome
- 315% growth in transactions and 234% increase in online revenue for Mitre 10
- +5 more outcomes
Companies that use Balance Internet
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
Balance Internet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature2 records
Balance Internet partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, secondary, proprietary/infrastructure and flagship.
- Adobe CommercecoreLongest-standing Adobe Commerce partner in APAC region with over a decade of experience. Balance provides custom development, integration, migration, and support services for Adobe Commerce platforms. Certified experts deliver tailored solutions leveraging Adobe Commerce's multi-channel capabilities for B2C, B2B, and D2C commerce.
- Magento Open SourcecoreBalance is a Magento development agency with 80+ seasoned commerce professionals and Magento-certified developers. Team has over a decade of Magento expertise spanning consulting, design, development, systems integration, and platform migration.
- Shopify PluscoreRapid Deployment Partner providing Shopify development, migration, and integration services. Offers comprehensive Shopify solutions including platform migration, experience design, and ongoing support.
- BigCommercecoreBalance provides BigCommerce development, migration, and headless commerce solutions. Team of 80+ commerce experts crafts solutions using intuitive design and cutting-edge technology for performance optimization and scalability.
- Adobe Experience Manager (AEM)secondaryBalance offers AEM integration services to merge content and commerce experiences. Expert team handles architecture design through ongoing maintenance, optimizing for performance, security, and scalability.
- DrupalsecondaryBalance provides Drupal solutions for content management, workflow automation, and digital experience. Tailored solutions address specific business needs with focus on scalability, security, and compliance.
- dabus.ioproprietary/infrastructureBalance offers dabus.io middleware integration services providing failproof data integration, seamless data exchanges, and optimal integration architecture. Enables connection of various applications, systems, and platforms with ongoing support.
- Publicis GroupeflagshipBalance is a Publicis Company operating under 'The Power of One' model. This provides access to complementary skills and services across 100+ countries, from consulting to execution. Balance works alongside other best-in-class agencies including Digitas, Publicis Sapient, Razorfish, Epsilon, and Starcom.
- Comma ConsultingsecondaryStrategic collaboration on customer experience projects. Provided UX research, optimization insights, and digital acquisition strategy for major campaigns on Krispy Kreme ANZ project.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Balance Internet competitors and assessment
Company assessmentDirect peers
- Valtech: Global digital commerce agency delivering strategy, experience design, and platform implementation across Adobe Commerce, Salesforce, and composable stacks. Similar end-to-end delivery model with comparable enterprise client base.
- Absolunet: North American digital commerce agency specializing in Adobe Commerce, Shopify Plus, and headless commerce for enterprise B2C and B2B clients. Comparable service portfolio and platform partnerships to Balance, with a similar project-to-managed-services model.
- Vaimo: Global digital commerce agency and Adobe/Magento specialist with deep enterprise implementation, integration, and managed services capabilities. Closest direct competitor to Balance in the Adobe Commerce agency market, with overlapping service pillars and target customers.
- Atwix: Magento and Adobe Commerce implementation specialist offering development, integration, and support services globally. Comparable to Balance as a platform-specialist agency with similar technology stack and delivery approach.
- DEPT: Global digital agency with a dedicated commerce practice spanning strategy, design, development, and engineering across major commerce platforms. Directly comparable to Balance in terms of end-to-end commerce delivery for enterprise brands.
- Space48: UK-based Adobe Commerce (Magento) agency offering implementation, integration, hosting, and support services. Direct competitor in the Adobe Commerce partner ecosystem with overlapping enterprise client focus.
- McFadyen Digital: Global digital commerce agency specializing in Adobe Commerce, Magento, and composable commerce for enterprise B2C and B2B brands. Comparable end-to-end service portfolio with focus on platform implementation and ongoing managed services.
- Elogic Commerce: Ecommerce development agency focused on Magento/Adobe Commerce, Shopify, and BigCommerce for mid-market and enterprise retailers. Closely comparable in technical platform focus and project-based delivery model.
Broad incumbents
- Publicis Sapient: Digital business transformation arm of Publicis Groupe covering strategy, consulting, and large-scale commerce platform implementations. A sister agency to Balance within Publicis; comparable capability set but operating at significantly larger scale and more consulting-led.
- Deloitte Digital: Global digital consultancy within Deloitte delivering large-scale commerce transformations for enterprise clients. Competes with Balance for enterprise Adobe Commerce and broader commerce engagements, with much larger delivery footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Balance Internet social profiles
Digital presenceBalance Internet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Balance Internet leadership team
Management profileNumber of profiles
Profiles4 records
Balance Internet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Balance Internet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Balance Internet
What does Balance Internet do?
Balance Internet is a digital commerce agency that provides end-to-end eCommerce solutions spanning strategy (consulting, experience design, solution architecture), delivery (eCommerce development, systems integration, platform migration, content management), and growth (maintenance and support, international expansion, commerce operations, health checks). They specialize in implementing Adobe Commerce, Magento, Shopify, BigCommerce, Headless Commerce/PWA, and Drupal solutions, supplemented by proprietary tools including The Mantle commerce accelerator and dabus.io middleware.
Is Balance Internet a public or private company?
Balance Internet is a private company. It is classified as corporate owned and is currently operating.
When was Balance Internet founded?
Balance Internet was founded in 2008. It employs 101 to 250 people.
Where is Balance Internet based?
Balance Internet is headquartered in Collingwood, Australia, in the Oceania region.
How does Balance Internet make money?
Three revenue lines are on record. Professional Services - Strategy & Consulting is the primary driver. The others are development & Implementation Services and ongoing Support & Maintenance.
Who are Balance Internet's main competitors?
Direct peers on record are Valtech, Absolunet, Vaimo, Atwix, DEPT, Space48, McFadyen Digital and Elogic Commerce. Broad incumbents are Publicis Sapient and Deloitte Digital.
Does Balance Internet have an API?
No public API is recorded for Balance Internet.